Sweat It Out
Sweat It Out is a U.S.-based DTC compression apparel manufacturer founded in 1989, selling proprietary COOL COMPRESSION® performance garments to professional sports teams including all 32 NFL franchises and directly to individual consumers.
- Company typePrivate
- Founded1989
- HeadquartersNorristown, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sweat It Out does
Sweat It Out is a U.S.-based performance compression apparel company operating under Lontex Corporation, founded in 1989 by Efraim Nathan and headquartered in Norristown, Pennsylvania. The company designs, manufactures, and sells compression garments built around its proprietary COOL COMPRESSION® Technology, a 200% four-way stretch (360°) fabric engineered in the United States. Its product range spans compression shorts, tops, leggings, sports bras, posture shirts, knee-stabilizer capris, and licensed compression socks under the THERAFIRM® brand, with price points ranging from approximately $24.95 to $138.95.
The company serves two distinct customer segments. Its institutional B2B business supplies custom-fitted compression apparel to all 32 NFL teams, multiple MLB and NHL franchises, and Olympic athletes, providing a high-credibility reference base across major North American professional sports. Its consumer business operates as a direct-to-consumer (DTC) e-commerce operation supplemented by phone-based sales support, emphasizing personal consultation and custom measurement-based fitting.
Sweat It Out is a private, founder-owned business with no disclosed institutional funding, headcount data, or revenue figures. Its go-to-market is hybrid B2B-plus-DTC with U.S.-based manufacturing, and its strategic direction has been incremental product-line broadening within the compression apparel category rather than geographic or category expansion into unrelated verticals.
Sweat It Out firmographics
Firmographics- Name
- Sweat It Out
- Legal name
- Lontex Corporation
- Website
- https://sweatitout.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sweat It Out is a U.S.-based DTC compression apparel manufacturer founded in 1989, selling proprietary COOL COMPRESSION® performance garments to professional sports teams including all 32 NFL franchises and directly to individual consumers.
- Ownership category
- akta.pro rank
Sweat It Out industry classification
Industry- Product category
- Athletic Compression Apparel
- NAICS
- Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (3152), Cut and Sew Apparel Manufacturing (except Contractors) (31525)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Women's, Misses', Children's & Infants' Undergarments (2340), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)
- akta.pro primary industry
- Compression, Base Layers & Thermals (CRAAAEAH)
- akta.pro secondary industries
- Performance Socks, Underlayers & Active Essentials (CRAAAEAJ), Running & Endurance Wear (CRAAAEAD)
Keywords
Where Sweat It Out is headquartered
LocationHeadquarters
- HQ city
- Norristown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sweat It Out business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase of compression apparel including shirts, shorts, tights, sleeves, sports bras, and compression socks. Products are priced individually with no subscription component. Gift cards available in $50+ denominations for gifting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Performance Compression Shirts |
| Unit Pricing | Pay-as-you-go | Performance Compression Bottoms |
| Unit Pricing | Pay-as-you-go | Compression Sleeves |
| Unit Pricing | Pay-as-you-go | Sports Bras |
| Unit Pricing | Pay-as-you-go | Gradient Compression Socks - Knee High |
| Unit Pricing | Pay-as-you-go | Gradient Compression Socks - Mid Thigh |
| Unit Pricing | Pay-as-you-go | Wicking Loose Fitting T-shirts |
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Sweat It Out product offering
Product offeringCore offering
SWEAT IT OUT® manufactures and sells performance compression apparel including shirts, shorts, tights, sleeves, sports bras, and gradient compression socks using its proprietary COOL COMPRESSION® Technology engineered in the USA. Products are made-to-measure based on customer measurements, available in unisex designs for men and women, and sold direct-to-consumer via e-commerce and phone sales with personal consultation from the founder.
Product overview
SWEAT IT OUT® with COOL COMPRESSION® Technology is a performance compression apparel brand manufactured by Lontex Corporation since 1989, based in Norristown, PA. The product portfolio is organized around the proprietary COOL COMPRESSION® technology — a fabric system offering 200% stretch and recovery in 360° directions — applied across a broad line of compression garments. The core offering spans upper-body compression shirts (sleeveless, short sleeve, long sleeve) including specialized Improved Posture compression shirts; lower-body compression shorts and tights (including Maintenance Shorts, Back Support Shorts, and Thigh/Groin/Hip Support Shorts); a Thigh, Groin & Hip Support Capri with Knee Stabilizer extending below the knee; compression arm/elbow sleeves; moisture-wicking sports bras in multiple cup sizes (A through DD); and gradient compression socks in knee-high and mid-thigh lengths with varying pressure levels (10-15 to 30-40 mmHg). A loose-fitting wicking t-shirt and gift cards round out the offering. All compression garments share COOL COMPRESSION® technology for moisture-wicking, muscle vibration reduction, and graduated compression support, while the compression socks use Therafirm® technology. Products are sold directly online and are made-to-measure with custom sizing available.
