What VIEW Group does

VIEW Group is a Nordic professional services firm headquartered in Oslo, Norway, providing outsourced accounting, payroll, IT and business systems to SMBs through enterprise customers across five countries (Sweden, Norway, Finland, UK and India). Founded in 2004 in Oslo as VIEW Ledger by brothers Morten, Terje and Gjermund Bratlie with a cloud-first vision and a founding partnership with Xledger, the group has grown to 47 offices, 1,100+ employees and a stated base of more than 10,000 customers. Since receiving a private equity investment from Explore Equity in 2019, revenue has grown roughly sixfold to approximately 1 billion SEK by mid-2024, with growth delivered through both organic expansion and targeted acquisitions across the Nordic region and the UK.

The service portfolio is structured around four pillars: (i) accounting and payroll outsourcing (bookkeeping, annual reports, tax, group accounting, property accounting, sustainability reporting, payroll processing, pension reporting and pay equity mapping); (ii) business and economic systems built on the Xledger cloud ERP platform, supplemented by decision-support business intelligence modules, time reporting and the VIEW Expense Nordic expense/travel reimbursement app; (iii) managed IT services (workplace-as-a-service, cloud and operations, security, LAN/WAN, service desk) and multi-carrier telephony; and (iv) interim and executive recruitment (including the Seemly Finance & Search business). Underlying technology includes a two-decade Xledger partnership, AI-powered invoice processing via a Vic.ai integration (95% confidence threshold for automated categorization, with sub-90% confidence items routed to manual review), proprietary BI aggregation and Sweden/Norway/Finland integration services. Sub-brands include SiteSmart (e-commerce), PrimeQ (event IT), Homeros Oy (Finland) and Consulta (IT, Kista).

VIEW Group runs a sales-led, services-based revenue model: monthly subscription-style fixed-price engagements for ongoing accounting, payroll and IT managed services, project-based fees for Xledger implementation and recruitment/search, and event-driven brand building (for example, sponsorship of Vätternrundan). Go-to-market is primarily enterprise field sales combined with consultant referrals, targeting Nordic SMBs through mid-market and enterprise customers in real estate, public sector, retail, hospitality, nonprofits and events. Growth has been materially inorganic, with material acquisitions including Accurise Ltd (UK, 2023), Consulta IT Services and Hosting Services (Sweden, April 2024), Faktucon (Finland, April 2024), Seemly Finance & Search (Sweden, September 2025) and Cottons Group (UK, January 2026).

Name

VIEW Group

Legal name

VIEW Group AS

Website

https://viewgroup.se

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

VIEW Group is a Nordic professional services firm providing outsourced accounting, payroll, IT and business systems to SMBs and enterprises across Sweden, Norway, Finland, the UK and India.

Ownership category

akta.pro rank

Product category

Accounting & Payroll Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Management Consulting Services (54161)

SIC

Services-Employment Agencies (7361), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Benefits Administration & Enrollment Support (BPAAAIAB)

akta.pro secondary industry

Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

Keywords

• Outsourced accounting services
• Payroll management services
• Cloud ERP implementation
• Managed IT services
• Interim recruitment services

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Accounting and Bookkeeping Services: Full or partial outsourcing of accounting functions including bookkeeping, annual reports, tax returns, reporting and analysis. Services include group accounting, property accounting, sustainability reporting, and financial advisory.
2. Payroll and HR Services: Complete payroll management including salary payments, pension reporting, travel expense handling, and salary mapping. Services protect against peak workloads and absences.
3. Business System Sales and Implementation: Sales, implementation, and support of Xledger ERP system and related business systems including decision support, time reporting, and expense apps
4. IT Services and Telephony: Managed IT services including workplace-as-a-service, cloud and operations services, security, service desk, and telecommunications solutions including contact center and enterprise SMS
5. Interim and Recruitment Services: Interim solutions and recruitment/search services for finance and HR positions, including executive and specialist roles. Specializes in property industry recruitment.
6. E-commerce Platform Services: Flexible e-commerce platform and services including analytics, SEO, SEM, design/UX, and consulting services through SiteSmart subsidiary

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

VIEW Group provides outsourced finance, payroll, and HR services to Nordic businesses, alongside implementation and support of cloud-based business systems (Xledger ERP), managed IT and telephony services, and interim/recruitment services for finance and HR roles. The firm delivers these through 47 offices across five countries, with industry-specific solutions for property companies and public sector organizations.

