Roblar Winery and Vineyards

What Roblar Winery and Vineyards does

Roblar Winery and Vineyards is a privately held destination winery estate located in Santa Ynez, California, operating under the Gleason Family Vineyards umbrella since the family's 2017 acquisition. The company runs a 21-acre vineyard planted to Bordeaux varieties (Cabernet Sauvignon, Cabernet Franc, Merlot, Petit Verdot) alongside sourced Pinot Noir and Chardonnay from Sta. Rita Hills, an adjacent 18-acre organic farm, an award-winning farm-to-fork restaurant, two private event venues, and The Roblar Farmhouse vacation rental.

Revenue is generated through a diversified direct-to-consumer model: on-site wine tasting and food sales, a four-tier quarterly wine club (Discovery, Connoisseur, Collector, GFV Signature) with cross-property benefits at sister winery Refugio Ranch, restaurant service, private event hosting for 20–300 guests, direct-to-door wine shipping to most US states, curated gift bundles, and vacation rental. Winemaking is led by Max Marshak (joined 2020, formerly of Jonata) under a small-lot, sensory-analysis approach; the culinary program is led by Executive Chef Terri Buzzard using produce harvested daily from the on-site farm.

The customer base spans wine enthusiasts, event hosts, wine club subscribers, and luxury travelers, all served through on-premise, e-commerce, and subscription channels. The company is family-owned and operated with no disclosed institutional investment, and its recent strategic emphasis has been on elevating the destination experience through talent hires, awards positioning, and adjacent hospitality verticals rather than volume expansion.

Name

Roblar Winery and Vineyards

Legal name

Roblar Winery & Vineyards

Website

https://roblarwinery.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Roblar Winery and Vineyards is a family-owned Santa Ynez destination estate combining a 21-acre vineyard, organic farm, farm-to-fork restaurant, private event venues, vacation rental, and a four-tier wine club serving DTC consumers, event hosts, and wine enthusiasts.

Ownership category

akta.pro rank

Product category

Winery & Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Bars (CRANACAE)

Keywords

• Estate wine production
• Wine club membership
• Farm-to-fork dining
• Private event venue
• Vineyard hospitality

Headquarters

HQ city

Santa Ynez

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Wine Sales (Direct-to-Consumer): Estate wines sold at tasting room and through direct shipping to customers. Includes Bordeaux varieties, Pinot Noir, and Chardonnay from estate and sourced vineyards.
2. Wine Club Memberships: Four-tier membership program (Discovery, Connoisseur, Collector, GFV Signature) with quarterly automatic shipments. Provides recurring revenue with escalating discounts and member benefits.
3. Restaurant Revenue: Award-winning farm-to-fork restaurant serving lunch, dinner (Thu-Fri), and Sunday brunch. Executive Chef Terri Buzzard creates seasonal menus using estate farm produce.
4. Private Events Venue Rental: Hosts weddings, corporate events, and celebrations at both winery (20-200 guests) and Roblar Farm estate (30-300 guests with overnight accommodations for up to 28).
5. Farmhouse Vacation Rental: The Roblar Farmhouse is a 12,500sf vacation rental property with 5 bedrooms sleeping up to 10 guests, featuring infinity pool, hot tub, and farm access.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Roblar Winery & Vineyards produces and sells estate-grown wines including Bordeaux varieties (Cabernet Sauvignon, Cabernet Franc, Merlot, Petit Verdot), Pinot Noir, and Chardonnay, alongside operating a farm-to-fork restaurant, wine club memberships, private event venues, a vacation rental farmhouse, and curated wine gift boxes at its 21-acre estate in Santa Ynez Valley, Santa Barbara County.

