Inovia

What Inovia does

Inovia (주)아이노비아 is a privately held Korean IT product distributor founded in 2005 and headquartered in the Ace Hi-Tech City complex in Yeongdeungpo-gu, Seoul. The company's core business is its authorized distribution relationship with INNO3D (Palcomp Scotland), through which it imports and sells NVIDIA GeForce graphics cards across the ICHILL, TWIN X2, X3, MACH, and AURORA product lines in Korea — currently spanning the full RTX 50 series from RTX 5090 down to the entry-level RTX 5050, plus legacy RTX 3050 / 3080 Ti stock. INNO3D's AXLE brand is also carried under a separate warranty construct.

Beyond graphics cards, Inovia operates a diversified brand portfolio covering gaming peripherals under YUNZII (mechanical keyboards) and Hercules (gaming mice), mobile accessories (phone holders, power banks, chargers, cables, cases), Foscam IP cameras under the ENSOMIC sub-brand, lifestyle products under the ormi (오르미) emotional select-shop brand (clocks, mood lights, portable fans, label printers), smart-home products under the homeo (호메오) brand (e.g., Homebeauty cosmetics refrigerator), portable/outdoor gear under BERES, and the Cleanduck automatic sanitizer dispenser line. The company also previously produced licensed HYUNDAI brand tablet PCs and LED TVs for export markets and continues to operate the English-language export site at inovia.co.kr/english.

Inovia's go-to-market is a multi-tier Korean distribution model: a proprietary D2C e-commerce storefront (inoviashop.com), major Korean online marketplaces (11번가, 지마켓, 쿠팡), physical retail via Compuzone in Yongsan and Gasan, four authorized regional Seoul distributors (제삼세대, 라이프윗스, 하나커머스, 희현) covering different zones of the metropolitan area, and official cooperation partners (MindPC, CoitCom) for system integration and B2B supply. Revenue is generated primarily through one-time hardware sales across these channels, with no subscription, SaaS, or recurring-software component. The company is led by founder/CEO Oh Seong-ju (오성주), maintains a dedicated in-house A/S center at the same Seoul complex, and provides 3-year free A/S on INNO3D VGA products plus a premium up-to-1-year new-product replacement service for eligible RTX 5070-and-above cards — a defensive moat against gray-market competition.

Name

Inovia

Legal name

(주)아이노비아

Website

https://inovia.co.kr

Company type

Private

Founded year

2005

Operating status

Operating

Short description

Inovia is a Korean IT product distributor that holds authorized Korean distribution rights for INNO3D and AXLE NVIDIA GeForce graphics cards, and additionally sells YUNZII gaming peripherals, mobile accessories, ormi/homeo lifestyle products, and Foscam cameras through D2C, marketplaces, and regional Seoul distributors.

Ownership category

akta.pro rank

Product category

IT Hardware Distribution

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Computer and Peripheral Equipment Manufacturing (3341), Computer and Peripheral Equipment Manufacturing (33411)

SIC

Electronic Components & Accessories (3670), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Graphics & Accelerator Cards (GPUs, compute accelerators) (HDACAGAA)

akta.pro secondary industry

PC Components for Gaming (GPUs, CPUs, Motherboards, RAM, PSUs) (MPAFAGAD)

Keywords

• Graphics card distribution
• NVIDIA GPU distribution
• Gaming peripherals retail
• IT hardware wholesale
• Korean electronics distributor

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Graphics Card Sales (INNO3D / AXLE): Revenue from importing and distributing NVIDIA-based graphics cards under INNO3D and AXLE brands, including the ICHILL, TWIN X2, X3, and other product lines. Products are sold through distributors, marketplaces, and direct e-commerce.
2. Gaming Gear and Mobile Accessories: Sales of gaming peripherals (YUNZII keyboards, Hercules gaming mice), mobile accessories (phone cases, chargers, battery packs), and smart home/lifestyle products (ormi, homeo brands). Sold via e-commerce and retail channels.
3. E-commerce (inoviashop.com): Direct-to-consumer online store for all Inovia brands, including INNO3D graphics cards, gaming gear, and home lifestyle products. Serves as the primary direct sales channel.

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Inovia (아이노비아) is a Korean IT product distributor that imports and distributes INNO3D and AXLE brand NVIDIA GeForce graphics cards (RTX 50 series and legacy RTX 30 series) for the Korean market. Beyond GPUs, the company distributes gaming peripherals (YUNZII keyboards, HERCULES mice), Foscam IP cameras, mobile accessories, and lifestyle/smart home products under proprietary sub-brands (ormi, homeo, ENSONIC, Cleanduck), sold through authorized distributors, online marketplaces, and its own e-commerce store.

