Pharmaceutical Operations Provider

What Pharmaceutical Operations Provider does

Pharmaceutical Operations Provider (POP) is a privately held, Mississippi-based software company that builds cloud-based sales force automation (SFA) and customer relationship management (CRM) tools specifically for pharmaceutical companies. Founded in 2005 by Ed Becker and Jay Stribling, the company sells a two-product platform: The Hub, a web-based SFA/CRM application providing call management, prescriber validation, sample accountability, expense reporting, time and attendance, and customizable analytics dashboards; and iPoint Mobile for iPad, a field-rep mobile CRM with PDMA-compliant electronic signatures, GPS/location-aware time-stamping, fraud detection, and closed-loop marketing. The platform's signature technical differentiator is fully integrated prescriber validation using NPI, DEA, AMA, and State License Board data, eliminating the need for third-party validation vendors such as MedPro.

POP's business model is a subscription SaaS arrangement sold through direct enterprise sales, with quote-based pricing positioned as "extremely competitive" versus higher-priced incumbents. The company targets small to mid-sized pharmaceutical companies in the United States, with named customers including Andrx Laboratories (scaled from 50 to 500 reps on the platform), Lupin Pharmaceuticals (nationwide iPad rollout initiated 2013), Vernalis Pharmaceuticals, PhytoMedical Technologies, and Fera Pharmaceuticals. POP is bootstrapped - it has raised no venture or private equity capital, has no parent company, and operates with a small leadership team and 11-50 employees focused on a deliberately lean support model (one support staffer documented managing a 500-rep sales force). The company's competitive positioning emphasizes operational simplicity, "One Source" CRM and compliance, and cloud-deployment cost leverage over enterprise SFA alternatives.

Name

Pharmaceutical Operations Provider

Legal name

Pharmaceutical Operations Provider

Website

https://getpop.net

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Pharmaceutical Operations Provider (POP) is a privately held Mississippi-based SaaS company offering The Hub and iPoint Mobile, cloud-based sales force automation and CRM tools designed for small to mid-sized pharmaceutical companies requiring PDMA compliance and integrated prescriber validation.

Ownership category

akta.pro rank

Product category

Pharmaceutical Sales Force Automation Software

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHDAEAFAA

Sales Force Automation (SFA) CRM

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Customer Relationship Management (CRM) Platforms

SECONDARYBPAFAFAC

Marketing Automation Platforms & Services

Business & Public Services/Marketing, Advertising & PR Services/Marketing Technology & CRM Services

Keywords

• Pharmaceutical CRM software
• Sales force automation
• Prescriber validation services
• Pharma SFA platform
• Sample accountability tools

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D

Revenue model

1. SaaS Subscription - The Hub: Cloud-based CRM subscription for pharmaceutical sales force operations. Pricing is based on SaaS model providing access to web-based Hub application with all integrated features including CRM, prescriber validation, sample accountability, expense reporting, and analytics.
2. Mobile CRM Subscription - iPoint: Subscription-based mobile CRM for iPad providing portable signature, call sampling, and electronic CLM capabilities. Sold as validated mobile application integrated with the Hub platform.
3. Prescriber Validation Services: Integrated prescriber validation service included with SFA subscription. Provides call file prescriber data integrity services using NPI, DEA, AMA, and State License Board data at no extra cost to SFA customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Pharmaceutical Operations Provider (POP) sells cloud-based sales force automation (SFA) and CRM software for pharmaceutical companies. Its core offering consists of The Hub, a web-based CRM with prescriber validation, sample accountability, expense reporting, and analytics, paired with iPoint, an iPad mobile application that captures PDMA-compliant electronic signatures and supports Closed Loop Marketing for field sales representatives. The platform is sold on a SaaS subscription basis primarily to small and mid-sized pharmaceutical companies.

Product overview

Pharmaceutical Operations Provider (POP) offers a unified cloud-based Sales Force Automation platform called The Hub, supplemented by the iPoint mobile application for iPad. The Hub serves as the core platform providing CRM capabilities, prescriber validation, sample accountability, expense reporting with aggregate spend tracking, and data analytics. iPoint extends the platform to field sales representatives with mobile CRM, electronic signature capture, and Closed Loop Marketing functionality. Both products are designed for pharmaceutical companies seeking PDMA compliance, with integrated prescriber validation eliminating the need for third-party validation vendors.

