For The People
For The People is a 501(c)(3) nonprofit founded in 2019 that supports district attorney offices across the United States in implementing Prosecutor-Initiated Resentencing, with operations spanning 7 states and 61+ jurisdictions and a principal-authored model law.
- Company typePrivate
- Founded2019
- HeadquartersOakland, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What For The People does
For The People is a 501(c)(3) nonprofit organization founded in 2019 and headquartered in Oakland, California, that supports district attorney offices across the United States in implementing Prosecutor-Initiated Resentencing (PIR). PIR permits a prosecutor to revisit and reduce an extant sentence, typically for individuals who have served long terms and present low public-safety risk. The organization works with elected district attorneys, community-based reentry partners, and policymakers to draft legislation, stand up PIR units, train staff, and track outcomes. Its core programs include direct PIR Support (technical assistance to DA offices), Home For Good (a national storytelling effort surfacing the impact of resentencing), Toget*her* Home (a women's-specific initiative launched in 2024), and original research and publications, including the national PIR Implementation Guide and work with the RAND Corporation.
The organization's principal product assets are its model PIR legislation—For The People is credited as the principal drafter of the framework that has now been adopted by 7 states—and a data automation tool co-developed with UC Berkeley's Possibility Lab that helps prosecutor offices screen and triage eligible cases. As a 501(c)(3), For The People does not earn contracted or licensing revenue from DA offices; instead, it is funded through charitable contributions, foundation grants (e.g., Draper Richards Kaplan, 2022), and prize awards (e.g., Elevate Prize, 2026). Its customer base consists of elected DAs and their offices, currently spanning 61+ jurisdictions, with bipartisan engagement that includes partnerships with Right On Crime and CPAC on the conservative side and progressive offices such as Santa Clara, San Diego, Contra Costa, Yolo, Riverside, and Los Angeles County on the other.
For The People firmographics
Firmographics- Name
- For The People
- Legal name
- For The People
- Website
- https://fortheppl.org
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- For The People is a 501(c)(3) nonprofit founded in 2019 that supports district attorney offices across the United States in implementing Prosecutor-Initiated Resentencing, with operations spanning 7 states and 61+ jurisdictions and a principal-authored model law.
- Ownership category
- akta.pro rank
For The People industry classification
Industry- Product category
- Criminal Justice Reform Advocacy
- NAICS
- Other Individual and Family Services (624190), Human Rights Organizations (813311), Social Advocacy Organizations (8133)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Reentry & Justice-Involved Support Services (BPAGAEAN)
- akta.pro secondary industries
- Criminal Justice Reform & Legal System Advocacy (BPAGAFAI), Reentry, Rehabilitation & Reintegration Programs (Education, Vocational, Case Management) (BPAKANAH)
Keywords
Where For The People is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
For The People business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Donations and Charitable Contributions: For The People is a US 501(c)(3) public charity that operates entirely on donations. The organization solicits contributions from individuals, foundations, and supporters to fund their operations and mission of bringing people home from prison. Donations are tax-deductible.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
For The People product offering
Product offeringCore offering
For The People is a national nonprofit that supports elected prosecutors and district attorneys in implementing Prosecutor-Initiated Resentencing (PIR), helping them review past sentences, identify incarcerated individuals who can be safely released, and bring them home. The organization complements this core work with policy advocacy to expand PIR laws, a women's reentry initiative (Toget*her* Home), a storytelling campaign (Home For Good), and published toolkits, model legislation, and data resources for prosecutors, lawmakers, and communities.
Product overview
For The People is a national nonprofit organization (not a technology product company) that provides a suite of programs and resources supporting Prosecutor-Initiated Resentencing (PIR). The core offering is direct support to prosecutors for case review and resentencing, complemented by the Home For Good storytelling campaign, the Toget*her* Home women's initiative, and published knowledge products including guides, toolkits, and model legislation for advancing PIR nationwide.
Differentiator
Problem solved
Functional benefit
Brands
- Together Home: Women's initiative to raise awareness about challenges incarcerated women face and support prosecutors in safely bringing women home from prison.
- Home For Good
Products and services
- Prosecutor-Initiated Resentencing (PIR) Support Direct support service for elected prosecutors and district attorneys' offices that helps them identify incarcerated individuals who can be safely released through case review, data analysis, and coordination with criminal justice stakeholders including defense attorneys, victims, and community organizations.
- Toget*her* Home (Women's Initiative) Initiative raising awareness about unique challenges incarcerated women face and supporting prosecutors in safely bringing women home from prison through partnerships with California DAs and reentry organizations.
- Home For Good Storytelling video campaign and program showcasing stories of people who have been resentenced through PIR and returned to their communities, demonstrating how PIR builds stronger and safer communities.
- PIR Publications and Resource Library Knowledge products including the National Guide to Advancing Prosecutor-Initiated Resentencing, a DA Toolkit, Resentencing & Reentry Support Guide, Data Snapshots, Sample Motions, Model Legislation, and Bond Beyond Bars fact sheets for prosecutors, lawmakers, and community partners.
Quantifiable outcome
- 1,000+ people safely resentenced and released from prison
- +5 more outcomes
Companies that use For The People
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
For The People technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
For The People partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Right On CrimecoreFor The People joined Right On Crime and CPAC at the Oklahoma State Capitol to brief lawmakers on Prosecutor-Initiated Resentencing. Right On Crime is a conservative criminal justice reform organization that provides policy expertise and coalition support for PIR legislation.
- CPACcorePartnered with CPAC (Conservative Political Action Conference) to advance PIR legislation in Oklahoma. CPAC provides conservative coalition support and legitimacy for criminal justice reform initiatives.