Product overview

Inovia (아이노비아) is a Korean IT product distributor founded in 2005, operating primarily as the Korean distributor of INNO3D graphics cards alongside diversified product lines. The core product offering centers on INNO3D NVIDIA GeForce graphics cards spanning the RTX 50 series (RTX 5090, 5080, 5070 Ti, 5070, 5060 Ti, 5060, 5050) and legacy generations (RTX 3050, 3080 Ti), sold through the TWIN X2, X3, and ICHILL cooling brands. Beyond graphics cards, the company distributes gaming peripherals under the YUNZII brand (mechanical keyboards), Foscam security webcams, mobile accessories (chargers, power banks, cables, cases), and lifestyle/home decor products under sub-brands ormi (오르미) for sentiment items and homeo (호메오) for smart home appliances. The company also operates a proprietary e-commerce platform (inoviashop.com) and provides A/S support services across its product portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• INNO3D: Graphics card brand distributed by Inovia in Korea, including GeForce RTX series products
• YUNZII
• ormi (오르미)
• homeo (호메오)
• ENSONIC (엔소닉)
• BERES
• ICHILL
• MACH
• AURORA
• Cleanduck

Products and services

• INNO3D GeForce RTX 50 Series Graphics Cards Full lineup of NVIDIA GeForce RTX 50 series graphics cards distributed under the INNO3D brand in Korea. Includes flagship RTX 5090 D7 32GB ICHILL X3, RTX 5080 D7 16GB X3 GAMING OC, RTX 5070 Ti D7 16GB X3 OC, RTX 5070 D7 12GB X2, RTX 5060 Ti D7 (8GB/16GB), RTX 5060 D7 8GB TWIN X2, and RTX 5050 D6 8GB TWIN X2. Designed for enthusiast gaming, 3D rendering, video editing, and AI/ML workloads.
• INNO3D GeForce RTX 30 Series Graphics Cards (Legacy)

Quantifiable outcome

• 3-year free A/S for Inno3D VGA products (one of the longest warranty periods in the Korean GPU market)
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered secondary, core and minor.

• AXLEsecondaryChannel Partner/ Reseller/ Distributor · 1 January 2012Inovia distributes AXLE brand graphics cards in Korea, with a separate warranty policy (1-year for AXLE mining cards vs 3-month for INNO3D mining cards).
• INNO3D (Palcomp (Scotland) Ltd.)coreChannel Partner/ Reseller/ Distributor · 1 January 2005Inovia has been the authorized Korean distributor for INNO3D graphics cards since 2005, handling import, distribution, marketing, and after-sales support for INNO3D's full NVIDIA GPU product lineup including ICHILL, TWIN X2, X3, MACH, and AURORA series. The relationship expanded in 2012 with the ICHILL product line expansion.
• NVIDIA Korea (nvidia.co.kr)coreTechnology or IntegrationInovia provides NVIDIA driver download links on its support portal, linking directly to the official NVIDIA Korea driver download page (nvidia.co.kr). INNO3D products are based on NVIDIA GPU architectures (GeForce RTX 50, 30 series, etc.).
• MindPC (마인드PC)minorChannel Partner/ Reseller/ DistributorOfficial INNO3D cooperation partner for system integration. Located at Sunin Sangga, Yongsan-gu, Seoul. Provides custom PC assembly and B2B component supply using Inovia-distributed products.
• CoitCom (코잇컴)minorChannel Partner/ Reseller/ DistributorOfficial INNO3D cooperation partner for system integration. Located in Yongsan IPARK building, Seoul. Provides custom PC builds and retail sales using Inovia products.
• Compuzone (컴퓨존)minorChannel Partner/ Reseller/ DistributorLeading Korean PC component retailer carrying INNO3D graphics cards at its Yongsan and Gasan branches. Key physical retail channel for Inovia's GPU products.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Colorful: China-based NVIDIA AIB partner with iGame and Battle-Ax series GPUs. Comparable as another regional AIB partner producing custom-cooled RTX cards for retail.
• ZOTAC: Hong Kong-based NVIDIA AIB partner producing GeForce RTX graphics cards under multiple cooling tiers. Closely comparable to INNO3D/Inovia's core offering of customized NVIDIA GPUs distributed to retail channels.
• PNY Technologies: US-based GPU and component brand offering NVIDIA GeForce cards. Comparable as an NVIDIA AIB brand with multi-tier cooling configurations and channel distribution.
• Galax (Galaxy Microsystems): Hong Kong-based NVIDIA AIB partner with HOOF and EX series GPUs. Directly comparable to INNO3D as another NVIDIA add-in-board partner serving international retail.
• Palit: Taiwan-based NVIDIA AIB partner and one of the largest GeForce card makers globally. Comparable as an upstream GPU brand with similar custom-cooled RTX lineup distribution model.

Others

• Danawa (다나와): Korea's dominant IT price-comparison and product information platform with adjacent retail services. Comparable as a Korean IT hardware ecosystem participant and channel touchpoint that influences Inovia's GPU and peripheral sell-through.

Broad incumbents

• ASUS: Global PC and GPU giant with ROG and TUF Gaming NVIDIA cards distributed across Korea via larger partners. Competes head-on with INNO3D for premium gaming SKU share in the same Korean retail channels.
• Gigabyte Technology: Taiwanese GPU and motherboard maker with AORUS and GAMING OC series. Competes with INNO3D for Korean enthusiast mindshare and retail shelf space.
• MSI: Major Taiwanese GPU and PC maker with GAMING TRIO and VENTUS series. Direct competitor to INNO3D in the Korean gaming GPU market through established Korean distribution.

Regional players

• Compuzone (컴퓨존): Leading Korean PC component retailer with physical stores in Yongsan and Gasan. Overlaps with Inovia as a Korean GPU channel, listed among its authorized distribution partners but also sells competing brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCAeXd0mR3LCw0Z2kG21w9vA
• Facebookfacebook.com/inno3dkorea
• Instagraminstagram.com/inovia.shop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inovia