Circle Waste

What Circle Waste does

Circle Waste is a UK-based national waste management and recycling company founded in 2018 and headquartered at Tottenhill Retail Park, King's Lynn, Norfolk. Operating as a trading name of Circle Waste Ltd (Company Reg No. 11239466), the company is part of the Reconomy Group, with Reconomy UK Ltd (Reg No. 2951661) acting as parent and data controller. The company employs 101–250 staff and provides waste collection, disposal, and recycling services across England, Scotland, Wales, and Northern Ireland through skip hire (small to large skips), trade waste collections in 240L/660L/1100L wheelie bins, bin collection, man & van services, and tailored multi-site waste management contracts.

The company's technical infrastructure centres on two proprietary digital platforms. Circle360 is a bespoke customer reporting portal that provides account holders with real-time waste data, recycling statistics, waste transfer notes, invoices, KPI tracking, and waste trends on a 24/7 basis. A separate online ordering platform at onlineordering.circlewaste.co.uk enables postcode-based skip hire and man & van booking and payment. Operations are supported by a network of partner recycling facilities across the UK, with claimed recycling rates of 90%+ for skip hire waste. Certifications include Achilles B2 Verify pre-qualification and SafeContractor health and safety accreditation. Underlying service-line marketing is built on 100+ city/town-specific SEO landing pages and a content blog with waste management advice.

Revenue is generated through pay-as-you-go skip hire transactions priced by skip size, location, and rental duration; recurring trade waste collection subscriptions (weekly/fortnightly/monthly) for commercial customers; per-job man & van services; and bespoke multi-site enterprise waste management contracts, with 30-day credit accounts available to regular commercial customers. Go-to-market combines self-serve digital ordering for SMB and residential customers, phone-based inside sales via a single UK number, and named account managers for mid-market and enterprise accounts. The company serves 12+ vertical sectors including retail, construction, industrial, healthcare and medical, social housing, facilities management, hazardous waste, builder merchants, and shop fitters. End-customers range from individual households to enterprise accounts such as Concept Building Services Ltd and Eastern Frames.

Name

Circle Waste

Legal name

Circle Waste Ltd

Website

https://circlewaste.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Circle Waste is a UK national waste management and recycling company serving commercial, construction, healthcare, social housing, and residential customers across England, Scotland, Wales, and Northern Ireland with skip hire, trade waste, bin collection, man & van services, and the Circle360 digital reporting portal.

Ownership category

akta.pro rank

Product category

Waste Management Services

NAICS

Waste Collection (5621), Solid Waste Collection (562111), Materials Recovery Facilities (562920), Other Waste Collection (562119)

SIC

Refuse Systems (4953), Sanitary Services (4950)

akta.pro primary industry

C&D Waste Collection, Hauling & Container Services (Roll-off/Dumpsters) (EUAIAHAA)

akta.pro secondary industry

C&D Waste Collection & Hauling (BPALAJAA)

Keywords

• Skip hire services
• Waste management
• Recycling services
• Trade waste collection
• Bin collection services

Headquarters

HQ city

King's Lynn

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Skip Hire Services: One-time skip hire charges based on skip size, delivery location, and rental duration. Same-day delivery available in some areas; next-day delivery as standard. Skip hire accounts offer 30-day credit for recurring customers.
2. Commercial Waste Management Contracts: Recurring trade waste collection services for commercial businesses, typically weekly, fortnightly, or monthly bin collections (240L, 660L, 1100L wheelie bins). Multi-site waste management solutions with tailored pricing.
3. Man & Van Services: Per-job waste removal and disposal services as an alternative to skip hire, priced based on volume and location.
4. Account Services & Credit: 30-day credit accounts for regular commercial customers, enabling convenient recurring skip hire ordering and access to the Circle360 portal.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Circle Waste is a UK-wide waste management and recycling company providing skip hire, trade waste collection, bin collection, recycling solutions, and man & van waste removal services. It serves commercial, trade, construction, healthcare, retail, and residential customers across England, Scotland, Wales, and Northern Ireland, with a recycling-led approach targeting 90%+ diversion from landfill. Operations are supported by a digital ordering platform and the Circle360 reporting portal.

Product overview

Circle Waste is a UK-based waste management company offering a unified suite of waste collection and disposal services. The core product portfolio includes skip hire (small to large skips), waste management services, trade waste collection, bin collection, recycling solutions, and man and van services. These services are supported by the Circle360 customer portal for online reporting and account management, and an online ordering system for skip bookings. The company positions itself as an environmentally-led business focused on recycling-led solutions and provides additional services including waste audits to help businesses optimize their waste management.

Differentiator

Problem solved

Functional benefit

Products and services

• Skip Hire Services

Quantifiable outcome

• 90%+ recycling rate for skip hire waste
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Reconomy (UK) LtdcoreOthersCircle Waste is a trading name of Circle Waste Ltd, which is part of the Reconomy Group. Reconomy UK Ltd acts as the data controller for the company. Parent company registration: 2951661, registered at Kelsall House, Stafford Court, Stafford Park 1, TF3 3BD, Telford, Shropshire.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Recycling Lives: Recycling Lives is a UK waste management and recycling company offering commercial waste collection, skip hire, and recycling services with a social-enterprise angle. It competes with Circle Waste in commercial recycling, skip hire, and ESG-led customer propositions.
• Biffa: Biffa is one of the largest UK waste management companies offering skip hire, bin collection, recycling, and waste treatment services. It is a directly comparable peer in skip hire, commercial waste collection, and recycling-led solutions for both commercial and residential customers.
• Ward Recycling: Ward Recycling is a UK waste management and recycling company offering commercial waste collection, skip hire, and recycling services. It is a regional-to-national peer operating in similar service lines and customer segments.
• HIPPO Waste: HIPPO Waste is a UK skip hire and waste removal operator offering bag-based and skip-based services with strong digital booking. It competes directly with Circle Waste in the skip hire and man-and-van segments for both trade and residential customers.
• CSH Environmental: CSH Environmental is a UK waste management company offering skip hire, recycling, and waste collection services. It directly competes with Circle Waste in skip hire and commercial waste collection across regional UK markets.

Broad incumbents

• Veolia UK: Veolia UK is a large multinational waste management and environmental services provider operating across collection, recycling, treatment, and disposal. It overlaps with Circle Waste in commercial waste collection, recycling, and hazardous waste handling, but operates at a far broader scale.
• Renewi UK: Renewi is a European waste-to-product company with UK operations in commercial waste collection, recycling, and materials recovery. It overlaps with Circle Waste's recycling-led commercial services and materials recovery operations.
• Suez Recycling and Recovery UK: Suez UK provides municipal and commercial waste collection, recycling, and treatment services across the UK. It is a broad incumbent competing in the same verticals as Circle Waste (commercial, healthcare, industrial) but with municipal contracts and treatment infrastructure.
• FCC Environment: FCC Environment is a major UK waste management company providing collection, recycling, and disposal services. It overlaps with Circle Waste's commercial and trade waste offerings and competes in regulated and non-regulated waste streams.

Regional players

• Skip Hire UK: Skip Hire UK is a skip hire comparison and booking platform connecting customers with regional skip hire operators. It is comparable to Circle Waste as a digital channel for skip hire demand, though it operates as an aggregator rather than a direct operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CircleWaste
• Facebookfacebook.com/circlewasteuk
• LinkedInlinkedin.com/company/circle-waste

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Circle Waste