Differentiator
Problem solved
Functional benefit
Products and services
- Performance Compression Shirts
- Improved Posture Compression Shirts
- Performance Compression Shorts & Tights
- Performance Compression Back Support Short
- Performance Compression Thigh, Groin & Hip Support Short
- Performance Compression Thigh, Groin & Hip Support Capri with Knee Stabilizer
- Moisture Wicking Sports Bras
- Performance Compression Sleeves
- Gradient Compression Socks
- Loose Fitting Wicking T-shirts
- Gift Cards
Quantifiable outcome
- Fabric stretches 200% in all directions (360° rotation)
- +4 more outcomes
Companies that use Sweat It Out
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
Sweat It Out technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sweat It Out partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Sweat It Out competitors and assessment
Company assessmentEmerging players
- Comrad: DTC compression socks brand with a strong subscription model. Partial overlap with Sweat It Out's compression sock line, but operates as a digitally native subscription business at smaller scale.
- Zensah: Compression apparel brand focused on seamless construction and athletic/recovery use cases. Directly comparable to Sweat It Out on compression sleeves and base layers, but smaller-scale and digitally native.
- Tommie Copper: Compression apparel and recovery wearables brand with broad retail distribution. Comparable on compression sleeves, socks, and recovery positioning, with emphasis on everyday/medical use cases similar to Sweat It Out's chronic-condition segment.
Direct peers
- 2XU: Performance compression apparel brand offering compression shirts, tights, shorts, and sleeves targeted at athletes and recovery. Closely comparable to Sweat It Out on product category, materials, and athletic end-user, though much larger and globally distributed.
- Skins: Compression sportswear brand specializing in gradient compression tights, tops, and recovery apparel. Directly comparable to Sweat It Out on compression technology, athletic positioning, and DTC distribution model.
- CW-X (Wacoal): Compression apparel brand focused on joint support and muscle stabilization across running, training, and recovery. Comparable to Sweat It Out on targeted compression zones (knees, hips, lower back) and athletic use case.
- CEP Compression: Medical-grade compression socks and sports compression apparel brand. Closely comparable to Sweat It Out on gradient compression socks (mmHg range) and athletic/medical crossover positioning.
Broad incumbents
- Lululemon: Premium athletic apparel brand with compression-adjacent products like Power Pivot and Metal Vent. Comparable on premium positioning and Made-in-some-categories ethos, but covers a much broader product and category footprint.
- Under Armour: Major athletic apparel brand with a broad compression line (UA HeatGear, RUSH). Comparable consumer overlap on compression base layers and athletic end-user, but operates at much larger scale with global distribution.
- Nike Pro: Mass-market compression apparel line as part of Nike's broader athletic portfolio. Comparable on compression base layers, sports bras, and athletic positioning, but ships globally and competes primarily on brand and price.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Sweat It Out social profiles
Digital presenceSweat It Out financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sweat It Out leadership team
Management profileNumber of profiles
Profiles1 record
Sweat It Out funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sweat It Out M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sweat It Out
What does Sweat It Out do?
SWEAT IT OUT® manufactures and sells performance compression apparel including shirts, shorts, tights, sleeves, sports bras, and gradient compression socks using its proprietary COOL COMPRESSION® Technology engineered in the USA. Products are made-to-measure based on customer measurements, available in unisex designs for men and women, and sold direct-to-consumer via e-commerce and phone sales with personal consultation from the founder.
Is Sweat It Out a public or private company?
Sweat It Out is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sweat It Out founded?
Sweat It Out was founded in 1989. It employs 1 to 10 people.
Where is Sweat It Out based?
Sweat It Out is headquartered in Norristown, United States, in the North America region.
How does Sweat It Out make money?
One revenue line is on record: direct Product Sales.
Who are Sweat It Out's main competitors?
Emerging players on record are Comrad, Zensah and Tommie Copper. Direct peers are 2XU, Skins, CW-X (Wacoal) and CEP Compression. Broad incumbents are Lululemon, Under Armour and Nike Pro.
Does Sweat It Out have an API?
No public API is recorded for Sweat It Out.
What industry is Sweat It Out in?
Sweat It Out's product category is Athletic Compression Apparel. Its primary akta.pro industry code is CRAAAEAH, Compression, Base Layers & Thermals, with a secondary code of CRAAAEAJ, Performance Socks, Underlayers & Active Essentials. Its NAICS code is 315 and its SIC code is 2300.