Nowchem

Name

Nowchem

Legal name

Nowra Chemicals Pty Ltd

Website

https://nowchem.com.au

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Industrial Cleaning Chemicals

NAICS

Soap and Cleaning Compound Manufacturing (32561), Other Chemical Product and Preparation Manufacturing (3259), Pharmaceutical Preparation Manufacturing (325412)

SIC

Miscellaneous Chemical Products (2890), Wholesale-Chemicals & Allied Products (5160)

akta.pro primary industry

Industrial & Institutional (I&I) Cleaning Chemicals (IMAEABAG)

akta.pro secondary industry

Hand Sanitizers & Antibacterial Personal Care (CRADANAI)

Keywords

• Commercial cleaning chemicals
• Industrial disinfectants
• Water treatment chemicals
• Hospital grade sanitizers
• Contract chemical manufacturing

Headquarters

HQ city

Nowra

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Chemical Products Sales: Sale of formulated cleaning chemicals, disinfectants, sanitizers, industrial chemicals, and related products to commercial, industrial, and institutional customers. Products sold in various pack sizes from 500ml to 1000L. Includes both proprietary Nowchem branded products and third-party branded products.
2. Wholesale and Distribution: B2B wholesale distribution model serving regular customers, distributors, and wholesale accounts. Online shop dedicated to account holders with login-required pricing.
3. Contract Manufacturing: Custom chemical formulation and contract manufacturing services as indicated by the Contract Manufacturing page link in the navigation.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Nowchem (Nowra Chemicals Pty Ltd) formulates and manufactures commercial and industrial cleaning chemicals, hospital-grade disinfectants, sanitizers, degreasers, laundry products, and water treatment chemicals at its Nowra, NSW manufacturing facility. The company sells 526+ proprietary and distributed branded SKUs across 12 categories to B2B customers primarily within New South Wales, Australia, through account-based e-commerce, field sales, showroom, and contract manufacturing channels.

Product overview

Nowchem is an Australian chemical manufacturer operating multiple product divisions: its core business manufactures commercial and industrial cleaning chemicals, while subsidiary brands handle pharmaceuticals and skincare (Nowchem Pharma & Skincare), water treatment (Nowchem Watercare), and an environmentally-friendly line (Nowchem Green). The product portfolio spans across 12 main categories including Automotive, Commercial Cleaning, Disinfectants & Fresheners, Food & Hospitality, Hand & Body, Heavy Duty, Janitorial, Laundry, Machines & Dispensing, Paper Products, Water Care, and the Nowchem Green eco-friendly range. The company offers approximately 526 individual SKUs including proprietary formulations (Viraclean, Superbowl, Sparkle N Clean, Brilliance), distributed third-party brands (Tork paper products, Deb/DEB hand care, Whiteley disinfectants, Sabco janitorial equipment), and specialized industrial chemicals (Solvesso 150, Solvent B1, Super SC). Products are sold primarily to commercial customers including hotels, motels, commercial kitchens, medical and age care facilities, schools, gyms, sporting clubs, leisure centres, and councils across New South Wales.

Differentiator

Problem solved

Functional benefit

Brands

• Nowchem Pharma & Skincare: Pharmaceutical and skincare product division
• Nowchem Watercare
• Nowchem Green

