Farmers To You

What Farmers To You does

Farmers To You is a privately held direct-to-consumer online grocery platform founded in 2011 by Greg Georgaklis that connects over 100 vetted New England organic and regenerative farmers and producers with health-conscious urban families across Eastern Massachusetts, New York City, Cape Cod, and northern Vermont. The core technology is a self-serve e-commerce storefront with auto-submitting weekly orders (no subscription fees, customers shop until midnight Sunday), a regional aggregation and refrigerated delivery network, and an order-only-what-sells model that eliminates inventory waste. The product catalog spans 10 categories including produce, meat and fish, dairy and eggs, prepared foods, pantry, bakery, beverages, and home/health/pet items, totaling 450+ SKUs in a typical week.

The business model centers on product sales with a transparent farmer compensation structure (farmers receive approximately $0.60 of every customer dollar versus roughly $0.12 via traditional supermarkets), supplemented by regional home delivery fees ($15 per order, recently raised from $12 after six years) and gift card revenue in $20-$200 denominations. Distribution is split between home delivery in Greater Boston, Cape Cod, NYC, and northern Vermont, and neighborhood pickup sites throughout Greater Boston operated by community hosts with reusable bag and bottle return loops. The company is bootstrapped aside from a single $250K funding round in 2014 led by Fresh Source Capital, employs 11-50 people, and relocated packing operations from Berlin, VT to Woburn, MA in March 2025 to compress the supply chain into its Eastern Massachusetts customer base. Customer segments include primary health-conscious urban families, a subsidized working-families tier via a Working Bridges Employer Collaborative partnership, and community engagement partnerships with schools and workplaces.

Name

Farmers To You

Legal name

Farmers To You

Website

https://farmerstoyou.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Farmers To You is a private direct-to-consumer online grocery platform connecting over 100 New England farmers with urban families across Eastern Massachusetts, NYC, Cape Cod, and northern Vermont through weekly auto-submitted orders, home delivery, and neighborhood pickup sites, with no subscription fees.

Ownership category

akta.pro rank

Product category

Online Grocery Delivery

NAICS

Fruit and Vegetable Retailers (44523)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG)

akta.pro secondary industry

Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC)

Keywords

• Local food delivery
• Organic grocery delivery
• Farm-to-consumer marketplace
• New England produce delivery
• Weekly grocery subscription

Headquarters

HQ city

Calais

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Weekly recurring orders from customers who shop for local, organic food. Orders auto-submit on Sundays with no subscription fee required. Customers can suspend orders anytime.
2. Home Delivery Fee: Delivery fees vary by region. Home delivery fee raised from $12 to $15 after 6 years.
3. Gift Cards: Gift cards available in denominations of $20, $40, $60, $80, $100, and $200.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Farmers To You operates a weekly online grocery delivery and pickup service connecting consumers in Eastern Massachusetts, NYC, Cape Cod, and Northern Vermont with a network of more than 100 vetted organic and regenerative farms and producers across New England. Customers shop 450+ items across produce, meat, dairy, prepared foods, pantry, bakery, beverages, and household categories; orders auto-submit Sunday midnight with no subscription fee, and fulfillment happens via refrigerated home delivery or neighborhood pickup sites in Greater Boston.

Product overview

Farmers To You operates as a local, organic grocery delivery service connecting families with over 100 regional New England farmers and producers. The core offering is a weekly online marketplace featuring 10 main product categories: Produce, Meat & Fish, Dairy & Eggs, Prepared Foods, Pantry, Bakery, Beverages, Home/Health/Pet, and Donate Food. The platform uses a checkout-free ordering system where customers shop until midnight Sunday and orders process automatically with no subscription fees. Delivery is available to Eastern Massachusetts, NYC, and northern Vermont, with neighborhood pickup sites in Greater Boston. A unique donation program allows customers to contribute food to the Barre Food Shelf and Community Harvest of Central Vermont. The company moved its packing operations from Vermont to Woburn, Massachusetts in March 2025 to improve delivery freshness and reduce environmental impact.

