Awesome Lab

What Awesome Lab does

Awesome Lab (주식회사 어썸랩) is a privately-held Korean lifestyle hardware SPA brand founded in 2018 by Kim Dong-muk and headquartered in Seongnam, Gyeonggi-do, with a Seoul branch office. The company operates a deliberate "1 product per year" product development cadence and organizes its portfolio into three sub-brands: WATER WARMER (portable outdoor water heaters), CLINSE (personal sterilizing water generators and gargle tumblers), and FEELITE (antimicrobial socks and insoles), with a solar inverter (ESS) branded HYBO extending the energy-saving positioning. The underlying technology is a proprietary electrode ionization heating method (전극이온 발열 기술) in which water molecules themselves act as conductors, achieving 98% thermal efficiency and simultaneously generating hypochlorous acid sterilizing water; this is paired with UVC sterilization and inorganic antibacterial material generation in dual-sterilization product architectures, supported by 15+ intellectual property rights. The company sells through a multi-channel model: direct-to-consumer e-commerce on awesomelab.co.kr, crowdfunding pre-sales on Korean platforms (Tumblbug, Wadiz) and Japan's Makuake (where the Water Warmer achieved 4,069% of its funding goal in 2022), B2B export/OEM contracts (notably a $1M MOU with US-based White Labs in November 2023 and a July 2024 MOU with Republic Lab Mongolia and the Mongolian government water resources agency), and trade-show-driven international distribution (CES 2022 and 2024). Customer segments are predominantly outdoor/adventure and health-conscious consumers, with a secondary institutional/government segment in Mongolia. Reported revenue was approximately 250 million KRW in 2022 (~$185K USD), headcount is 1-10, and the company received TIPS program funding in December 2024.

Name

Awesome Lab

Legal name

주식회사 어썸랩

Website

https://awesomelab.co.kr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Awesome Lab is a Seongnam-based Korean hardware SPA brand developing eco-friendly lifestyle products (portable water heaters, sterilizing water generators, antimicrobial textiles) using proprietary electrode ionization heating technology, sold via DTC e-commerce, crowdfunding, and B2B export to Korea, Japan, the US, and Mongolia.

Ownership category

akta.pro rank

Product category

Consumer Lifestyle Hardware

NAICS

Small Electrical Appliance Manufacturing (335210)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Water Heating & Treatment Appliance Retail (Water Heaters, Water Softeners, Filtration Systems) (CRACACAF)

akta.pro secondary industries

Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG), Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK)

Keywords

• Portable water heaters
• Sterilizing water devices
• Antimicrobial consumer products
• Electrode ionization technology
• Eco-friendly lifestyle hardware

Headquarters

HQ city

Seongnam

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Product Sales (B2C): Direct consumer sales of proprietary hardware products including water heaters, sterilizing tumblers, and antibacterial items through owned e-commerce platform and planned expansion to major online/offline retailers.
2. Crowdfunding Pre-orders: Product pre-sales through crowdfunding platforms (Tumblbug, Makuake) to validate market demand and generate early revenue before full production.
3. B2B OEM/Export Sales: Export contracts and OEM supply agreements with international partners such as White Labs USA for water heater sterilizer generators and Mongolian government for heating solutions.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels4 records

Core offering

Awesome Lab designs, manufactures, and sells eco-friendly lifestyle hardware products — including portable outdoor water heaters, personal sterilizing water generators, and antimicrobial socks/insoles — built on proprietary electrode ionization heating and inorganic antibacterial material generation technologies. Products are sold directly to consumers through the company's own e-commerce site and crowdfunding platforms, with additional revenue from B2B export and government supply contracts.

Product overview

Awesome Lab is a hardware SPA ( Specialty, Personal, Area) brand developing eco-friendly lifestyle technology products. The company follows a '1 Product per Year' strategy, launching one new lifestyle hardware product annually. The product portfolio is organized into three main sub-brands: WATER WARMER (portable outdoor water heaters with electrode ion heating technology for camping and outdoor use), CLINSE (personal sterilizing water products combining microcurrent ionization and UVC sterilization for hygiene and sanitization), and FEELITE (antimicrobial foot care products including stockings and insoles). Products utilize proprietary electrode heating and ionization technologies that are 98% energy efficient and environmentally friendly, targeting consumers interested in outdoor activities, personal hygiene, and sustainable living.

