HalaYalla Super App

What HalaYalla Super App does

HalaYalla Super App is a Riyadh-headquartered, privately held Saudi marketplace for entertainment, sports, tourism, and lifestyle experiences, founded in 2012 and operating with 101-250 employees. The platform combines an event-ticketing engine — supporting online sales, offline kiosk and retail distribution, and interactive seat-map selection — with an end-to-end experiences booking system covering tourism tours, classes, restaurants, exhibitions, musicians, gyms, spas, and sports/esports tournaments. It serves both B2C consumers (families, couples, solo travelers, ladies-only audiences) seeking leisure activities and B2B partners (event organizers, SMEs, venues, and government-backed exhibitions) that distribute tickets and experiences through the platform's network.

The company monetizes primarily via transaction commissions on ticket sales and experience bookings, with unit pricing that ranges from free exhibitions to packages priced up to 50,000 SAR; additional revenue mechanics include a points-based loyalty system, a white-label App Builder for businesses, and corporate experience packages. Distribution is omnichannel: a website (halayalla.com), native iOS and Android apps, and a physical retail partnership with Jarir Bookstore spanning 50+ branches across Saudi Arabia and the GCC, supplemented by a dedicated B2B platform for event organizers and a Roh Saudi Arabia reseller arrangement. Headline relationships include the Saudi F1 Grand Prix as a flagship ticketing partner and the NEOM THE LINE Exhibition at Jeddah Superdome.

As of 2024 the company is rebranding its consumer platform to webook.com and migrating inventory to the new domain, while retaining its core operating model. Cumulative disclosed scale is 1.5 million registered users, 3.1 million tickets sold, and 300 million SAR in GMV processed through the platform. No public funding rounds, M&A activity, or AI/ML capabilities are disclosed in the available source material.

Name

HalaYalla Super App

Legal name

HalaYalla

Website

https://halayalla.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

HalaYalla Super App is a Saudi Arabia-based marketplace for entertainment, sports, and tourism experiences, combining event ticketing with bookings for tours, dining, fitness, and cultural activities. It serves consumers, event organizers, and SMEs across Saudi Arabia via web, mobile apps, and a Jarir Bookstore retail partnership.

Ownership category

akta.pro rank

Product category

Online Entertainment & Experiences Marketplace

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAKAAAH

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Online Travel Agencies (OTAs) & Metasearch

SECONDARYTHALAFAF

Tours, Activities & Experiences Booking Marketplaces

Travel & Hospitality/Travel Technology & Distribution Services/Online Booking Platforms & Marketplaces (B2C/B2B)

SECONDARYHSACALAE

Attractions & Experiences Reservations (Museums, Tours, Theme Parks)

Home & Personal Services/Event & Personal Concierge Services/Ticketing & Reservations Services

Keywords

• Online event ticketing
• Experiences marketplace
• Entertainment booking platform
• Leisure activities booking
• Tourism experience reservations

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Ticket Sales Commission: Platform facilitates ticket sales for events and experiences, earning commission on transactions. The company processes payments and takes a percentage of sales value.
2. Experience Booking: Commission-based bookings for adventure activities, tourist attractions, dining experiences, and leisure activities across Saudi Arabia.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

HalaYalla (rebranding to webook.com) is a Saudi Arabia-focused online marketplace where consumers discover and book entertainment, sports, tourism, and leisure experiences, while businesses and event organizers sell tickets and list experiences through the platform. The company operates its own ticketing engine (online, offline via retail partners, and interactive seat-map selection) and a separate B2B platform for experience providers to manage bookings across tours, dining, exhibitions, fitness, wellness, and entertainment. Revenue is generated primarily through commissions on ticket and experience transactions processed through the platform.

Product overview

HalaYalla Super App is a Saudi-based leisure, entertainment, and experiences marketplace operating across Saudi Arabia. The platform functions as a unified marketplace combining an event ticketing engine (supporting online, offline, and seat-map-based sales) with a comprehensive experiences booking system covering tourism tours, dining, fitness, wellness, and cultural activities. Key modules include Online Event Ticketing, Offline Ticket Sales via retail partners, an Interactive Seat Map ticketing tool, and an End-to-End Experiences Booking System with sub-modules for tours, classes, restaurants, exhibitions, musicians, gyms, spas, and sports/esports tournaments. The platform also offers a white-label App Builder for businesses. Experiences listed on the platform span adventure activities, cultural dining, exhibitions, sports events, and wellness — including named experiences such as WOOSH (children's entertainment), Ramadan Polaris, the NEOM THE LINE Exhibition, Mount Qara Hiking, Stargazing in AlUla, and Ramadan Iftar at a Saudi family home. The company is rebranding to webook.com.

