Piqua Pizza Supply

What Piqua Pizza Supply does

Piqua Pizza Supply, Inc. (formerly Diana's Pizza) is a privately held, family-owned B2B food service distributor founded in 1959 and headquartered in Piqua, Ohio. The company manufactures fresh pizza crusts daily, sheeting them onto baking foil and offering sizes from 6" to 18" in hand-tossed, fresh, and frozen dough ball formats, and distributes them alongside a broad portfolio of pizza-adjacent and food service products including sauces, cheeses, meat toppings, chicken, frozen foods, breaded appetizers, snacks, condiments, seasonings, and packaging supplies. Its signature house brand is Diana's Finest, anchored by the proprietary crust recipe dating to the founding as Diana's Pizza.

The company operates a sales-led B2B distribution model with regional sales representatives covering North and South territories, supported by inside sales/customer service and delivery staff who handle daily weekday deliveries, shelf stocking, and menu planning support across western Ohio. Customer segments span small restaurants and pizzerias, national chains, schools and universities, healthcare and institutional food service operators, and nonprofit fundraising organizations (e.g., local PTAs, scout troops). The company is BBB Accredited and was named an ORA Premier Vendor for 2018-2019, and serves as a community sponsor/presenter at events such as Dayton Pizza Fest 2024.

Revenue is generated through negotiated wholesale transactions on food service products and delivery services; pricing is not publicly disclosed. Leadership includes President Shelly Campbell (per management_team records) and Vice President of Purchasing Gene Hill, with note that a separate leadership reference lists Tony Creager as President and CEO, indicating a possible recent leadership transition. The business is closely held with no disclosed institutional investors, no funding rounds, and no M&A activity. The technology stack is limited to a basic website and a Facebook page; there are no APIs, integrations, or disclosed AI/ML capabilities.

Name

Piqua Pizza Supply

Legal name

Piqua Pizza Supply, Inc.

Website

https://piquapizza.net

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

Piqua Pizza Supply is a privately held, family-owned B2B food service distributor founded in 1959 in Piqua, Ohio, manufacturing fresh pizza crusts daily and distributing pizza ingredients, frozen foods, and supplies to restaurants, schools, healthcare facilities, and nonprofits across western Ohio.

Ownership category

akta.pro rank

Product category

Food Service Distribution

NAICS

Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Bread & Rolls Wholesale (AFAIAFAA)

akta.pro secondary industries

Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM), Frozen Pizza & Flatbreads (CRADADAB)

Keywords

• Food service distribution
• Pizza crust manufacturing
• Wholesale pizza supplies
• Restaurant food supply
• Western Ohio distributor

Headquarters

HQ city

Piqua

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food Service Distribution: Wholesale distribution of pizza products, crusts, sauces, cheeses, meats, toppings, frozen foods, and food service supplies to restaurants, schools, institutions, and other food service operators.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Piqua Pizza Supply is a B2B wholesale food service distributor that manufactures fresh pizza crusts daily and distributes a comprehensive portfolio of pizza ingredients, frozen foods, and food service supplies to restaurants, schools, healthcare facilities, and nonprofit organizations across western Ohio. The company's signature product is its proprietary Diana's Finest pizza crust, manufactured in-house daily and sheeted onto baking foil in sizes ranging from 6" to 18".

Product overview

Piqua Pizza Supply is a food distribution company serving western Ohio since 1959, originally founded as Diana's Pizza. The company operates primarily as a pizza crust and food products distributor, offering a comprehensive portfolio of pizza ingredients (crusts, sauces, cheeses, meats, toppings), chicken and poultry products, breaded appetizers, breads and tortillas, snacks, condiments, seasonings, and foodservice supplies. Their core product is fresh pizza crusts manufactured daily in sizes from 6" to 18", available as oil thin crust and thick oil crust varieties. The company also provides food service delivery, fundraising programs for organizations, and a wide range of packaging and cooking supplies. The product line includes both their own Diana's brand products and national brands like Tyson, Hormel, Brakebush, and Lamb Weston.

