Londji
Londji is a Barcelona-based designer and manufacturer of children's puzzles, games, wooden toys, tattoos, kaleidoscopes, and spinning tops, sold via DTC e-commerce, B2B wholesale, and a Barcelona retail store across 40+ countries.
- Company typePrivate
- Founded2003
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Londji does
Londji, SL is a Barcelona-headquartered, privately-held designer and manufacturer of children's puzzles, games, wooden toys, tattoos, kaleidoscopes, and spinning tops, founded in 2003 and operating with 11–50 employees. Its manufacturing facility is located in Banyoles, Spain, and products are built primarily from FSC-certified paper, recycled cardboard, wood, and natural dyes, with cotton bags replacing all plastic packaging. The product line is differentiated by proprietary illustrations from named artists (Txell Darné, Mar Ferrero, Iban Barrenetxea, Mariana Ruiz Johnson), distinctive mechanic innovations such as reversible day/night puzzles and puzzle-plus-deduction-card games, and compliance with EU (EN71) and US (ASTM F963) toy safety standards.
The company runs a dual-channel revenue model: direct-to-consumer e-commerce through londji.com (with prices ranging roughly €5.90 for mini kaleidoscopes to €37.90 for family games) and B2B wholesale through a dedicated b2b.londji.com portal serving international retailers. Direct factory shipping from Banyoles covers most European countries, while international distribution partners handle non-European markets, together reaching 40+ countries. A physical Barcelona retail store, a multilingual quarterly magazine, and an active social presence on Instagram, Facebook, and Pinterest round out the marketing and brand-building apparatus.
Londji is bootstrapped with no disclosed external funding, no parent company, and no recorded M&A activity. Its core customer segments are children aged 2–10 (primary), adult hobbyist puzzlers, and international independent retailers. The technology stack is conventional e-commerce (PrestaShop, Google Analytics, Doofinder, standard payment gateways) with no AI or proprietary software layer; the company's competitive position rests on design IP, artisanal manufacturing, sustainability credentials, and regulatory-grade safety compliance rather than on technology differentiation.
Londji firmographics
Firmographics- Name
- Londji
- Legal name
- Londji, SL
- Website
- https://londji.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Londji is a Barcelona-based designer and manufacturer of children's puzzles, games, wooden toys, tattoos, kaleidoscopes, and spinning tops, sold via DTC e-commerce, B2B wholesale, and a Barcelona retail store across 40+ countries.
- Ownership category
- akta.pro rank
Londji industry classification
Industry- Product category
- Children's Toys and Games
- NAICS
- Doll, Toy, and Game Manufacturing (33993), Doll, Toy, and Game Manufacturing (339930), Hobby, Toy, and Game Retailers (45912)
- SIC
- Dolls & Stuffed Toys (3942), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Scale Model Kits (Aircraft, Armor, Ships, Cars) (CRALAKAA)
- akta.pro secondary industries
- Miniatures & Figurines (Display/Collectible) (CRALAKAB), Miniature Storage, Display & Transport (Cases, Shelves) (CRALAKAK), Model Paints, Finishes & Adhesives (CRALAKAH), Hobby & Model Kits Distribution (RC, Scale Models, Miniatures) (CRAOAMAD)
Keywords
Where Londji is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
Londji business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct Consumer Sales: E-commerce sales through their website to individual consumers purchasing puzzles, games, wooden toys, tattoos, and activity products. Single transaction purchases with no subscription model.
- Wholesale/B2B Distribution: Sales to international retail shops through the B2B professional portal. Orders delivered directly from factory in Banyoles to most European countries, with distributors handling other international markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing across puzzle, game, and toy categories |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Londji product offering
Product offeringCore offering
Londji designs and manufactures children's puzzles, board and card games, wooden toys, temporary tattoos, kaleidoscopes, spinning tops, and creative activity products using FSC-certified paper, recycled cardboard, and wood. Products are made in the company's Banyoles factory, sold directly to consumers via londji.com and the Barcelona store, and distributed wholesale through b2b.londji.com to retailers across 40+ countries.
Product overview
Londji is a Barcelona-based toy designer and manufacturer offering a diverse portfolio of children's products organized across three main categories: Puzzles (including standard, micropuzzle, pocket puzzle, cube puzzle, masterpiece, and reversible day/night formats with integrated gameplay elements), Games (Family Games, Card Games, Pocket Games, Learn&Fun educational games, and action-based BAM! games), and Creative Activities (stickers, tattoos, spinning tops, kaleidoscopes, and wooden toys). The company operates a B2B wholesale portal for international distribution across 40+ countries and maintains a physical retail store in Barcelona. Products emphasize sustainable materials (FSC paper, recycled cardboard, cotton bags replacing plastic) and are manufactured in Barcelona and Banyoles, Spain, with compliance to EU (EN71) and US (ASTM F963) toy safety standards.
