Chemistry
Chemistry is an independent advertising and marketing agency.
- Company typePrivate
- Founded2012
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Chemistry does
Chemistry is an independent creative agency founded in 2012 and headquartered at Level 1, 20 Beaumont Street in Auckland, New Zealand. The company delivers integrated marketing services to mid-market and enterprise clients, combining bespoke business and brand strategy, response-driven creativity, social media management, full-service media planning and buying, and award-winning production. Its stated differentiator is a 'joined-up thinking' approach that connects brand, customer and technology in a single engagement, in contrast to the fragmented service model of traditional agencies. The agency operates alongside sister agency MetroEXP, which provides TV/video production, quick-turnaround design and live brand events/activations, and partners with sneakersmedia for extended media services. Revenue is generated through professional services fees — project-based work, campaign retainers and ongoing account engagements — with pricing negotiated per client and not publicly disclosed.
The agency's client roster spans at least 20 named enterprises across more than ten industries, including MTF Finance, Sovereign, State, Caltex, Z Energy, Contact Energy, Jaguar, Honda, Land Rover, Samsung, PlaceMakers, TAB, Contiki, helloworld, Hato Hone St John and the Aged Care Association. Documented campaign outcomes include a 102.5% sales lift for The Comfort Group (Sleepyhead), a 300% customer database growth for Samsung, a $200M/year aged-care funding policy outcome for the Aged Care Association, a $3.8M fundraising result with 90% year-on-year uplift for Hato Hone St John, and a 12.6:1 ROI / $1.2M donations outcome for the Prostate Cancer Foundation. These results have been recognised through regional NZDM, TVNZ Marketing and W3 awards as well as global ECHO Awards (2016 Gold for Sovereign; 2015 ECHO International DMA for Honda Pioneer).
The company is privately held with no disclosed external investors, no parent entity and no institutional funding; ownership is retained by founders and directors including Mike Larmer and Joseph Silk. A 15-person team (within the 11–50 employee band) includes two Executive Creative Directors, dedicated digital and studio creative functions, and account leadership across business partners and senior business managers. Operations are concentrated in New Zealand, with occasional international work such as Samsung's SEA region. There are no disclosed AI/ML capabilities, patents, M&A activity or funding rounds in the available record.
Chemistry firmographics
Firmographics- Name
- Chemistry
- Legal name
- Chemistry
- Website
- https://www.chemistry.co.nz
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Chemistry is an independent advertising and marketing agency.
- Ownership category
- akta.pro rank
Chemistry industry classification
Industry- Product category
- Advertising and Marketing Services
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Cultural Consulting & Market Suitability Review (MPAAANAF)
Keywords
Where Chemistry is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Chemistry business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Agency Services: Full-service creative agency providing brand strategy, creative services, social media management, media planning and buying, and production services. Revenue generated through project fees, retainer contracts, and campaign-based work for mid-market and enterprise clients.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Chemistry product offering
Product offeringCore offering
Chemistry is an independent creative agency that provides full-service marketing and advertising work including brand strategy, response-driven creative, social media management, full-service media planning and buying, and production. Services are delivered through direct client engagements, with sister agency MetroEXP supplying TV/video production and events, and sneakersmedia supplying media services. The agency primarily serves mid-market and enterprise clients across New Zealand with some regional work.
Product overview
Chemistry is an independent creative agency offering a unified suite of marketing services rather than a standalone software product. The agency provides joined-up thinking combining brand strategy, creative execution, social media management, full-service media, and production capabilities. Services are delivered through an integrated approach connecting brands, customers, and technology. The agency operates a sister production company, MetroEXP, for TV/video production and events, and partners with sneakersmedia.co.nz for extended media services.
Differentiator
Problem solved
Functional benefit
Brands
- MetroEXP: Sister agency that delivers TV and video production, quick turnaround design, live brand events and activations.
Products and services
- Brand Response Services Strategic brand positioning service combining customer insights and response-driven creativity to build customer growth and compelling point of difference for mid-market and enterprise clients.
- Social Media Management Bespoke social media service with end-to-end management, real-time optimisation, and constant monitoring to deliver measurable outputs and monetise marketing investment for clients.
- Full-Service Media Planning and Buying Media analysis, performance insights, and full-service media planning and buying capability powered by sneakersmedia to reach target customers effectively.
- Creative Production Services Award-winning creative production including next-generation directors, photographers, and filmmakers for TV, video, and brand story creation.
- Production, Events and Activations (via MetroEXP sister agency) TV and video production, quick turnaround design, live brand events and activations delivered through Chemistry's sister agency MetroEXP.