- Unify.usminorParticipated in Oklahoma legislative briefing on PIR alongside For The People and other partners. Provides technology and data support for criminal justice initiatives.
- UC Berkeley's Possibility LabcorePartnership to develop data automation tools that reduce time spent on case review for prosecutors. The collaboration creates technology that makes resentencing more efficient across jurisdictions.
- Center for Employment Opportunities (CEO)corePartnership to provide $2,500 cash stimulus to anyone released through Prosecutor-Initiated Resentencing in California, supporting reentry and reducing recidivism.
- Five Keys Home FreecoreReentry partner providing educational and support services to women released through the Toget*her* Home initiative. Part of network ensuring successful transitions for people returning home from prison.
- A New Way of LifecoreReentry partner founded by Susan Burton providing safe, supportive homes for women reentering communities. Part of Toget*her* Home initiative supporting women's reentry.
- Sister Warriors Freedom CoalitioncorePartnership with formerly incarcerated mother and advocates to support women inside. Includes board representation and joint advocacy for criminal justice reform focused on women.
- California Coalition for Women PrisonerscorePartner in Toget*her* Home initiative providing advocacy and support for incarcerated women and their families during reentry.
- Arnold VenturesminorPhilanthropic partner co-hosting national research convening with For The People and RAND to bring together DAs from across the country to advance PIR research and implementation.
- RAND CorporationminorResearch partner conducting analysis of PIR cases. RAND conducted research on people resentenced through PIR in nine California counties, providing evidence base for the initiative.
- Spero Justice CentercoreKey advocacy partner in Colorado PIR legislation passage. Led coalition-building effort alongside For The People to pass SB26-115.
- Oklahoma House Interim StudyminorLegislative body that hosted PIR briefing organized by Republican Speaker Pro Tempore Anthony Moore, leading to commitment to introduce PIR legislation in 2026.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
For The People competitors and assessment
Company assessmentDirect peers
- JustLeadershipUSA: National nonprofit led by directly impacted people focused on reducing the U.S. incarcerated population by 50%. Comparable as a directly-impacted-led criminal justice reform and reentry advocacy organization.
- FAMM (Families Against Mandatory Minimums): National advocacy organization working to eliminate mandatory minimum sentencing and reform excessive sentences. Highly comparable in policy advocacy for sentence review and reducing unjust long sentences.
- A New Way of Life: Reentry nonprofit providing housing and support to women reentering communities from incarceration. Directly comparable reentry partner; existing partner in For The People's Toget*her* Home initiative.
- Vera Institute of Justice: National nonprofit that works at the intersection of policy, research, and direct service to advance criminal justice reform. Directly comparable as a multi-state criminal justice reform and reentry advocacy organization with policy, research, and operational programs.
- Right On Crime: Conservative criminal justice reform initiative that supports prosecutor-led resentencing and second-chance policies. Comparable as a coalition partner advocating for PIR legislation from a right-of-center ideological position.
- The Sentencing Project: National research and advocacy organization focused on criminal sentencing reform, racial disparities, and reducing mass incarceration. Closely comparable mission around prosecutor-led sentence review and reducing excessive sentences.
Emerging players
- Center for Employment Opportunities (CEO): National nonprofit providing immediate, effective employment services to people returning home from incarceration. Comparable as a reentry service partner; For The People already partners with CEO on a $2,500 cash stimulus for PIR releases.
- Restore Justice Illinois: Illinois-based advocacy organization focused on sentence review, commutation, and reentry. Comparable as a state-level PIR/sentencing reform advocacy peer, with overlap in the Illinois PIR coalition.
Broad incumbents
- Brennan Center for Justice: Larger, well-established nonprofit at NYU Law focused on justice reform, including criminal justice policy advocacy. Comparable in policy advocacy and legislative engagement, but operates across a much broader justice portfolio.
- R Street Institute: Center-right think tank engaged in criminal justice reform policy research and advocacy, including sentencing reform. Comparable in legislative advocacy and research support for PIR-style reforms from a conservative-leaning perspective.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
For The People social profiles
Digital presenceFor The People financial estimates
Financial estimateRevenue estimate
Valuation estimate
For The People leadership team
Management profileNumber of profiles
Profiles1 record
For The People funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
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For The People M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about For The People
What does For The People do?
For The People is a national nonprofit that supports elected prosecutors and district attorneys in implementing Prosecutor-Initiated Resentencing (PIR), helping them review past sentences, identify incarcerated individuals who can be safely released, and bring them home. The organization complements this core work with policy advocacy to expand PIR laws, a women's reentry initiative (Toget*her* Home), a storytelling campaign (Home For Good), and published toolkits, model legislation, and data resources for prosecutors, lawmakers, and communities.
Is For The People a public or private company?
For The People is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was For The People founded?
For The People was founded in 2019. It employs 11 to 50 people.
Where is For The People based?
For The People is headquartered in Oakland, United States, in the North America region.
How does For The People make money?
One revenue line is on record: donations and Charitable Contributions.
Who are For The People's main competitors?
Direct peers on record are JustLeadershipUSA, FAMM (Families Against Mandatory Minimums), A New Way of Life, Vera Institute of Justice, Right On Crime and The Sentencing Project. Emerging players are Center for Employment Opportunities (CEO) and Restore Justice Illinois. Broad incumbents are Brennan Center for Justice and R Street Institute.
Does For The People have an API?
No public API is recorded for For The People.
What industry is For The People in?
For The People's product category is Criminal Justice Reform Advocacy. Its primary akta.pro industry code is BPAGAEAN, Reentry & Justice-Involved Support Services, with a secondary code of BPAGAFAI, Criminal Justice Reform & Legal System Advocacy. Its NAICS code is 624190 and its SIC code is 8300.