Clever Association
Clever Association is a UK-based technology consultancy, founded in 2003, that designs and installs bespoke audio-visual, lighting control and integrated automation systems for luxury private residences, high-end hospitality venues and commercial offices across the UK, Europe and the Middle East.
- Company typePrivate
- Founded2003
- HeadquartersKnaresborough, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Clever Association does
Clever Association (trading name of Cleverass Limited) is a UK-based, privately held technology consultancy founded in 2003 that designs, supplies and installs bespoke audio-visual, lighting control and integrated automation systems for luxury private residences, high-end hospitality venues and commercial offices. The firm operates from its headquarters in Knaresborough, North Yorkshire, with additional offices in Harrogate (including a demonstration showroom) and London, and has delivered projects across the UK, continental Europe and, most recently, the Middle East (Saudi Arabia's Aroya cruise ship). Its service offering is structured around three verticals — Homes, Hospitality and Offices — spanning design consultancy, lighting design and control, motorised window treatments, home cinema design and calibration, multi-room audio, integrated home/building automation, security and ongoing aftercare. Technology is built on best-in-class third-party platforms including Lutron lighting control (including the Hyperion sun-tracking feature), Crestron and RTI/AMX control systems, and premium audio brands such as Bowers & Wilkins, K-array, Meridian, L-Acoustics and Sonos, alongside enterprise UC integrations (Microsoft Teams Rooms, Zoom Rooms, Webex, Skype, Polycom).
The business model is services-led and project-based, with no standardised pricing or publicly disclosed rates; each engagement is scoped and quoted individually. Revenue derives from three streams: design consultancy and professional services (site surveys, CAD design, 3D renders, technical drawing packs and project management), installation and integration services (supply of hardware and on-site delivery), and recurring aftercare agreements (proactive monitoring, remote technical support and reactive assistance). Customer concentration sits across named enterprise hospitality clients (Grantley Hall, Rudding Park, Aroya Cruises, Aire Park), luxury private residential projects, and design studios (Taylor Howes, Carolyn Parker Interior Design). Go-to-market is direct sales-led, with senior design engineers engaging architects, interior designers and developers from the earliest project stages; a RIBA and BIID-approved CPD training programme, CEDIA trade membership, industry awards and event sponsorships (e.g., Supercar Sunday at Grantley Hall, Wetherby Beer Festival) form the principal marketing and pipeline generation channels. The firm is independently owned with no disclosed external investment or parent company.
Clever Association firmographics
Firmographics- Name
- Clever Association
- Legal name
- Cleverass Limited t/a Clever Association
- Website
- https://cleverass.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Clever Association is a UK-based technology consultancy, founded in 2003, that designs and installs bespoke audio-visual, lighting control and integrated automation systems for luxury private residences, high-end hospitality venues and commercial offices across the UK, Europe and the Middle East.
- Ownership category
- akta.pro rank
Clever Association industry classification
Industry- Product category
- Audio-Visual and Lighting Integration Services
- NAICS
- Interior Design Services (54141)
- akta.pro primary industry
- Multiroom Audio/Video & Home Theater Control Integration (HSAHADAE)
Keywords
Where Clever Association is headquartered
LocationHeadquarters
- HQ city
- Knaresborough
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Clever Association business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Design Consultancy and Professional Services: Bespoke technology design and consultancy services provided to architects, interior designers, property developers, and end clients at early project stages. Services include site surveys, CAD design, 3D renders, technical drawing packs, and project management.
- Installation and Integration Services: Supply and installation of audio-visual, lighting control, motorised window treatments, home cinema, security, and integrated automation systems. Projects range from private homes to luxury hotels and commercial environments.
- Technology Support and Maintenance (Aftercare): Ongoing monitoring, maintenance, and technical support agreements offered upon project completion. Includes proactive system monitoring, remote technical support, and reactive assistance, similar to a service plan for a vehicle.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke project-based pricing — no standardised tiers published |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Clever Association product offering
Product offeringCore offering
Clever Association is a technology consultancy that designs, supplies and installs bespoke audio-visual, lighting control, and integrated automation solutions. The offering is delivered across three distinct segments: private luxury homes, hospitality venues, and commercial offices, with related services spanning home cinema, audio systems, motorised window treatments, security systems, design consultancy, CPD training, and aftercare and maintenance.