Differentiator

Problem solved

Functional benefit

Brands

• Diana's Finest: House brand product line for pizza crusts and related products

Products and services

• Pizza Crusts Fresh pizza crusts in sizes from 6" to 18", including oil thin crust and thick oil crust variants, manufactured daily and sheeted on baking foil. The company's signature product since 1959 under the Diana's Finest brand.
• Pizza Sauces and Specialty Sauces Various pizza sauces, marinara, spaghetti sauces, taco sauces, and specialty sauces including Diana's California Prepared Pizza Sauce, Full Red Pizza Sauce with Basil, San Benito sauces, and beer cheese dips.
• Cheese Products Multiple cheese varieties including Sorrento 50/50 Mozzarella & Provolone Mix, cheddar cheese sauce, and nacho cheese sauce.
• Frozen Pizzas Pre-made frozen pizza products for food service operators.
• Chicken and Poultry Products Chicken products including Tyson chicken nuggets, Brakebush tenders and wings, LaNova hot wings and BBQ wings, Hormel fajita strips, and diced chicken in various pack sizes.
• Meat Products Beef, pork, and sausage products including hamburger patties, hot dogs, sausages, and taco meats.
• Meat Toppings Pepperoni (Hormel, Sugardale, Burke, Cudahy brands), bacon toppings, sausage toppings, and beef toppings in various cuts and packaging.
• Breaded Foods Breaded appetizers including mozzarella sticks, jalapeno poppers, onion rings, mushrooms, ravioli, mac & cheese bites, cauliflower, and mixed vegetables.
• Breads and Breadsticks Various bread products including tortillas (6", 10", 12"), Bosco stuffed breadsticks, Vito breadsticks, and breaded bread products.
• Hoagies and Subs Hoagie and sub-related products including chicken hoagie patties, Philly steak products, and deli meats.
• Potatoes and Fries French fries, tater tots, potato skins, and seasoned fry products including Lamb Weston and curly fries in various cuts.
• Taco Products Taco-related products including prepared taco filling, dry taco meat, beef crumble toppings, taco sauce packets, and nacho chips.
• Snacks Snack items including popcorn (various flavors: caramel, cheddar, vanilla, toffee, white cheddar, rainbow, Chicago style) and brownies.
• Condiments and Dressings Condiments including ketchup, mustard, BBQ sauces (Sweet Baby Ray's, Bull's Eye), salsa, garlic sauces, and various dressings.
• Seasonings Seasonings and spices including Diana's Pizza Spice Mix, granulated garlic, garlic salt, crushed red peppers, ground black pepper, and salt products.
• Packaging Supplies Cardboard, paper, bags, storage containers, foam containers, hinged containers, foil products, and disposable serviceware.
• Cooking and Baking Supplies Cooking utensils, pizza cutters, flour products, and baking supplies including high gluten flour, patent flour, and dehydrated onions.
• Fundraising Program Fundraising program offering pizza kits, subs, hoagies, pretzels, popcorn, and other foods for schools and nonprofit organizations, supported by a dedicated Fundraising Manager.
• Food Service Delivery Direct delivery service for restaurants, schools, universities, healthcare facilities, and other food service organizations across western Ohio, with menu planning and stock rotation support.

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• ORA Premier VendorminorGTM or Marketing Partner · 1 January 2018Recognized as an ORA Premier Vendor for 2018-2019, indicating partnership with the ORA organization in the food service industry.
• Yellow Cab TavernminorOthersCommunity partnership supporting local events. Piqua Pizza Supply was a sponsor/presenter at Dayton Pizza Fest 2024 held at Yellow Cab Tavern in Dayton, Ohio.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• US Foods Holding Corp: Second-largest broadline foodservice distributor in the U.S. Serves overlapping customer segments (independent restaurants, healthcare, education) with broader assortment and greater pricing leverage.
• Performance Food Group Company: Major broadline and specialty foodservice distributor. Competes in the same foodservice channels and offers pizza-relevant categories at scale across broader geographies.
• Sysco Corporation: Largest broadline foodservice distributor in North America. Competes for the same restaurant, school, and healthcare accounts as Piqua, but offers a vastly broader product portfolio and national logistics network.

Direct peers

• Bridgford Foods Corporation: Manufactures and distributes pizza dough, bread, and bakery products to foodservice and retail customers nationally. Closely comparable to Piqua in the dough/crust manufacturing category, though larger and more geographically diversified.
• Rich Products Corporation: Major frozen pizza dough, crust, and toppings manufacturer serving foodservice operators. Comparable as a crust-focused manufacturer-distributor, but operating at significantly greater scale and across multiple product platforms.
• Roma Foods / Roma Specialty Foods: Pizza and Italian food products distributor serving pizzerias and foodservice accounts. Comparable business model—specialty foodservice distributor anchored on pizza products with regional delivery.

Others

• Hormel Foods Corporation: Supplier of pepperoni and other meat toppings that Piqua distributes under the Hormel brand. Indirect relationship as a brand supplier feeding into Piqua's distribution catalog.
• Tyson Foods, Inc. Major supplier of chicken, beef, and pork products that Piqua distributes under the Tyson brand. Indirect adjacency as an upstream supplier partner rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/piquapizzasupply
• LinkedInlinkedin.com/company/piqua-pizza-supply-co-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piqua Pizza Supply