Rigomma

What Rigomma does

Rigomma (legal entity RI.GOM.MA S.R.L.) is an Italian tire retail and vehicle service company founded in 1952 in Marghera, Venice, operating a network of 21 owned retail stores distributed across Veneto, Friuli Venezia Giulia, Trentino Alto Adige, Lombardia, Emilia-Romagna, Piemonte, and Toscana. The company sells new tires for cars, trucks, agricultural vehicles, motorcycles, and civil engineering equipment — including premium brands (Michelin, Pirelli, Bridgestone, Continental, Goodyear) and economy options — and resells Michelin Recamic cold-retread tires (MULTI HD D, MULTI D, MULTI T, LINE D) for commercial fleet customers. Service offerings include tire mounting and seasonal change, wheel alignment (€45), authorized vehicle inspection (revisioni), A/C recharge (€60-250), brake and oil service, ozone sanitization, and seasonal tire storage (Hotel Pneumatici). Mobile workshop vans at the Gallarate location provide roadside assistance and on-site fleet service.

The business is operated primarily through physical retail stores with professional consulting for tire selection based on driving patterns, climate, and mileage, complemented by an e-commerce platform (store.rigomma.it) enabling online tire purchase and appointment booking across the full store network. Under CEO Francesco Levorato (Amministratore Delegato), the company has expanded through both greenfield openings and tuck-in acquisitions — notably the 2023 acquisition of Crespi Gomme in Gallarate, which transferred 25 employees — adding one to two new locations per year in recent periods. Customer segments are split between individual car owners (primary) and fleet operators, transport companies, agricultural operators, and civil engineering contractors (secondary). Revenue mechanics are dominated by unit-priced hardware sales and professional services per transaction, with paid-in capital stock of €3,060,000 and headcount in the 101-250 range. The company holds GDPR compliance, CE marking on products, and has implemented whistleblowing regulation per D.Lgs. 24/2023.

Name

Rigomma

Legal name

RI.GOM.MA S.R.L.

Website

https://rigomma.it

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

101–250 employees

Short description

Rigomma is an Italian tire retailer and vehicle service company founded in 1952, operating 21 owned stores across Northern Italy and Tuscany. It sells premium and economy tires for cars, trucks, motorcycles, and agricultural vehicles, and provides installation, inspection, alignment, and mechanical services to individual consumers and commercial fleet operators.

Ownership category

akta.pro rank

Headquarters

HQ city

Marghera

HQ country

Italy

HQ region

Europe

Offices21 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Tire Sales: Sale of new tires (car, truck, agricultural, motorcycle) through physical stores and online platform. Products include summer, winter, and all-season tires from premium brands (Michelin, Bridgestone, Continental, Pirelli, Goodyear) and economy options. Tires are available with or without mounting service.
2. Installation and Mounting Services: Professional tire mounting, balancing, and installation services performed at physical store locations. Includes valve replacement and torque wrench tightening as part of seasonal tire change service.
3. Vehicle Inspection (Revisioni): Vehicle periodic inspection services (revisioni) as authorized inspection centers. Covers cars and trucks, checking compliance with safety and environmental standards.
4. Mechanical Services: Additional vehicle maintenance services including alignment (convergenza), air conditioning recharge, brake pad replacement, oil change, wipers, and battery replacement.
5. Tire Storage (Hotel Pneumatici): Seasonal tire storage service allowing customers to leave their tires at Rigomma locations for proper preservation between seasons.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Rigomma is an Italian tire retailer and vehicle service provider founded in 1952, operating 21 physical stores across Northern Italy and Tuscany. The company sells car, truck, agricultural, motorcycle, and civil-engineering tires from leading brands and offers complementary services including tire mounting, seasonal changeover, wheel alignment, vehicle inspection, mechanical repairs, A/C recharge, and ozone sanitization. Sales and service are delivered through a physical retail network plus an e-commerce platform at store.rigomma.it, with mobile workshop vans serving fleet operators.

