Lycan Fitness
Lycan Fitness is a Mexico-based e-commerce retailer selling professional CrossFit and functional training equipment directly to fitness enthusiasts and commercial gym operators across Latin America, the US, and Australia.
- Company typePrivate
- Founded-
- HeadquartersOjuelos De Jalisco, Mexico
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lycan Fitness does
Lycan Fitness is a Mexico-based e-commerce retailer specializing in professional-grade fitness equipment with a focus on CrossFit, functional training, and strength conditioning. The company operates a direct-to-consumer storefront at lycanfitness.mx, offering a comprehensive catalog that spans dumbbells, kettlebells, Olympic bars and plates, benches, power racks, spin bikes, medicine balls, slam balls, boxing/MMA gear, resistance bands, gym flooring, and accessories. Its primary customer base is fitness enthusiasts building home gyms, supplemented by commercial operators outfitting CrossFit boxes, MMA gyms, corporate wellness centers, hotels, and sports clubs. The differentiated "Arma Tu GYM" (Build Your Gym) planning service supports customers designing complete gym setups, and the company has developed proprietary branded SKUs such as the LYCAN PRO TIMER 2.0.
The company employs 11-50 people and is headquartered in the Guadalajara area (phone area code 33) in Ojuelos de Jalisco, Mexico. It uses a unit-pricing model denominated in Mexican pesos, with products ranging from approximately $100 MXN accessories to $12,500 MXN spin bikes, and revenue is generated exclusively through one-time e-commerce sales with no subscription or recurring component detected. Marketing and customer acquisition run through the company website, a WhatsApp sales channel, an email newsletter offering a 10% new-subscriber discount, and a multi-country social media presence spanning Mexico, Colombia, Ecuador, USA, Peru, Panama, Guatemala, Australia, and Venezuela. The company is privately held with no disclosed funding rounds, M&A activity, patents, trademarks, partnerships, executive leadership information, or AI/technology capabilities in the available data, and ownership structure remains opaque.
Lycan Fitness firmographics
Firmographics- Name
- Lycan Fitness
- Legal name
- Lycan Fitness
- Website
- https://lycanfitness.mx
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lycan Fitness is a Mexico-based e-commerce retailer selling professional CrossFit and functional training equipment directly to fitness enthusiasts and commercial gym operators across Latin America, the US, and Australia.
- Ownership category
- akta.pro rank
Where Lycan Fitness is headquartered
LocationHeadquarters
- HQ city
- Ojuelos De Jalisco
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Lycan Fitness business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Fitness Equipment Sales: Direct retail sales of professional gym equipment including dumbbells, kettlebells, benches, bars, plates, machines, and accessories through e-commerce platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual fitness equipment products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Lycan Fitness product offering
Product offeringCore offering
Lycan Fitness is a Mexico-based e-commerce retailer that sells professional fitness and CrossFit equipment directly to consumers and gym operators. Its catalog spans dumbbells, kettlebells, Olympic bars and plates, benches, power racks, conditioning tools (med balls, slam balls, resistance bands), cardio machines (magnetic spin bikes), boxing/MMA gear, gym flooring, and accessories, complemented by an "Arma Tu GYM" gym-design planning service.
Product overview
Lycan Fitness is a professional fitness equipment company based in Mexico offering a comprehensive portfolio of strength training, cardio, and functional fitness equipment. The product line includes dumbbells, kettlebells, Olympic bars and plates, benches, weight racks, spin bikes, medicine balls, slam balls, boxing/MMA gear, resistance bands, and gym flooring. The company sells directly through its e-commerce platform with offerings across multiple price points from budget-friendly options to professional-grade commercial equipment. Notable featured products include the Barra Olimpica Pro Cerakote Rojo, Mancuerna Hexagonal de Caucho Camo, Banco press reclinable reforzado, LYCAN PRO TIMER 2.0, and Spin Bike PRO Magnética. Lycan Fitness serves customers across Latin America, North America, and Australia through regional Instagram accounts.
Differentiator
Problem solved
Functional benefit
Products and services
- Barra Olimpica Pro Cerakote Rojo 20kg Olympic bar with red Cerakote professional-grade finish, sold as a standalone product for strength training and Olympic lifting.
- Mancuerna Hexagonal de Caucho Camo Hexagonal rubber-coated dumbbell with camouflage design for stability and floor protection during workouts.
- Banco press reclinable reforzado Reinforced incline bench press with adjustable positions designed for heavy commercial gym use.
- LYCAN PRO TIMER 2.0 Professional digital interval timer with multiple settings for CrossFit and functional training workouts.
- Spin Bike PRO Magnética Professional magnetic spin bike for indoor cycling with adjustable resistance and sturdy construction.
