Dr. Kraus & Partner
Dr. Kraus & Partner is a Bruchsal-based, founder-led German management consultancy (~100 staff) delivering change, strategy, turnaround, and process-optimization advisory to Mittelstand clients across the DACH region using a proprietary systemic transformation methodology.
- Company typePrivate
- Founded1985
- HeadquartersBruchsal, Germany
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Dr. Kraus & Partner does
Dr. Kraus & Partner (legal entity Dr. Kraus & Cie. KG) is a privately held German management consultancy founded in Bruchsal in 1985 by Dr. Georg Kraus. The firm employs approximately 100 Transformation Experts and delivers change and transformation advisory services to the German-speaking Mittelstand (mid-market companies). Its client base spans manufacturing, automotive, and industrial sectors — including named references such as Oechsler AG, Daimler Truck AG, and Sumitomo SHI Demag Plastics Machinery GmbH — and its value proposition centers on aligning Strategy, Structure, and Culture rather than addressing them as isolated levers.
The firm's service portfolio comprises six core offerings — Change Management, Strategy & Innovation, Sales Management (Vertriebsmanagement), Leadership & Collaboration, Turnaround & Restructuring, and Process Optimization — supported by an Academy for training, workshops, seminars, and in-house programs. Underpinning delivery is a proprietary "Leading Transformation" model organized along 4+1 success dimensions (Shape the Business, Design the Organization, Win People, Deliver Value, Lead Yourself) and a systemic four-level consulting method (Understanding, Design, Application, Change). In January 2024 the firm expanded its brand portfolio by welcoming "Die Dranbleiber" as an autonomous sub-brand under Managing Director Michael Schön.
Revenue is generated through custom, project-based professional services engagements with no publicly disclosed pricing. The go-to-market motion is direct enterprise field sales: free initial consultations (booked via Calendly) convert into tailored proposals and multi-year implementation projects, delivered by assembled teams of Transformation Experts with no intermediary or reseller channels. The firm also operates an extensive content-marketing ecosystem (blog, bi-weekly podcast, quarterly e-magazine, consulting wiki, webinar program, plus LinkedIn, YouTube, Instagram, and Facebook presence) used to build inbound demand and thought leadership across the DACH region. The company has remained founder-controlled with no external private equity, venture capital, or public listing.
Dr. Kraus & Partner firmographics
Firmographics- Name
- Dr. Kraus & Partner
- Legal name
- Dr. Kraus & Cie. KG
- Website
- https://kraus-und-partner.de
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Dr. Kraus & Partner is a Bruchsal-based, founder-led German management consultancy (~100 staff) delivering change, strategy, turnaround, and process-optimization advisory to Mittelstand clients across the DACH region using a proprietary systemic transformation methodology.
- Ownership category
- akta.pro rank
Dr. Kraus & Partner industry classification
Industry- Product category
- Management Consulting (Change and Transformation)
- NAICS
- Management Consulting Services (54161), Human Resources Consulting Services (541612)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Change Management & Transformation Consulting (BPAHAGAC)
- akta.pro secondary industries
- Organization Design & Change Management Consulting (BPAHACAD), Operations & Process Improvement Consulting (BPAHACAB), Change Management & Transformation (Org/HR) (BPACAJAD), Organizational Change & Transformation Coaching (EDABANAG)
Keywords
Where Dr. Kraus & Partner is headquartered
LocationHeadquarters
- HQ city
- Bruchsal
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Dr. Kraus & Partner business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Strategic Consulting Services: Custom consulting engagements for transformation, change management, strategy, organizational design, turnaround, process optimization, and sales management. Projects are individually tailored following an initial free consultation and proposal presentation.
- Training and Development: Academy offerings including trainings, workshops, seminars, and in-house educational programs for leadership and team development.
- Coaching Services: Individual coaching for executives and teams, including systemic business coaching as part of organizational development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based consulting |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels10 records
Dr. Kraus & Partner product offering
Product offeringCore offering
Dr. Kraus & Partner is a German change and transformation consulting firm that advises, accompanies, trains, and coaches organizations through structural, strategic, and cultural change. Its service portfolio spans Change Management, Strategy and Innovation, Sales Management, Leadership and Collaboration, Turnaround and Restructuring, and Process Optimization, delivered by a team of approximately 100 transformation experts primarily to mid-sized companies (Mittelstand) in the DACH region.
