Shelter Music Group

What Shelter Music Group does

Shelter Music Group is a privately held, Beverly Hills-based music management and record company founded in 2019 by Carl Stubner. The firm represents a roster of more than 80 artists spanning rock, alternative, metal, pop, country, and punk, including legacy acts such as ZZ Top, Fleetwood Mac, Creed, Godsmack, A Perfect Circle, Cheap Trick, Hollywood Vampires, and Sugar Ray, alongside estates of deceased artists including Buddy Holly and Scott Weiland. Its service portfolio is organized around four core offerings: artist management, live performance booking, publicity and media relations, and branding solutions, with artist pages on sheltermusic.com listing per-act management contacts for inbound booking inquiries.

The company's business model is commission-based, with terms negotiated individually with each represented artist rather than through publicly disclosed pricing. Revenue is generated through management commissions on artist income, booking fees on live performances, publicity engagements, and branding work. Distribution is conducted through direct, relationship-based sales to venues, festivals, and promoters rather than digital storefronts, with operating geographies spanning the United States, Canada, the United Kingdom, Denmark, Australia, and New Zealand. The firm maintains a presence across major social platforms (Facebook, Instagram, X, YouTube, Spotify, LinkedIn) used primarily for artist promotion and industry positioning rather than consumer-facing commerce.

Operationally, Shelter Music Group runs with an 11-50 employee footprint under a compact executive team (CEO Carl Stubner, COO Brian Harris Frank, VP Clay Busch) and does not disclose revenue, funding rounds, ownership structure, or financial metrics. There is no technology product, mobile app, API, or SDK in the offering; the value proposition rests entirely on the human capital, industry relationships, and the catalog and touring power of its represented artists. No AI/ML capabilities, patents, certifications, or institutional investment signals are present in the available data.

Name

Shelter Music Group

Legal name

Shelter Music Group

Website

https://sheltermusic.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Shelter Music Group is a Beverly Hills-based artist management and record company representing 80-plus musicians across rock, pop, country, and metal genres, offering booking, publicity, and branding services on commission-based agreements with global touring reach.

Ownership category

akta.pro rank

Product category

Artist Management Services

akta.pro primary industry

Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)

Keywords

• Artist management services
• Music booking agency
• Talent management firm
• Artist publicity services
• Music branding services

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels7 records

Core offering

Shelter Music Group is a modern music company that provides artist management, booking representation, publicity, and branding services to a roster of 80+ recording artists and bands across rock, pop, country, metal, and alternative genres. It operates as a centralized representative, coordinating live touring bookings, media exposure, and brand opportunities for legacy, established, and emerging acts.

Product overview

Shelter Music Group is a music management company that operates as a unified service offering rather than a software platform. The company provides artist management, booking, publicity, and branding services for a roster of over 80 artists and bands spanning multiple genres including rock, country, pop, metal, and punk. The portfolio includes established acts like ZZ Top, Fleetwood Mac, Godsmack, Creed, A Perfect Circle, Cheap Trick, and Sugar Ray, as well as emerging artists. The core offering centers on comprehensive artist representation combining management, live booking, publicity, and branding under one service umbrella.

Differentiator

Problem solved

Functional benefit

Products and services

• Artist Management Services

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Full Stop Management: Independent artist management company representing high-profile rock acts. Comparable in boutique structure, service offering, and target roster profile (established rock artists).
• Vector Management: Independently-held artist management firm managing high-profile rock and country acts such as Kings of Leon, Chris Stapleton, and Lionel Richie. Closely comparable to Shelter Music Group in scale, service offering (management, booking, branding), and roster caliber.
• Crush Music: Independent artist management firm representing acts such as Lorde, Fall Out Boy, and Panic! At The Disco. Similar boutique management structure with overlapping rock/pop roster profile.
• Q Prime: Boutique artist management and booking company managing major rock acts including Metallica, Foo Fighters, and Red Hot Chili Peppers. Direct competitor in the rock/alternative management space with a comparable boutique structure.
• Tin Roof Management: Artist management company that has managed acts such as Kings of Leon and Paramore. Comparable boutique management firm operating in the rock/pop segment with similar service scope.
• Monotone / IRIS Artist Management: Boutique artist management firm representing rock and alternative acts including Nine Inch Nails, Queens of the Stone Age, and Foo Fighters. Highly comparable boutique management peer in the rock/alternative segment.
• Madison House: Boulder-based artist management and booking agency managing jam, rock, and bluegrass acts. Direct peer in the boutique management space serving legacy and touring rock-oriented artists.

Broad incumbents

• Creative Artists Agency (CAA): One of the largest global talent and entertainment agencies, representing musicians, actors, and creators. Competes with Shelter Music Group for music representation mandates but operates at vastly larger scale across music, film, sports, and branding.
• United Talent Agency (UTA): Major full-service talent agency with a substantial music roster. Competitor for music management and booking mandates but diversified across film, TV, publishing, and broader entertainment categories.
• Wasserman Music (WME): Major global talent agency with a dedicated music division representing touring artists and festivals. Overlaps with Shelter Music Group's booking and management work but at significantly greater scale and with broader service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sheltermusicgrp
• YouTubeyoutube.com/channel/UCC1rJnVegvORglA9v8-5KQA?view_as=subscriber
• Facebookfacebook.com/sheltermusicgroup
• LinkedInlinkedin.com/company/shelter-music-group
• Instagraminstagram.com/sheltermusicgrp

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shelter Music Group