Product overview

VIEW Group offers a comprehensive portfolio of business services organized around four main pillars: (1) Accounting and Payroll (Redovisning och lön) including bookkeeping, payroll processing, group accounting, property accounting, sustainability reporting, and financial advisory; (2) Business and Economic Systems centered around Xledger ERP as the core platform, supplemented by decision/management support (business intelligence), time reporting, expense management, and integration services; (3) IT Services including workplace-as-a-service, cloud operations, security, network management (LAN/WAN), and service desk; and (4) Telephony with contact center solutions and multiple carrier partnerships (Tele2, Telia, Telavox). Additional offerings include interim and recruitment services, e-commerce through the SiteSmart brand, and industry-specific solutions for the property sector. The portfolio is unified around the core proposition of helping businesses understand their numbers and make data-driven decisions.

Differentiator

Problem solved

Functional benefit

Brands

• SiteSmart: E-commerce platform provider offering flexible e-commerce solutions, SEO, SEM, design/UX, and consulting services. Part of VIEW Group.
• PrimeQ
• Homeros Oy

Products and services

• Accounting and Bookkeeping Services (Redovisningstjänster) Full or partial outsourcing of accounting functions including ongoing bookkeeping, annual reports, tax returns, reporting and analyses, group accounting, property accounting, sustainability reporting, and financial advisory. Targeted at Nordic businesses from SMBs to large enterprises seeking to outsource finance functions.
• Payroll and HR Services (Lönehantering och lön & HR) Complete payroll management services including salary payments, pension reporting, expense reports and disbursements, pay equity mapping (lönekartläggning), and travel expense handling. Designed for Nordic businesses that want to reduce vulnerability to peak workloads and absences.
• Xledger ERP System Implementation Cloud-based ERP and business/financial system for financial management, providing real-time access to figures and decision support. VIEW Group delivers consultation, implementation, development, and ongoing support services for Xledger across multiple Nordic countries.
• IT Services and Managed IT Managed IT services including workplace-as-a-service, IT-as-a-service, cloud and operations services, network operations (LAN/WAN), IT security services including security awareness training (SAT), proactive protection and cyber threat defense, and service desk support.
• Telephony and Contact Center Services Telephony services including contact center solutions, mobile exchanges (mobil växel), team telephony, enterprise SMS, and carrier partnerships with Tele2, Telia, and Telavox. Targets Nordic businesses seeking operator-independent telephony partners.
• Interim and Recruitment Services Interim solutions and recruitment/search services for finance and HR positions including executive and specialist roles. Includes dedicated interim and recruitment services for the property industry. Provides competency supply, leadership and HR consulting support.
• SiteSmart E-commerce Platform Flexible e-commerce platform and services including SEO, SEM, design/UX, analytics, and consulting services. Operates as a wholly-owned subsidiary brand within VIEW Group.

Quantifiable outcome

• Revenue growth of 6x since 2019 investment
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• XledgercoreTechnology or IntegrationXledger is VIEW Group's primary business and financial system partner. VIEW Group has a long-standing relationship with Xledger, having worked together since the company's founding in 2004. VIEW Group is a key implementation and sales partner for Xledger in the Nordic market.
• Tele2minorChannel Partner/ Reseller/ DistributorVIEW Group serves as a telecommunications partner offering Tele2 mobile and telephony services as part of their IT and telephony solutions portfolio.
• TeliaminorChannel Partner/ Reseller/ DistributorVIEW Group serves as a telecommunications partner offering Telia mobile and telephony services as part of their IT and telephony solutions portfolio.
• TelavoxminorChannel Partner/ Reseller/ DistributorVIEW Group offers Telavox contact center and telephony solutions as part of their telecommunications offerings.
• Vic.aicoreTechnology or IntegrationVIEW Group uses Vic.ai AI technology for automated invoice processing. Their internal AI team (Henrik Christoffer Kjøstvedt and Eirik Andreas Johansen) works with Vic.ai to implement AI-powered accounting automation for customers.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@VIEWGroupSverige
• LinkedInlinkedin.com/company/viewgroupsverige
• Instagraminstagram.com/viewgroupsverige
• Facebookfacebook.com/VIEWGroupSverige

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIEW Group