The PSD Group

What The PSD Group does

The PSD Group is a UK-based, privately held physical activity provider founded in 2001 and headquartered in Guildford. Per the firmographic record, it operates as a physical activity center delivering school sports and holiday camps aimed at engaging young people in physical activity. The firm's size is described as 11-50 employees, consistent with a small, locally focused services business rather than a scaled multi-site operator.

The company's product surface centers on two distribution channels: (1) in-school sports delivery, where it presumably supplies coaching, curriculum, or programmed activity to schools, and (2) holiday camps, which are typically fee-paying activity programs for children during school breaks. No technology stack, proprietary platform, app, or digital product is described in the available data, and the company's website (https://thepsdgroup.org.uk) returned a verification/loading page during the data collection attempt, so further detail on operating model, scheduling tools, or parent-facing systems could not be confirmed.

The revenue model is not explicitly disclosed. Based on the stated service lines, plausible revenue mechanics include per-pupil or per-session fees from schools, and per-child or per-day fees from parents for holiday camps. No pricing, customer list, partnership, accreditation, or award information was available, and no funding history, M&A, or leadership data was provided. As a result, while the basic what-and-who-of the business is established, the underlying business model, unit economics, and competitive positioning cannot be reliably characterized from the input.

Name

The PSD Group

Website

https://thepsdgroup.org.uk

Company type

Private

Founded year

2001

Headcount range

11–50 employees

Short description

The PSD Group is a privately held UK physical activity provider, founded in 2001 and based in Guildford, delivering school sports programs and holiday camps for young people. It operates with 11-50 employees, consistent with a small, locally focused services business.

Ownership category

akta.pro rank

Product category

Youth Sports and Activity Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Sports-Specific Group Conditioning (HSADABAK), Athletics Events, Game Operations & Ticketing (EDALAIAK), Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

Keywords

• School sports programs
• Holiday activity camps
• Youth physical activity
• Sports coaching services
• Children fitness programs

Headquarters

HQ city

Guildford

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Core offering

The PSD Group operates a physical activity center that delivers school sports programs and holiday activity camps for young people. The company focuses on engaging children and youth in structured physical activity through both in-school sports delivery and dedicated holiday-period camp offerings. It is a service-driven, locally based operator with no evidence of proprietary technology products.

Differentiator

Problem solved

Functional benefit

Products and services

• School Sports Programs Structured school sports delivery service for primary and secondary schools, providing coaching and physical-activity programming for pupils during curriculum and/or extra-curricular time. Target buyer: schools in the Guildford, UK area.
• Holiday Activity Camps Holiday-period activity camps for children and young people, providing supervised physical activity and engagement during school breaks. Target buyer: parents and families of school-age children in the Guildford, UK area.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Premier Education Group: The UK's largest specialist provider of primary school sport and physical activity, delivering curriculum PE, after-school clubs, and holiday camps. Directly comparable to The PSD Group in customer base (schools and parents) and service mix (school sport plus holiday provision).
• Junior Adventures Group: UK operator of holiday clubs and wraparound childcare including the Junior Bees, Fit For Sport, and Super Camps brands. Highly comparable in the holiday-camp segment that is core to The PSD Group's offer.
• Kingswood: UK activity-centre operator running residential and day camps with multi-activity sports programmes for school-aged children. Comparable on the physical-activity-for-young-people model, though at a larger residential scale.
• Active Kids: UK-based provider of school sport coaching, PPA cover, and holiday multi-activity camps for primary-aged children. Directly comparable operating model to The PSD Group in the school sport and holiday camp segments.
• SuperCamps: Multi-activity holiday camp operator for children aged 4-14 running across UK venues. Comparable directly on the paid holiday-camp physical-activity model that is central to The PSD Group's offer.

Broad incumbents

• Everyone Active: Major UK leisure centre operator running community gyms, swimming, and group exercise with kids' activity programmes. Comparable as a broader incumbent in the youth physical-activity space where The PSD Group operates.
• Better (GLL): Large UK leisure and community sport operator offering gyms, swim lessons, and children's activity programmes. Comparable as an incumbent serving the same end-customers (families, schools) across a broader portfolio.
• David Lloyd Leisure: Premium UK family fitness and racquets club operator with extensive kids' tennis, swimming, and holiday activity programmes. Comparable end-customer (young people and families) and physical-activity service mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The PSD Group