Huron Valley State Bank

What Huron Valley State Bank does

Huron Valley State Bank is a state-chartered community bank founded in August 2005 in Milford, Michigan, serving Western Oakland, Wayne, and eastern Livingston counties in southeast Michigan. As of mid-2026 the bank operates four physical branches (Milford headquarters, Highland, Milford Financial Center, and a newly announced Northville location opening in June 2026) with 40+ employees, holding approximately $300 million in total assets under a 5-Star Bauer Financial rating and FDIC insurance. The bank is owned by publicly traded parent Huron Valley Bancorp, Inc. (OTC: HVLM).

The product platform spans a full personal banking suite (basic, interest, youth, and veterans checking accounts; regular savings, youth savings, IRAs, money market, and certificates of deposit; mortgage, home equity, auto, personal, recreational vehicle, and consumer credit card loans) and a complete business banking suite (basic, classic, and plus business checking; commercial loans, lines of credit, term loans, SBA 7(a)/504 loans, equipment financing, and commercial real estate loans). Treasury management services include ACH origination, domestic and international wire transfers, Autobooks-integrated invoicing, and Check Positive Pay fraud prevention. Digital delivery is built on a web and mobile banking platform (iOS/Android apps), with mobile deposit, Zelle person-to-person payments, and Apple Pay, Google Pay, and Samsung Pay tokenization; credit cards are issued through a partnership with Elan Financial Services under Visa and Mastercard, and card processing runs through Jack Henry & Associates.

The revenue model is conventional community banking: net interest income from the loan portfolio (residential, home equity, commercial, SBA, consumer) funded by the deposit base, supplemented by deposit account fees, treasury management service charges, mortgage origination revenue, and credit card interchange from the Elan partnership. Go-to-market is community-led, relying on physical branch presence, local decision-making authority, and a structured Bank-At-School financial literacy program across five elementary schools that functions as a long-duration customer acquisition and brand-building channel. The customer base is horizontally distributed across individual retail consumers and local small-to-mid-sized businesses across the three-county southeast Michigan footprint.

Name

Huron Valley State Bank

Legal name

Huron Valley State Bank

Website

https://hvsb.com

Company type

Public

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Huron Valley State Bank is a community bank founded in 2005 serving Western Oakland, Wayne, and eastern Livingston counties in southeast Michigan. It provides full personal and business banking products, including loans, deposits, treasury management, and credit cards, through four branches and digital channels.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (52211), Depository Credit Intermediation (5221), Credit Intermediation and Related Activities (522)

SIC

State Commercial Banks (6022), Personal Credit Institutions (6141)

akta.pro primary industry

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Community banking services
• Consumer lending
• Commercial lending
• Small business banking
• Cash management services

Headquarters

HQ city

Milford

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income from Loans: Traditional banking revenue from interest earned on mortgage loans, home equity loans, auto loans, personal loans, commercial loans, and other credit products
2. Deposit Account Fees: Fees from checking accounts, savings accounts, money market accounts, and certificates of deposit including overdraft fees and service charges
3. Credit Card Revenue: Revenue from consumer credit cards issued through Elan Financial Services partnership
4. Commercial Banking Services: Commercial loans, SBA loans, lines of credit, equipment financing, commercial real estate loans, and cash management services

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Huron Valley State Bank is a community bank that delivers FDIC-insured personal and business banking products across deposit accounts (checking, savings, money market, CDs, IRAs), consumer loans (mortgage, home equity, auto, personal, RV, credit cards), and commercial lending (lines of credit, term loans, SBA, equipment financing, commercial real estate). It supplements these products with a Cash Management platform, digital wallet support, mobile and online banking, Zelle payments, safe deposit boxes, and credit cards issued through Elan Financial Services.