Products and services

• Viraclean Hospital-Grade Disinfectant Patented glutaraldehyde-free hospital-grade disinfectant and cleaner that passes TGA Option B. Proven effective against Hepatitis B Virus, Herpes Simplex Virus, Influenza Virus, MRSA, VRE, and other pathogens. Developed by Whiteley Medical with the University of Sydney.
• Encapsul8 Carpet Shampoo Patent-pending encapsulating carpet shampoo using advanced polymer technology to encase soil on carpet fibers. Scientifically proven to be 15% better at cleaning carpets than competitor products and increases soil resistance by 17%.
• Fabrisan Carpet Sanitiser and Deodoriser Internationally patented specialized carpet sanitiser and deodoriser for removing difficult odors including persistent urine odors and treating flood/water-damaged carpet. Conforms to Australian Standard AS3733-1990.
• Fabripowr / Fabripowr Plus Multi-Chemical Substitute Concentrated nonionic surfactant blend that substitutes for up to 4-5 different chemicals. Functions as carpet extraction detergent, pre-spotter, sanitiser, odour suppressor, and deodoriser with 1:40 pre-spray dilution.
• Brilliance Floor Polish One-step high gloss floor polish providing wet look finish for terrazzo, vinyl tiles, granite, and slate surfaces. Features improved scuff resistance and high gloss levels.
• Rejuven8 Floor Cleaner and Maintainer Neutral multi-purpose cleaner and maintainer for worn floor finishes. Repairs scratches, reduces scuffing appearance, enhances gloss levels, and increases durability of floor finishes.
• Super SC Degreaser Water-soluble non-flammable degreaser for removal of heavy fat, grease, and oil from metal, concrete, plastic, rubber, and aluminum surfaces. Low foam suitable for hand pumps and high pressure equipment.
• Solvesso 150 Solvent High flash point solvent suitable for use in parts washers where flammability is a concern.
• Solvent B1 Oil and Grease Remover Solvent-based oil and grease remover for industrial environments. Effective for dissolving light grease and oil; suitable as parts cleaning solvent for automobile brakes.
• Superbowl Washroom Cleaner Acid-based cleaner for urinals, toilets, and washrooms that effectively removes rust, scale, hard water stains, and algae growth.
• Sparkle N Clean Window Cleaner Streak-free window cleaner suitable for glass, chrome, marble, and stainless steel. Contains ethanol for streak-free shine, safe on tinted windows.
• Invisiclear Glass and Chrome Cleaner pH neutral spray cleaner for glass and chrome surfaces with reduced surface tension for crystal-clear results. Safe on most surfaces with fresh fragrance.
• Liquid Laundry Detergent Industrial and household laundry detergent with low foaming formula suitable for front and top loaders. Fragrance-free and very low irritant.
• Sky Blue Laundry Powder Economical laundry powder for domestic and industrial use with low foaming properties. Lightly perfumed with fresh lemon fragrance.
• Wash Booster Alkaline Cleaner Highly concentrated alkaline cleaner used as additive to regular detergent in hot washes to effectively remove heavy soiling including oil, grease, fats, proteins, and blood.
• Proton Wash Industrial Detergent Industrial strength detergent designed for removal of non-water soluble stains such as heavy grease and oil. Suitable for machines and soaking applications.
• Dish Machine Liquid Highly concentrated alkaline cleaner for automatic dishwashing units. Contains descaling agents to keep machines clean.
• Rinse Aid Highly concentrated drying agent for automatic dishwashing units. Improves drying time and contains anti-crazing agent to prevent glass clouding.
• Spa Bath Cleaner Concentrated solution for cleaning and sanitizing spa baths after use, removing oil residues, soap, and body fats.
• Spiced Extra Deodoriser Room deodorizer with pleasant perfume designed for high-end motels as luxury perfumed room deodorizer. Non-corrosive to metals, safe on paint.
• Truck Wash Cleaner and Degreaser Water-soluble non-flammable cleaner and degreaser for trucks, machinery, taut liners, and truck bodies. Medium foaming for hand pumps and high pressure equipment. Odourless formulation.
• Solopol Classic / Solopol Lime Hand Cleansers Solvent-free hand cleansers for industrial environments. Removes medium to heavy soiling including oil, grease, and general dirt. Features natural cornmeal scrubbing agents.
• Suprega Plus Heavy Duty Hand Cleanser Heavy duty hand cleanser containing natural cornmeal scrubbers for removing stubborn soiling, grease, oil, and grime in industrial settings.
• SoSafe Multi-Purpose Graffiti Remover Graffiti removal solution safe for all surfaces including plastics, shutters, garage doors, colorbond, plexiglass, wood, and playground equipment. Also removes chewing gum and posters.
• Stokoderm Sun Protect 50+ Sunscreen Very high protection sunscreen with high water resistance. Non-greasy after feel, available in 150ml, 400ml pump pack, and 1L dispenser refill.
• Spa Collection Guest Amenities Guest amenities line for hotels, motels, and resorts including soaps, bath and shower gel, body lotion, conditioner, shampoo, shaving kit, shower cap, and sanitary bags. Features subtle fragrances and blue color tones.
• Nowchem Green Eco-Friendly Cleaning Range Environmentally responsible cleaning product range that responsibly sources materials specifically blended to create eco-friendly cleaning solutions.
• Nowchem Pharma & Skincare Pharmaceutical and skincare product line operated as a separate business entity at nowchempharma.com.au.
• Nowchem Watercare Water treatment and pool/spa care products operated as a separate business entity at nowchemwatercare.com.au.
• Contract Manufacturing Services Custom chemical formulation and contract manufacturing services for clients requiring bespoke chemical products.
• Whiteley Products Range Range of hospital-grade disinfectants and cleaning products from Whiteley Medical including Viraclean, Fabripowr Plus, Fabrisan, and Rejuven8 distributed through Nowchem.

