Wearever

What Wearever does

Wearever Incontinence is a privately held direct-to-consumer manufacturer of reusable washable incontinence undergarments and related care products, headquartered in Durham, North Carolina and operating since 2002. The company sells women's panties, men's briefs (with functioning flies), bed pads, leakproof activewear (leggings and running shorts), and therapeutic socks (diabetic/neuropathy) under its own Wearever brand and the Buster Brown sub-brand, primarily through its Shopify-powered DTC website (weareverincontinence.com) supplemented by wholesale catalog partners (Starcrest, Handsome Rewards, Signature) and an international distributor network. All incontinence SKUs incorporate the patented 3-layer Hydrex absorbent system — a moisture-wicking top liner, an odor-reducing fiberfill core, and a waterproof polyurethane laminate barrier — rated for 5, 10, or 20 oz absorbency depending on tier (Regular, Super, Maximum) and validated to last 200+ washes.

The company monetizes exclusively through one-time unit purchases (no subscription model), with price points from $12.99 (economy bed pads) to $29.95 (premium men's boxer briefs) and 3-pair starter packs at $49.99–$59.99 designed to reduce trial friction. A First Pair Guarantee (exchange or refund) and a 10% email-signup discount support conversion, while a loyalty/rewards program targets repeat purchase. The target customer base is fragmented across women with light-to-moderate incontinence, men (often post-prostate), active users seeking leakproof apparel, caregivers purchasing for elderly parents, and individuals with diabetes or circulation issues. Wearever holds US Patent #8,123,735 B2 covering its built-in pad construction, registered trademarks (Hydrex, Wearever, First Pair Guarantee), OEKO-TEX STANDARD 100 chemical-safety certification, and NAFC Trusted Partner status (2023). Operations are lean (1–10 employees) and self-funded; returns are processed through a Prime Life Fibers facility in Durham, indicating a manufacturing or operational relationship with that entity.

Name

Wearever

Legal name

Wearever Incontinence

Website

https://weareverincontinence.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Wearever Incontinence is a Durham, NC-based direct-to-consumer manufacturer of patented reusable washable incontinence underwear, bed pads, and leakproof activewear for women, men, caregivers, and diabetic/circulation sufferers, sold via its own e-commerce site and catalog wholesale partners.

Ownership category

akta.pro rank

Product category

Reusable Incontinence Care Products

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Continence Care Products (Adult Incontinence Pads/Briefs, Underpads, External Collectors) (HLAHALAH)

akta.pro secondary industries

Panties & Briefs (CRAAAIAB), Incontinence Products (Adult & Baby Diapers/Training Pants) (IMAMAGAE)

Keywords

• Reusable incontinence underwear
• Washable incontinence briefs
• Absorbent incontinence panties
• Incontinence bed pads
• Leakproof activewear

Headquarters

HQ city

Durham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase of reusable incontinence underwear, bed pads, activewear, and socks. Products are sold directly to consumers via e-commerce. No subscription model is offered. Customers can purchase individual items or starter packs (3-pair packs for women and men).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Wearever manufactures and sells reusable, washable incontinence underwear for men and women featuring a patented 3-layer Hydrex absorbent system. Products include incontinence panties, briefs, boxer briefs, bed pads, leakproof activewear, and diabetic/neuropathy socks, designed for light to moderate bladder leakage. The company sells direct-to-consumer via its own e-commerce website and wholesale through catalog partners including Starcrest, Handsome Rewards, and Signature.

Product overview

Wearever is a direct manufacturer of reusable washable incontinence care products based in Durham, NC. The company's core product portfolio consists of specialized incontinence underwear for both women and men featuring patented 3-layer absorbent fiberfill pads sewn into the garment. Women's products include Cotton Comfort Panty (L100) for light protection up to 5 oz, Super Absorbency Full Cut Panty (HDL100) for 10 oz protection, and Maximum Absorbency Full Cut Panty (HDL200) for 20 oz protection, along with fashion-forward options like Lovely Lace Panties (L109). Men's offerings include Classic Regular Absorbency Briefs (M100), Super Absorbency Briefs (HDM100), Maximum Absorbency Briefs (HDM200), and Maximum Absorbency H-Fly Boxer Briefs (HDM500). The product line extends to complementary incontinence care items including bed pads (BPS100, BPS700, BPS800), activewear leggings and running shorts, Buster Brown diabetic socks, neuropathy gel-lined socks, and adult bibs. All incontinence underwear is validated to last at least 200 washes and features a patented 3-layer Hydrex™ system. The company also sells third-party laundry care products (Puracy) and offers bundled starter packs. Wearever provides a First Pair Guarantee for first-time purchases.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Save over $470 a year by switching from disposables
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• National Association for Continence (NAFC)coreStrategic or Co-development Partner · 29 August 2023NAFC named Wearever a 'Trusted Partner' in 2023, recognizing the company as a world-class provider of incontinence care products. This partnership provides credibility and trust signal for consumers seeking reliable incontinence solutions.
• Starcrest CatalogminorChannel Partner/ Reseller/ DistributorWholesale partnership where Starcrest distributes Wearever products through their catalog. Wearever is the direct manufacturer of products sold through Starcrest.
• Handsome Rewards CatalogminorChannel Partner/ Reseller/ DistributorWholesale catalog distribution partnership for Wearever incontinence products.
• Signature CatalogminorChannel Partner/ Reseller/ DistributorWholesale catalog distribution partnership for Wearever incontinence products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/weareveronline
• Facebookfacebook.com/weareverus
• LinkedInlinkedin.com/company/prime-life-fibers-inc.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wearever