Chameleon Digital Media
Chameleon Digital Media is a Toronto-based location-data company that uses its proprietary Datalytica platform to connect mobile location intelligence with digital media execution for agencies, brands, OOH operators, and retailers.
- Company typePrivate
- Founded2013
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Chameleon Digital Media does
Chameleon Digital Media is a Toronto-based location-data company founded in 2013 that operates its proprietary Datalytica platform to connect online advertising exposure to offline consumer behavior via mobile location footprints. The company serves four primary customer segments—agencies, brands, out-of-home (OOH) operators, and retailers—through an integrated stack of audience consultancy, audience targeting, digital media execution across mobile, desktop, CTV/OTT and digital-out-of-home channels, and closed-loop analytics/attribution. Its core technology, Datalytica, processes billions of data points daily and runs on AWS infrastructure with AES-256 encryption, ISO 27001 and SOC 1/2/3 certifications, and compliance frameworks covering PIPEDA, GDPR, and HIPAA.
The proprietary Mobile Polygon Technology enables precise perimeter-based audience building around POIs, competitor stores, and landmarks, supporting custom audience products such as active grocery shoppers, new immigrants, and brand-affinity segments. Chameleon claims access to 18-19 trillion+ location observations and 350+ data source connectors within Datalytica. The revenue model combines advertising/media services, professional services (audience consultancy, creative), subscription/recurring platform access to Datalytica, and managed white-label services delivered to agencies. Pricing is custom and quote-based, with "Request a demo" as the primary engagement mechanism across the website.
The company operates with a headcount of 11-50 and a named management team of approximately 13 people across C-suite, VP, director, and specialist roles. Enterprise customers disclosed through case studies include Amazon Hub, Comic Showcase events in Cleveland and San Francisco, Georgian Bay Spirit Co., an HVAC system manufacturer, and a luxury jeweler. In late 2024 Chameleon expanded its C-suite with a Chief Digital Officer, Chief Marketing Officer, and VP Product, and is actively recruiting AI/agentic AI engineering talent, indicating both a growth posture and a forward-looking investment in autonomous analytics capabilities.
Chameleon Digital Media firmographics
Firmographics- Name
- Chameleon Digital Media
- Legal name
- Chameleon Digital Media
- Website
- https://chameleondigitalmedia.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Chameleon Digital Media is a Toronto-based location-data company that uses its proprietary Datalytica platform to connect mobile location intelligence with digital media execution for agencies, brands, OOH operators, and retailers.
- Ownership category
- akta.pro rank
Chameleon Digital Media industry classification
Industry- Product category
- Location-Based Marketing Analytics
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
- akta.pro secondary industry
- GIS & Spatial Data Management Platforms (BPAMANAK)
Keywords
Where Chameleon Digital Media is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Chameleon Digital Media business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Digital Media Services: Full-service digital media execution including mobile, desktop, CTV/OTT, and digital-out-of-home advertising. Media activation across top-performing apps and platforms.
- Data & Audience Consultancy: Audience crafting and consultancy services combining first-party brand data with mobile location data to build custom audiences.
- Datalytica Platform Access: Analytics and reporting platform providing real-time campaign reporting, data visualization, and client login access.
- Managed Services & Whitelabel: Whitelabel backend management for agencies, including cross-media evaluation, creative services, and reporting.
- OOH & Retail Solutions: Inventory management systems and campaign planning tools for out-of-home and retail media, including foot traffic attribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise/B2B services with custom pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Chameleon Digital Media product offering
Product offeringCore offering
Chameleon Digital Media operates a proprietary location-based data and analytics platform (Datalytica) that processes billions of mobile location data points daily to build custom audience segments and measure campaign outcomes. The company combines this data platform with a full-service digital media agency offering media planning, campaign execution, and creative services across mobile, desktop, CTV/OTT, and digital-out-of-home channels, plus specialized services for out-of-home and retail media operators.
Product overview
Chameleon Digital Media is a location-based data company that operates primarily through its proprietary Datalytica platform. The product portfolio centers on Datalytica, a unified analytics and reporting portal that processes billions of data points daily to deliver consumer insights and campaign attribution. This core platform is supported by the Audience Targeting Platform for privacy-compliant mobile location-based targeting with access to 350+ data connectors. Key services include Mobile Polygon Technology for precise location-defined audience building, Audience Research and Custom Audiences for segment creation, Digital Media Solutions for campaign execution across mobile/desktop/CTV/DOOH channels, and specialized Out-of-Home and Retail Media Services. Datalytica includes feature modules for foot traffic attribution, competitive intelligence, closed-loop attribution, and customer intelligence. The company positions itself as bridging online and offline consumer behavior through hyperlocal media informed by data.
Differentiator
Problem solved
Functional benefit
Companies that use Chameleon Digital Media
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Chameleon Digital Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Chameleon Digital Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Amazon Web Services (AWS)coreDatalytica leverages AWS for data storage and processing. AWS provides infrastructure including Redshift with AES-256 encryption for data at rest and SSL/TLS for data in transit. AWS certifications include ISO 27001, SOC 1, 2, and 3, and GDPR compliance. AWS IAM capabilities enforce multi-level access controls within Datalytica.
Scale indicators5 records
Recent moves4 records
Expansion highlights5 records
Chameleon Digital Media competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Chameleon Digital Media social profiles
Digital presenceChameleon Digital Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chameleon Digital Media leadership team
Management profileNumber of profiles
Profiles5 records
Chameleon Digital Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chameleon Digital Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chameleon Digital Media
What does Chameleon Digital Media do?
Chameleon Digital Media operates a proprietary location-based data and analytics platform (Datalytica) that processes billions of mobile location data points daily to build custom audience segments and measure campaign outcomes. The company combines this data platform with a full-service digital media agency offering media planning, campaign execution, and creative services across mobile, desktop, CTV/OTT, and digital-out-of-home channels, plus specialized services for out-of-home and retail media operators.
Is Chameleon Digital Media a public or private company?
Chameleon Digital Media is a private company. It is classified as management employee owned and is currently operating.
When was Chameleon Digital Media founded?
Chameleon Digital Media was founded in 2013. It employs 11 to 50 people.
Where is Chameleon Digital Media based?
Chameleon Digital Media is headquartered in Toronto, Canada, in the North America region.
How does Chameleon Digital Media make money?
Five revenue lines are on record. Digital Media Services are the primary driver. The others are data & Audience Consultancy, datalytica Platform Access, managed Services & Whitelabel and OOH & Retail Solutions.
Does Chameleon Digital Media have an API?
No public API is recorded for Chameleon Digital Media.
What industry is Chameleon Digital Media in?
Chameleon Digital Media's product category is Location-Based Marketing Analytics. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of BPAMANAK, GIS & Spatial Data Management Platforms. Its NAICS code is 5418 and its SIC code is 7311.