Seaway Pools & Hot Tubs

Name

Seaway Pools & Hot Tubs

Legal name

Seaway Pool & Spa Distributors Ltd.

Website

https://seawaypoolsntubs.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Swimming Pool & Hot Tub Retail and Installation

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industries

Pool Draining, Refill & Water Exchange Services (HSAIALAK), Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)

Keywords

• Swimming pool construction
• Hot tub retail
• Pool maintenance services
• Outdoor living products
• Vinyl liner pools

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Pool Sales & Installation: New swimming pool construction including inground, above-ground, and semi-inground pools with professional installation services
2. Hot Tub Sales: Sales of hot tubs including Beachcomber and Viking brands, with over 20 models on display
3. Equipment & Parts: Sales of pool equipment including pumps, filters, cleaners, heaters, and water care products
4. Service & Maintenance: Mobile service department providing pool and hot tub maintenance, repairs, opening and closing services
5. DIY Pool Kits: All-inclusive above-ground pool kits for do-it-yourself installation

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Seaway Pools & Hot Tubs is a family-owned retailer and installer that sells and constructs swimming pools (vinyl-lined inground, fiberglass, above-ground, semi-inground, plunge, and saltwater) and hot tubs (Beachcomber and Viking brands), along with pool equipment, watercare chemicals, and accessories. The company provides professional installation, seasonal opening/closing, repair, water analysis, and landscape design services through two retail showrooms in Markham and Newmarket and a mobile service department serving the Greater Toronto Area.

Product overview

Seaway Pools & Hot Tubs is a retail and service company offering a comprehensive portfolio of pool and hot tub products along with installation and maintenance services. The core offerings include various swimming pool types (inground, above ground, semi-inground, plunge pools, and saltwater pools) and hot tubs (Beachcomber, Viking, and inground models). The company also provides extensive watercare products including chemicals, sanitizers (chlorine and bromine-based), pH balancers, and test strips for both pools and hot tubs. Equipment offerings encompass pool pumps, filtration systems, heaters, salt generators, and automatic cleaners (Polaris MAXX, Hayward Navigator). Outdoor living products include fire features, BBQs, and landscape design services. The company operates two retail showrooms in Markham and Newmarket, Ontario, and provides professional installation, maintenance, and seasonal opening/closing services for both residential and commercial customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Inground Swimming Pools Custom vinyl-lined and fiberglass inground swimming pools constructed with two-stage concrete bottom, polymer walls, and galvanized steel. Available in various shapes including rectangular, kidney, and lagoon designs.
• Above Ground Swimming Pools Vinyl-lined above ground pools manufactured in Canada, designed to withstand Canadian climate extremes. Available as complete kits for DIY installation or professionally installed.

Quantifiable outcome

• Property value increase of approximately 5-10% with inground pool installation
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• Pool & Hot Tub Council of CanadacoreStrategic or Co-development PartnerMember of the Pool & Hot Tub Council of Canada, subscribing to their established code of ethics and providing professionalism expected from member companies.
• IPG GroupcoreTechnology or IntegrationDistributes products from IPG Group, a well-respected national supplier recognized for quality products and equipment.
• Kafko Pool ProductscoreTechnology or IntegrationSupplier of residential vinyl-lined swimming pools. Seaway is also a member of the Kafko Pro Builder Network.
• Kafko Pro Builder NetworkcoreStrategic or Co-development PartnerNetwork of swimming pool professionals committed to the highest standards in the industry.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Leslie's Pool Supplies Service & Repair: Leslie's is the largest U.S. specialty retailer of pool and spa supplies and equipment, with hundreds of stores and recurring service offerings. Highly comparable as a multi-channel pool/hot tub retailer and service provider, but at much larger scale and U.S.-focused.
• Pool Corporation: Pool Corporation is the world's largest wholesale distributor of swimming pool supplies, equipment, and related leisure products. Comparable as a pool equipment and supplies distributor serving builders and retailers, though operating at wholesale scale rather than consumer retail.

Others

• Beachcomber Hot Tubs: Beachcomber is a Canadian manufacturer of premium hot tubs and a key Seaway supplier. Comparable through overlapping product line, Canadian market focus, and shared brand presence in Seaway's showrooms, but operates as manufacturer rather than retailer/installer.
• Kafko Pool Products: Kafko is a manufacturer of residential vinyl-lined swimming pools and operator of the Pro Builder Network that Seaway belongs to. Comparable through shared vinyl liner pool technology and builder network relationship, though positioned upstream as a supplier rather than retailer.
• Pentair: Pentair is a leading global manufacturer of pool and water treatment equipment (pumps, filters, heaters, automation). Comparable through shared product ecosystem that Seaway sells and installs, though Pentair operates as an upstream manufacturer rather than retail/installation company.
• Hayward Pool Products: Hayward manufactures pool equipment including pumps, filters, heaters, and cleaners (e.g., Navigator line sold at Seaway). Comparable through shared equipment product line that Seaway distributes and services, but positioned as manufacturer rather than retailer.

Direct peers

• River Pools and Spas: River Pools is a U.S. fiberglass and vinyl liner pool builder with showrooms and installation services across multiple states. Directly comparable as a pool design, sales, and installation company targeting residential homeowners, though operating in U.S. markets rather than Canada.
• California Pools & Landscape: California Pools & Landscape is a regional residential pool builder and outdoor living contractor serving the Phoenix metro area. Directly comparable as a design-build pool and outdoor living company with showrooms, installation, and renovation services targeting homeowners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/seawaypools

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seaway Pools & Hot Tubs