What Foord Asset Management does

Foord Asset Management is a privately held, founder-controlled investment boutique founded by Dave Foord in 1981 and headquartered in Singapore, with regulated subsidiaries in Guernsey and a SICAV fund structure in Luxembourg. The firm manages global assets exceeding S$10 billion across a product suite of five flagship strategies — Foord International Fund (multi-asset SICAV, Article 8 SFDR), Foord Global Equity Fund (Luxembourg), Foord Asia ex-Japan Fund, Foord-Hassen Shariah Global Equity Fund and Foord International Trust (Guernsey) — plus the Australia-distributed Foord Global Equity Australian Feeder Fund. The investment process is value-driven, benchmark-agnostic and explicitly framed around risk management rather than return maximisation, drawing on fundamental research and a high-conviction, long-duration approach that has been documented across more than four decades.

The business model is a classic active asset management subscription model: recurring management fees on AUM (e.g., 1.20% on the Australian Feeder Fund with no upfront, switching or exit fees), supplemented by performance fees on relative-return funds where conditions are met. Go-to-market is direct-to-consumer via foord.com subscription forms, supported by regional fund agents (CACEIS Luxembourg for Europe, Foord Unit Trusts South Africa) and a third-party investor portal (saraweb). Distribution is enabled by a multi-jurisdictional regulatory stack — MAS (CMS100264), GFSC (Guernsey 103300), AFSL 542514 (Australia wholesale), UCITS via CSSF (Luxembourg) and UK Reporting Fund Status — allowing the same strategies to be accessed by retail and professional/wholesale investors across Europe, APAC, Africa and Oceania. Customer segments span Australian domiciled investors, professional/wholesale investors in listed jurisdictions, and individual long-term investors, with a content-led marketing approach (monthly podcast, quarterly fund commentary, newsletter, children's financial literacy books) feeding top-of-funnel acquisition. The firm completed a leadership transition in 2025–2026, elevating Wei Lu Tan (ex-GIC, two-decade veteran) to CEO of Foord Singapore effective 1 January 2026, while Dave Foord remains Chief Investment Officer.

Name

Foord Asset Management

Legal name

Foord Asset Management (Singapore) Pte. Limited and Foord Asset Management (Guernsey) Limited

Website

https://foord.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Foord Asset Management is a privately held Singapore-based boutique founded in 1981 that runs a multi-jurisdictional active equity and multi-asset fund complex (S$10B+ AUM), distributing value-driven global strategies to retail and professional investors across Asia, Europe, Africa and Oceania via SICAV, trust and feeder fund wrappers.

Ownership category

akta.pro rank

Product category

Asset Management

NAICS

Open-End Investment Funds (525910), Other Investment Pools and Funds (5259)

SIC

Investment Advice (6282)

akta.pro primary industry

Fund of Funds & Multi-Manager Mutual Funds (FSAAAEAL)

Keywords

• Asset management services
• Global equity funds
• Multi-asset investing
• Wealth management
• Portfolio management

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Management Fees: Foord charges management fees for managing their global funds. The management fee varies between funds and between share classes within each fund. The total expense ratio (TER) is disclosed in fund offering documents and includes management fees and other charges as a percentage of average daily net asset value. Performance fees may apply for relative return funds when performance fee conditions are met.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Foord Asset Management is a boutique investment management firm that manages and offers a suite of global equity and multi-asset investment funds to long-term investors. Its core funds include the Foord International Fund, Foord Global Equity Fund, Foord Asia ex-Japan Fund, Foord-Hassen Shariah Global Equity Fund, and the Foord Global Equity Australian Feeder Fund, distributed via direct subscription and regional agents across multiple jurisdictions.

Product overview

Foord Asset Management operates as an investment management firm offering a portfolio of distinct fund products across multiple legal structures and jurisdictions. The core offering consists of five flagship global equity and multi-asset funds: Foord International Fund (SICAV structure, Luxembourg), Foord Global Equity Fund (Luxembourg), Foord Asia ex-Japan Fund, Foord-Hassen Shariah Global Equity Fund, and Foord International Trust (Guernsey). Additionally, the Foord Global Equity Australian Feeder Fund serves Australian investors. All funds employ a value-driven, benchmark-agnostic investment approach focused on long-term capital preservation. Supporting the product suite are educational initiatives including the 'Teach Your Child to Invest' financial literacy program with children's books, the 'Time In The Markets' investment guide, and a monthly 'Markets in a Nutshell' podcast series.