Product overview

Roblar Winery & Vineyards is a destination winery estate offering a unified portfolio of experiences centered on estate-grown wines, culinary experiences, and hospitality services. The core offerings include estate wine tasting (featuring Bordeaux varieties, Pinot Noir, and Chardonnay), an award-winning farm-to-fork restaurant (#1 Winery Restaurant in the US per USA TODAY 10Best 2025), private event venues at both the winery (20-200 guests) and the 18-acre Roblar Farm (30-300 guests), a vacation rental Farmhouse, and wine club memberships at four tiers (Discovery, Connoisseur, Collector, and GFV Signature). The Gleason Family Vineyards portfolio includes sister winery Refugio Ranch in Los Olivos. The property also features an onsite organic farm supplying the kitchen daily, an art gallery, and corporate gifting programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Wines
• Estate Wine Tasting Experiences Guided tasting experiences of estate-grown Bordeaux varieties, Pinot Noir, and Chardonnay wines at the Santa Ynez Valley tasting room. Includes standard tastings, private tastings, and Farm-to-Fork Wine Tour & Tasting experiences. Open daily with lunch and brunch service.
• Farm-to-Fork Restaurant Award-winning on-site restaurant (named #1 Winery Restaurant in the US by USA TODAY 10Best in 2025) serving seasonal cuisine prepared by Executive Chef Terri Buzzard using produce harvested daily from the on-site organic farm. Open for lunch Mon-Sat 11am-4:30pm, supper Thu-Fri 5pm-6:30pm, and Sunday brunch 10am-3:30pm.
• Private Events at Roblar Winery Private event venue on 21 acres of vineyards hosting gatherings of 20-200 guests, featuring Twin Oaks Terrace, Main Lawn, Pergola, and Bottle Room spaces. Hosts weddings, corporate events, rehearsal dinners, and milestone celebrations with estate wines and farm-to-fork catering.
• Private Events at Roblar Farm Private estate and working farm venue for events hosting 30-300 guests with overnight accommodations for up to 28 guests. Features Infinity Pool Deck, Grand Lawn, Grapevine Pergola, and Tuxedo Barn event spaces. Hosts weddings, corporate events, and large celebrations.
• The Roblar Farmhouse Vacation Rental 12,500 square foot vacation rental home with 5 bedrooms sleeping up to 10 guests, featuring a formal dining room, built-in bar, master suite with sitting room and fireplace, infinity pool, hot tub, and firepit on the pool deck. Includes farm access and vineyard views.
• Farm-to-Fork Wine Tour and Tasting Elevated tasting experience including a private winery and vineyard tour with exclusive small production wines, paired with cuisine prepared by Executive Chef Terri Buzzard. Priced at $95 per person (with member discounts and one complimentary experience annually for members).
• Roblar Wine Club Membership Subscription wine club with four tiers (Discovery, Connoisseur, Collector, GFV Signature) providing quarterly automatic wine shipments with escalating discounts (up to 25% off wine), complimentary tastings (2-8 per visit), food and merchandise discounts, free shipping at higher tiers, and vacation rental benefits. GFV Signature tier includes wines from sister winery Refugio Ranch.
• Wine Gift Boxes Curated wine gift bundles including Viñador Bundle, Roblar Classics, Sparkling Celebration, Pinot & Chardonnay, The Essentials, Bold Reds, and GFV Premier bundles ranging from $80 to $150. Available for corporate gifting and special occasions.

Quantifiable outcome

• Named #1 Winery Restaurant in the United States (USA TODAY 10Best Readers' Choice Awards 2025)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Gleason Family Vineyards (Parent Company)coreStrategic or Co-development Partner · 1 January 2017Roblar Winery is part of Gleason Family Vineyards portfolio led by Kevin Gleason and family. The umbrella company includes Roblar Winery and sister winery Refugio Ranch in Los Olivos. Wine club benefits extend across both properties with shared membership perks.
• Refugio Ranch (Sister Winery)coreStrategic or Co-development PartnerRefugio Ranch is the original Gleason Family Vineyards property acquired by Kevin Gleason in 2004. Located in Los Olivos, it shares wine club membership benefits with Roblar including complimentary tastings and discounts. GFV Signature Membership includes wines from both estates.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Refugio Ranch: Sister winery under Gleason Family Vineyards in Los Olivos, sharing wine club benefits and GFV Signature tier. Operates as a Santa Ynez Valley estate producer with comparable varietal focus and DTC model.
• Fess Parker Winery & Vineyard: Iconic Santa Barbara County destination winery with estate vineyard, tasting room, and event hosting. Directly comparable in DTC-first model, Santa Ynez Valley location, and event-driven revenue strategy.
• Sunstone Winery: Santa Ynez Valley estate winery known for Provençal-style estate, private event venue, and wine club. Closely matches Roblar's destination-winery, event-driven, and membership-based business model.
• Sanford Winery: Sta. Rita Hills estate winery with tasting room, wine club, and Pinot Noir/Chardonnay focus (a varietal Roblar also sources). Overlapping DTC, membership, and event programming model in the same region.
• Babcock Winery & Vineyards: Family-owned Santa Barbara County estate winery with tasting room and wine club. Comparable in family-led governance, DTC focus, and small-lot estate production philosophy.
• Foxen Vineyard & Winery: Santa Ynez Valley estate with on-site café (a defining food-and-wine pairing element) and tasting room. Closely matches Roblar's combination of estate wines with elevated on-site food service.
• Zaca Mesa Winery & Vineyards: Estate vineyard and tasting room in Los Olivos with wine club and event hosting. Comparable in estate-grown positioning, DTC distribution, and Santa Ynez Valley experience model.
• DAOU Vineyards & Estates: Premium destination estate in Paso Robles with hilltop tasting room, restaurant, event venues, and wine club. Closely mirrors Roblar's multi-vertical estate strategy at a larger scale.
• Cakebread Cellars: Family-owned Napa Valley estate with tasting room, culinary garden, and food-pairing experiences. Comparable in family-led, experience-driven DTC model that pairs estate wine with on-site food programming.

Broad incumbents

• Justin Vineyards & Winery: Established Paso Robles estate with award-winning on-site restaurant, inn, event venues, and wine club. Compares to Roblar's combination of estate wine, on-site fine dining, and lodging experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RoblarWinery
• Instagraminstagram.com/roblarwinery
• Xx.com/roblarwinery
• LinkedInlinkedin.com/company/roblar-winery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roblar Winery and Vineyards