Rustico Tile & Stone
Rustico Tile & Stone is a family-run manufacturer and distributor of authentic handmade Mexican tile and stone, founded in 2004, selling Saltillo terracotta, glazed terracotta, cement, Cantera, and Talavera products wholesale-direct worldwide to homeowners, designers, builders, and hospitality clients.
- Company typePrivate
- Founded2004
- HeadquartersLeander, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Rustico Tile & Stone does
Rustico Tile & Stone is a privately held, family-run manufacturer and distributor of authentic handmade Mexican tile and stone products, founded in 2004 and operating from Leander, Texas with a warehouse and distribution site in Overland Park, Kansas. The company sources and distributes six core product lines — Saltillo Terracotta Tile (the flagship, produced exclusively in Saltillo, Coahuila, Mexico), Glazed Terracotta Tile, Cement Tile, Cantera Stone (volcanic rock hand-carved into columns, fireplaces, fountains, and pavers), and Talavera Tile (hand-painted decorative tiles) — alongside installation materials such as thin-set mortar, sealers, and waterproofing membranes. Manufacturing relies on traditional Mexican artisan techniques: Saltillo clay tiles are formed in wooden molds, sun-dried, and kiln-fired; cement tiles use a hydraulically pressed three-layer construction of Portland cement, marble powder, pigments, sand, and a porous impact-resistant base; Cantera stone is hand-carved from volcanic rock; and Talavera tiles are individually hand-painted by artisans and kiln-fired.
The company sells wholesale-direct to a fragmented customer base of 240K+ lifetime buyers including homeowners, interior designers, builders, contractors, and commercial/hospitality clients (resorts, restaurants, corporate offices). GTM combines a direct-to-consumer e-commerce storefront (shop.rusticotile.com) with sales-led quote-based consultation and phone sales, supported by content marketing through a blog, YouTube channel, Instagram, and earned media placements. Pricing is per-square-foot ranging from $2.75–$10 for standard Saltillo terracotta, $10–$20 for glazed terracotta, $4.95–$5.95 per stock cement tile, and $225/box with a 10-box minimum for Talavera; sample packs are sold at a flat $35 with credit toward orders over 500 sq ft. The company offers custom color matching, made-to-order patterns, and custom Cantera carvings with lead times of 6–12 weeks, and fulfills worldwide shipping from its Texas warehouse with an explicit promise to beat any U.S. competitor's price.
Rustico Tile & Stone firmographics
Firmographics- Name
- Rustico Tile & Stone
- Legal name
- Rustico Tile & Stone
- Website
- https://rusticotile.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rustico Tile & Stone is a family-run manufacturer and distributor of authentic handmade Mexican tile and stone, founded in 2004, selling Saltillo terracotta, glazed terracotta, cement, Cantera, and Talavera products wholesale-direct worldwide to homeowners, designers, builders, and hospitality clients.
- Ownership category
- akta.pro rank
Rustico Tile & Stone industry classification
Industry- Product category
- Tile & Stone Building Materials
- NAICS
- Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110), Cut Stone and Stone Product Manufacturing (327991), Brick, Stone, and Related Construction Material Merchant Wholesalers (42332)
- SIC
- Pottery & Related Products (3260), Cut Stone & Stone Products (3281), Structural Clay Products (3250)
- akta.pro primary industry
- Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)
- akta.pro secondary industry
- Tile & Stone Specialty Retail (CRAIAGAA)
Keywords
Where Rustico Tile & Stone is headquartered
LocationHeadquarters
- HQ city
- Leander
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rustico Tile & Stone business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Tile and Stone Product Sales: One-time sale of handmade Mexican tiles and stone products. Products include Saltillo Terracotta Tile, Glazed Terracotta, Cement Tile, Talavera Tile, and Cantera Stone. Sold at wholesale-direct prices with worldwide shipping.
- Custom Product Manufacturing: Custom color matching, custom patterns, and made-to-order products including Talavera tiles (8-12 week lead time) and custom Cantera stone features (6-8 week lead time).
- Installation Materials and Supplies: Sale of installation materials including thin-set mortar, sealers, waterproofing membranes, and crack prevention products. Offered at wholesale prices with free shipping when purchased with tile.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Saltillo Terracotta Tile pricing ranges from $2.75 to $10.00 per square foot |
| Unit Pricing | Pay-as-you-go | Terracotta tile price range $2.75 – $10.00 per square foot |
| Unit Pricing | Pay-as-you-go | Terracotta tile pricing $2.75 – $10.00 per square foot |
| Unit Pricing | Pay-as-you-go | Glazed terracotta tiles range from $10–$20 per square foot |
| Unit Pricing | Pay-as-you-go | Stock cement tile options priced at $4.95–$5.95 per tile |
| Unit Pricing | Pay-as-you-go | Talavera tile: 10-box minimum @ $225/box + shipping |
| Unit Pricing | Pay-as-you-go | Sample packs: $35 flat rate |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Rustico Tile & Stone product offering
Product offeringCore offering
Rustico Tile & Stone manufactures and distributes authentic handmade Mexican tile and stone products, including Saltillo terracotta tile, glazed terracotta tile, cement tile, hand-carved Cantera stone, and hand-painted Talavera tile. Products are crafted by skilled artisans in Mexico and shipped worldwide from U.S. warehouses at wholesale-direct prices, with custom color matching, made-to-order patterns, and installation materials also offered alongside the core tile portfolio.