Differentiator

Problem solved

Functional benefit

Products and services

• Local & Organic Grocery Delivery Service Weekly online grocery ordering and home delivery of local, organic food from New England farms. Customers shop until midnight Sunday, orders process automatically with no subscription fee.
• Produce Aisle Fresh fruits and vegetables sourced from local New England farms, including Greens, Vegetables, Mushrooms, Root Vegetables, Fresh Fruit, Frozen Fruit, Garlic & Onions, Fresh Herbs, and Frozen Vegetables.
• Meat & Fish Aisle Meat and seafood products including Beef, Poultry, Pork, Bacon & Sausage, Cured Meats, Lamb, and Seafood.
• Dairy & Eggs Aisle Dairy products and eggs including Eggs, Butter, Milk, Cream, Yogurt & Cultured, Cheese, and Ice Cream & Pudding.
• Prepared Foods Aisle Ready-to-eat and prepared items including Pasta, Sauces, Dips & Dressings, Ferments & Pickles, Soup and Stock, Vegetarian & Vegan options, and Quick Meals.
• Pantry Aisle Shelf-stable grocery items including Cereal & Granola, Oil & Vinegar, Syrups & Honey, Pulses & Grains, Preserves & Spreads, Condiments, Nuts & Seeds, Flours & Baking, Dried Fruit, Herbs & Spices, Snacks, Bars & Cookies, and Chocolate & Sweets.
• Bakery Aisle Baked goods including Bread, Bagels, Chips & Crackers, Treats, and Pizza & Tortilla.
• Beverages Aisle Drinks including Juice & Cider, Kombucha, Sparkling beverages, Coffee & Tea, and Instant Mixes.
• Home, Health & Pet Aisle Household, personal care, and pet supplies including Home, Health, Body, and Pet categories.
• Neighborhood Pickup Sites Scheduled pickup locations in Greater Boston where customers retrieve their weekly orders, with reusable bag returns and recyclable packaging collection.
• Donate Food Program Allows customers to support the Barre Food Shelf and Community Harvest of Central Vermont by adding donations to their orders or when suspending.
• Gift Cards Gift cards available in denominations of $20, $40, $60, $80, $100, and $200 for use toward weekly Farmers To You orders.

Quantifiable outcome

• Farmers receive $0.60 per dollar vs $0.12 from traditional supermarkets — five times more compensation
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core.

• Authorize.NetcoreTechnology or IntegrationPayment gateway partner since 1996 providing secure credit card processing for customer transactions. Uses 128-bit SSL encryption for secure online transactions.
• Authorize.NetcoreTechnology or IntegrationManages complex routing of sensitive customer information through electronic credit card processing networks.
• Authorize.NetcoreTechnology or IntegrationProvides secured shopping guarantee with consumer protection against unauthorized card use up to $50.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Farm Fresh To You: California-based CSA / produce box subscription delivering directly from farms to homes. Same farm-to-door subscription model with regional farm network; comparable because Farmers To You is the New England analog of this West Coast model.
• Good Eggs: Online grocery marketplace emphasizing local and high-quality producers with home delivery. Comparable as a curated, mission-aligned DTC grocery platform, although Good Eggs has broader geographic reach.
• Misfits Market: Subscription DTC grocery focused on produce and pantry items delivered weekly/bi-weekly. Overlaps directly with Farmers To You on subscription cadence, produce-led assortment and home delivery fulfillment.
• Imperfect Foods: National DTC grocery subscription delivering produce and pantry staples direct to consumers. Direct competitor in the online grocery delivery category with similar recurring-order mechanics, broader assortment and significantly larger scale.

Regional players

• Boston Organics: Greater Boston-area organic produce and grocery delivery service. Direct regional peer serving overlapping customer base in Eastern Massachusetts with comparable weekly organic delivery model.
• Local Roots NYC: NYC-based farm-to-door delivery CSA serving the New York metro market. Comparable regional CSA subscription model, directly overlapping on Farmers To You's NYC customer cluster.

Broad incumbents

• Whole Foods Market: National premium organic/natural grocery retailer (owned by Amazon). Competes for the same health-conscious, organic-premium consumer wallet in Eastern MA and NYC with a vastly larger assortment and brand.
• FreshDirect: Established online grocery delivery service in the Northeast. Competes for weekly grocery spend in NYC and parts of Eastern Massachusetts with a larger catalog and more developed cold-chain logistics.

Emerging players

• Farmers' Fridge: Prepared-food and fresh-food distribution business using a kiosk/retail network. Partial overlap through prepared and refrigerated food delivery, though the channel and customer type differ.

Others

• CSAs at Local New England Farms: Individual farm and farmer-collective CSA programs across New England that fulfill the same farm-to-consumer subscription function. Comparable on model mechanics; they are partial alternatives within the same supplier network that Farmers To You aggregates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/farmerstoyou
• LinkedInlinkedin.com/company/farmers-to-you

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmers To You