Meadowlands YMCA

What Meadowlands YMCA does

The Meadowlands YMCA is a 501(c)(3) nonprofit community organization founded in 1920 and headquartered in East Rutherford, New Jersey. Since May 2017 it has operated an 83,200 sq. ft. flagship facility featuring a 15,000 sq. ft. Wellness Center, a 25-yard six-lane heated indoor pool, the Gatorade Gym (former NBA Nets practice courts), a Performance Training Studio, the Mara Center for Early Childhood Learning, and 80+ free weekly group exercise classes. The organization serves a broad demographic from 6-week-old infants through seniors across Bergen and Hudson County municipalities, with additional satellite programming at five senior centers and multiple school districts (SACC and 21st Century Community Learning Center programs).

Revenue is generated through tiered monthly memberships (ranging from $30/month for youth to $135/month for families), per-program fees for swim lessons, personal training, massage therapy, and summer camps, plus tuition at the state-licensed Mara Center preschool and before/after-school care. A second revenue layer comes from donations, corporate sponsorships (Provident Bank, Comcast, Goya Foods, PSEG, American Dream, and others), and annual fundraising events including the Heart of the Meadowlands gala and a golf outing. The Y For All financial assistance program distributed over $600,000 in scholarships and subsidies in 2018 alone, supported by an Annual Support Campaign. The organization also distributes 6.7+ million pounds of food through the Russo Family Food Pantry since March 2020 and runs the Family Success Center providing wrap-around child abuse prevention and family support services at no cost.

The operating model relies on a fragmented but functional SaaS stack—Daxko for registrations and donations, GroupEx Pro for class scheduling, Zoom for virtual classes, TeamUnify for the Sharks competitive swim team, Paycom for HR, Raptor for facility visitor screening, and Praesidium for child safety assessments. Insurance-channel distribution via UnitedHealthcare Renew Active and partnerships with SportsCare Physical Therapy (since 1997), Feed the Children, Table to Table, Liberty Science Center, and the Moonachie Board of Education further extend reach. Programs and services span youth development, healthy living, and social responsibility—the three pillars of the national YMCA mission—and the entity is governed by a local Board of Directors chaired by Ron Simoncini while affiliated with the YMCA of the USA national network of 2,700 associations in 10,000 communities.

Name

Meadowlands YMCA

Legal name

Meadowlands YMCA

Website

https://meadowlandsymca.org

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

251–500 employees

Short description

The Meadowlands YMCA is a 501(c)(3) nonprofit community organization headquartered in East Rutherford, New Jersey, operating an 83,200 sq. ft. facility that delivers tiered membership-based fitness, aquatics, childcare, preschool, summer camp, food pantry, and family support services to families, adults, youth, and seniors across Bergen and Hudson County municipalities.

Ownership category

akta.pro rank

Product category

Community Recreation and Wellness Services

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940), Recreational and Vacation Camps (except Campgrounds) (721214), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Child Day Care Services (8351), Services-Social Services (8300)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Outdoor Fitness & Park Bootcamps (HSADABAC), Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

Keywords

• Community fitness membership
• Youth development programs
• Early childhood education
• Aquatics and swim lessons
• Community social services

Headquarters

HQ city

East Rutherford

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Monthly recurring membership fees ranging from $30/month for youth to $135/month for families, plus joiner fees. This is the primary revenue stream supporting facility operations and programs.
2. Program Fees: Fees for swim lessons, personal training packages, massage therapy sessions, summer camps, before/after school care, and youth programs. These provide additional revenue from both members and non-members.
3. Annual Fundraising Events: Annual gala (Heart of the Meadowlands), golf outing, and Giving Tuesday campaigns that generate donations and corporate sponsorships to support community programs and financial assistance.
4. Childcare and Preschool: Mara Center for Early Childhood Learning provides state-licensed daycare and preschool services for children 6 weeks to 5 years old, generating revenue through tuition-based programs.
5. Donations and Charitable Contributions: The organization accepts one-time and monthly donations, with proceeds supporting food access programs, financial assistance scholarships, and community outreach initiatives.

Pricing tiers

Distribution channels5 records

Marketing channels7 records

Core offering

The Meadowlands YMCA is a nonprofit community organization that delivers membership-based access to an 83,200 sq. ft. wellness, aquatics, and childcare facility in East Rutherford, NJ. It sells tiered individual and family memberships and supplements them with fee-based programs including swim lessons, personal training, massage therapy, preschool and daycare, before/after-school care, summer camp, and competitive swim team participation. It also runs community-facing services such as a food pantry, family success center, and youth development programs funded in part by donations and corporate sponsorships.

Product overview

The Meadowlands YMCA is a nonprofit community organization offering a comprehensive suite of wellness and social service programs. The core offering centers on membership-based access to a 83,200 sq. ft. facility featuring a wellness center, aquatics center, gymnasium, and performance training studio. The organization operates distinct program divisions including Health & Fitness (personal training, group exercise, massage therapy), Aquatics (swim lessons, competitive team), Childcare & Early Learning (Mara Center preschool, before/after school care, summer camp), and Community Services (food access programs, Family Success Center). Programs are available to both members and non-members, with various membership tiers and specialized programs targeting different demographics from youth to seniors. The facility integrates with external platforms including Daxko for operations, GroupEx Pro for class scheduling, and Zoom for virtual programming.

Differentiator

Problem solved

Functional benefit

Brands

• Mara Center for Early Childhood Learning: State-of-the-art preschool and daycare for children 6 weeks to 5 years old, housed within the Meadowlands YMCA facility.
• Meadowlands YMCA Sharks
• Family Success Center
• Russo Family Food Pantry

Quantifiable outcome

• Awarded over $600,000 in scholarships and subsidies to 3,500+ kids and families in 2018
• +3 more outcomes

Named customers2 records

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

14 partnerships are on record, tiered minor and core.