Product overview

Rigomma is a tire retailer and vehicle service company operating a network of 21 physical stores across Northern Italy (Veneto, Friuli Venezia Giulia, Trentino Alto Adige, Lombardia, Emilia-Romagna) plus central-southern locations in Livorno, Ravenna, and Cesena. The offering centers on the Store Rigomma e-commerce platform (store.rigomma.it) for online tire purchases with in-store mounting, complemented by physical service centers offering: Pneumatici Nuovi con Montaggio (new tire mounting), Cambio Gomme Stagionale (seasonal tire change), Revisione (vehicle inspection), Convergenza (wheel alignment), Check Auto Gratuito (free vehicle check), Sanificazione con Ozono (ozone sanitization), Hotel Pneumatici (tire storage), Pronto Soccorso Pneumatici (emergency tire service), and Meccanica (general mechanical services). Motorcycle-specific services are available at dedicated centers. The company also sells Recamic branded Michelin retread tires (MULTI HD D, MULTI D, MULTI T, LINE D) primarily for commercial truck fleets.

Differentiator

Problem solved

Functional benefit

Brands

• Store Rigomma: Online sales platform for purchasing tires and booking services

Products and services

• Store Rigomma E-commerce Platform
• Pneumatici Nuovi con Montaggio
• Cambio Gomme Stagionale
• Check Auto Gratuito
• Convergenza (Wheel Alignment)
• Revisione (Vehicle Inspection)
• Ricarica Aria Condizionata
• Sanificazione con Ozono
• Hotel Pneumatici
• Pronto Soccorso Pneumatici
• Ritiro Auto a Domicilio
• Servizi Moto
• Meccanica Generale
• Recamic Retread Tires (MULTI HD D, MULTI D, MULTI T, LINE D)
• Servizio Mobile Officina (Mobile Workshop Vans)

Quantifiable outcome

• Reduced braking distance on wet roads with proper tire selection (A-rated wet grip tires provide 18m shorter braking distance from 80 km/h compared to F-rated tires)
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Euromaster: Michelin-owned European tire and auto-service network with significant Italian presence (Euromaster Italia). Competes directly with Rigomma across consumer tires, fleet service, and vehicle maintenance, backed by Michelin's global brand and supply chain.
• Point S: International cooperative of independent tire and auto-service centers with substantial Italian footprint. Direct competitor offering the same mix of tire sales, seasonal change, alignment, and mechanical services that Rigomma provides.
• Driver (Pirelli Driver Center Network): Pirelli-affiliated tire service network in Italy with hundreds of branded 'Driver' centers offering tire sales, mounting, and mechanical services. Direct competitor to Rigomma in the Italian gommista category, with the advantage of Pirelli procurement and marketing support.
• Goodyear Dunlop Tires Network (Italy): Goodyear-affiliated tire retail and service network in Italy. Competes directly with Rigomma on consumer and commercial tires, with similar physical-store model and brand-tied customer acquisition.
• Best Drive (Continental-affiliated network): Continental-tire-affiliated retail and service network in Italy and Europe. Direct peer in tire retail, mounting, alignment, and fleet services, with similar physical-store, multi-service positioning to Rigomma.
• First Stop (Bridgestone-affiliated): Bridgestone-affiliated tire service network operating across Italy and Europe. Direct peer to Rigomma in retail tire sales, mounting, alignment, and fleet service, with similar physical-store, multi-service positioning.

Regional players

• Speedy (France): Large French tire and auto-service chain with hundreds of centers across France. Comparable business model to Rigomma (physical retail + multi-service), but operating primarily in France rather than Italy.

Broad incumbents

• Norauto Italia: Large European multi-brand automotive service chain (part of Mobivia group) with Italian centers offering tires, mechanical service, and accessories. Broader than Rigomma in service scope but overlaps on tire retail and vehicle maintenance.
• Feu Vert Italia: European automotive service chain with Italian locations offering tires, mechanical service, and vehicle inspections. Broader incumbent competing with Rigomma on multi-service vehicle maintenance.

Emerging players

• PneusOnline: European online-first tire retailer with Italian localization (pneus-online.it) selling tires directly with delivery and partner-mounting options. Represents the digital distribution threat to traditional gommisti like Rigomma.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCy624Pb5xLW3vFP5kupS1Hw
• Facebookfacebook.com/rigommapneumatici
• LinkedInlinkedin.com/company/rigomma
• Xx.com/RIGOMMASRL

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rigomma