What Hale International does

Hale International is a specialist staffing firm founded in 2019 that exclusively places Workday HCM and Workday Financials professionals into client organizations on a contract, direct hire, retained search, and AMS (Application Management Services) basis. The firm holds Certified Workday Staffing Partner status from Workday, Inc., and operates a curated network of 20,000+ Workday professionals supported by a database of 100+ combined years of internal Workday ecosystem experience. Hale sells primarily to enterprise clients across retail, financial services, healthcare, logistics, and computer/network security sectors, with engagements spanning full Workday implementations (HCM, Payroll, Benefits, Recruiting, Time Tracking, Absence, Compensation, Talent, Learning, Integrations) and post-implementation optimization.

The firm's core product is human Workday talent delivered through three primary engagement models — contract staffing (with consultants deployable within 24 hours), direct hire / permanent placement, and retained search for senior positions — supplemented by an AMS bucket-hour offering for ongoing application support. Operationally, Hale runs a direct enterprise field sales motion with dedicated consultants managing client relationships, participates in Workday Rising as an exhibitor (2024 Las Vegas, 2025 San Francisco), and maintains offices in New York (US headquarters) and Welwyn Garden City, UK. The technology layer consists of a candidate database, an email newsletter vacancies service, and standard CRM-style workflows; no proprietary AI/ML, API, or SDK product was disclosed.

Hale International was acquired in 2022 by Oxford Global Resources, becoming the group's dedicated Workday Practice within a diversified staffing group spanning the UK, Ireland, Netherlands, Belgium, Spain, Germany, Denmark, Switzerland, and the US. Under Oxford ownership, the firm has achieved seven consecutive record-breaking years (through 2025), grew Net Fee Income by 44-49% in 2024 versus 2023, and was named Most Successful Business Unit of 2024 within the Oxford Global Resources Group. Revenue mechanics combine daily-rate markups on contract consultants, percentage-of-salary fees on permanent placements, upfront retainer fees on executive searches, and prepaid hour-bucket sales for AMS engagements, with contract day rates publicly listed in the $90-$150 range and permanent salaries ranging $85,000-$260,000+.

Name

Hale International

Legal name

Hale International Recruitment Limited

Website

https://haleinternational.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Hale International is a Certified Workday Staffing Partner that supplies Workday HCM and Financials professionals on contract, direct hire, and AMS support bases to enterprise clients in the US and UK.

Ownership category

akta.pro rank

Product category

Workday Staffing Services

NAICS

Temporary Help Services (561320), Employment Placement Agencies and Executive Search Services (56131), Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Agent of Record (AOR) / Contractor Engagement Services (BPACAGAB)

akta.pro secondary industry

Office & Administrative Temp Staffing (BPACACAA)

Keywords

• Workday staffing services
• Workday talent acquisition
• Contract staffing solutions
• Direct hire recruitment
• AMS support services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Contract Staffing: Places Workday consultants on contract basis at daily/hourly rates. Consultants deployed to support implementations, projects, and ongoing needs. Revenue generated through mark-up on consultant rates.
2. Direct Hire / Permanent Placement: Recruits full-time Workday professionals for client organizations. Fee-based placement model typically structured as percentage of annual salary.
3. Retained Search: Exclusive search mandate for senior or niche Workday positions. Requires upfront fee commitment with success-based completion.
4. AMS Support: Application Management Services allowing clients to purchase bucket hours for on-demand Workday consultant support post-implementation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hale International is a Certified Workday Staffing Partner that supplies Workday HCM and Workday Financials professionals to organizations through contract staffing, direct hire placement, retained search, and Application Management Services (AMS). The firm maintains a curated network of 20,000+ Workday professionals and supports enterprises across the US with implementation, post-implementation, and ongoing operational staffing needs.

Product overview

Hale International is a Certified Workday Staffing Partner that operates as a talent acquisition firm specializing solely in supplying Workday HCM and Workday Financials professionals on a contract, direct hire, and AMS support basis. Their service portfolio comprises four core staffing offerings: Contract Staffing (short-term placements with consultants available within 24 hours), Direct Hire Staffing (permanent full-time placements through headhunting), Retained Search (senior/executive search with upfront engagement), and AMS Support (ongoing application management services with flexible hour-based purchasing). They specialize across all Workday modules including HCM, Financials, Integrations, Payroll, Benefits, Recruiting, Learning, Compensation, Talent & Performance, Prism, Adaptive Planning, Supply Chain, and Grants. The firm maintains a network of 20,000+ Workday professionals and has placed 3,000+ professionals across 250+ implementations.

