Shan

What Shan does

Shan is a Paris-headquartered, family-owned corporate communication consulting firm operating as a Société par actions simplifiée (SAS) with approximately 30 collaborateurs and €90,000 of registered capital. Founded in 1994 to serve the French financial sector, the firm has over three decades extended its sectoral expertise to real estate, industry, and food/agribusiness, while remaining focused on the French institutional market. Its service offering is organized into five integrated modules — Écouter (media intelligence and reputation monitoring), Raconter (positioning and narrative construction), Engager (activation across media, digital, and institutional channels), Valoriser (financial communication, equity story, investor relations), and Protéger (crisis communication and sensitive situation management) — supplemented by Studio by Shan, an in-house creative production unit delivering video, podcast, and visual identity services.

Shan's revenue model is professional services-based: bespoke, quote-driven enterprise advisory engagements delivered by partner-led account teams, typically structured as multi-year contracts. Distribution is entirely direct, via consultative engagement with C-suite executives and institutional decision-makers in France, supported by a top-of-funnel presence on LinkedIn, Instagram, and a bilingual French/English website. Named enterprise clients include Amundi Pictet, Tikehau Capital, Sofidy, Groupe BDL, and Aluminium Dunkerque. Partnerships with Ipoready (financial communications platform), Google Cloud Platform (infrastructure), and Place des Investisseurs (French investor ecosystem), together with a Qualiopi certification for training activities, point to incremental capability and service-mix expansion. The firm is led by CEO and Partner Alexandre Daudin, alongside partner-level executives including Laëtitia Hottinguer and heads of digital, real estate, and consulting functions.

Name

Shan

Legal name

Shan

Website

https://shan.fr

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Shan is a Paris-based, family-owned corporate communication consulting firm founded in 1994, serving French enterprises in finance, real estate, industry, and food/agribusiness with strategic advisory, financial communication, and crisis management delivered by approximately 30 partner-led practitioners, supplemented by in-house creative production via Studio by Shan.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Communication Consulting: Shan generates revenue through professional consulting services in corporate communication, including strategic advisory, media relations, crisis communication, financial communication, and public affairs. Services are tailored to each client and delivered by a team of approximately 30 experts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Shan is a strategic corporate communication consulting agency that advises executives and institutions on building narrative, managing reputation, and engaging stakeholders across media, digital, financial, and institutional channels. The firm delivers integrated advisory and operational communication services covering media relations, public affairs, crisis communication, financial communication, and content production, with specialized expertise in the finance, real estate, industry, and food/agribusiness sectors.

Product overview

Shan is a corporate communication consulting firm operating as a single integrated service offering. Founded over 30 years ago, the company provides strategic and operational communication advisory through five interconnected service modules: Écouter (media intelligence and reputation analysis), Raconter (positioning and narrative building), Engager (communication activation across media, digital, and institutional channels), Valoriser (financial communication and investor relations), and Protéger (crisis communication and sensitive situation management). Shan also operates Studio by Shan, an internal creative division that produces video content, podcasts, and visual identity/graphic design services. The firm specializes in the finance, real estate, industry, and food/agribusiness sectors, serving clients from its Paris headquarters with approximately thirty collaborators.

Differentiator

Problem solved

Functional benefit

Brands

• Studio by Shan: In-house creative studio of Shan offering video production, podcast production, and visual identity and graphic design services for print and digital channels.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Place des InvestisseursminorGTM or Marketing PartnerPlace des Investisseurs appears in Shan's partner section, suggesting a marketing or referral partnership in the French investor relations and financial communication ecosystem.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Taddeo: Taddeo is a French strategic communications advisory firm specializing in financial communications, investor relations, and crisis management for listed and large-cap French companies. Directly comparable as a French boutique with similar finance-sector focus and corporate-reputation service offering.
• Image Sept: Image Sept is a French communications agency focused on financial communications, investor relations, and corporate reputation for listed French corporates. Closely comparable to Shan in serving Paris-based enterprise clients with similar financial-PR and corporate-affairs expertise.
• Brunswick Group: Brunswick Group is a global advisory firm specializing in corporate communications, financial communications, and critical issues/campaigns. Highly comparable in financial-PR and crisis expertise, though operating at larger scale and global reach than Shan.
• FTI Consulting (Strategic Communications): FTI Consulting's Strategic Communications segment provides corporate reputation, financial communications, and public affairs services globally. Directly comparable as a strategic communications advisory serving financial institutions and regulated industries, though at much larger scale.
• Citigate Dewe Rogerson: Citigate Dewe Rogerson is a European financial communications and investor relations consultancy serving listed companies, financial institutions, and M&A situations. Directly comparable in financial-PR and IR advisory expertise for European enterprise clients.
• Wellcom PR & Communication: Wellcom is an independent French public relations and communications agency serving brands and corporations in lifestyle, luxury, beauty, and corporate sectors. Comparable as a French mid-market independent agency offering integrated PR and corporate communications.

Broad incumbents

• Havas: Havas is one of the largest global communications groups headquartered in France, offering advertising, media, public relations, and corporate communications across all sectors. Comparable as a French-headquartered incumbent operating in the broader communications space.
• Publicis Groupe: Publicis Groupe is a Paris-headquartered global communications group offering advertising, PR, digital, and consulting services. Comparable as a French incumbent in the broader corporate communications ecosystem, with a much wider portfolio.
• BCW (Burson Cohn & Wolfe): BCW is a global communications agency providing corporate reputation, public affairs, and crisis communications across sectors including financial services. Comparable as a strategic communications competitor, though operating as a global network rather than a boutique.
• Omnicom Group: Omnicom Group is a global marketing and corporate communications holding company whose networks include PR, public affairs, and healthcare communications. Comparable as an incumbent in the broader corporate communications category, with vastly larger scale and integrated offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shan/?viewAsMember=true
• Instagraminstagram.com/agenceshan
• Xx.com/agence_shan

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shan