Product overview
Rustico Tile & Stone is a direct manufacturer and distributor of authentic Mexican handmade tile and stone products, offering a unified portfolio centered on six core product lines: Saltillo Terracotta Tile (the flagship product), Glazed Terracotta Tile, Cement Tile, Cantera Stone, and Talavera Tile, complemented by installation & maintenance services. The company serves as the largest manufacturer of Saltillo tile in Mexico, selling wholesale-direct at prices ranging from $2.75–$10.00 per square foot for standard terracotta products. Products are crafted by skilled artisans in Mexico and shipped worldwide from their Texas warehouse. Saltillo tiles come in five signature color palettes and dozens of shapes/patterns; Cantera Stone offers architectural features including columns, fireplaces, and fountains; Cement Tiles provide encaustic-style patterns; and Talavera Tiles deliver hand-painted decorative accents. The company provides design consultation, sample ordering, and installation support alongside product sales.
Differentiator
Problem solved
Functional benefit
Products and services
- Saltillo Terracotta Tile Handmade terracotta floor tiles crafted by artisans in Saltillo, Coahuila, Mexico, using clay formed in wooden molds, sun-dried, and kiln-fired. Sold wholesale-direct with five signature color palettes, multiple shapes (Super Square, Super Rectangle, Super Hexagon, Stair Coping, paver, Fleur de Lis, San Felipe, Riviera, Star Cross, Botella), and custom color matching. Target customers: homeowners, designers, builders, and commercial/hospitality clients for floors, patios, pool decks, walls, and backsplashes.
- Glazed Terracotta Tile Saltillo clay tiles coated with a durable glossy glaze finish, available in 23 colors and any terracotta shape or size. Priced at $10–$20 per square foot with wholesale pricing available, intended for water-prone, high-traffic, and decorative residential and commercial installations.
- Cement Tile Encaustic-style concrete tiles with three-layer handmade construction for high-traffic residential or commercial floors. Stock options include RTS17 Sofia at $4.95/tile and RTS18 Philadelphia at $5.95/tile as quick-ship 8x8 options; made-to-order patterns and solid colors also available. Target customers: homeowners, designers, builders, and commercial clients seeking patterned concrete tile.
- Cantera Stone Natural volcanic rock quarried in Mexico and hand-carved by artisans into architectural features including columns, fireplaces, kitchen range hoods, fountains, custom sculptures and monuments, plus tile, pavers, and pool coping in over 13 colors for indoor and outdoor applications. Target customers: homeowners, designers, builders, and commercial/hospitality clients seeking Tuscan, Hacienda, or Mediterranean architectural focal points.
- Talavera Tile Hand-painted decorative tiles produced by Mexican artisans in centuries-old tradition combining Spanish, Arab, Italian, and Asian artistic influences, kiln-fired after painting. Available in Traditional, Superior (water/frost-resistant), and Solid Color variants; sold by the box with 10-box minimums at $225/box in 4x4" (90 tiles/box) and 6x6" (45 tiles/box) sizes. Target customers: homeowners, designers, and commercial clients wanting decorative accents, murals, and backsplashes.
- Installation Materials and Supplies Companion installation and maintenance supplies sold wholesale-direct to support Rustico tile installations: thin-set mortar, sealers, waterproofing membranes, and crack prevention products. Free shipping is offered when purchased alongside tile, with installation guides and an eBook on Saltillo installation provided. Target customers: homeowners, installers, and contractors.
Quantifiable outcome
- Tiles last for decades with proper sealing and maintenance
- +2 more outcomes
Companies that use Rustico Tile & Stone
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Rustico Tile & Stone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Rustico Tile & Stone partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Rustico Tile & Stone competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rustico Tile & Stone social profiles
Digital presenceRustico Tile & Stone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rustico Tile & Stone leadership team
Management profileNumber of profiles
Rustico Tile & Stone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rustico Tile & Stone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rustico Tile & Stone
What does Rustico Tile & Stone do?
Rustico Tile & Stone manufactures and distributes authentic handmade Mexican tile and stone products, including Saltillo terracotta tile, glazed terracotta tile, cement tile, hand-carved Cantera stone, and hand-painted Talavera tile. Products are crafted by skilled artisans in Mexico and shipped worldwide from U.S. warehouses at wholesale-direct prices, with custom color matching, made-to-order patterns, and installation materials also offered alongside the core tile portfolio.
Is Rustico Tile & Stone a public or private company?
Rustico Tile & Stone is a private company. It is classified as family owned and is currently operating.
When was Rustico Tile & Stone founded?
Rustico Tile & Stone was founded in 2004. It employs 11 to 50 people.
Where is Rustico Tile & Stone based?
Rustico Tile & Stone is headquartered in Leander, United States, in the North America region.
How does Rustico Tile & Stone make money?
Three revenue lines are on record. Tile and Stone Product Sales are the primary driver. The others are custom Product Manufacturing and installation Materials and Supplies.
Does Rustico Tile & Stone have an API?
No public API is recorded for Rustico Tile & Stone.
What industry is Rustico Tile & Stone in?
Rustico Tile & Stone's product category is Tile & Stone Building Materials. Its primary akta.pro industry code is IMADAJAE, Ceramic, Porcelain & Natural Stone Tile Flooring, with a secondary code of CRAIAGAA, Tile & Stone Specialty Retail. Its NAICS code is 327110 and its SIC code is 3260.