Differentiator

Problem solved

Functional benefit

Products and services

• Contract Staffing Short-term Workday consultant placement covering project-based and gap-filling needs across HCM, Financials, Payroll, Integrations, and other Workday modules. Hale's network enables consultants to start within 24 hours, with day rates ranging from $90 to $150 depending on role and seniority (e.g., Data Conversion Consultants $90-$130/day, Financials Consultants $110-$150/day). Contract lengths typically range from 2-12 months. Targeted at enterprises implementing or operating Workday that need rapid access to specialized talent.
• Direct Hire Staffing Permanent placement of full-time Workday professionals (Analysts, Managers, Directors) hand-picked through headhunting from other organizations. Hale advises clients on market conditions, salary benchmarks (ranging $85,000 for Analysts up to $260,000+ for Directors), and attraction strategies. Most placements include bonus components. Targeted at enterprises building internal Workday teams for ongoing operations.
• Retained Search Exclusive search mandate for senior or niche Workday positions, including executive-level Workday leadership roles. Service includes building a hiring plan/strategy with the client, sending video interviews of candidates prior to client conversations, and marketing the organization within the Workday ecosystem. Requires upfront retainer fee with success-based completion. Targeted at enterprises seeking senior Workday leaders or uniquely specialized talent.
• AMS Support Application Management Services allowing clients to outsource ongoing Workday application support needs by purchasing bucket hours that can be used on demand. Provides reassurance that Workday Consultants are available to assist as needs arise across HCM, Payroll, Absence, Security, Integrations, and other functional areas. Targeted at enterprises already live on Workday that need flexible, on-demand consultant access for ongoing maintenance and Phase 2 module deployments.

Quantifiable outcome

• 280+ active Workday consultants deployed at client sites simultaneously
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Oxford Global ResourcesflagshipStrategic or Co-development Partner · 1 January 2022Acquired by Oxford Global Resources in 2022, becoming their Workday Practice within the Oxford Global Resources Group which spans UK, Ireland, Netherlands, Belgium, Spain, Germany, Denmark, Switzerland, and US operations. Oxford Global Resources is a global staffing and solutions organization.
• Workday, Inc.coreStrategic or Co-development PartnerHale International is a Certified Workday Staffing Partner, specializing exclusively in supplying Workday HCM and Workday Financials professionals. This partnership provides access to Workday training resources, candidate validation, and recognition as an official partner in the Workday ecosystem.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• The Judge Group: US staffing and solutions firm with a strong technology and ERP practice including Workday-adjacent consulting. Directly competes in contract and permanent placement of enterprise application professionals.
• RGP (Resources Connection): Global consulting and professional services firm specializing in on-demand accounting, finance, and ERP/Workday consulting talent. Directly overlaps with Hale's model of placing specialized consultants for enterprise transformation projects.
• Kforce Inc. US-listed technology and professional staffing firm with a dedicated Workday and enterprise applications practice. Directly competes for contract and direct-hire Workday talent placements with similar Fortune 500 client segments.
• Insight Global: Large US-based IT and professional staffing firm with a technology staffing practice that includes ERP/Workday-adjacent talent. Competes for similar enterprise contract staffing engagements and serves overlapping buyer personas (CHROs, HRIS leaders, implementation PMOs).
• SThree: Global specialist STEM staffing firm (parent of Computer Futures and Real Staffing). Operates a dedicated technology and ERP/Workday-adjacent contract staffing practice competing for similar enterprise talent engagements.
• Beacon Hill Staffing Group: Specialized US staffing firm operating across technology, finance, and HR consulting verticals. Competes for similar mid-market and enterprise staffing engagements including HRIS/Workday talent placements.
• Oxford Global Resources: Parent company and direct peer: a global IT staffing and solutions firm with offices across UK, Ireland, Netherlands, Belgium, Spain, Germany, Denmark, Switzerland, and the US. Operates in adjacent IT/ERP staffing verticals, providing both competitive overlap and a channel for Hale's Workday practice.
• Hays plc: Global recruitment and workforce solutions firm with a strong technology and ERP practice. Overlaps with Hale on Workday contract and permanent placements, particularly through its UK/European footprint which is relevant given Hale's UK headquarters.

Broad incumbents

• Kelly Services: Global staffing conglomerate with a dedicated Kelly OCG and technology practice that places ERP and HR transformation professionals. Provides broad-based competition for Hale's enterprise staffing engagements.
• Robert Half International: Large publicly traded staffing firm with technology and HR consulting practices. While not Workday-exclusive, it places HRIS and finance professionals into enterprise roles and represents a broader incumbent that competes for similar client budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hale-international
• Instagraminstagram.com/hale_international

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hale International