WEAU 13 News

What WEAU 13 News does

WEAU 13 News is an NBC-affiliated local television station headquartered at 1907 S. Hastings Way in Eau Claire, Wisconsin, serving western Wisconsin's Chippewa Valley and Coulee Region, including La Crosse, Menomonie, and surrounding communities. Operated as part of the Gray Media Group (Gray Local Media Station) broadcast portfolio, WEAU produces local news, weather, sports, community, and political programming under sub-brands including First Alert Weather, SportScene 13, Wisconsin 360, Hello Wisconsin, We the People, Community First, Morning Connection, and Decision 2026. The station broadcasts across seven digital subchannels (13.1 NBC, 13.2 Cozi TV, 13.3 Me TV, 13.4 Movies!, 14.1 The CW, 14.2 Heroes & Icons, 14.3 Start TV) and supports NextGen TV (ATSC 3.0), livestreaming, and iOS/Android mobile applications.

The station's underlying technology stack rests on standard broadcast infrastructure (FCC-licensed over-the-air spectrum, ATSC and ATSC 3.0 transmission), with First Alert SkyCam Network as a notable domain-specific asset for weather monitoring. Distribution is multi-modal: over-the-air broadcast, cable and satellite retransmission, digital streaming via website, and dedicated mobile apps. WEAU's product surface is organized around a core unified news broadcast operation with feature segments rather than discrete software products; technology differentiates by domain expertise (local weather, local sports) rather than proprietary ML/AI systems.

WEAU's business model combines local advertising revenue (TV spots, digital ads, sponsored content across news, weather, sports, and political coverage) with recurring retransmission consent fees paid by cable and satellite providers for the right to carry WEAU programming. Two primary customer segments drive this model: local viewers and residents who consume news/weather/sports/community content, and local advertisers (businesses, political campaigns, organizations) seeking access to the western Wisconsin audience. Pricing is not publicly disclosed; rate structures vary by time slot, program, duration, and frequency of placement. The station competes through NBC network affiliation, deeply localized content, the First Alert Weather brand, and SportScene 13 sports coverage rather than through differentiated technology.

Name

WEAU 13 News

Legal name

Gray Local Media Station

Website

https://weau.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

WEAU 13 News is a Gray Media-owned NBC-affiliated local television station in Eau Claire, Wisconsin, producing news, weather, sports, and community programming for western Wisconsin across seven broadcast subchannels, mobile apps, and digital streaming.

Ownership category

akta.pro rank

Product category

Broadcast Television

NAICS

Television Broadcasting Stations (51612), Broadcasting and Content Providers (516)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industries

Local/Regional News Channels (MPABAIAD), News OTT & Live News Streaming Channels (MPABAHAK)

Keywords

• Local news broadcasting
• Broadcast television
• Weather forecasting
• Digital advertising
• Subchannel programming

Headquarters

HQ city

Eau Claire

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising Revenue: Local broadcast advertising including TV spots, digital advertising, and sponsored content across news programming, weather segments, and sports coverage
2. Retransmission Consent: Fees paid by cable and satellite providers for the right to broadcast WEAU programming

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

WEAU 13 News is an NBC-affiliated local television station serving the Eau Claire, Chippewa Valley, and Coulee Region of western Wisconsin. The station operates a unified broadcast operation delivering local news, weather forecasting, sports coverage, and community programming across channel 13.1 NBC and multiple digital subchannels (Cozi TV, Me TV, Movies!, The CW, Heroes & Icons, Start TV), supported by livestreaming and iOS/Android mobile apps.

Product overview

WEAU 13 News is an NBC-affiliated local television station based in Eau Claire, Wisconsin, operated by Gray Local Media. The station operates a single unified broadcast operation offering news, weather, sports, and community programming. The product portfolio centers on the core 13.1 NBC broadcast with its WEAU 13 News division, supported by the First Alert Weather service and SportScene 13 sports coverage. Additional programming includes sub-brands such as Wisconsin 360 magazine show, Hello Wisconsin, We the People, Community First, Morning Connection, Decision 2026 election coverage, and Pawsitively Adoptable pet adoption features. The station broadcasts across multiple channels including 13.1 NBC, 13.2 Cozi TV, 13.3 Me TV, 13.4 Movies!, 14.1/14.10 The CW, 14.2 Heroes & Icons, and 14.3 Start TV. Supplementary digital features include the First Alert SkyCam Network, video livestreaming, mobile apps for iOS and Android, and NextGen TV capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• 13.1 NBC: Primary NBC broadcast channel
• 13.2 Cozi TV
• 13.3 Me TV
• 13.4 Movies!
• 14.1 The CW
• 14.2 Heroes & Icons
• 14.3 Start TV
• SportScene 13
• First Alert Weather
• Wisconsin 360
• Hello Wisconsin
• Morning Connection
• Community First