Product overview

Huron Valley State Bank is a community bank offering a comprehensive suite of personal and business banking products. The bank operates a core personal banking platform including multiple checking accounts (Basic, Interest, Bright Future, Veterans), savings products (Regular, Youth, IRAs, Money Market, CDs), and lending solutions (Mortgage, Home Equity, Auto, Personal, RV loans, Credit Cards). Business banking services encompass checking accounts (Basic, Classic, Plus), commercial lending (Loans, Lines of Credit, SBA, Equipment Financing, Commercial Real Estate), and a Cash Management platform featuring Autobooks integration, ACH origination, wire transfers, and Check Positive Pay fraud protection. Digital banking capabilities include Online Banking, Mobile Banking with Mobile Deposit, Digital Wallet (Apple Pay, Google Pay, Samsung Pay), Zelle person-to-person payments, and E-Statements. Credit cards are issued through Elan Financial Services under Visa and Mastercard brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Basic Checking (Personal) No-monthly-fee personal checking account with debit card access and online banking, designed for everyday personal banking customers.
• Interest Checking Interest-bearing personal checking account that combines daily access with competitive interest rates on balances.
• Bright Future Checking Specialized personal checking account designed for young adults and students transitioning into banking.
• Veterans Checking Personal checking account tailored for military veterans with features recognizing their service.
• Regular Savings Basic personal savings account with competitive interest rates and FDIC insurance.
• Youth Savings Savings account designed for children and teenagers to teach financial responsibility and encourage saving habits.
• Certificates of Deposit Fixed-term savings products with guaranteed rates, available in multiple terms including 9-month, 15-month, and 27-month durations.
• IRAs Individual Retirement Accounts including Traditional and Roth options for long-term retirement savings.
• Money Market (Personal) Personal savings account with competitive rates and limited check-writing capabilities for higher-balance deposits.
• Mortgage Loans Home financing solutions for purchasing or refinancing residential properties, including construction loans.
• Home Equity Line of Credit Variable-rate revolving credit line secured by home equity, with 5-year draw period and ongoing access to funds.
• Home Equity Term Loan Fixed-rate lump-sum loan secured by home equity with 10-year term and set monthly payments.
• Auto Loans Financing for new and used vehicle purchases with competitive rates and flexible terms.
• Personal Loans Unsecured loans for personal expenses including debt consolidation, home improvements, or major purchases.
• Recreational Vehicle Loans Financing for boats, RVs, motorcycles, and other recreational vehicles with specialized terms.
• Consumer Credit Cards Credit cards issued through Elan Financial Services with Visa and Mastercard options, featuring zero fraud liability and mobile purchasing capability.
• Classic Checking (Business) Business checking account with enhanced features and services for growing businesses.
• Plus Checking (Business) Premium business checking account with higher transaction limits and additional features for established businesses.
• Money Market Savings (Business) Business savings account with competitive rates and limited withdrawal capabilities for business deposits.
• Commercial Loans Customized lending solutions for business expansion, operations, and growth opportunities.
• Lines of Credit Revolving credit facilities providing flexible access to capital for business needs and cash flow management.
• Term Loans (Business) Fixed-term business loans for long-term working capital, equipment purchases, or major investments.
• Equipment Financing Specialized financing for business equipment acquisition with terms aligned to asset useful life.
• Commercial Real Estate Loans Financing for commercial property acquisition, development, and refinancing including owner-occupied and investment properties.
• SBA Loans Small Business Administration-backed loans including SBA 7(a) and 504 programs for qualified borrowers.
• Commercial Credit Cards Business credit cards for managing business expenses with rewards and purchasing controls.
• Cash Management Comprehensive treasury management platform for businesses including Autobooks invoicing and payments, ACH origination, domestic and international wire transfers, collection deposits, and multi-user access with security levels.
• Safe Deposit Boxes Secure storage rental for valuables and important documents at bank branches.

Quantifiable outcome

• 5-Star Superior Rating from Bauer Financial - highest rating denoting strongest level of performance
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability1 record