Differentiator
Problem solved
Functional benefit
Products and services
- Puzzles Jigsaw puzzles in multiple piece counts and formats (standard, micropuzzle, pocket, cube, masterpiece, giant, and reversible day/night), many combined with clue games, observation games, or story-telling cards. Targeted at children ages 2-10 and adult hobbyists, with age-based segmentation on the website.
- Games Family board games, card games, pocket games, tiny travel games, Learn&Fun educational games (languages, multiplications, geography), Road Games, and BAM! action card games. Designed for family cooperative or competitive play.
- Wooden Toys Toys manufactured from wood, including wooden figures, vehicles, and decorative items featuring original illustrations and attention to aesthetic detail. Designed for children's play and decorative use.
- Activities
Companies that use Londji
Customer profileSegments3 records
Ideal customer profiles2 records
Londji technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Londji partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- International Retail PartnerscoreCollaborates with a wide range of international shops in over 40 countries that value the brand. These retail partners purchase products wholesale through the B2B portal for resale to end consumers.
Scale indicators1 record
Recent moves3 records
Expansion highlights5 records
Londji competitors and assessment
Company assessmentDirect peers
- Djeco: Paris-based designer and manufacturer of children's puzzles, games, wooden toys, and creative activity products with a distinctive artistic style and European wholesale distribution. Highly comparable to Londji on product mix, premium artisanal positioning, age range, and B2B plus DTC distribution model.
- Janod: French manufacturer of wooden toys, puzzles, and educational games for children, sold through international specialty and toy retail channels. Comparable to Londji on wooden-toy and puzzle categories, premium European positioning, and multi-country wholesale distribution.
- Moulin Roty: French artisanal toy and games maker focused on children's products with strong artistic identity and European wholesale presence. Comparable to Londji on artisanal positioning, illustrated design language, and broad children's age-range product portfolio.
- eeBoo: U.S.-based designer and producer of premium puzzles, games, and art materials for children and adults with a sustainability and illustration-driven brand. Comparable to Londji on premium/artisanal positioning, illustrated house style, mixed children's and adult puzzle portfolio, and specialty-retail distribution.
- Plan Toys: Thailand-based manufacturer of sustainable wooden toys and games marketed globally through specialty retail and educational channels. Comparable to Londji on sustainability-led positioning, wooden toy category, and broad international distribution in over 40 markets.
- Small Foot (Legler/Scratch Europe): German brand specializing in wooden toys, puzzles, and games sold internationally through specialty and educational retail. Comparable to Londji on wooden-toy and games portfolio, European heritage, and wholesale-led distribution model.
Broad incumbents
- Ravensburger: Large German games and puzzles publisher with a global retail footprint, including premium jigsaw puzzles and family games. Comparable to Londji on core puzzle and games categories and adult hobbyist positioning, but operates at vastly larger scale with broader mass-market distribution.
- Clementoni: Italian manufacturer of jigsaw puzzles, educational games, and children's toys distributed internationally through mass and specialty retail. Comparable to Londji on European-originated puzzle and games manufacturing and broad country coverage, but with much larger scale and mass-market pricing.
- Hape: German-designed, globally manufactured wooden toy and games company with sustainability positioning and broad international distribution. Comparable to Londji on wooden toys category and sustainability messaging, but operates as a much larger incumbent across baby and children's segments.
- Buffalo Games: U.S. manufacturer of jigsaw puzzles and games distributed through mass and specialty retail. Comparable to Londji on adult and family puzzle categories, but operates at much larger U.S. retail scale and primarily mass-market price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Londji social profiles
Digital presenceLondji compliance and trust
Trust signalCompliance3 records
Londji financial estimates
Financial estimateRevenue estimate
Valuation estimate
Londji leadership team
Management profileNumber of profiles
Londji funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Londji M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Londji
What does Londji do?
Londji designs and manufactures children's puzzles, board and card games, wooden toys, temporary tattoos, kaleidoscopes, spinning tops, and creative activity products using FSC-certified paper, recycled cardboard, and wood. Products are made in the company's Banyoles factory, sold directly to consumers via londji.com and the Barcelona store, and distributed wholesale through b2b.londji.com to retailers across 40+ countries.
Is Londji a public or private company?
Londji is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Londji founded?
Londji was founded in 2003. It employs 11 to 50 people.
Where is Londji based?
Londji is headquartered in Barcelona, Spain, in the Europe region.
How does Londji make money?
Two revenue lines are on record. Direct Consumer Sales are the primary driver. The others are wholesale/B2B Distribution.
Who are Londji's main competitors?
Direct peers on record are Djeco, Janod, Moulin Roty, eeBoo, Plan Toys and Small Foot (Legler/Scratch Europe). Broad incumbents are Ravensburger, Clementoni, Hape and Buffalo Games.
Does Londji have an API?
No public API is recorded for Londji.
What industry is Londji in?
Londji's product category is Children's Toys and Games. Its primary akta.pro industry code is CRALAKAA, Scale Model Kits (Aircraft, Armor, Ships, Cars), with a secondary code of CRALAKAB, Miniatures & Figurines (Display/Collectible). Its NAICS code is 33993 and its SIC code is 3942.