Products and services

• WEAU 13 News (NBC Affiliate Broadcast) Primary local news broadcast division covering Eau Claire, Chippewa Valley, and western Wisconsin with breaking news, local stories, and investigative reporting, broadcast on channel 13.1 NBC for western Wisconsin viewers.
• First Alert Weather Standalone weather forecasting service providing First Alert forecasts, extended forecasts, satellite/radar imagery, storm alerts, and the First Alert SkyCam Network for the Chippewa Valley and Coulee Region audiences.
• SportScene 13 Local sports coverage division featuring high school sports, Eau Claire Express baseball team coverage, Olympics reporting, and Scoreboard results for western Wisconsin viewers.
• Cozi TV (13.2) Classic television subchannel (13.2) offering classic TV shows and movies to western Wisconsin viewers.
• Me TV (13.3) Classic television subchannel (13.3) featuring classic television series and memorable TV entertainment.
• Movies! (13.4) Movies-focused subchannel (13.4) delivering feature film programming to viewers.
• The CW (14.1/14.10) CW Network subchannel (14.1/14.10) distributing CW primetime shows, sports, and other network content to the Eau Claire market.
• Heroes & Icons (14.2) Heroes & Icons subchannel (14.2) delivering classic action and iconic television series.
• Start TV (14.3) Start TV subchannel (14.3) delivering its network's curated drama and mystery programming.
• Decision 2026 Election coverage initiative providing political news, candidate profiles, and election results for western Wisconsin during election cycles.
• Livestream and Mobile Apps Digital streaming of broadcast content via website (weau.com) and dedicated iOS/Android mobile apps enabling real-time and on-demand news consumption for digital audiences.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Gray Television (Gray Media)coreStrategic or Co-development PartnerWEAU is owned and operated by Gray Television, one of the largest television broadcast companies in the United States. Gray Television provides operational support, advertising sales infrastructure, content syndication, and national advertising representation for WEAU and its sister stations.
• NBC (National Broadcasting Company)coreChannel Partner/ Reseller/ DistributorWEAU is the NBC affiliate for the Eau Claire market. The station carries NBC network programming including national news, primetime shows, sports (including Olympics coverage), and other NBC content. This affiliation provides access to national programming while the station focuses on local coverage.
• The CW (CW Network)coreChannel Partner/ Reseller/ DistributorWEAU carries The CW programming on subchannel 14.1, distributing CW network content including primetime shows, sports, and other programming to the Eau Claire market.
• Co们 TVminorChannel Partner/ Reseller/ DistributorSubchannel 13.2 carries Cozi TV programming, a classic TV network offering classic television shows and movies.
• Me TVminorChannel Partner/ Reseller/ DistributorSubchannel 13.3 carries Me TV programming, a network featuring classic television series and memorable TV entertainment.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• WKBT-DT (CBS 8 La Crosse-Eau Claire): CBS affiliate serving the same La Crosse-Eau Claire DMA as WEAU. Directly competes for local viewers, advertisers, and political ad dollars in the western Wisconsin market across all dayparts.
• WQOW (ABC Eau Claire): ABC affiliate operating in the same Eau Claire market as WEAU. Competes directly for local news viewership, weather coverage, and advertising spend in the Chippewa Valley region.
• WBAY-TV (ABC Green Bay): ABC affiliate in Green Bay, also owned by Gray Media Group. Sister station under Gray with comparable operational structure, local news format, and revenue model—highly comparable in operating approach.
• WMTV (NBC 15 Madison): NBC affiliate in Madison, WI, also owned by Gray Television. Sister NBC-affiliated station with the same network relationship, similar Gray operating playbook, and directly comparable revenue model.

Regional players

• WSAW (CBS 7 Wausau): CBS affiliate serving the adjacent Wausau market in central Wisconsin. Operates a similar mid-sized market NBC/CBS-affiliate local news model with comparable revenue mix (advertising + retransmission).

Broad incumbents

• Gray Television (Gray Media Group): Parent company of WEAU and one of the largest US broadcast operators (~100+ stations). Comparable as a portfolio operator with diversified geographic reach, national ad sales, and shared operating infrastructure.
• Sinclair Broadcast Group: Largest US broadcast group operator with ~180 stations across multiple networks. Comparable business model of local TV station ownership with national advertising scale and shared content/sales infrastructure.
• Nexstar Media Group: Major US broadcast group (largest by station count post-WGN acquisition). Operates comparable local TV stations with similar revenue mix of local/national advertising and retransmission consent fees.
• Tegna: US broadcast group with stations in mid-sized markets, with comparable focus on local news, political coverage, and retransmission revenue. Directly comparable as a mid-market broadcast operator.

Emerging players

• NewsOn: Free streaming app aggregating local TV news from broadcast stations across the country, including Gray Television affiliates. Represents an emerging distribution and OTT monetization channel for local news content that competes for audience attention with WEAU's livestream.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/weau13news
• YouTubeyoutube.com/@weau13news
• Facebookfacebook.com/WEAU13News
• LinkedInlinkedin.com/company/gray-television
• Instagraminstagram.com/weau13news

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WEAU 13 News