Quantifiable outcome
- 3.7 million PR reach, 90% donation uplift, $3.8 million raised
- +5 more outcomes
Companies that use Chemistry
Customer profileNamed customers25 records
Segments3 records
Ideal customer profiles2 records
Chemistry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Chemistry partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered major and core.
- WealthpointmajorNew Zealand's leading adviser-owned financial advice and insurance network. Chemistry appointed to lead major digital transformation including rebuilding consumer and adviser websites, developing brand initiatives, driving adviser recruitment, and supporting membership growth goals.
- MetroEXPcoreSister agency that delivers TV and video production, quick turnaround design, live brand events and activations. Enables Chemistry to reach customers at every touchpoint as part of their holistic marketing approach.
- sneakersmediacorePowers Chemistry's full-service media capability. Enables analysis of past results, media performance and competitors to generate business value and find best ways to reach customers.
Scale indicators9 records
Recent moves5 records
Expansion highlights4 records
Chemistry competitors and assessment
Company assessmentDirect peers
- Special Group: Leading independent creative agency headquartered in Auckland, NZ, working with major NZ and global brands across brand strategy, creative and integrated campaigns. Closest direct comparable to Chemistry on size, independence and integrated service model.
- Colenso BBDO: Award-winning Auckland creative agency and NZ flagship of the BBDO Worldwide network. Directly competes with Chemistry for major NZ enterprise brand and creative mandates and has a comparable full-service creative offering.
- 99 (formerly known as 99): New Zealand independent creative agency producing brand, advertising and integrated campaigns. Comparable to Chemistry on independent positioning, NZ focus and full-service creative offering.
Broad incumbents
- DDB New Zealand: Auckland-based creative agency within the DDB Worldwide (Omnicom) network. Competes with Chemistry for NZ enterprise creative and integrated campaign work, with additional access to global network resources.
- FCB New Zealand: Auckland creative agency within the FCB global network (IPG). Directly competes with Chemistry for major NZ brand and creative mandates, with broader international reach.
- Ogilvy New Zealand: Auckland office of the global Ogilvy (WPP) network. Competes with Chemistry for major enterprise brand, advertising and CRM mandates and brings global network scale that independent agencies lack.
- Saatchi & Saatchi New Zealand: Auckland office of Saatchi & Saatchi (Publicis Groupe). Direct competitor to Chemistry for NZ enterprise brand strategy and creative work, with multinational network reach.
- TBWA New Zealand: Auckland-based creative agency within the TBWA Worldwide (Omnicom) network. Competes with Chemistry for major NZ enterprise brand and creative mandates, combining local execution with global network resources.
- Dentsu Creative New Zealand: Auckland creative arm of Dentsu, one of the major global agency networks. Competes with Chemistry for NZ enterprise brand, creative and integrated communications mandates at network scale.
Emerging players
- Motion Sickness: Auckland-based independent creative agency with a comparable focus on brand storytelling, social content and integrated campaigns. Smaller-scale but direct creative peer to Chemistry in the NZ market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Chemistry social profiles
Digital presenceChemistry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chemistry leadership team
Management profileNumber of profiles
Profiles5 records
Chemistry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chemistry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chemistry
What does Chemistry do?
Chemistry is an independent creative agency that provides full-service marketing and advertising work including brand strategy, response-driven creative, social media management, full-service media planning and buying, and production. Services are delivered through direct client engagements, with sister agency MetroEXP supplying TV/video production and events, and sneakersmedia supplying media services. The agency primarily serves mid-market and enterprise clients across New Zealand with some regional work.
Is Chemistry a public or private company?
Chemistry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Chemistry founded?
Chemistry was founded in 2012. It employs 11 to 50 people.
Where is Chemistry based?
Chemistry is headquartered in Auckland, New Zealand, in the Oceania region.
How does Chemistry make money?
One revenue line is on record: creative Agency Services.
Who are Chemistry's main competitors?
Direct peers on record are Special Group, Colenso BBDO and 99 (formerly known as 99). Broad incumbents are DDB New Zealand, FCB New Zealand, Ogilvy New Zealand, Saatchi & Saatchi New Zealand, TBWA New Zealand and Dentsu Creative New Zealand. Motion Sickness is listed as an emerging player.
Does Chemistry have an API?
No public API is recorded for Chemistry.
What industry is Chemistry in?
Chemistry's product category is Advertising and Marketing Services. Its primary akta.pro industry code is MPAAANAF, Cultural Consulting & Market Suitability Review. Its SIC code is 7330.