Product overview
Dr. Kraus & Partner is a change and transformation consulting firm offering advisory services through a unified portfolio of consulting offerings (Change Management, Strategy and Innovation, Sales Management, Leadership and Collaboration, Turnaround and Restructuring, Process Optimization) supported by an Academy for training and capability building. The firm distributes knowledge content via its Transformation to go Podcast, Wiki, E-Magazin, Blog, and Webinar platform. The company operates primarily remotely with a team of approximately 100 transformation experts serving mainly mid-sized companies (Mittelstand) across Germany.
Differentiator
Problem solved
Functional benefit
Brands
- Die Dranbleiber: An independent brand under Kraus & Partner focused on transformation and organizational change, launched in early 2024 with Michael Schön as Managing Director.
- Transformation to go
Products and services
- Change Management Consulting Advisory service preparing individuals and organizations for structural, strategic, or cultural change. Positions change management as the core craft of transformation and supports leadership, communication, empowerment, and stakeholder engagement across the transformation arc.
- Strategie und Innovation (Strategy and Innovation Consulting) Strategic consulting supporting organizations in agile adaptation to changing environments, including market analysis, future positioning, and innovation development, delivered in regular strategic cycles.
- Vertriebsmanagement (Sales Management Consulting) Sales management consulting that questions, analyzes, advises, accompanies, trains, and coaches sales organizations to develop new strategies, capabilities, and working methods.
- Führung und Zusammenarbeit (Leadership and Collaboration Advisory) Leadership and collaboration advisory combining leading the business, leading the organization, leading people, and leading yourself, with consulting and training offerings for executives and employees.
- Turnaround und Restrukturierung (Turnaround and Restructuring Consulting) Crisis management consulting covering both anticipated and active crises, combining mental resilience with expertise in strategy, business administration, labor law, insolvency law, leadership, and communication.
- Prozessoptimierung (Process Optimization Consulting) Process optimization services including Lean Management, Lean Administration, process workshops, and process visualization to make operations efficient and repeatable, and to enable people to live these processes in daily operations.
- Academy und Events (Training, Workshops, and Webinars) Training, workshops, seminars, in-house training programs, and webinars that empower leaders and teams for new structures, roles, and working methods, complementing consulting engagements.
Quantifiable outcome
- Top Consultant 2026 recognition based on 18 reference customer evaluations
Companies that use Dr. Kraus & Partner
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Dr. Kraus & Partner technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Dr. Kraus & Partner partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights5 records
Dr. Kraus & Partner competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Dr. Kraus & Partner social profiles
Digital presenceDr. Kraus & Partner financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dr. Kraus & Partner leadership team
Management profileNumber of profiles
Profiles4 records
Dr. Kraus & Partner subsidiaries and ownership
Company hierarchySubsidiaries1 record
Dr. Kraus & Partner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dr. Kraus & Partner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dr. Kraus & Partner
What does Dr. Kraus & Partner do?
Dr. Kraus & Partner is a German change and transformation consulting firm that advises, accompanies, trains, and coaches organizations through structural, strategic, and cultural change. Its service portfolio spans Change Management, Strategy and Innovation, Sales Management, Leadership and Collaboration, Turnaround and Restructuring, and Process Optimization, delivered by a team of approximately 100 transformation experts primarily to mid-sized companies (Mittelstand) in the DACH region.
Is Dr. Kraus & Partner a public or private company?
Dr. Kraus & Partner is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dr. Kraus & Partner founded?
Dr. Kraus & Partner was founded in 1985. It employs 101 to 250 people.
Where is Dr. Kraus & Partner based?
Dr. Kraus & Partner is headquartered in Bruchsal, Germany, in the Europe region.
How does Dr. Kraus & Partner make money?
Three revenue lines are on record. Strategic Consulting Services are the primary driver. The others are training and Development and coaching Services.
Does Dr. Kraus & Partner have an API?
No public API is recorded for Dr. Kraus & Partner.
What industry is Dr. Kraus & Partner in?
Dr. Kraus & Partner's product category is Management Consulting (Change and Transformation). Its primary akta.pro industry code is BPAHAGAC, Change Management & Transformation Consulting, with a secondary code of BPAHACAD, Organization Design & Change Management Consulting. Its NAICS code is 54161 and its SIC code is 8742.