Differentiator

Problem solved

Functional benefit

Brands

• Foord SICAV: UCITS regulated collective investment scheme domiciled in Luxembourg, includes Foord International Fund, Foord Global Equity Fund, Foord Asia ex-Japan Fund, Foord-Hassen Shariah Global Equity Fund
• Foord International Trust
• Foord Global Equity Fund (Luxembourg)
• Foord Global Equity Australian Feeder Fund
• Foord Asia ex-Japan Fund
• Foord-Hassen Shariah Global Equity Fund

Products and services

• Foord International Fund Multi-asset fund structured as a SICAV, managed conservatively to achieve inflation-beating US dollar returns. Article 8 SFDR compliant, invested across global equities, bonds, and alternatives. Aimed at long-term investors.
• Foord Global Equity Fund (Luxembourg) Luxembourg-domiciled SICAV fund investing in quality global equities presenting compelling long-term value, with equity exposure typically 90-100%. Targeted at long-term investors via direct subscription and through the Australian Feeder Fund.
• Foord Asia ex-Japan Fund Fund providing exposure to Asian equities excluding Japan, targeting industrial strength, underappreciated consumer markets, and businesses whose prospects may be better than headlines suggest. For long-term investors seeking regional Asian equity exposure.
• Foord-Hassen Shariah Global Equity Fund Shariah-compliant equity fund managed by Ishreth Hassen, providing Muslim investors opportunities to participate in global financial markets adhering to Islamic finance principles.
• Foord Global Equity Australian Feeder Fund Australian-domiciled feeder fund investing in the Foord Global Equity Fund, targeting Australian investors with moderate to high risk profiles seeking long-term capital growth. Management fee of 1.20% of NAV with no performance fee.
• Foord International Trust Authorised Class B Collective Investment Scheme under Protection of Investors (Bailiwick of Guernsey) Law, 2020, managed as a trust structure for international investors.

Quantifiable outcome

• Foord International Fund gained 31% in US dollars in 2025
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Lemanik Asset Management S.A.coreTechnology or IntegrationManagement Company for Foord SICAV. Lemanik Asset Management S.A. serves as the management company overseeing the Foord SICAV fund structure regulated by CSSF Luxembourg. Contact: T: +352 26 39 60
• JTC Global AIFM Solutions LimitedcoreTechnology or IntegrationTrustee for Foord International Trust, an authorised Class B Collective Investment Scheme under the Protection of Investors (Bailiwick of Guernsey) Law, 2020.
• Perpetual (Asia) LimitedcoreTechnology or IntegrationTrustee for Foord Global Equity Fund, an authorised scheme registered with the Monetary Authority of Singapore.
• Equity Trustees LimitedcoreTechnology or IntegrationResponsible Entity for Foord Global Equity Australian Feeder Fund, a registered managed investment scheme in Australia (AFSL 542514).
• CACEIS Bank, Luxembourg BranchcoreChannel Partner/ Reseller/ DistributorAgent for Foord dealing team in Luxembourg handling European investor transactions and fund administration.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coronation Fund Managers: South Africa-headquartered boutique asset manager offering global and emerging market equity strategies to institutional and retail investors across multiple jurisdictions, with similar long-term, fundamental, value-oriented investment philosophy.
• Allan Gray Proprietary Investment: South African-founded boutique asset manager focused on long-term fundamental investing in global equities, with multi-jurisdictional fund structures and a similarly conservative, contrarian investment culture.
• Orbis Investment Management: Bermuda-domiciled boutique asset manager offering global and emerging market equity funds using a long-term, benchmark-agnostic, fundamental research-driven approach — closely aligned with Foord's investment philosophy and product set.
• Ninety One: Global asset manager that originated from Investec Asset Management with South African roots, offering global and emerging market equity strategies across multiple jurisdictions — comparable in heritage, scale, and fund lineup.
• Harding Loevner: US-based boutique asset manager offering global, international, and emerging market equity funds with a fundamental, long-term investment approach — comparable boutique positioning serving similar intermediary and institutional channels.
• Polar Capital: London-listed boutique asset manager running specialist equity strategies including global and Asian equities through independent fundamental teams — directly comparable boutique structure and product focus.
• RWC Partners: London-based boutique asset manager offering global, emerging market, and Asian equity strategies through fundamental, high-conviction investment teams — similar boutique scale and value-oriented philosophy.

Broad incumbents

• Artisan Partners: US-listed global asset manager running a multi-boutique platform of high-conviction fundamental equity strategies, including global and international equities — a larger incumbent operating in the same fundamental, long-term global equity category as Foord.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCrhGstlbKI0oEy2ff8x0c-w
• Facebookfacebook.com/foordassetmanagement
• LinkedInlinkedin.com/company/foord-asset-management-singapore-
• Instagraminstagram.com/foordassetmanagement/reels

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foord Asset Management