NAMI San Diego

What NAMI San Diego does

NAMI San Diego (legally National Alliance on Mental Illness San Diego; incorporated 1978) is a private nonprofit mental health organization serving San Diego and Imperial Counties under the National Alliance on Mental Illness umbrella. It operates a community-led service model built on the principle that 'lived experience is our expertise,' delivering peer support, family education, advocacy training, and housing-related services to individuals affected by mental illness and their families. All programs are provided free of charge to participants; the organization is funded through individual donations via the Network for Good platform, the annual NAMIWalks San Diego fundraiser, and program-specific government contracts such as the Encampment Resolution Outreach Team (caseload of 75) and the Next Steps Program partnership with San Diego County Psychiatric Hospital.

The organization's core service surface consists of five Clubhouse International-accredited and community-styled clubhouses (C2C in downtown San Diego for unhoused members; Casa Del Centro; East Corner in El Cajon; The Plaza in Chula Vista; Hey! Cafe in El Centro for ages 14–25), supported by peer-delivered Warmline (7 days/week) and volunteer-staffed Helpline (M–F) services, multiple weekly and monthly support groups (Family, Connections, Sibling/Adult Children, Spousal/Partner, Substance Use & Co-Occurring in partnership with A New PATH, and a Spanish-language group), and education curricula including Family-to-Family (8 sessions), NAMI Basics (6 sessions for caretakers of under-23s), and Family Voice Meetings. The Med

Name

NAMI San Diego

Legal name

National Alliance on Mental Illness San Diego (NAMI SD)

Website

https://namisandiego.org

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

101–250 employees

Short description

NAMI San Diego is a nonprofit mental health organization providing peer-led support groups, evidence-based family education, advocacy training, and housing-related outreach to individuals with mental illness and their families across San Diego and Imperial Counties, operating five clubhouses and serving 40,000+ people annually.

Ownership category

akta.pro rank

Product category

Mental Health Peer Support and Education Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Community Housing Services (62422)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

akta.pro secondary industry

Mental Health & Crisis Support Services (BPAGAEAH)

Keywords

• Mental health peer support
• Mental health education programs
• Support group facilitation
• Clubhouse community services
• Mental health advocacy

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Fundraising: Accepts charitable donations through Network for Good platform. NAMIWalks annual fundraising event.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

NAMI San Diego is a nonprofit mental health organization that provides free peer-led support groups, evidence-based education programs (Family-to-Family, NAMI Basics), and direct services to individuals affected by mental illness and their families in San Diego and Imperial Counties. Its service portfolio includes five Clubhouse community rehabilitation sites, hospital-based Next Steps and Friends in the Lobby outreach, Warmline and Helpline phone support, housing-focused outreach teams, and three mobile resource-navigation apps. All services are provided at no cost to participants and are funded through donations, fundraising events such as NAMIWalks, and program-specific support.

Product overview

NAMI San Diego is a nonprofit mental health organization providing a comprehensive suite of peer-led support services, education programs, and advocacy initiatives for individuals with mental illness and their families in San Diego and Imperial Counties. The organization operates multiple direct services including the Next Steps hospital partnership program, Friends in the Lobby hospital outreach, and five Clubhouses providing community-based rehabilitation. Their support offerings include Warmline and Helpline phone services plus various peer-led support groups (Family Support Groups, Connections Support Groups, Sibling/Adult Children, Spousal/Partner, and Substance Use groups) available both online via Zoom and in-person. Education programs include Family-to-Family (8-session evidence-based course), NAMI Basics (6-session program for caretakers of youth), Family Voice Meetings, and Peer Support Specialist training. The organization also provides housing services through the Encampment Resolution Outreach Team, Hear Us Project, and HOPE Outreach Team. Digital offerings include three mobile apps (oscER, oscER Jr, and alfrEDU) for resource navigation. The portfolio is anchored by signature program leader training and the annual NAMIWalks fundraising event.

