Fresh2U™
Fresh2U™ is a private, asset-based trucking company founded in 2016 providing temperature-controlled and dry-van transportation for the fresh industry, serving greenhouses, nurseries, growers, florists, retailers, and manufacturers across the United States and Canada.
- Company typePrivate
- Founded2016
- HeadquartersOberlin, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Fresh2U™ does
Fresh2U™ is a privately held, asset-based trucking company founded in 2016 and headquartered in Oberlin, Ohio, providing temperature-controlled and dry-van transportation services for the fresh-products supply chain. The company serves greenhouses, nurseries, growers, florists, retailers, and manufacturers across the United States and Canada, with an Ohio terminal that can reach roughly 75% of the U.S. population within two-day transit time. It was created by the same founders as Green Circle Growers, a large Ohio greenhouse operation, originally to address an internal gap in reliable logistics for time- and temperature-sensitive plant shipments before being offered to external customers.
The company's core product is a freight transportation service built on an owned fleet of dry vans, refrigerated trailers, transit vans, liftgates, and e-track equipment, with trucks five years old or newer. Underlying technology consists of a transportation management system and real-time GPS tracking for shipment visibility; no mobile app, API, or AI-driven optimization layer is publicly disclosed. Service features include refrigerated trailer shipping for perishables, dry van shipping for non-temperature-controlled freight, a Chicago-area transit van product, and a website-based quote request workflow. The company emphasizes driver selection and training as the primary quality control mechanism, recruiting Class A CDL drivers through a dedicated careers portal.
Fresh2U operates a direct-to-customer business model, bypassing third-party freight brokers, and generates revenue through transaction-fee, quote-based pricing tied to shipment details, climate requirements, and distance. Since founding, the company reports over 10,500 successful shipments and currently employs 51–100 people. Customer acquisition runs primarily through the company website, with an online quote-request form serving as the main bottom-of-funnel channel; careers and content pages function as top-of-funnel assets. No external funding rounds, parent company, or institutional investors are evidenced in the available data.
Fresh2U™ firmographics
Firmographics- Name
- Fresh2U™
- Legal name
- Fresh2U
- Website
- https://fresh2utransportation.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fresh2U™ is a private, asset-based trucking company founded in 2016 providing temperature-controlled and dry-van transportation for the fresh industry, serving greenhouses, nurseries, growers, florists, retailers, and manufacturers across the United States and Canada.
- Ownership category
- akta.pro rank
Fresh2U™ industry classification
Industry- Product category
- Refrigerated Transportation and Logistics
- NAICS
- Specialized Freight Trucking (4842)
- akta.pro primary industry
- Chilled / Fresh Transport (Refrigerated) (TLADAHAG)
Keywords
Where Fresh2U™ is headquartered
LocationHeadquarters
- HQ city
- Oberlin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fresh2U™ business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Transportation and Logistics Services: Fresh2U generates revenue through freight transportation services for the fresh industry, including florals, produce, and other perishables. Services include dry van and refrigerated shipping with climate control capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Fresh2U™ product offering
Product offeringCore offering
Fresh2U™ provides transportation and logistics services for the fresh industry, shipping florals, produce, and other perishables using an owned fleet of dry vans, refrigerated trailers, and Chicago-area transit vans with real-time GPS tracking. The company manages the full logistics cycle from quoting through climate-controlled handling to on-time delivery for greenhouses, nurseries, growers, retailers, and manufacturers in the United States and Canada.
Product overview
Fresh2U™ is a transportation company offering a unified logistics platform for the fresh industry. The core offering is transportation services for florals, produce, and perishables, featuring a fleet of dry vans, refrigerated trailers, and transit vans with GPS tracking and liftgate availability. The company operates a Transportation Management System and provides an online Quote Request Service for customers. Services are available domestically in the United States and internationally to Canada, with coverage reaching 75% of the U.S. within two-day transit time. Founded in 2016 by greenhouse industry experts (founders of Green Circle Growers), Fresh2U has delivered over 10,500 shipments and also offers driver hiring services to expand its team.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Industry Transportation Services End-to-end transportation and logistics services for the fresh industry, covering florals, produce, and other perishables, with controlled handling from quoting through climate-controlled transit to on-time delivery for greenhouses, nurseries, growers, retailers, and manufacturers across the United States and Canada.
- Refrigerated Trailer Shipping Temperature-controlled transportation service using refrigerated trailers for perishables, produce, and fresh goods that require specific climate conditions throughout transit.
