AMSkier

What AMSkier does

AMSkier Insurance is a third-generation, family-owned insurance agency headquartered in Hawley, Pennsylvania, founded in 1920 by Abe Skier and currently led by third-generation principals Henry M. Skier (President), Jeffrey M. Skier, and Aimee M. Skier (Vice President). The firm operates as a multi-line independent insurance agency distributing third-party carrier policies across three core verticals: Camp Insurance (its flagship specialty, marketed as the largest direct insurer of American summer camps), Personal Insurance (homeowners, auto, watercraft, rentals, wedding, trip), and Business Insurance (commercial property, liability, workers compensation, cyber, business auto). Around these core lines, AMSkier has built a portfolio of niche specialty products including Spa and Resort Insurance, Mohel Professional Liability (via NOAM), Sports Liability, OnTour Tour Operator Insurance, and Peace-of-Mind camp tuition insurance (via One80 Travel Protect).

The agency's revenue model is commission-based on insurance premiums placed with carriers, with additional ancillary revenue from value-added services such as Ezersky Safety College (continuing education for Camp Safety Directors), Veritable Screening background checks, and short-term health insurance placements. Distribution is relationship-driven: 24/7 phone-based direct sales, walk-in consultations at the Hawley HQ, on-site visits to camps and business clients, and active presence at ACA conferences and regional camp conferences. Technology consists of a traditional member portal (SKI-Way/SKI-Line) for policy management, driver checks, and incident reporting, supplemented by a SKI-EYE drone inspection service for property assessments. The firm is licensed in 40+ states for homeowners insurance and in most states for auto.

Customer concentration is diversified across children's camps, families, spas/resorts, sports organizations, tour operators, and religious community professionals. The company has no external institutional investors, no disclosed funding events, and operates as a private going concern with a team of approximately 30+ personnel including Skier family leadership, AMSkier Partners (specialized consultants), agency staff, camp staff, and accounting staff. The structure suggests a stable, mid-sized niche agency rather than a high-growth venture.

Name

AMSkier

Legal name

AMSkier Insurance

Website

https://amskier.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

AMSkier Insurance is a third-generation, family-owned insurance agency founded in 1920 and headquartered in Hawley, Pennsylvania, specializing in camp insurance (self-described largest direct insurer of American summer camps) along with personal and business insurance lines distributed through direct sales across 40+ US states.

Ownership category

akta.pro rank

Product category

Insurance Brokerage and Agency Services

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industry

Facultative Reinsurance Brokerage (FSAOAHAB)

Keywords

• Camp insurance
• Personal insurance
• Commercial insurance
• Insurance brokerage
• Sports liability insurance

Headquarters

HQ city

Hawley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: AMSkier generates revenue through insurance premiums across multiple lines: camp insurance (their specialty), personal insurance (homes, vehicles, boats, jewelry, fine art), and business insurance (commercial coverage, liability, workers compensation). As a third-generation family insurance agency, they act as an intermediary between clients and insurance carriers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

AMSkier is an insurance agency/brokerage that places personal, commercial, and specialty insurance coverage on behalf of clients, with its flagship specialization being camp insurance for children's summer camps. The agency also provides supporting services such as camp safety certification (Ezersky Safety College), background screening through Veritable Screening, drone-based property inspections (SKI-EYE), and a member portal for policy management.

Product overview

AMSkier Insurance operates as a multi-line insurance agency offering three core product lines: Personal Insurance (homes, vehicles, boats, and rentals), Business Insurance (commercial coverage including cyber liability and workers compensation), and Camp Insurance (specialized coverage for children's camps with over 100 years of experience). The company differentiates through an ecosystem of specialized add-on products and services including Peace-of-Mind camp tuition insurance, Spa and Resort Insurance, Mohel Liability Insurance, Sports Liability Insurance, OnTour Tour Operator Insurance, and Domestic/International Short-Term Health Insurance. Supporting their camp insurance offerings, AMSkier provides value-added services including Ezersky Safety College (camp safety certification program), Veritable Screening (background check services), and SKI-EYE drone inspection services. All offerings are accessible through the SKI-Way member portal for policy management and service requests.