Differentiator

Problem solved

Functional benefit

Brands

• The Hub: Cloud-based pharmaceutical CRM application providing call management, prescriber validation, sample accountability, expense reporting, time and attendance, and data analytics.
• iPoint

Products and services

• The Hub Cloud-based Sales Force Automation (SFA) and CRM platform for pharmaceutical sales operations, providing prescriber validation, PDMA-compliant sample accountability, expense reporting with aggregate spend tracking, time and attendance, data analytics, closed-loop marketing presentations, and customizable dashboards for multiple user types. Designed for pharmaceutical companies seeking an integrated CRM and compliance solution.
• iPoint PDMA-compliant mobile CRM and call sampling application for iPad providing validated electronic signatures with GPS/location-aware and time-stamped capture, fraud detection tools, electronic Closed Loop Marketing presentations, and offline sync over Wi-Fi (no 3G required). Designed for pharmaceutical field sales representatives operating on iPad in the field.
• Prescriber Validation Fully integrated prescriber state license validation tool that maintains compliance with real-time and automatic validation, drawing on NPI, DEA, AMA, and State License Boards data, and automatically queues prescribers for annual revalidation. Bundled with The Hub subscription so pharmaceutical customers do not need to procure third-party validation services.

Quantifiable outcome

• Sales force growth from 50 to 500 reps accommodated seamlessly without system changes
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Veeva Systems: Veeva Vault CRM and Veeva CRM are the dominant pharma-specific sales force automation platforms used by most large pharmaceutical sales organizations, with deep PDMA, sample, and call activity coverage. Directly comparable to POP on target buyer (pharma sales ops) and core functionality (mobile CRM, CLM, sample accountability), though Veeva operates at enterprise scale.
• Cegedim (now OMR Globepharma / Theta): Cegedim provides MI Pharma CRM, a long-standing pharmaceutical sales force automation and CRM suite widely used across European and global pharma. Comparable to POP on pharma-specific SFA, sample accountability, and prescriber data enrichment, though typically serving large enterprise pharma rather than POP's small/mid niche.
• Medpro / MedPro Healthcare Systems: MedPro provides prescriber validation and master data management specifically for pharmaceutical commercial operations. POP's value proposition explicitly calls out eliminating the need for third-party vendors like Medpro, making them a direct displaced-vendor comparable in the prescriber validation layer of the SFA stack.

Broad incumbents

• IQVIA (formerly IMS Health): IQVIA combines pharmaceutical data analytics, real-world evidence, and commercial sales force automation tooling, competing in the same pharma CRM/SFA category as POP but at significantly greater scale and breadth. Comparable on prescriber data, sample tracking, and sales operations analytics, though it operates as a broad incumbent across the entire pharma commercial stack.
• Microsoft Dynamics 365 Sales: Microsoft Dynamics 365 provides a horizontal CRM/SFA platform that pharma manufacturers can configure for sales operations. Comparable on the core CRM/SFA layer of POP's offering but a broad enterprise incumbent that some mid-market pharma customers use as an alternative to vertical-specific suites like The Hub.
• Salesforce (Health Cloud / Pharma SFA): Salesforce is the dominant horizontal CRM with pharma industry clouds and SFA accelerators used by pharmaceutical manufacturers. Comparable on the underlying CRM platform and CLM capabilities, though broadly positioned with much larger R&D and partner ecosystem.

Emerging players

• Komodo Health: Komodo Health delivers healthcare data, prescriber intelligence, and patient-level analytics to pharma commercial teams. Overlaps with POP's prescriber validation and analytics capabilities through a more modern data/analytics lens, serving similar pharma sales operations buyers.
• Inizio (formerly AIM) / QPharma: QPharma provides commercial compliance, sample accountability, and PDMA solutions tailored to pharmaceutical manufacturers. Comparable to POP on the sample accountability and PDMA compliance modules, though positioned primarily as a compliance solution rather than a full mobile SFA suite.
• Aktana (now part of IQVIA): Aktana offers AI-driven suggestions and orchestration for pharma sales and marketing teams, including next-best-action and CLM optimization. Comparable on the closed-loop marketing and targeting layer of POP's offering, though positioned more as an analytics/AI layer than a full SFA suite.

Others

• ZS Associates: ZS is a global consulting and technology firm with deep pharma sales force effectiveness practice and software assets. Adjacent to POP in serving pharma sales operations leaders, but primarily a consulting/services provider rather than a packaged SFA SaaS vendor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pharmaceutical Operations Provider