Product overview
Clever Association is an award-winning technology consultancy that designs, supplies and installs bespoke audio-visual, lighting control and integrated automation solutions across private residences, luxury hospitality venues and commercial office environments. The company does not sell a single unified software product; rather, it operates a services-led model delivering custom technology integration projects. Its core offerings span design consultancy, lighting design and control, home cinema, multi-room audio, motorised window treatments, integrated home automation (Crestron, RTI, AMX), security systems and aftercare maintenance. Projects are delivered across three principal segments — Homes, Hospitality and Offices — with solutions tailored to each property's architecture and client requirements. Clever Association also provides RIBA and BIID-approved CPD training for design professionals and maintains demonstration facilities at its Harrogate showroom and at Grantley Hall.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential integration for luxury homes End-to-end design, supply and installation of audio-visual, lighting control, home cinema, motorised window treatments, security, and integrated automation solutions for luxury private residences and family estates.
- Hospitality integration for hotels, restaurants and venues Design, supply and installation of multi-zone audio, DJ and live-event sound systems, lighting, and integrated control solutions for hotels, restaurants, members' clubs and event venues.
- Office and commercial workplace integration Design, supply and installation of audio-visual, lighting control and integrated automation systems for commercial offices and workplace environments, including meeting rooms, boardrooms and collaboration spaces.
- Lighting design service Bespoke lighting design service covering scheme design, fixture specification, and coordination with Lutron lighting control for residential, hospitality and commercial projects.
- Home cinema design and installation Design, supply and installation of dedicated home cinema rooms incorporating projection, displays, surround sound, acoustic treatment and integrated control.
- Audio systems design and installation Design, supply and installation of multi-room and high-performance audio systems for residential, hospitality and commercial clients, leveraging Bowers & Wilkins, Meridian, and K-array product lines.
- Integrated home automation systems Design and deployment of centralised home automation platforms (Crestron-based) unifying AV, lighting, shading, security, climate and other subsystems under a single user interface.
- Motorised window treatments Design, supply and installation of motorised blinds, curtains and shading systems, integrated with Lutron lighting and broader automation controls.
- Security systems integration Design and integration of security, access control and surveillance systems as part of broader integrated automation deployments.
- Design consultancy Upfront technology and system design consultancy for clients, architects, interior designers and contractors, covering needs analysis, system architecture, schematic design, and D-Tools-based documentation.
- Aftercare and maintenance Ongoing service, support, monitoring and maintenance of installed AV, lighting and automation systems for residential, hospitality and commercial clients.
- CPD training programme Continuing Professional Development training delivered to architects, interior designers and other construction-industry specifiers on integrating AV, lighting and automation into their projects.
Quantifiable outcome
- Awarded 'Best Home Cinema – Level III' (high-end cinema) by CEDIA for a luxury home cinema installation
- +2 more outcomes
Companies that use Clever Association
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Clever Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature5 records
Clever Association partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- TigerplaycoreTigerplay, a world leader in the design and delivery of children's play spaces, appointed Clever Association to deliver the 'tech' elements in the Kids' Zone on Aroya Cruises. Clever Association was also introduced to Together for Cinema by Tigerplay. Tigerplay acts as the main contractor appointing Clever Association for specialist technology installations.
- Meridian AudiocoreMeridian is a British audio technology pioneer with over 40 years of experience. Clever Association is a partner and demonstrated Meridian products including the Ellipse, DSP3200, DSP9, and DSP8000XE at Supercar Sunday at Grantley Hall. Meridian's audio technology is specified in Clever Association's luxury residential and hospitality projects.
- K-arraycoreK-array is globally renowned for innovative audio solutions, with over 20 years of pioneering audio technology for live entertainment and architectural designs. Clever Association specifies K-array products including Vyper-KV52FR II, Rumble-KU210, and Kommander-KA28 in hospitality and residential projects. K-array sound systems are featured in the Aroya Cruises Kids' Zone and Grantley Hall bars and restaurants.
- L-AcousticscoreL-Acoustics has been shaping the future of sound for over 40 years, delivering premium audio experiences through innovation. Their products are used in over 13,000 venues globally. Clever Association has installed L-Acoustics Soka, SB6i, and LA2Xi in their showroom to demonstrate high-performance audio solutions to design partners and clients.
- LutroncoreLutron is a leading manufacturer of lighting control systems. Clever Association uses Lutron solutions including HomeWorks QS and RadioRA for residential and commercial projects. The Hyperion feature (astronomical clock with sun tracking) is a key differentiator used across luxury homes and hospitality venues.
- CrestroncoreCrestron is a leading platform for home and building automation. Clever Association uses Crestron for full-site control systems that automate lighting, temperatures, and music across large hospitality properties such as Grantley Hall, and for interactive control systems in residential projects.
- Bowers & WilkinscoreBowers & Wilkins is a world-leading loudspeaker manufacturer. Clever Association specifies Bowers & Wilkins loudspeakers across multi-room audio, home cinema, and hospitality projects including Grantley Hall bedrooms, restaurants, and cinemas. Featured in numerous residential case studies.
