Heil Sound
Heil Sound Communications, Inc. is a US-based, privately held manufacturer of professional dynamic microphones, wireless capsules, and accessories founded in 1966, serving podcasters, live sound engineers, recording professionals, and broadcast operators through direct e-commerce, dealer networks, and affiliate channels.
- Company typePrivate
- Founded1966
- HeadquartersFairview Heights, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Heil Sound does
Heil Sound Communications, Inc. is a privately held US manufacturer of professional dynamic microphones, founded in 1966 and headquartered in Fairview Heights, Illinois. The company designs and sells a complete product system centered on its PR series of dynamic microphones (PR 20, 22, 28, 30, 31 BW, 35, 37, 40, 48, 77 D), RC series wireless capsules compatible with Shure, Sony, Lectrosonics, Line 6, and Sennheiser wireless systems, specialty microphones (The Fin, Handi Mic Pro Plus), the Pro Set 3 headphones, and a full accessory ecosystem including booms, shock mounts, windscreens, and replacement parts. Its core technology is proprietary internal mount and floating element engineering that reduces handling noise and delivers rear rejection of -30 to -40 dB, with dynamic elements that achieve studio-quality capture without requiring external pre-amplification.
Heil monetizes exclusively through one-time hardware sales, with unit pricing ranging from $89 for entry-level microphones (e.g., PR 20 UT Chrome) to $379 for premium broadcast models (PR 40). Distribution combines direct e-commerce via heilsound.com (with free US shipping over $150), an authorized dealer network spanning the US and international markets, and a CJ Affiliate program paying 8% commission with a 45-day cookie. The company serves four primary customer segments — podcasters and content creators, live sound professionals, recording engineers and musicians, and broadcast professionals (satellite radio, major league sports) — with secondary segments in amateur (ham) radio through a wholly-owned sub-brand (Heil Ham Radio) and streamers/gamers.
Operationally, Heil is a micro-organization (1–10 employees) with no disclosed institutional investors, funding rounds, or parent company. Endorsements from touring artists (Stephanie Mills, Orville Peck) and production partners (Elite AV Elements) drive earned media and channel credibility, supplemented by an in-house podcast, the "Just 1 Question" interview series, and an active news/press cadence. The company recently launched the RC 37 wireless capsule (January 2024) and is working to restore direct international e-commerce ordering.
Heil Sound firmographics
Firmographics- Name
- Heil Sound
- Legal name
- Heil Sound Communications, Inc.
- Website
- https://heilsound.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Heil Sound Communications, Inc. is a US-based, privately held manufacturer of professional dynamic microphones, wireless capsules, and accessories founded in 1966, serving podcasters, live sound engineers, recording professionals, and broadcast operators through direct e-commerce, dealer networks, and affiliate channels.
- Ownership category
- akta.pro rank
Heil Sound industry classification
Industry- Product category
- Professional Audio Equipment
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- SIC
- Communications Equipment, Nec (3669)
- akta.pro primary industry
- Microphones, Headsets & Audio Input Devices (HDACAFAH)
- akta.pro secondary industries
- Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD), Audio Accessories & Consumables (Cables, Stands, Cases, Strings, Picks, Heads) (MPAIAJAF)
Keywords
Where Heil Sound is headquartered
LocationHeadquarters
- HQ city
- Fairview Heights
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Heil Sound business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Microphone Sales: One-time hardware sales of professional dynamic microphones including PR series, RC series wireless capsules, and accessory products. Products sold through e-commerce and dealer network.
- Microphone Accessories: Sales of complementary accessories including shock mounts, mic clips, windscreens, replacement screens, microphone booms, carrying bags, and replacement parts.
- Headphones: Sales of Pro Set 3 professional headphones and related accessories.
- Affiliate Program: Heil Sound operates an affiliate program through CJ Affiliate, earning revenue when affiliates refer customers who make purchases. Commission rate is 8% on cart purchases with 45-day cookie duration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level Microphones (PR 20 UT, PR 22 UT) |
| Unit Pricing | Pay-as-you-go | Mid-range Microphones (PR 28, PR 35) |
| Unit Pricing | Pay-as-you-go | Premium Microphones (PR 30, PR 37, PR 40) |
| Unit Pricing | Pay-as-you-go | Specialty Microphones (PR 31 BW, PR 48, PR 77 D) |
| Unit Pricing | Pay-as-you-go | Wireless Capsules (RC 22, RC 35, RC 37) |
| Unit Pricing | Pay-as-you-go | Shock Mounts |
| Unit Pricing | Pay-as-you-go | Accessories and Replacement Parts |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Heil Sound product offering
Product offeringCore offering
Heil Sound designs, manufactures, and sells professional dynamic microphones and complementary accessories for live sound, studio recording, broadcast, and podcast applications. Core products are the PR series of dynamic microphones, RC series wireless replacement capsules compatible with major wireless systems, and accessories such as booms, shock mounts, and windscreens. The portfolio is sold direct via heilsound.com and through authorized dealer networks in the US and internationally.
Product overview
Heil Sound is a professional microphone company specializing in world-class dynamic microphones for stage, studio, broadcast, and podcast applications. The product portfolio centers on the PR series dynamic microphones (PR 20 UT, PR 22 UT, PR 30, PR 35, PR 37, PR 40, PR 48, PR 28, PR 31 BW, PR 77 D) which form the core offering. Supporting products include RC series wireless replacement capsules (RC 22, RC 35, RC 37) that work with third-party wireless systems from Shure, Sony, Lectrosonics, Line 6, and Sennheiser. The accessory ecosystem encompasses microphone booms (PL 2T, SB-2), shock mounts (PRSM, SM-1), replacement windscreens and screens, carrying bags, and the Pro Set 3 headphones. The Fin and Handi Mic Pro Plus round out specialty microphone offerings. This integrated system allows audio professionals to deploy Heil microphones across diverse applications from live sound reinforcement to podcasting to broadcast, with wireless flexibility through the RC capsule series.
