INTERCULTURE

What INTERCULTURE does

INTERKULTUR is a Germany-headquartered international choral events organization founded in 1988 that produces competitions, festivals, and sing-along projects for amateur choirs and ensembles worldwide. It operates as a family brand unifying a non-profit association (Förderverein INTERKULTUR e.V.) with two commercial operating entities (INTERKULTUR Management GmbH and INTERKULTUR Communication GmbH), all headquartered at Ruhberg 1, 35463 Fernwald, Germany. The organization is led by President Günter Titsch, credited as the inventor of the World Choir Games.

The company's flagship product is the World Choir Games, positioned as the largest choral competition in the world and modeled on the Olympic ideal of peaceful international competition. This is supplemented by a portfolio of regional and continental choir competitions (e.g., Vietnam International Choir Competition in Hội An, Hull International Choir Competition, International Choir Competition Blackpool), named festival events (e.g., International Johannes Brahms Choir Festival in Wernigerode, SOUND WAVES Burgas, Internationales Chorfest Magdeburg), and sing-along concert projects (e.g., Sing Along Concert Málaga). Supporting digital products include the proprietary World Rankings system tracking the Top 1000 choirs across a rolling 5-year window, multilingual event program books, annual downloadable event calendars, individual event flyers, and a free newsletter subscription service.

INTERKULTUR's business model is event-driven and fee-based, generating revenue through participation and registration fees paid by choirs and ensembles to compete or perform at organized events. The organization operates a direct-to-participant registration model through its multilingual website (available in English, German, Russian, Spanish, Italian, French, and Chinese via interkultur.cn), supported by email, YouTube, and downloadable content channels. Specific pricing is not publicly disclosed; prospective participants must request information via formal inquiry forms. The organization employs 11–50 staff and, according to its own published cumulative metrics, has organized 273 events, engaged 11,660 choirs from 112 nations, and hosted 485,652 total participants. It serves only one named customer segment — amateur choirs and ensembles — using a horizontal segmentation approach.

Name

INTERCULTURE

Legal name

INTERKULTUR (Förderverein INTERKULTUR e.V., INTERKULTUR Management GmbH, and INTERKULTUR Communication GmbH)

Website

https://interkultur.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

INTERKULTUR is a Germany-headquartered non-profit network founded in 1988 that organizes international choir competitions, festivals, and sing-along events for amateur choirs and ensembles across 112 nations, anchored by its flagship World Choir Games brand.

Ownership category

akta.pro rank

Product category

Choral Events and Competitions

NAICS

Musical Groups and Artists (71113), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Other Performing Arts Companies (711190)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Organizations (8600)

akta.pro primary industry

Regional Multi-Sport Games & Festival Organizers (MPAKADAK)

Keywords

• Choral competitions
• International choir festivals
• World choir games
• Sing-along projects
• Choral music events

Headquarters

HQ city

Hessen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Registration and Participation Fees: INTERKULTUR generates revenue through participant fees for choir competitions, festivals, and sing-along events. Choirs and music enthusiasts pay to participate in organized international choral events across multiple global destinations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

INTERKULTUR organizes and operates international choir competitions, festivals, and sing-along projects, with the World Choir Games as its flagship event. The organization runs regional and continental competitions across global destinations, accompanied by supporting services such as the World Rankings system for the Top 1000 choirs and detailed event program books.

Product overview

INTERKULTUR is an organization that operates a portfolio of choral music events and related services. Its core offering is the World Choir Games, the largest choral competition in the world, supplemented by regional international choir competitions and sing-along projects held across multiple continents. The organization also provides supporting digital products including World Rankings for the Top 1000 choirs, downloadable Program Books for each event, annual Event Calendars, and Event Flyers. A free Newsletter subscription service keeps participants informed about performance opportunities. The organization maintains a multi-language web presence (English, German, French, Italian, Spanish, Russian) and provides contact information for its headquarters in Fernwald, Germany.

Differentiator

Problem solved

Functional benefit

Brands

• World Choir Games: The largest choral competition in the world, based on the Olympic ideal of bringing people and nations together peacefully and in fair singing contest.

Products and services

• World Choir Games The largest choral competition in the world, based on the Olympic ideal of bringing people and nations together peacefully and in fair singing contest. Open to amateur choirs and ensembles worldwide.
• International Choir Competitions and Festivals Regional and international choir competitions and festivals held in various cities worldwide, including flagship events in Hull, Wernigerode, Burgas, Hội An, and other locations. Open to amateur choirs and ensembles seeking competition and performance opportunities.
• Sing Along Projects Sing-along concert projects that bring singers and music lovers together for collaborative musical performances on canonical works such as Mozart's Requiem.
• World Rankings Rankings of the Top 1000 choirs and ensembles from INTERKULTUR events over the last 5 years, providing an overview and single lists of all amateur choirs and ensembles rated by the organization.

Quantifiable outcome

• 485,652 total participants have engaged through INTERKULTUR events

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• European Grand Prix for Choral Singing: The European Grand Prix for Choral Singing is a championship of European champion choirs and a direct peer in the international choral competition space, attracting elite amateur choirs across Europe — the same customer base INTERKULTUR serves.
• American Choral Directors Association (ACDA): ACDA is a major membership organization for choral professionals in the United States that organizes conventions, competitions, and festivals for choirs — directly comparable to INTERKULTUR's organizing of international choral events for amateur ensembles.
• European Broadcasting Union (EBU) — Let the Peoples Sing: EBU's "Let the Peoples Sing" is a long-running international amateur choir competition that, like INTERKULTUR's World Choir Games, gathers choirs from many countries for televised competitive performances.
• Tokyo International Choir Competition: Tokyo International Choir Competition is a regional international choral competition that targets amateur choirs seeking international-level assessment, overlapping directly with INTERKULTUR's regional competition portfolio (e.g., Hull, Wernigerode).

Broad incumbents

• Edinburgh International Festival: Edinburgh International Festival is a much larger, broader performing arts festival. While it covers dance, theater, music, and opera, it is comparable as an internationally recognized summer festival competing for the same host-city cultural tourism and choir-related programming.
• Salzburg Festival: The Salzburg Festival is a major international summer festival of classical music, opera, and drama. It is broader in scope than INTERKULTUR but is comparable as a globally branded festival with multi-week programming and international participant audiences.
• BBC Proms: The BBC Proms is a large-scale summer classical music festival in London that, like INTERKULTUR's flagship events, draws international performers and audiences around choral and orchestral programming. It is broader in scope but competes for the same cultural audience.

Regional players

• Interkultur China / China Choral Festival Network: INTERKULTUR operates a Chinese-language portal (interkultur.cn) reflecting local activity. Comparable regional choral festival operators in China serve amateur choirs in that geography, addressing a market INTERKULTUR is actively expanding into.

Emerging players

• Bachfest Leipzig: Bachfest Leipzig is an annual international festival celebrating Bach that draws amateur choirs and ensembles for performances and competitions — overlapping with INTERKULTUR's festival and competition portfolio, particularly in the German-speaking market.
• World Youth Choir Foundation: The World Youth Choir Foundation organizes international choral projects bringing together young singers. While focused on a younger demographic, it serves the same broader community of internationally active amateur choirs as INTERKULTUR.

Market position

Strengths5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@INTERKULTUR
• Xx.com/INTERKULTUR
• Facebookfacebook.com/interkultur
• LinkedInlinkedin.com/company/interkultur

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INTERCULTURE