Camino Wellbeing + Mental Health

What Camino Wellbeing + Mental Health does

Camino Wellbeing + Mental Health is a Canadian non-profit charitable organization (Charitable Registration Number 10688 0115 RR0001) headquartered in Kitchener, Ontario, formed on April 1, 2023 through the unification of three legacy non-profits — Carizon Family and Community Services, KW Counselling Services, and Monica Place — with predecessor roots tracing to the 1850s. The organization delivers community-based mental health, counselling, and social services across Waterloo Region through seven physical locations in Kitchener, Waterloo, and Cambridge, supported by a centralized Wayfinding team that operates under a 'No Wrong Door' model allowing entry through any service. Its service portfolio spans individual, couples, child/youth/family, and quick-response drop-in counselling; specialized programs for 2SLGBTQIA+ individuals (OK2BME, in operation since 2005), immigrants and refugees, pregnant and parenting youth (including supportive housing), children and youth with FASD (diagnostic clinic and classroom), and intensive family intervention (Polaris, Zero2Six); plus youth academic and employment supports (Pathways to Education, Waterloo Region-wide Tutoring, Youth Engagement), community centres with food distribution, groups and workshops, and workplace-facing offerings (Employee Wellbeing Program, Public Education and Training, Clinical Supervision).

The underlying technology footprint is minimal: services are delivered in person, virtually, and by telephone, with Google Analytics as the only disclosed digital integration and no public APIs, mobile apps, or AI/ML capabilities. The business model relies on a hybrid of philanthropy (individual donations, the 'Adopt a Unicorn' monthly giving program, legacy gifts, car donations, third-party fundraisers), foundation and corporate grants (Ontario Trillium Foundation, RBC Foundation, Sun Life, Shoppers Foundation for Women's Health, United Way, Waterloo Region Community Foundation, Fairmount Foundation, Lyle S. Hallman Foundation), government and Ontario Health Team funding, and sliding-scale client fees with a stated policy of never denying services due to inability to pay. Go-to-market is community-led and referral-driven, anchored in partnerships with schools (WRDSB), family services, Ontario Health Teams, the One Stop Talk provincial network, the Counselling Collaborative, the Family Violence Project, PLEXUS FASD, and the Rainbow Community Council. The organization is governed by a Board of Directors (chaired by Elaine Read) and led by CEO Tracy Elop (CPA, FCPA), with a Senior Leadership Team spanning programs, wayfinding/quality, family supports, corporate supports, and philanthropy/communications.

Name

Camino Wellbeing + Mental Health

Legal name

Camino Wellbeing + Mental Health

Website

https://caminowellbeing.ca

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

Camino Wellbeing + Mental Health is a Canadian non-profit formed in 2023 from the merger of three legacy organizations, delivering counselling, mental health, and social services across Waterloo Region through seven locations serving individuals, families, youth, 2SLGBTQIA+, immigrants, and other populations via sliding-scale fees and foundation funding.

Ownership category

akta.pro rank

Product category

Community Mental Health and Counselling Services

NAICS

Individual and Family Services (6241), Child and Youth Services (62411), Other Individual and Family Services (624190), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGAEAH)

akta.pro secondary industries

Family & Parenting Support Services (BPAGAEAC), Social-Emotional Learning (SEL) Programs & Supports (EDAJAIAC), Mental Health & Crisis Support Services (BPAGACAD), Student Support Hotlines & Digital Wellbeing Tools (EDAJAIAL)

Keywords

• Mental health counselling
• Community mental health services
• Youth mental health support
• Family counselling services
• Non-profit wellbeing programs

Headquarters

HQ city

Kitchener

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Philanthropy: The organization accepts donations from individuals, corporations, and foundations. Monthly giving program ('Adopt a Unicorn'), one-time donations, legacy gifts, car donations, and third-party fundraisers support operations.
2. Government Funding and Grants: Receives funding from various foundations and granting agencies including Ontario Trillium Foundation, RBC Foundation, Sun Life, Shoppers Foundation for Women's Health, and United Way to support programs and services.
3. Sliding Scale Service Fees: Counselling and service fees are offered on a sliding scale to ensure accessibility. No one is turned away due to inability to pay.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Camino Wellbeing + Mental Health is a non-profit organization that delivers professional counselling, mental health treatment, and wellbeing programs to individuals, families, and communities across Waterloo Region. Core services include individual, couples, child/youth/family, and quick-response drop-in counselling, specialized programs for 2SLGBTQIA+ individuals (OK2BME), immigrants and refugees, FASD-affected children, pregnant and parenting youth, and youth academic/employment support. All services are accessed through a 'No Wrong Door' Wayfinding intake and offered on a sliding scale with no one turned away for inability to pay.

Product overview

Camino Wellbeing + Mental Health is a non-profit mental health and social services organization offering a broad, multi-service portfolio rather than a single software product. Services are organized around distinct programs including counselling (individual, couples, child/youth/family), specialized programs for specific populations (OK2BME for 2SLGBTQIA+ individuals, Immigrants and Refugees Supports, FASD Diagnostic Clinic and Classroom), children and youth mental health treatment (Polaris, Zero2Six, Community Resource Program), youth academic and employment support (Pathways to Education, Waterloo Region-wide Tutoring, Youth Engagement), pregnant and parenting youth services (Day Program with school, supportive housing), groups and workshops, an Employee Wellbeing Program for workplaces, Public Education and Training, and Clinical Supervision. Camino follows a 'No Wrong Door' approach, meaning individuals can enter through any service and be guided to the full range of supports.