- Dry Van Shipping Transportation service using dry van trailers for fresh-industry shipments that do not require active temperature control, including palletized and packaged goods.
- Transit Van Service (Chicago Area) Local transit van transportation service for shorter-haul fresh-industry shipments within the Chicago area.
Quantifiable outcome
- Over 10,500 shipments delivered successfully since 2016
Companies that use Fresh2U™
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Fresh2U™ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Fresh2U™ partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Green Circle GrowerscoreFresh2U was founded by the same founders as Green Circle Growers, an Ohio greenhouse operation that grows and distributes millions of potted plants per year. Green Circle Growers developed Fresh2U to fill a gap in reliable logistics for fresh florals, creating their own transportation solution to ensure timeliness, proper temperature control, and top-quality care for their products.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Fresh2U™ competitors and assessment
Company assessmentDirect peers
- KLLM Transport Services: Specialized temperature-controlled trucking carrier operating a fleet of refrigerated trailers across North America. Directly comparable to Fresh2U as a reefer-focused truckload carrier serving food and perishable shippers.
- Crete Carrier Corporation: Operates a refrigerated division (Shaffer Trucking) focused on temperature-controlled freight across the US. Comparable to Fresh2U as a reefer carrier serving fresh shippers.
- RLS Logistics: Cold chain 3PL offering refrigerated trucking, warehousing, and value-added services. Comparable to Fresh2U in serving fresh and perishable shippers with temperature-controlled capacity.
- Marten Transport: Multi-specialty truckload carrier with a dedicated refrigerated/intermodal division serving perishable and time-sensitive freight. Comparable to Fresh2U in refrigerated trucking capabilities.
Broad incumbents
- Lineage Logistics: Global temperature-controlled warehousing and logistics provider with integrated transportation services. Comparable to Fresh2U in serving cold-chain customers, though primarily storage-anchored.
- Total Quality Logistics (TQL): Major US freight brokerage with dedicated refrigerated and fresh produce capacity teams. Comparable to Fresh2U in fresh produce transportation but as a much larger, asset-light broker.
- Schneider National: Diversified truckload, intermodal, and logistics provider with dedicated refrigerated capacity serving food shippers. Comparable to Fresh2U in reefer but operates across broad freight categories.
- Knight-Swift Transportation: Largest US truckload carrier with a substantial refrigerated fleet. Comparable to Fresh2U in offering reefer capacity but at national scale across all freight types.
- AmeriCold Logistics: Largest US temperature-controlled warehouse and distribution network with transportation services. Comparable to Fresh2U in serving fresh/frozen shippers but at far greater infrastructure scale.
- C.H. Robinson: Largest North American third-party logistics provider with significant refrigerated freight brokerage and managed transportation. Comparable to Fresh2U in moving perishable freight but operates at much larger, non-asset-based scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fresh2U™ social profiles
Digital presenceFresh2U™ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fresh2U™ leadership team
Management profileNumber of profiles
Fresh2U™ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fresh2U™ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fresh2U™
What does Fresh2U™ do?
Fresh2U™ provides transportation and logistics services for the fresh industry, shipping florals, produce, and other perishables using an owned fleet of dry vans, refrigerated trailers, and Chicago-area transit vans with real-time GPS tracking. The company manages the full logistics cycle from quoting through climate-controlled handling to on-time delivery for greenhouses, nurseries, growers, retailers, and manufacturers in the United States and Canada.
Is Fresh2U™ a public or private company?
Fresh2U™ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fresh2U™ founded?
Fresh2U™ was founded in 2016. It employs 51 to 100 people.
Where is Fresh2U™ based?
Fresh2U™ is headquartered in Oberlin, United States, in the North America region.
How does Fresh2U™ make money?
One revenue line is on record: transportation and Logistics Services.
Who are Fresh2U™'s main competitors?
Direct peers on record are KLLM Transport Services, Crete Carrier Corporation, RLS Logistics and Marten Transport. Broad incumbents are Lineage Logistics, Total Quality Logistics (TQL), Schneider National, Knight-Swift Transportation, AmeriCold Logistics and C.H. Robinson.
Does Fresh2U™ have an API?
No public API is recorded for Fresh2U™.
What industry is Fresh2U™ in?
Fresh2U™'s product category is Refrigerated Transportation and Logistics. Its primary akta.pro industry code is TLADAHAG, Chilled / Fresh Transport (Refrigerated). Its NAICS code is 4842.