Differentiator

Problem solved

Functional benefit

Products and services

• HalaYalla Ticketing Platform End-to-end event ticketing platform that lets event organizers in Saudi Arabia sell tickets online (via website and mobile app), offline (via retail branches and self-service kiosks), and through an interactive seat-map selection tool, with payment processing and reporting built in.
• End-to-End Experiences Booking System B2B booking management platform that lets Saudi experience providers (tour operators, venues, restaurants, fitness/wellness businesses, artists, event organizers) list their offerings and accept bookings through HalaYalla's consumer marketplace.
• HalaYalla App Builder White-label tool that allows business customers to create their own branded mobile applications integrated with HalaYalla's booking and payment infrastructure.
• Sports & Esports Tournaments Platform Platform for organizers to run sports and esports tournaments, handling ticketing and participant management through HalaYalla's infrastructure.
• Corporate Experience Packages Bulk-booked leisure and entertainment packages sold to corporate clients for use by their employees as team or reward experiences.
• WOOSH: Children's Entertainment Center Indoor entertainment center in Riyadh featuring interactive games, obstacle courses, climbing walls, zip lines, ninja courses, and a green zone for children aged 2 to 60, bookable through the HalaYalla platform.
• Mount Qara Hiking Adventure Guided hiking experience in Al Ahsa climbing Mount Qara, including visits to a pottery factory, the famous cave, and the Al Ahsa Oasis, with transportation and a 3-hour duration, sold through HalaYalla.
• Stargazing / Moonlit Night Experience in AlUla Outdoor stargazing experience in AlUla's Gramail area operated by Husaak Adventures, including guided tour, grilled dinner, and transportation from the meeting point.
• Ramadan Polaris Experience Ramadan-themed outdoor experience at the Polaris North camp in the Riyadh desert mountains, offering iftar meals, Saudi coffee hospitality, stargazing, and various activities.
• NEOM THE LINE Exhibition Exhibition at Jeddah Superdome showcasing NEOM's THE LINE city project through models, films, and creative materials, with guided tours available in Arabic and English.
• Ramadan Iftar at Saudi Family Home Cultural dining experience in Riyadh hosting guests at a traditional Saudi family's home, featuring homemade dishes, Saudi coffee, a home tour, and a commemorative gift.

Quantifiable outcome

• 300 million SAR in sales value processed
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and flagship.

• Jarir Bookstore (مكتبة جرير)coreChannel Partner/ Reseller/ DistributorStrategic partnership with Jarir Bookstore for physical ticket sales through their 50+ branches across Saudi Arabia and GCC countries. Jarir also provides digital marketing support through their extensive social media presence with over 7 million daily page visitors.
• Saudi F1 (الفورمولا 1)flagshipChannel Partner/ Reseller/ DistributorExclusive ticketing partnership for Saudi Arabian Grand Prix events, one of the major international motorsport events held in the kingdom.
• Roh Saudi Arabia (روح السعودية)coreChannel Partner/ Reseller/ DistributorDistribution partner for tickets through Roh Saudi Arabia platform, extending reach to their customer base.
• Husaak AdventurescoreChannel Partner/ Reseller/ DistributorAdventure tourism partner offering outdoor experiences including stargazing in AlUla and desert adventures.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Wego: Middle East and Asia travel metasearch and OTA. Operates across the GCC including Saudi Arabia and could overlap with HalaYalla on experience discovery and booking.
• Tajawal: Middle East online travel agency headquartered in Saudi Arabia. Comparable regional OTA targeting Saudi and GCC consumers with flights, hotels and ancillary travel services.
• Almosafer (Seera Group): Saudi-headquartered OTA and travel platform within Seera Group. Comparable as a Saudi consumer travel booking brand and a potential partner or competitor for experience inventory.
• Rehlat: Middle East-focused online travel agency active across the GCC. Comparable regional OTA offering flights, hotels and increasingly experiences, competing for the same Saudi leisure traveler wallet.

Direct peers

• Viator (Tripadvisor Experiences): Global tours, activities and experiences marketplace. Direct competitor on the supplier and consumer side for activity bookings, though operating at global rather than Saudi-local scale.
• GetYourGuide: Leading online marketplace for tours, attractions and experiences. Closest global analog to HalaYalla's experience-booking model and a likely entrant into Saudi Arabia as inbound tourism grows.
• Klook: Asia-headquartered activities and experiences booking platform expanding into the Middle East. Comparable marketplace model targeting leisure travelers with attraction and tour inventory.
• Eventbrite: Self-service ticketing and event-management platform. Comparable on the ticketing side of HalaYalla's business, especially for organisers selling experiences and events online.

Broad incumbents

• Ticketmaster: Global live-event ticketing incumbent. Not yet dominant in Saudi Arabia but represents the structural threat of an established global ticketing platform entering the market for major events like F1.

Others

• Careem: UAE-born super-app (owned by Uber) active across the Middle East including Saudi Arabia. Not a direct experiences competitor but a strategic super-app benchmark and potential distribution or partnership channel for HalaYalla.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HalaYalla
• LinkedInlinkedin.com/company/halayalla

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HalaYalla Super App