Differentiator

Problem solved

Functional benefit

Brands

• OK2BME: A program offering confidential counselling services (in person or online) for 2SLGBTQIA+ children, youth, and families, youth groups for individuals 12-18, public education, consulting and training on 2SLGBTQIA+ inclusion, and annual events including Pride Prom and GSA Conference. Celebrating 20 years since its founding in 2005.

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Ten partnerships are on record, tiered core.

• The Counselling CollaborativecoreStrategic or Co-development PartnerA network dedicated to enhancing access to quality counselling services in the community. Fosters strong relationships among local organizations to create a cohesive support system addressing diverse mental health needs of individuals and families.
• The Family Violence ProjectcoreStrategic or Co-development PartnerCollaborative initiative to prevent and address family violence in Waterloo Region. Focuses on raising awareness, providing support for survivors, and creating safe spaces for individuals affected by family violence.
• PLEXUS FASDcoreStrategic or Co-development PartnerPartnership providing supports to individuals and families affected by Fetal Alcohol Spectrum Disorder (FASD). Joint efforts focus on connecting families to resources and educational support.
• One Stop TalkcoreStrategic or Co-development PartnerA network of infant, child, and youth mental health agencies providing immediate access to mental health support across Ontario. Camino is a proud partner.
• Connectivity Waterloo RegioncoreStrategic or Co-development PartnerThe Connectivity Table brings health and social service agencies to weekly meetings to collaboratively address situations of elevated risk and support individuals to access services.
• Waterloo Region District School Board (WRDSB)coreStrategic or Co-development PartnerPartnership providing school programs for pregnant and parenting youth, Education Community Partnership Program, and various school-based supports.
• Family and Children's Services of Waterloo RegioncoreStrategic or Co-development PartnerOriginal founding partner of OK2BME program in 2005, providing collaborative support for 2SLGBTQIA+ youth.
• KW4-OHT (Kitchener-Waterloo-Woolwich-Wilmot Ontario Health Team)coreStrategic or Co-development PartnerParticipation in Ontario Health Team for coordinated healthcare delivery.
• CND-OHT (Cambridge North Dumfries Ontario Health Team)coreStrategic or Co-development PartnerParticipation in Ontario Health Team for coordinated healthcare delivery.
• Rainbow Community CouncilcoreStrategic or Co-development PartnerCommunity council focused on 2SLGBTQIA+ issues and support.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Lutherwood: Waterloo Region non-profit providing mental health, housing, employment, and family services with comparable sliding-scale accessibility and Ontario Health Team integration. Direct comparable for community-based mental health service delivery.
• KidsAbility Centre for Child Development: Waterloo Region non-profit providing children's therapy, developmental services, and family supports with similar sliding-scale accessibility. Highly comparable to Camino's child/youth mental health programs, and CEO Tracy Elop was previously CFO/COO at KidsAbility.
• Extend-A-Family Waterloo Region: Waterloo Region non-profit supporting people with developmental disabilities and their families. Highly comparable community-services model; board member Maria De Boer was previously Executive Director here, indicating tight sector ties with Camino.
• St. Leonard's Community Services: Ontario-based non-profit delivering counselling, addiction services, youth justice programs, and community support with comparable multi-service portfolio and similar operating model (donations, grants, fees). Direct comparable for community mental health social services.
• YWCA Kitchener-Waterloo: Waterloo Region non-profit providing community programs including newcomer support, women's services, child and family programs, and mental health supports. Overlaps with Camino's newcomer wellbeing, parenting, and community centre programming.
• Family & Children's Services of Waterloo Region: Child welfare and family services agency serving the same Waterloo Region. Co-founded the OK2BME program with KW Counselling Services in 2005, creating deep historical ties to Camino and overlapping child/youth/family service mandates.
• Ray of Hope: Waterloo Region faith-based non-profit offering community services including food programs, refugee resettlement, and mental health supports. Comparable service mix; board member Brooke Barker previously logged 700+ volunteer hours here.
• Canadian Mental Health Association (CMHA) Waterloo Wellington: Local branch of Canada's largest mental health non-profit, operating in the same Waterloo Region geography as Camino and providing overlapping counselling, education, and community mental health services to similar populations. A board member of Camino (Brooke Barker) is employed by CMHA WW.

Broad incumbents

• Homewood Health: One of Canada's largest mental health and addiction service providers, offering employee assistance programs, treatment centres, and clinical services nationally. Camino competes for corporate EAP contracts and clinician talent with Homewood.

Emerging players

• ConnexOntario: Provincial government-funded information and referral service for mental health, addiction, and problem gambling services across Ontario. Camino is a service delivery partner via One Stop Talk; ConnexOntario provides the broader provincial access infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights7 records

Customer concentration

• Xx.com/CaminoWellbeing
• Facebookfacebook.com/caminowellbeing
• LinkedInlinkedin.com/company/camino-wellbeing
• Instagraminstagram.com/caminowellbeing

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camino Wellbeing + Mental Health