Differentiator

Problem solved

Functional benefit

Brands

• 워터워머 (WATER WARMER): Eco-friendly water heating brand using electrode-ion heating technology for fast and efficient water heating and sterilization. Products include portable outdoor water heaters for camping and outdoor activities.
• 클린스 (CLINSE)
• 필라이트 (FEELITE)

Products and services

• Water Warmer (워터워머) — Portable Outdoor Water Heater Portable outdoor water heater using electrode ion heating technology with 98% energy efficiency, capable of heating water to 70°C in 2 minutes and generating natural sterilizing water (chlorous acid) for cleaning and sanitizing. Targeted at campers, car campers, fishers, and hikers. Priced at 205,000 KRW.
• Water Warmer Sailor 70 (워터워머 세일러 70) Enhanced portable water heater using electrode ion heating with 98% thermal efficiency, heating water to 70°C in approximately 2 minutes and capable of reaching 90–100°C. Generates natural sterilizing water (chlorous acid) via ionization-based chlorine and oxygen hydrogen combination.
• HYBO — Solar Inverter (ESS) Solar inverter (Energy Storage System) product under the WATER WARMER brand, continuing Awesome Lab's eco-friendly energy-saving heating and power solutions.
• Clinse (클린스) — Portable Gargle Sterilizing Water Tumbler Portable gargle sterilizing water tumbler that generates sterilizing water in 30 seconds for oral gargling, helping eliminate bad breath, ensure cleansing during brushing, prevent cavities, and relieve oral inflammation. Priced at 89,000 KRW.
• Clinse (클린스) — Portable Sterilizing Water Generator Compact personal sterilizing water generator approximately 10cm in size, combining microcurrent sterilizing water and UVC sterilization technologies. Achieves 99.9%+ sterilization of viruses, bacteria, and fungi within 1 minute. Weighs 1kg, made in Korea. Priced at 69,000 KRW.
• Feelite (필라이트) — Antibacterial Stocking Antimicrobial stocking providing 99% antimicrobial effectiveness, 90% odor removal and deodorization management, improved blood circulation, and reduced swelling. Helps reduce foot fatigue. Priced at 4,500 KRW per pair.
• Feelite (필라이트) — Antibacterial Insole Antimicrobial insole with ergonomic arch support structure for enhanced shock absorption, providing 99% antimicrobial effectiveness, 90% foot odor suppression, improved blood circulation, and reduced foot fatigue.

Quantifiable outcome

• 98% energy efficiency (electrode ionization technology)
• +5 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Republic Lab Mongolia (리퍼블릭 랩 몽골리아)coreStrategic or Co-development Partner · 1 July 2024MOU signed for eco-friendly heating and water heating (hot water) solution development. Covers Mongolian water resource utilization, heating solutions for Mongolian gers (residential spaces), and commercial water heating solutions for energy saving.
• Mongolia Government Water Resources Agency (몽골 정부 수자원 기관)coreStrategic or Co-development Partner · 1 July 2024Government partnership for water resource utilization and development of heating solutions for residential and commercial applications in Mongolia.
• White Labs Concierge Lab Services (USA)coreStrategic or Co-development Partner · 30 November 2023Signed 100 million USD MOU for water heater sterilizer generator delivery. Partnership established during Seongnam Bio Healthcare International Convention 2023 where Awesome Lab was selected as one of 58 promising companies to meet with 50 buyers from 15 countries.
• Healthcare Industry Innovation Startup Center (보건산업혁신창업센터)minorImplementation/ SI/ Consulting Partner · 1 January 2022Received support from Healthcare Industry Innovation Startup Center's startup jump package program to participate in CES 2022. Center provides expert consulting, technology evaluation, investment attraction, and sales channel support.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat3 records

Key highlights3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Awesome Lab