• State of MindminorStrategic or Co-development Partner · 1 January 2021Mental health initiative established in 2021 to help normalize the mental health conversation and make resources more available to the community.
• SportsCare Physical TherapycoreStrategic or Co-development Partner · 1 January 1997SportsCare has been the leading provider of trusted physical therapy and sports medicine services since 1997. They offer physical, occupational, pediatric, and aquatic therapy at select locations including on-site at the Meadowlands YMCA.
• Table to TablecoreStrategic or Co-development PartnerTable to Table is highlighted as a partner on the Board of Directors, with Board member Heather Thompson representing the organization. Table to Table likely supports the food distribution and pantry programs.
• Feed the ChildrencoreStrategic or Co-development PartnerFeed the Children partnered with the YMCA to provide school supplies, hygiene products, and food to 200 families in the community.
• RaptorcoreTechnology or IntegrationRaptor is a web-based platform used to identify unwanted visitors by scanning driver's licenses and state-issued IDs, keeping unwanted guests from entering the YMCA facility for child safety protection.
• Liberty Science CenterminorStrategic or Co-development PartnerLiberty Science Center's Traveling Science Programs bring memorable science programs directly to students at the 21st Century program in Moonachie, designed to engage, excite and educate students.
• Child and Adult Care Food ProgramcoreStrategic or Co-development PartnerProvides nutritious afterschool meals and healthy snacks to children in the 21st Century program through the federal Child and Adult Care Food Program.
• Moonachie Board of EducationcoreStrategic or Co-development PartnerPartnership to provide year-round, high-quality programming for Moonachie students including before/after school care and summer programs.
• UnitedHealthcare (Renew Active / Optum Fitness)coreChannel Partner/ Reseller/ DistributorInsurance-based membership program where members with Renew Active by UnitedHealthcare can visit the YMCA at no additional cost using their confirmation code.
• Horizon Healthy UminorStrategic or Co-development PartnerNutrition, health and fitness program available to students in the 21st Century program.
• PraesidiumcoreTechnology or IntegrationPraesidium assessment tool is used for child safety and protection, providing consulting services specializing in abuse prevention and risk management.
• 2026 Gala SponsorscoreGTM or Marketing PartnerCorporate sponsors including Provident Bank of New Jersey, RSC, Scarcini Hollenbeck, Comcast, Fairview Taxi, Goya Foods, Axiom, Branca, Forvis Mazars, Solomon Organization, American Dream, Russo, PSEG, Acrisure, Archer, City Orthopedics, DMR Architects, JLL, and Meadowlands Radiological Associates.
• 2025 Golf Outing SponsorscoreGTM or Marketing PartnerCorporate sponsors for golf outing including American Dream, Russo, PSEG, Creamer, Joseph M. Sanzari, Forvis Mazars, Branca, Solomon Organization, Kearny Bank, Spencer Savings Bank, and Axiom.
• New Jersey Department of Human ServicescoreStrategic or Co-development PartnerLicensing authority for before/after school care programs (SACC) through the State of New Jersey, Department of Human Services.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Summit Area YMCA: A regional New Jersey YMCA offering a comparable membership-based model combining fitness, swim, childcare, summer camp, and community programs under one nonprofit banner. Operates as an independent 501(c)(3) within the national YMCA network and competes for the same household demographics in northern NJ.
• Hamilton Area YMCA: Another sizable New Jersey-based independent YMCA with a multi-program facility including fitness, aquatics, licensed childcare, camps, and community services. Closely comparable scale and GTM (membership dues + program fees + fundraising) to Meadowlands YMCA.
• Somerset Hills YMCA: A regional New Jersey YMCA operating a similar integrated model—fitness center, swim lessons and team, preschool, before-after care, summer camp, and financial assistance. Direct service-area overlap and overlapping customer demographics in northern NJ.
• Greater Monmouth YMCA: A New Jersey YMCA branch providing comparable fitness, aquatics, childcare, summer/day camp, and social service programs within a similar sized facility footprint. Same affiliation model (independent 501(c)(3) under YMCA of the USA) and overlapping customer profile.
• Metropolitan YMCA of the Oranges: A multi-branch northern NJ YMCA offering the same suite of membership, fitness, swim, licensed childcare, summer camp, and community-outreach programs. Operates at similar scale and competes for overlapping member households in the greater NJ market.
• Boys & Girls Club of Paterson: A nonprofit youth-development organization located in the same northern NJ region providing after-school programming, summer camps, and family support services. Competes for similar youth/family segments and donor dollars, and shares the community-based mission-driven model.
• Kaplen JCC on the Palisades: A northern New Jersey Jewish Community Center operating a comparable community-center model featuring fitness, aquatics, early childhood education, summer camp, and senior programming. Directly competes for family and active-older-adult memberships in the same trade area.

Broad incumbents

• Planet Fitness: National low-cost gym chain with locations across New Jersey offering fitness access at significantly lower monthly price points than the YMCA. Competes for price-sensitive adult fitness members and represents the primary commercial pricing pressure on YMCA adult memberships.
• Life Time Fitness: Premium national fitness club operator with a New Jersey presence offering group fitness, pools, family programming, and youth programs. Competes in the higher-tier family membership segment where Meadowlands YMCA also competes.

Emerging players

• Orangetheory Fitness: A boutique fitness franchise with locations throughout northern NJ offering tech-enabled small-group personal training. Represents the broader boutique fitness trend pulling price-insensitive members away from traditional YMCA group-class programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MeadowlandsYMCA
• Facebookfacebook.com/MeadowlandsAreaYMCA
• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meadowlands YMCA