Differentiator
Problem solved
Functional benefit
Brands
- Heil Ham Radio: Heil Ham Radio is a modern business manufacturing specialized headsets, microphones, and equalization products specifically designed for the amateur radio market. To be approved as an affiliate for Heil Ham Radio, one must have an active amateur radio license due to knowledge needed and FCC requirements.
Quantifiable outcome
- PR 40 delivers -53.9 dB output level at 1 kHz with 148 dB max SPL handling
- +2 more outcomes
Companies that use Heil Sound
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles6 records
Heil Sound technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability1 record
Feature3 records
Heil Sound partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- APR Supply Co.coreAPR Supply Co. is a plumbing, mechanical, and HVAC wholesale distributor in its 103rd year with 42 Mid-Atlantic locations. Heil was awarded Vendor Partner of the Year at APR Supply Co.'s 23rd Annual Buying Show in Hershey, Pennsylvania, which serves as the largest single annual sales opportunity for participating manufacturers.
- Elite AV ElementscoreElite AV Elements, based in Chesapeake, Virginia, is providing production services for Stephanie Mills' 'The Queens' tour. The company ensures world-class sound quality across all venues using Heil Sound microphones including PR22s, Handi Mic Pro Plus, PR40s, and PR31BW microphones.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Heil Sound competitors and assessment
Company assessmentDirect peers
- Audio-Technica: Major Japanese manufacturer of dynamic and condenser microphones with strong presence in live sound, broadcast, and podcasting. Direct overlap with Heil across live vocal mics, broadcast, and creator segments.
- Beyerdynamic: German pro audio manufacturer with strong microphone and headphone lineups serving studio, broadcast, and live. Comparable dynamic mic heritage and similar professional customer base to Heil.
- Shure: Largest US professional microphone manufacturer with deep live sound, broadcast, and wireless systems presence. Heil's RC capsules are explicitly designed as drop-in replacements for Shure wireless systems, making them the closest product-comparable competitor.
- Blue Microphones: Logitech-owned microphone brand best known for Yeti and podcast-focused USB microphones. Direct competitor in the podcast and creator segment that Heil also targets with the PR 30 and PR 40.
- Sennheiser: German pro audio manufacturer with a broad dynamic and condenser microphone lineup spanning stage, studio, and broadcast. Heil's RC capsules also target certain Sennheiser wireless systems, and the two compete for live touring and broadcast customers.
- RØDE Microphones: Australian microphone specialist dominant in podcast, streaming, and creator categories with a rapidly expanding wireless product line. Closest direct competitor for Heil in the podcast and content creator segment.
- Telefunken Elektroakustik: US-based pro microphone brand offering dynamic and condenser models for studio and live. Comparable boutique-scale manufacturer competing in the same professional vocal and instrumental mic categories as Heil.
Emerging players
- Lewitt: Austrian microphone brand that has rapidly gained share in podcast, streaming, and recording categories with condenser and dynamic USB/XLR models. Emerging competitor that overlaps Heil in creator and studio segments with a more aggressive product cadence.
Broad incumbents
- AKG: Harman-owned microphone and headphone brand with deep studio, broadcast, and live sound presence. Competes with Heil on stage and broadcast vocal dynamics while offering a larger condenser and wireless portfolio.
- Electro-Voice: Bosch-owned pro audio brand with extensive live sound reinforcement, wireless, and installed sound portfolios. Overlaps Heil in live vocal and instrumental mics but offers a much broader systems-level solution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Heil Sound social profiles
Digital presenceHeil Sound financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heil Sound leadership team
Management profileNumber of profiles
Heil Sound subsidiaries and ownership
Company hierarchySubsidiaries1 record
Heil Sound funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heil Sound M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heil Sound
What does Heil Sound do?
Heil Sound designs, manufactures, and sells professional dynamic microphones and complementary accessories for live sound, studio recording, broadcast, and podcast applications. Core products are the PR series of dynamic microphones, RC series wireless replacement capsules compatible with major wireless systems, and accessories such as booms, shock mounts, and windscreens. The portfolio is sold direct via heilsound.com and through authorized dealer networks in the US and internationally.
Is Heil Sound a public or private company?
Heil Sound is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Heil Sound founded?
Heil Sound was founded in 1966. It employs 1 to 10 people.
Where is Heil Sound based?
Heil Sound is headquartered in Fairview Heights, United States, in the North America region.
How does Heil Sound make money?
Four revenue lines are on record. Microphone Sales are the primary driver. The others are microphone Accessories, headphones and affiliate Program.
Who are Heil Sound's main competitors?
Direct peers on record are Audio-Technica, Beyerdynamic, Shure, Blue Microphones, Sennheiser, RØDE Microphones and Telefunken Elektroakustik. Lewitt is listed as an emerging player. Broad incumbents are AKG and Electro-Voice.
Does Heil Sound have an API?
No public API is recorded for Heil Sound.
What industry is Heil Sound in?
Heil Sound's product category is Professional Audio Equipment. Its primary akta.pro industry code is HDACAFAH, Microphones, Headsets & Audio Input Devices, with a secondary code of MPAIAJAD, Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring). Its NAICS code is 33431 and its SIC code is 3669.