- SonoscoreSonos is a leading multi-room audio and digital media streaming platform. Clever Association integrates Sonos digital media streamers and ports in residential and commercial projects for easy wireless music streaming and casting.
- CEDIAcoreCEDIA is the governing body for the custom electronics design and installation industry. Clever Association is an active member and has received CEDIA awards (Best Home Cinema Level III, Best Special Project). Clever Association also conducts CEDIA-approved training and CPD sessions.
- RIBA & BIIDcoreRoyal Institute of British Architects (RIBA) and British Institute of Interior Design (BIID). Clever Association conducts RIBA and BIID approved CPD training sessions for architects, interior designers, and professional bodies, positioning themselves as a trusted technical partner in the design community.
- Architects, Interior Designers, Developers and ContractorscoreClever Association nurtures and values relationships with like-minded design professionals including architects, interior designers, consultants, contractors, and developers. They are on-hand to offer technical guidance and co-design services from the earliest stages of projects. This network is the primary channel through which projects are sourced.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Clever Association competitors and assessment
Company assessmentBroad incumbents
- Control4: Global manufacturer of smart home control platforms competing with Crestron in the integrated home automation space. Relevant as a broad incumbent whose product decisions directly affect Clever Association's competitive positioning.
Direct peers
- Chris Lewis Smart Home: Oxford-based luxury smart home installer offering design, installation and aftercare of integrated AV, lighting and home automation. Closely comparable in service model, supplier relationships (Crestron, Lutron) and luxury residential focus.
- Lifestyle AV: UK smart home and AV installer serving high-end residential and small commercial customers. Directly comparable in offering (Crestron/Lutron-based integrated home automation, home cinema, multi-room audio) and UK focus.
- Definitive Audio: Boutique UK hi-fi and home cinema specialist. Comparable to Clever Association's premium home cinema and audio design services, with a similar high-end residential customer profile.
- NV Integration: UK specialist AV and control system integrator covering residential, hospitality and marine environments. Comparable in mix of high-end residential and hospitality projects, and reliance on Crestron/RTI control platforms.
- Visual Matrix: London-based AV integrator serving private residential and commercial clients. Overlaps with Clever Association on bespoke AV, lighting control and integrated control system design for premium end clients.
- Inspired Dwellings: UK-based luxury smart home and cinema integrator serving high-end residential clients. Directly comparable to Clever Association's Homes segment in scope (Lutron, Crestron, multi-room audio, home cinema) and target customer (HNW homeowners and developers).
- SMC (Smart Multimedia Company): UK-based AV and smart home integrator focused on high-end residential and marine projects. Comparable to Clever Association across multiroom audio, lighting control and integrated automation design and installation.
Others
- Lutron Electronics: Manufacturer of lighting control systems (HomeWorks QS, RadioRA) used throughout Clever Association's projects. A core supplier rather than competitor, but relevant given how heavily Clever Association's value proposition depends on Lutron's Hyperion and architectural lighting features.
- Crestron Electronics: Manufacturer of the integrated control platforms (Crestron) that Clever Association specifies across hospitality and residential projects. Not a direct competitor but a critical enabling partner whose channel strategy could materially impact the integrator.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Clever Association social profiles
Digital presenceClever Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clever Association leadership team
Management profileNumber of profiles
Profiles3 records
Clever Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clever Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clever Association
What does Clever Association do?
Clever Association is a technology consultancy that designs, supplies and installs bespoke audio-visual, lighting control, and integrated automation solutions. The offering is delivered across three distinct segments: private luxury homes, hospitality venues, and commercial offices, with related services spanning home cinema, audio systems, motorised window treatments, security systems, design consultancy, CPD training, and aftercare and maintenance.
Is Clever Association a public or private company?
Clever Association is a private company. It is classified as unknown and is currently operating.
When was Clever Association founded?
Clever Association was founded in 2003. It employs 11 to 50 people.
Where is Clever Association based?
Clever Association is headquartered in Knaresborough, United Kingdom, in the Europe region.
How does Clever Association make money?
Three revenue lines are on record. Design Consultancy and Professional Services are the primary driver. The others are installation and Integration Services and technology Support and Maintenance (Aftercare).
Who are Clever Association's main competitors?
Control4 is listed as a broad incumbent. Direct peers are Chris Lewis Smart Home, Lifestyle AV, Definitive Audio, NV Integration, Visual Matrix, Inspired Dwellings and SMC (Smart Multimedia Company). Others are Lutron Electronics and Crestron Electronics.
Does Clever Association have an API?
No public API is recorded for Clever Association.
What industry is Clever Association in?
Clever Association's product category is Audio-Visual and Lighting Integration Services. Its primary akta.pro industry code is HSAHADAE, Multiroom Audio/Video & Home Theater Control Integration. Its NAICS code is 54141.