- Toalla Lycan Fitness Branded fitness towel for gym use, sold as a standalone accessory item.
- Kettlebells Cast iron and vinyl-coated kettlebells in various weights for strength and conditioning training, sold by category.
- Med Balls Medicine balls for plyometric training, rehabilitation, and functional exercises, sold by category.
- Discos (Olympic Weight Plates) Olympic weight plates in various materials including rubber, metal, and competition caliber, sold by category.
- Racks y Estructuras Power racks, squat racks, and structural gym frames for strength training stations, sold by category.
- Slam Balls y Bags Heavy slam balls and weighted bags for high-intensity training and CrossFit workouts, sold by category.
- Box y MMA Boxing and MMA training equipment including heavy bags, speed bags, and related training gear, sold by category.
- Ligas y Movilidad Resistance bands and mobility equipment for warm-up, stretching, and rehabilitation exercises, sold by category.
- Pisos (Gym Flooring) Rubber flooring and gym mats for shock absorption and floor protection, sold by category.
- Peso Integrado Integrated weight systems combining multiple training modalities in single equipment units, sold by category.
- Arma Tu GYM (Build Your Gym) Planning Service Personalized planning service that helps customers design and equip complete gym setups using the Lycan Fitness catalog.
Companies that use Lycan Fitness
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Lycan Fitness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lycan Fitness partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Lycan Fitness competitors and assessment
Company assessmentDirect peers
- Rogue Fitness: US-based manufacturer and DTC retailer specializing in strength and CrossFit equipment (bars, plates, racks). Direct comparable in product mix, customer base, and CrossFit-focused brand positioning.
- Rep Fitness: US-based strength and conditioning equipment brand selling power racks, barbells, plates, and home gym systems. Overlaps with Lycan in core strength/functional training categories and DTC e-commerce model.
- Titan Fitness: Broad-line fitness equipment retailer selling strength, cardio, and functional training gear at value price points. Comparable to Lycan's mid-market positioning and wide SKU coverage.
- Fringe Sport: Online retailer focused on functional fitness, CrossFit, and Olympic lifting equipment. Direct overlap with Lycan's specialty positioning and CrossFit customer segment.
- PRx Performance: Direct-to-consumer home gym equipment brand specializing in foldable racks and space-saving strength equipment. Comparable in DTC model and home gym target segment.
Broad incumbents
- Eleiko: Swedish premium strength and Olympic lifting equipment manufacturer with global commercial gym presence. Broader incumbent competitor in bars, plates, and platforms where Lycan also competes.
- Cap Barbell: Large US-based fitness equipment manufacturer and wholesaler of dumbbells, weights, and exercise equipment. Overlaps with Lycan's strength equipment and accessories portfolio at a broader scale.
Regional players
- Mirafit: UK-based online retailer of strength and home gym equipment with comparable product breadth (racks, bars, accessories). Similar DTC-only model serving a different geography.
- Fitness Depot: Canadian fitness equipment retailer offering broad assortments of strength, cardio, and functional training gear. Comparable in vertical mix and commercial/home dual customer focus.
- Tecnofitness: Latin American (Mexico/Central America) fitness equipment retailer with comparable product categories (strength, cardio, accessories). Direct regional competitor serving the same core geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights6 records
Customer concentration
Lycan Fitness social profiles
Digital presenceLycan Fitness financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lycan Fitness leadership team
Management profileNumber of profiles
Lycan Fitness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lycan Fitness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lycan Fitness
What does Lycan Fitness do?
Lycan Fitness is a Mexico-based e-commerce retailer that sells professional fitness and CrossFit equipment directly to consumers and gym operators. Its catalog spans dumbbells, kettlebells, Olympic bars and plates, benches, power racks, conditioning tools (med balls, slam balls, resistance bands), cardio machines (magnetic spin bikes), boxing/MMA gear, gym flooring, and accessories, complemented by an "Arma Tu GYM" gym-design planning service.
Is Lycan Fitness a public or private company?
Lycan Fitness is a private company. It is classified as unknown and is currently operating.
When was Lycan Fitness founded?
Lycan Fitness was founded in -1. It employs 11 to 50 people.
Where is Lycan Fitness based?
Lycan Fitness is headquartered in Ojuelos De Jalisco, Mexico, in the Latin America region.
How does Lycan Fitness make money?
One revenue line is on record: fitness Equipment Sales.
Who are Lycan Fitness's main competitors?
Direct peers on record are Rogue Fitness, Rep Fitness, Titan Fitness, Fringe Sport and PRx Performance. Broad incumbents are Eleiko and Cap Barbell. Regional players are Mirafit, Fitness Depot and Tecnofitness.
Does Lycan Fitness have an API?
No public API is recorded for Lycan Fitness.