Motion Solutions Australia

What Motion Solutions Australia does

Motion Solutions Australia is a privately held, Melbourne-based industrial automation supplier founded in 1989. The company distributes and integrates robotics, Keyence sensors, and motion control products for customers in the Australian manufacturing and renewables sectors, positioning itself as a specialist channel partner rather than an original equipment manufacturer. With a headcount of 11-50, the business operates at the scale of a focused technical distributor/application engineering firm rather than a mass-market reseller.

The company's product portfolio spans three complementary industrial automation categories — robotics, sensing (anchored by the Keyence brand), and motion control — which together support single-vendor procurement for factory automation projects and renewable-energy installations. The Keyence relationship in particular implies access to a globally recognized premium sensor brand, with associated technical-support and after-sales obligations. Geographic focus is Australia, consistent with the .com.au domain and Melbourne headquarters.

The business model is consistent with value-added distribution: revenue is generated through resale of third-party automation hardware combined with integration, configuration, and ongoing support services. No proprietary technology stack, recurring SaaS revenue, or digital platform was disclosed in the available source material, indicating the company monetizes primarily through transactional hardware sales and project-based services rather than subscription economics. Customer-segment, pricing, and channel details were not retrievable from the source data, which was limited to a verification/loader page on the company website.

Name

Motion Solutions Australia

Legal name

Motion Solutions Australia

Website

https://motion-solutions.com.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Motion Solutions Australia, founded in 1989 and based in Melbourne, supplies robotics, Keyence sensors, and motion control products to manufacturing and renewables customers across Australia as a specialist industrial automation distributor and integrator.

Ownership category

akta.pro rank

Product category

Industrial Automation Components

NAICS

Fluid Power Cylinder and Actuator Manufacturing (333995), Other General Purpose Machinery Manufacturing (3339), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Ball & Roller Bearings (3562)

akta.pro primary industry

Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)

akta.pro secondary industries

Robot Hardware, Actuators & Components (sensors, grippers, motors) (HDAAAIAL), Actuators & Motion Devices (Linear, Rotary, Electric Actuators for Motion Control) (IMAHAGAG), Robotics, Motion & Actuation Components Retail (CRACAKAJ)

Keywords

• Industrial automation
• Motion control systems
• Industrial sensors
• Robotics distribution
• Factory automation components

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Core offering

Motion Solutions Australia supplies robotics, Keyence-brand sensors, and motion control products to industrial customers. Its focus is on providing automation hardware components to manufacturers and renewable-energy sector operators in Australia. The company acts as a specialist supplier/distributor of third-party automation products rather than manufacturing its own equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Robotics products Industrial robotics hardware supplied to manufacturing and renewable-energy sector customers in Australia for use in factory-automation applications.
• Keyence sensors Keyence-brand industrial sensors supplied to manufacturing and renewables-sector customers for automation and quality-control applications.
• Motion control products Motion control components supplied to industrial buyers for use in manufacturing automation and renewable-energy production lines.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Direct peers

• Yaskawa Australia: Yaskawa is a major global supplier of industrial robots and servo motion control with an Australian subsidiary, directly overlapping with Motion Solutions Australia's robotics and motion-control product portfolio.
• SMC Corporation Australia: SMC is one of the largest pneumatics and motion-control component suppliers globally and operates a direct Australian subsidiary serving the same manufacturing and automation buyers as Motion Solutions Australia, with overlapping actuator and motion product lines.
• Festo Australia: Festo supplies pneumatic and electric automation components, motion controllers, and sensors to Australian industrial customers, making it one of the closest direct comparables to Motion Solutions Australia's bundled motion-control and automation offering.
• Omron Industrial Automation Australia: Omron provides industrial sensors, motion controllers, and robotics components in Australia, directly competing with Motion Solutions Australia for the same factory-automation buyer across sensing and motion-control categories.
• Bosch Rexroth Australia: Bosch Rexroth is a leading supplier of linear motion, drives, and motion-control systems, with a direct Australian presence serving factory automation and renewables customers in a similar product and end-market profile to Motion Solutions Australia.

Others

• Keyence Corporation: Keyence is the principal supplier whose sensors Motion Solutions Australia distributes. It is a critical relationship counterpart rather than a competitor, but its direct-sales posture in other markets makes it strategically relevant to the distributor's positioning.

Broad incumbents

• Rockwell Automation Australia: Rockwell Automation is a broad incumbent supplying PLCs, motion controllers, and drives across Australia; it competes with Motion Solutions Australia in motion control while also serving as a principal whose products flow through distributors.
• Mitsubishi Electric Australia (Factory Automation): Mitsubishi Electric supplies a broad factory-automation portfolio including servos, motion controllers, and robots in Australia, making it an incumbent competitor and potential principal supplier to Motion Solutions Australia.
• Beckhoff Automation Australia: Beckhoff supplies PC-based control, drives, and motion products in Australia with a direct local presence, overlapping with Motion Solutions Australia's motion-control and automation buyer base.

Emerging players

• Pilz Australia: Pilz specializes in automation safety and motion control, serving Australian manufacturing customers with sensor and controller products that partially overlap with Motion Solutions Australia's offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/motionsolutions
• LinkedInlinkedin.com/company/motion-solutions-australia-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motion Solutions Australia