Quantifiable outcome

• Encapsul8 is 15% better at cleaning carpets compared to competitor products
• +1 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Whiteley MedicalcoreTechnology or IntegrationCollaboration with Whiteley Medical on Viraclean hospital-grade disinfectant development. Significant investment in research and development resulted in a revolutionary hepadnacidal test method developed at the University of Sydney with funding from Whiteley Medical. Viraclean represents a major advancement in cleaning and disinfecting technology.
• University of SydneycoreStrategic or Co-development PartnerAcademic partnership for development of the revolutionary hepadnacidal test method used for Viraclean validation. The University of Sydney conducted intensive research sponsored with funding from Whiteley Medical, representing a world breakthrough in disinfecting technology testing.

Scale indicators2 records

Expansion highlights6 records

Direct peers

• Whiteley Medical: Australian manufacturer of hospital-grade disinfectants and cleaning chemistries; Nowchem's Viraclean co-development partner and the source of multiple products Nowchem distributes. Directly comparable in product category (disinfectants), customer base (healthcare/facilities), and Australian market focus.
• Jasol Australia: Australian-owned manufacturer of commercial and industrial cleaning, hygiene, and laundry chemicals. Comparable product range, B2B channel model, and Australian customer base across hospitality, healthcare, and foodservice verticals.
• Agar Cleaning Systems: Australian manufacturer and distributor of commercial cleaning chemicals and janitorial products. Overlaps directly with Nowchem's commercial cleaning, floor care, and washroom product categories and serves similar B2B customers across Australia.
• Tom Chandler (now part of Pental): Australian cleaning chemical manufacturer with a long heritage in commercial laundry, dishwashing, and housekeeping products. Competes with Nowchem in laundry liquids/powders, dishwashing, and hospitality cleaning categories domestically.
• Chemsol Australia: Australian chemical manufacturer serving industrial, automotive, and commercial cleaning customers. Comparable in industrial degreasers, solvents, and specialty chemical formulations targeted at B2B and trade customers.

Broad incumbents

• Ecolab: Global leader in water, hygiene, and infection prevention solutions, with a substantial Australia/New Zealand commercial cleaning and foodservice chemicals business. Competes broadly with Nowchem across institutional cleaning and disinfectant categories but at vastly larger scale.
• Diversey (Solenis): Global provider of hygiene, cleaning, and sanitation products and services across hospitality, healthcare, food service, and facility management. Overlaps with Nowchem's core commercial cleaning and disinfectant offerings at a much broader scale.
• Reckitt Professional (Diversey Reckitt): Professional division of Reckitt (owner of brands like Lysol, Dettol) supplying disinfection and hygiene solutions to commercial customers. Direct overlap with Nowchem's healthcare-grade disinfectant portfolio (Viraclean competing with Lysol Professional/Dettol equivalents).
• SC Johnson Professional: Global manufacturer of professional cleaning, hygiene, and disinfectant products for facility management, healthcare, and hospitality. Competes with Nowchem in commercial disinfectants, hand care, and washroom product categories.
• 3M Commercial Solutions: Diversified industrial manufacturer with a commercial cleaning and facility solutions portfolio including floor pads, cleaners, and disinfectants. Overlaps with Nowchem's floor care and commercial cleaning categories as part of a much broader product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Nowchem
• LinkedInlinkedin.com/company/nowchem
• Instagraminstagram.com/nowchem

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nowchem