Feature5 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Open Door Outreach Center (ODOC)coreOthersOngoing partnership supporting ODOC's Birthday Bag program for the third consecutive year. Bank employees collect donations of cake mixes, frosting, candles, party supplies, and toys to create birthday bags for children in need in the community.
• Milford Rotary ClubminorOthersPartnered with Milford Rotary Club for Thanksgiving food drive. Rotary provided three additional food baskets with non-perishable goods and vouchers to The Village Butcher, supporting eight families total.
• Spring Mills Elementary SchoolcoreStrategic or Co-development PartnerFirst Bank at School partnership established in 2011. Student-run bank teaches financial literacy through hands-on banking experience. Fifth grade students serve as tellers, managers, and marketing reps.
• Johnson Elementary SchoolcoreStrategic or Co-development PartnerBank at School partnership established fall 2014. Combination of fourth and fifth grade students run the student bank. Branch Manager Mara Jones oversees operations.
• Heritage Elementary SchoolcoreStrategic or Co-development PartnerBank at School partnership established October 2016. Fifth graders run the bank with oversight from Susan Bowen (VP Mortgage Lending) and Sheri Miles (Marketing Director).
• Country Oaks Elementary SchoolcoreStrategic or Co-development PartnerBank at School partnership established 2017, coordinated through Principal Gary Hamilton. Fifth graders serve as student bankers, promoting leadership through the Leader In Me program.
• Kurtz Elementary SchoolcoreStrategic or Co-development PartnerFifth Bank at School partnership established winter 2019. Completes the bank's financial literacy reach to half of all elementary schools in the Huron Valley School District.
• Meals on Wheels (Western Oakland)minorOthersDonated shelf-stable protein products and soup to assist homebound seniors during COVID-19 pandemic. Bank coordinated with local partners to facilitate delivery while maintaining social distancing.
• Matti's Fresh MarketminorOthersLocal grocery store from which the bank purchased protein products and supplies for the Meals on Wheels senior support program, demonstrating commitment to buying local.
• MiAbilitiesminorOthersLocal non-profit organization that assisted with transporting donations to the Meals on Wheels field office during the COVID-19 community support program.
• Elan Financial ServicescoreTechnology or IntegrationProvides consumer credit cards under Visa and Mastercard licenses. Offers zero fraud liability, mobile purchasing capability, and 24/7 cardmember service. Elan Financial Services is the creditor and issuer of the bank's credit cards.
• Milford Fire DepartmentminorOthersPartnered with the Milford Fire Department to provide CPR, AED, and Stop the Bleed training to bank employees, demonstrating commitment to community safety and employee preparedness.
• Huron Valley Chamber of CommercecoreOthersPrimary business organization partner. Bank is an active member and has received multiple awards including Citizen of the Year and Rise to the Occasion Award.
• Lakes Area Chamber of CommercecoreOthersBusiness organization partner. Named Business of the Year in 2023 and Kevin McIsaac received Ambassador of the Year award in 2024.
• Friends of Downtown HighlandminorOthersDonated $5,000 to support the 'Chill at the Mill' project to develop a community play space celebrating Highland Township history and monarch butterfly habitat.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Lake Michigan Credit Union: Michigan's largest credit union, offering checking, savings, mortgages, and commercial services across the same western and southeast Michigan footprint; competes for the same deposit and small-business relationships from a not-for-profit, tax-advantaged base.
• Huntington Bancshares: Large regional bank with deep retail and commercial presence across Michigan and the Midwest; competes for the same SMB and consumer relationships as HVSB but operates at vastly greater scale, with much broader product, digital, and treasury capabilities.
• Fifth Third Bank: Major regional bank with a significant Michigan branch and commercial banking footprint; competes on deposit gathering, SBA, and treasury management with HVSB but at materially larger scale and with broader product and digital capabilities.

Direct peers

• Mercantile Bank Corporation: Michigan-based community banking holding company offering personal, commercial, and mortgage lending across the state; similar asset scale and community-bank orientation with overlapping commercial banking capabilities.
• Level One Bank: Michigan-based community bank of similar size serving southeast Michigan with comparable personal and commercial banking products, including SBA lending and treasury management; the closest like-for-like community bank competitor in HVSB's geography.
• Independent Bank Corporation: Michigan-headquartered community bank holding company providing personal and business banking, mortgage, and wealth services across Michigan; comparable size and product breadth to HVSB with broader geographic reach within the state.
• Bank of Ann Arbor: Michigan community bank with a comparable relationship-led commercial banking model, serving small businesses and consumers across southeastern Michigan with a similar product set including SBA loans and treasury services.
• Oxford Bank: Michigan community bank offering personal and business banking, mortgages, and SBA lending in southeast Michigan; similar size and relationship-driven commercial model to HVSB, with overlapping product set and customer base.

Emerging players

• MainStreet Bank (Michigan): Smaller Michigan community bank with a comparable community-banking model and personal/business lending focus; a relevant emerging competitor in the same regional deposit and small-business market.

Regional players

• ChoiceOne Financial: Michigan community bank holding company operating primarily in western and central Michigan with comparable community banking, SBA, and treasury management offerings; relevant comparable for product mix even though its core geography is west of HVSB's footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HVSBmi
• Facebookfacebook.com/huronvalleystatebank
• LinkedInlinkedin.com/company/huron-valley-state-bank

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huron Valley State Bank