Blijkaartje

What Blijkaartje does

Blijkaartje is a privately held Dutch e-commerce company founded in 2007 and headquartered in Raalte, Netherlands. It designs, customizes, and sells personalized printed cards across multiple life-event categories, with birth announcements and wedding invitations as the historical core and extensions into generic invitations, business cards, anniversary cards, greeting cards, and moving announcements. Customers self-serve through an integrated online design editor at blijkaartje.nl that allows template selection, photo upload, text editing, and live preview, with optional free design assistance from an in-house 14-person studio.

The product surface covers more than twenty distinct template categories and formats, including special print finishes (foil printing, Spot-UV gloss), structural formats (pocketfolds, tent cards, triptych/zigzag, custom die-cut shapes), and complementary accessories (envelopes, seal stickers, address labels, wine labels, guest books). A climate-neutral / sustainable printing option is offered as a distinct category. Distribution is exclusively direct-to-consumer via the company's own e-commerce storefront, with an optional direct-to-recipient shipping service that bypasses customer handling of distribution.

Revenue is generated from one-time printed card sales (priced per unit by quantity, paper quality, and finish — budget tier at approximately €100 for 50 wedding cards), free design advisory as a sales-support function, and paid direct-shipping logistics. The company serves an exclusively consumer and small-business customer base across the Netherlands and Belgium, has won two FD Gazellen Awards (including 2025), and remains bootstrapped with no disclosed institutional funding or M&A history. Go-to-market is product-led via the website and organic social channels (Instagram, Facebook, Pinterest) supported by SEO and content marketing around occasion-specific inspiration.

Name

Blijkaartje

Legal name

Blijkaartje

Website

https://blijkaartje.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Blijkaartje is a bootstrapped Dutch e-commerce company founded in 2007 that designs, customizes, and prints personalized cards — primarily birth announcements, wedding invitations, and other occasion cards — selling directly to consumers and small businesses in the Netherlands and Belgium via its online design platform and in-house studio.

Ownership category

akta.pro rank

Product category

Personalized Stationery and Card Printing

NAICS

Greeting Card Publishers (513191), Gift, Novelty, and Souvenir Retailers (459420), Graphic Design Services (541430)

SIC

Greeting Cards (2771)

akta.pro primary industry

Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)

akta.pro secondary industries

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN), Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC), Party Favors, Gifts & Custom Merchandise (HSACACAM)

Keywords

• Personalized card printing
• Birth announcement cards
• Wedding invitation design
• Custom greeting cards
• Online card editor

Headquarters

HQ city

Raalte

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Card Product Sales: One-time sales of printed cards including birth announcements, wedding invitations, birthday invitations, and other occasion cards. Products are sold directly through the e-commerce platform with pricing based on quantity and paper quality.
2. Custom Design Services: Professional design assistance provided by in-house design team for customers who need help customizing or creating unique card designs. Offered as free advisory service to support product sales.
3. Direct Shipping Service: Direct-to-recipient shipping service where Blijkaartje prints and mails cards directly to the customer's guests/recipients, eliminating the need for customers to handle distribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Blijkaartje is an online custom card retailer founded in 2007 that designs, personalizes, prints, and ships greeting cards for life's occasions — including birth announcements, wedding invitations, birthday and anniversary invitations, business cards, moving cards, and complementary decorations. Customers use a web-based design editor to customize pre-designed templates (text, photos, colors, layouts) and order printed cards with options for special finishes such as foil printing and spot-UV. The company also provides direct-to-recipient shipping, proof prints, free design review, and a professional design studio service.

Product overview

Blijkaartje is an online custom card printing platform founded in 2007, offering a comprehensive range of personalized cards for special occasions. The core offering centers on customizable pre-designed templates across major categories including Geboortekaartjes (birth announcements), Trouwkaarten (wedding cards), Uitnodigingen (invitations), Zakelijke Kaarten (business cards), and Wenskaarten (greeting cards). The platform provides an online design editor allowing customers to modify text, colors, photos, and layouts. Key product differentiators include special print finishes (Foliedruk foil printing, Hoogglans/Spot-UV high gloss), distinctive card formats (Pocketfold, Tentkaarten, Drieluik/Zigzag, Aparte Vormen), and sustainable printing options. The service is enhanced with complementary products (Enveloppen, Sluitzegels, Adresstickers) and decorations (Geboorteversiering, Bruiloft Decoratie). Additional services include a Druckproof (proof printing) option, Gratis Kaartcontrole (free design review), Verzendservice (direct shipping), and professional Ontwerpstudio (custom design service). The company also emphasizes its commitment to sustainable practices with climate-neutral printing.

Differentiator

Problem solved

Functional benefit

Products and services

• Geboortekaartjes (Birth Announcement Cards) Birth announcement cards for newborns, available in themes for boys, girls, twins, and neutral designs, customizable via the online design editor.
• Trouwkaarten (Wedding Cards) Wedding invitation cards with styles including romantic, stylish, basic, and budget-friendly options, with special finishes such as foil printing and pocketfold designs.
• Uitnodigingen (Invitation Cards) Invitation cards for birthdays (21 diner, 50 years, 60 years), baby showers, anniversaries, housewarming, retirement, garden parties, and other celebrations, including digital invitation options.
• Zakelijke Kaarten (Business Cards) Business occasion cards including jubilee, opening, thank you, and Christmas cards, customizable with company branding and professional designs.
• Jubileumkaarten (Anniversary Cards) Anniversary cards for marriage milestones of 12.5, 25, 40, 50, and 60 years, as well as other jubilee occasions.
• Wenskaarten (Greeting Cards) General greeting cards for congratulations, get-well wishes, and other heartfelt messages in themed collections, customizable through the design editor.
• Verhuiskaarten (Moving Cards) Cards to announce a change of address or moving celebration, customizable with new address information and personal messages.
• Geboorteversiering (Birth Decorations) Birth announcement decorations including birth flags, garden signs, birth posters, and memory boxes, designed to match the selected birth announcement card collection.
• Bruiloft Decoratie (Wedding Decorations) Wedding decorations including welcome boards, vow books, marriage certificates, and guest books, designed to coordinate with selected wedding invitation styles.
• Posters en Muurdecoratie (Posters and Wall Decor) Wall decor including custom posters and wall circles (muurcirkels) for home decoration.
• Enveloppen (Envelopes) Matching envelopes for all card types, available in standard white, luxury gold-inlay, and pearl finish options.
• Adresstickers (Address Stickers) Address label stickers coordinating with card designs for envelope addressing, sold as a standalone accessory line.
• Drukproef Service (Proof Printing Service) Proof printing service allowing customers to receive a physical sample of their customized cards before placing a full order to verify quality, colors, and paper.
• Verzendservice (Direct-to-Recipient Shipping) Direct shipping service in which Blijkaartje prints and mails cards directly to recipients specified by the customer.
• Ontwerpstudio (Custom Design Studio) Professional design service where in-house designers create personalized card designs based on customer requirements, offered as free design assistance.

Quantifiable outcome

• Customer satisfaction rating of 9+ based on Feedback Company reviews

Named customers1 record

Segments1 record

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Blijkaartje
• Instagraminstagram.com/blijkaartje
• Pinterestnl.pinterest.com/blijkaartje
• Xx.com/blijkaartje
• LinkedInlinkedin.com/company/blijkaartje

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blijkaartje