Differentiator

Problem solved

Functional benefit

Products and services

• Next Steps Program A recovery-oriented peer and family support program operating in partnership with San Diego County Psychiatric Hospital to assist participants in achieving mental health, physical health, and substance use goals through peer support and role modeling.
• Friends in the Lobby (FIL) An outreach program placing trained volunteers in hospital lobbies during behavioral health and psychiatric unit visitation hours to provide compassion, information, and hope to visiting families.
• Clubhouses (C2C, Casa Del Centro, East Corner, The Plaza, Hey! Cafe) Five community-based mental health programs offering opportunities to build meaningful relationships, expand vocational skills, and gain independence through employment support, education support, Social Security benefits advocacy, social programming, and referrals to housing and mental health services.
• Encampment Resolution Outreach Team Long-term case management team following clients from street encampment to housing placement and beyond, using a peer support model with an active caseload of 75 individuals selected from encampments.
• Hear Us Project An in-person, side-by-side educational program for first-time or newly housed neighbors that teaches skills to stay successfully housed through a peer-written curriculum.
• HOPE Outreach Team A person-centered outreach team serving San Diego County with a focus on prevention, diversion, and creative community-based solutions, including rapid response through case management and individualized housing solutions.
• Warmline A non-crisis phone service run by Peer Support Specialists providing callers with information, referrals, support, and empathy, operating 7 days a week from 3:30pm to 11pm.
• Helpline A resource connection service run by trained volunteers answering questions about navigating mental health resources including housing, support groups, crisis intervention, and clubhouses, operating Monday-Friday 9am-5pm.
• Online Family Support Group A free weekly support group for adults with loved ones who have experienced mental health conditions, led by trained peers via Zoom following a structured model.
• Online Connections Support Group A free weekly Zoom-based group for adults with mental health conditions providing peer support through sharing experiences in a safe and confidential setting.
• Escondido Family Support Group An in-person family support group held every Tuesday in Escondido providing confidential, supportive, and resourceful information for family members of individuals with mental health conditions.
• Sibling & Adult Children Support Group A monthly online support group held on the 2nd Wednesday via Zoom for siblings and adult children of people with mental health conditions.
• Spousal/Partner Support Group A monthly peer-led Zoom support group for spouses and partners of loved ones living with mental health conditions.
• Substance Use and Co-Occurring Family Support Group A monthly online support group for family members impacted by substance use disorder or co-occurring disorder, partnered with A New PATH and led by trained facilitators.
• Grupo de Apoyo de Hispanohablante (Spanish-Speaking Support Group) A free Spanish-language support group for adults with loved ones who have experienced mental health symptoms, currently on pause.
• Family-to-Family A free 8-session evidence-based educational program for family members of individuals with serious mental illness covering problem-solving, communication, stress management, crisis handling, and local resources; taught by trained family members with lived experience.
• NAMI Basics A free 6-session educational program for caretakers of individuals under age 23 with mental health conditions, taught by trained teams with lived experience.
• Family Voice Meetings Free monthly virtual meetings highlighting various mental health resources with expert presenters covering topics such as the L.E.A.P. Method, the CARE ACT, and NAMI apps.
• Medi-Cal Peer Support Specialist Training Training program that opens the door to becoming a state Certified Medi-Cal Peer Support Specialist (CMPSS), along with Continuing Education courses for certification renewal.
• In Our Own Voice Presentations Presentations that inspire hope through personal stories of recovery and educate the community about mental health to reduce stigma, delivered to workplaces, clubs, and community organizations.
• NAMI Smarts for Advocacy An interactive training program that transforms passion and lived experience into skillful grassroots advocacy, teaching advocates to share stories with community members and policymakers.
• Town Hall Meetings Consumer feedback town halls gathering public comment and feedback on various mental health topics in San Diego County, held virtually on Zoom.
• Peer Council Monthly meetings for individuals impacted by mental health or substance use issues to discuss improving San Diego's Behavioral Health System of Care, meeting on the 2nd Tuesday of each month.
• oscER Mobile App A mobile app listing mental health and substance use disorder resources in San Diego, including frequently asked questions.
• oscER Jr Mobile App A version of oscER designed for individuals under 18 and their families.
• alfrEDU Mobile App A mobile app to help users navigate the special education system of California.
• NAMIWalks San Diego An annual fundraising walk event to support mental health awareness and NAMI San Diego's programs, held at Liberty Station.
• Program Leader Training Training program preparing volunteers to become NAMI Program Leaders who facilitate support groups, teach educational classes, or share personal stories through NAMI Family-to-Family, Family Support Group, Peer-to-Peer, Connection Support Groups, NAMI Basics, and In Our Own Voice programs.

Quantifiable outcome

• 40,000+ individuals supported annually
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• A New PATHcoreStrategic or Co-development PartnerNAMI San Diego partners with A New PATH on a monthly Substance Use and Co-Occurring Family Support Group. The group is led by trained facilitators who have a loved one with Substance Use Disorder (SUD) and/or co-occurring disorder. This partnership provides integrated support for families dealing with both mental illness and substance use challenges.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/namisandiego
• LinkedInlinkedin.com/company/nami-san-diego
• Instagraminstagram.com/NAMI.San.Diego
• Xx.com/NAMISanDiego

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAMI San Diego