Differentiator

Problem solved

Functional benefit

Brands

• Ezersky Safety College: A continuing education program to certify Camp Safety Directors, offering seven courses on critical safety topics.
• SAFETYunderwriters
• Broad and Bright
• Camp-ALERT Network
• Peace-of-Mind

Products and services

• Camp Insurance

Quantifiable outcome

• 100+ years of experience serving camps and clients
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• Veritable ScreeningcoreTechnology or IntegrationAMSkier partners exclusively with Veritable Screening to provide streamlined background screening services for AMSkier clients. The partnership offers cost-effective, legally compliant background checks through an email invitation system that allows quick authorization and batch processing.
• The Lodge at WoodlochflagshipStrategic or Co-development PartnerThe Lodge at Woodloch, a premier destination resort and spa, partners with AMSkier for comprehensive insurance coverage including property, general and professional liability, and workers compensation. AMSkier staff co-chair their Workplace Safety Committee and provide ongoing safety training.
• NOAM (National Organization of American Mohalim/ot)coreStrategic or Co-development PartnerAMSkier provides professional liability insurance specifically designed for Mohels who are certified members of NOAM. The program includes sexual misconduct coverage and contingent bodily injury coverage.
• American Camp Association (ACA)coreStrategic or Co-development PartnerAMSkier actively participates in ACA conferences and events, with the company's leadership holding ACA awards. The partnership includes educational initiatives and safety programs endorsed by the ACA.
• Potomac Law Group PLLCcoreImplementation/ SI/ Consulting PartnerIsaac Mamaysky, Partner at Potomac Law Group PLLC, provides comprehensive legal services to AMSkier camp clients through his Camps and Youth Programs practice. He brings firsthand camp operational experience and speaks regularly at ACA conferences.
• Littler MendelsoncoreImplementation/ SI/ Consulting PartnerRachel Fendell Satinsky, a shareholder in Littler Mendelson's Philadelphia office, provides employment litigation and counseling services to AMSkier camps with a focus on the camping industry.
• Day Spa AssociationminorGTM or Marketing PartnerAMSkier Insurance is a proud sponsor of the Day Spa Association, supporting the spa industry through marketing partnership.
• ISPA (International Spa Association)minorGTM or Marketing PartnerAMSkier Insurance is a proud sponsor of ISPA, supporting the international spa industry through marketing partnership.
• Project MorryminorStrategic or Co-development PartnerJeffrey M. Skier serves on the board of Project Morry, a camp-focused nonprofit organization supporting youth development.
• SCOPEminorStrategic or Co-development PartnerJeffrey M. Skier serves on the board of SCOPE (Summer Camp Opportunities for the Promotion of Education), supporting camp-related youth initiatives.
• One80 Travel ProtectcoreTechnology or IntegrationAMSkier offers Peace-of-Mind insurance products through One80 Elite Protect, providing campers and families coverage for travel delays, baggage, camp tuition, and cancel for any reason options.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Philadelphia Insurance Companies (PHLY): Specialty commercial carrier/broker with deep programs in camps, schools, sports, hospitality, and nonprofit/human-services segments. Comparable to AMSkier because it sells through agents and brokers into many of the same specialty classes (camp, sports, hospitality).
• K&K Insurance Group: Specialty insurance program manager serving sports, leisure, motorsports, and camp/entertainment markets. Directly comparable to AMSkier because both productize niche verticals (camps, sports organizations, recreation) with tailored coverage and risk-management services.
• RPS (Risk Placement Services) / RPS Signature: Wholesale specialty broker with strong programs in camp, recreation, hospitality, sports, and entertainment. Comparable because it places complex specialty lines through agents like AMSkier and targets overlapping verticals.
• Brownyard Group: Specialty insurance provider focused on security guard, pest control, and recreational/camp liability markets. Directly comparable because it shares the camp/recreation niche and operates a program-manager model with value-added risk services.
• One80 Travel Protect: Specialty travel-insurance program manager that partners with AMSkier for camp tuition/travel coverage. Directly comparable because it shares the camp and tour-operator customer base and bundles travel-style protection products.
• USLI (United States Liability Insurance Group): Specialty insurer/broker focused on small commercial and niche professional lines including sports, recreation, and youth organizations. Comparable to AMSkier's niche-vertical broker model in camp and sports liability.

Broad incumbents

• Markel Insurance: Specialty insurer with significant programs in sports, leisure, camps, and entertainment. Broader incumbent than AMSkier but competes in many of the same specialty classes through both direct and brokerage channels.
• Travelers: Major U.S. P&C insurer with broad personal and commercial lines. Competes with AMSkier in homeowners, auto, and small-commercial segments and operates in many of the same states.
• Hanover Insurance Group: Established P&C carrier offering specialty and personal lines including niche programs that overlap with AMSkier's personal-insurance and small-commercial book across many U.S. states.

Emerging players

• Hiscox: Specialty insurer with strong small-business and professional-liability focus, plus a digital distribution platform. Relevant as an emerging competitor in AMSkier's commercial and specialty niches with a more tech-forward model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@AMSkier1920/featured
• Facebookfacebook.com/AMSkierInsurance
• LinkedInlinkedin.com/company/amskier-insurance
• Instagraminstagram.com/amskier1920
• Xx.com/AMSkier1920

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMSkier