Rolan Robotics

What Rolan Robotics does

Rolan Robotics BV is a Benelux-headquartered turnkey system integrator of industrial automation, established in 2002 (with corporate roots tracing to Morelisse in 1917). The company designs, builds, and services robotic and cobotic cells for welding, handling, palletizing, packaging, cutting, grinding, laboratory workflows, and print-finishing — operating a brand-agnostic ('merkonafhankelijk') model across OEM platforms OTC (Daihen), Fanuc, and Stäubli, plus Universal Robots cobots. Proprietary software includes the FD-ST and Delfoi offline programming packages (Delfoi 4.1 based on Visual Components), the Remote Monitoring System (RMS), and the FD-AM welding quality control / anomaly detection module; the EasyArc welding cobot is CE-certified, and named cells include the Rolan H-, E-1, V-1, and V-Mini welding cells, the Spelmaker/BC-line palletizers, and the Labcel laboratory automation cell.

Revenue is generated through a mix of hardware sales (new and used robots from multiple brands), bespoke integration projects (custom welding and handling cells sold via direct enterprise field sales with 3D simulation and engineered quotation), software licenses (one-time FD-ST purchases under €4,000; annual Delfoi subscriptions), and recurring service streams including preventive maintenance contracts, emergency repair, training, and spare parts (with exclusive OTC dealership in Benelux enabling competitive pricing). The company holds an exclusive Canon EMEA partnership for robotic print/cut integration (MAXX Print, MAXX Cut, Maxximize) and, following its 2024 acquisition by Japan's DAIHEN Corporation, operates as one of six subsidiaries in the DAIHEN Smart Solutions Europe network, giving it access to pan-European sister-company expertise (Germany, Slovenia) while serving primary verticals of metal, food and non-food, logistics, agri, and graphic industries across the Benelux and broader Europe.

Name

Rolan Robotics

Legal name

Rolan Robotics bv

Website

https://rolan-robotics.nl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Rolan Robotics BV is a brand-agnostic turnkey system integrator based in Zwaag, Netherlands, designing and servicing industrial and collaborative robot cells for welding, handling, palletizing, packaging, and laboratory workflows across Benelux industries, holding exclusive OTC and Canon EMEA partnerships under DAIHEN ownership.

Ownership category

akta.pro rank

Product category

Industrial Robotics Integration

NAICS

Other General Purpose Machinery Manufacturing (3339)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Industrial Robots (Articulated, SCARA, Delta, Cartesian) (IMAHAHAA)

akta.pro secondary industries

Collaborative Robots (Cobots) (IMAHAHAB), Robot Software, Autonomy Stacks & Simulation (ROS, digital twins) (HDAAAIAK), Industrial Robotics & Cobots (IMAIAMAB), Industrial Robotics (Programming, Operation & Safety) (EDAOAHAC)

Keywords

• Industrial robot integration
• Cobot automation solutions
• Welding robot systems
• Palletizing robot cells
• Offline robot programming

Headquarters

HQ city

Zwaag

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Robot and Cobot Hardware Sales: Sale of industrial robots, collaborative robots (cobots), robot cells (lascells), and handling systems. The company offers both new and used robots. Brands supplied include OTC, Fanuc, and Stäubli. Products include welding robots, handling robots, palletizing robots, and custom robot cells.
2. Training Services: Multi-day basic training for operators on robot operation and programming, delivered in the company's own training and demo room or on-site at the customer. Custom training programs are also developed in consultation with customers.
3. Consultancy and Engineering: Advisory services analyzing business processes and designing automated solutions. Includes 3D design and visual simulation of robot applications with cost calculations.
4. Software Licenses and Offline Programming: Sale of offline programming software packages (OTC FD-ST and Delfoi) and custom-made software solutions. FD-ST available as a one-time investment under €4,000 with no license fees. Software for increasing robot yield and productivity monitoring.
5. Preventive Maintenance Services: Preventive maintenance contracts (1-3 times per year based on robot operating hours) and service agreements covering spare parts and labor. Customers with service agreements receive 10% discount on OTC spare parts.
6. Emergency Repair and Storing Services: Breakdown and fault resolution services for robot systems to restore production quickly. Billed on a time and materials basis.
7. Spare Parts Supply: Supply of wear parts and components for Fanuc, Stäubli, and OTC robots. Rolan Robotics holds exclusive dealership for OTC in the Benelux, enabling competitive pricing and fast delivery.
8. Robot Installation and Relocation: Installation and relocation of robot systems, including reinstallation of robots at new locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Rolan Robotics is a brand-agnostic turnkey system integrator that designs, builds, installs, and services industrial robot and cobot automation solutions for welding, handling, palletizing, packaging, cutting, grinding, and laboratory applications. The company supplies and integrates robots from OTC (Daihen), Fanuc, and Stäubli, plus Universal Robots cobots, and delivers complete lifecycle services including consultancy, 3D simulation, training, preventive maintenance, spare parts, and proprietary software (offline programming, remote monitoring, and quality control).

Product overview

Rolan Robotics is a system integrator for innovative automation solutions, operating as a turnkey robot supplier. The company offers industrial robots (OTC, Fanuc, Stäubli), collaborative robots (cobots), and specialized welding cells (Rolan H-lascellen, Rolan E-1, Rolan V-1, V-Mini). Supporting products include the EasyArc welding cobot, Labcel laboratory automation, and specialized solutions like MAXX Print/Cut/Maxximize for graphic industries. Software offerings include FD-AM quality control, Remote Monitoring System (RMS), and offline programming packages (OTC FD-ST, Delfoi). The company provides end-to-end services from consultancy and training to preventive maintenance and spare parts, serving metal, food, logistics, agri, and graphic industries across the Benelux as exclusive OTC dealer.

Differentiator

Problem solved

Functional benefit

Brands

• Labcel: Laboratory automation cel for optimizing laboratory workflows with dispense and pipetting systems.
• Rolan Lascel
• EasyArc
• DAIHEN Smart Solutions Europe
• MAXX
• Spelmaker

Products and services

• OTC Welding and Handling Robots Industrial 6-axis and 7-axis welding and handling robots from OTC (Daihen), supplied exclusively in the Benelux by Rolan Robotics. Used for MIG/MAG, TIG, plasma welding, cutting, and material handling in metal, food, agri, and other industries.
• Fanuc Robots Industrial handling and palletizing robots from Fanuc for palletizing, handling, and pick-and-place applications across food, non-food, agri, metal, and graphic industries.
• Stäubli Robots Industrial handling robots and SCARA robots from Stäubli for fast and precise repetitive tasks in production environments.
• Cobots (Collaborative Robots) Collaborative robots (cobots) from OTC, Fanuc, and Universal Robots designed to work safely alongside human operators for welding, handling, palletizing, grinding, and polishing applications.
• EasyArc Industrial Welding Cobot Affordable entry-level industrial welding cobot developed with OTC Germany, featuring mobile design with solid welding table, plug-and-play setup, CE compliance, and a 1-year payback period for SMB and mid-market manufacturers.
• Rolan H-lascellen Welding Cell Flexible multifunctional welding cell with two welding positions, easy teaching, and 100% matched OTC robot, high-end power source, external axes and accessories for diverse welding applications.
• Rolan E-1 Welding Cell on Track Flexible and multifunctional welding cell mounted on a track for larger and difficult-to-reach products; suitable for medium to large products up to 6m in length.
• Rolan V-1 Welding Cell Welding cell with one loading position and minimal operator walking distance; suitable for serial production of one product type and products up to 2m.
• Rolan V-Mini Compact Welding Cell Compact turning cell for robot welding with automatic turning system; suitable for product dimensions 200×300mm and featuring plug-and-play design.
• Labcel Laboratory Automation Cell Flexible laboratory automation cell that optimizes workflows with dispense system (250 tubes/hour at 20ml) and pipetting system (350 tubes/hour at 1000µl); supports barcode checking, liquid level detection, vortex function, full logging per pipette action, and integration with customer's own LIMS or data platform.
• MAXX Print / MAXX Cut / Maxximize Systems Integrated robotic print and cut systems combining Fanuc robots with Canon Arizona 6100 series printers and ProCut or Zünd cutters for 24/7 unmanned printing and cutting across paper, cardboard, wood, and steel substrates.
• Spelmaker Palletizer Product Line Tiered palletizing product line (Level 1 Cobot Palletiser, Level 2 Industrial Palletiser, Level 3 Automatic Pallet Change) branded as the 'playmaker' that keeps production lines in motion, including BC-line solutions for automated end-of-shift completion.
• Synchrofeed Welding Process Technology Advanced OTC welding process technology that moves wire mechanically in and out of the weld pool at 100 times per second, achieving approximately 70% reduction in spatter, higher deposition rates, and less heat input with good penetration.
• Delta Pickers and SCARA Robots Delta robot pickers for high-speed pick-and-place operations and Selective Compliance Assembly Robot Arms (SCARA) for fast and precise repetitive tasks in assembly, pick-and-place, inspection, and packaging applications.
• CNC Loading Robots Robot cells for loading and unloading CNC milling and turning machines with process optimization for the machining industry.
• Consultancy and Engineering Services Engineering analysis of business processes and design of automated solutions, including 3D design and visual simulation of robot applications with cost calculations to replace heavy, repetitive, or costly labor with industrial robot systems.
• Training Services Multi-day basic training for operators on robot operation and programming, delivered in the company's own training and demo room or on-site at the customer; custom training programs are developed in consultation with customers.
• Preventive Maintenance Services Preventive maintenance for Fanuc, Stäubli, and OTC robots conducted 1-3 times per year based on robot operating hours, including service agreements with reaction time guarantees and 10% discount on OTC spare parts.
• Spare Parts Supply Supply of (wear-sensitive) parts and components for Fanuc, Stäubli, and OTC robots. Rolan Robotics holds exclusive Benelux dealership for OTC spare parts, enabling competitive pricing and fast delivery.

Named customers16 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability8 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• DAIHEN Smart Solutions EuropecoreStrategic or Co-development Partner · 1 January 2025A synergy network of six DAIHEN group subsidiaries combining expertise in integrated robot and welding technology across Europe. Members include Lorch Schweißtechnik, OTC DAIHEN, DAIHEN Varstroj (industrial solution providers) and Rolan Robotics, LASOtech Systems, and Femitec (robot system suppliers). The network aims to provide complete automation solutions for all industrial dimensions on the entire European market, with a single point of contact for the most complex solutions.
• Lorch LasapparatuurmajorGTM or Marketing Partner · 1 January 2025Co-exhibited at METAVAK 2025 as partners within the DAIHEN Smart Solutions Europe family. Showcased a powerful welding robotics combination: a Lorch welding apparatus coupled with an advanced OTC robot. Both companies are part of the DSSE network.
• VNO-NCW Noordwest-HollandminorGTM or Marketing Partner · 1 January 2025Business association whose members and relations visited Rolan Robotics' facility in Zwaag. CEO Paul Barendse presented company history and capabilities to regional business leaders, building awareness and network connections.
• DAIHEN CorporationcoreStrategic or Co-development Partner · 1 January 2024Japanese parent company that acquired Rolan Robotics in 2024. DAIHEN is a publicly listed company on the Tokyo Stock Exchange and a leading manufacturer of industrial robots, welding equipment, and power electronics. Rolan Robotics operates as one of six European subsidiaries within the DAIHEN Smart Solutions Europe network, leveraging the group's shared expertise in integrated robot and welding technology.
• Universal RobotsmajorTechnology or Integration · 1 January 2019Partnership for collaborative robot (cobot) solutions in welding and handling. Rolan Robotics develops UR cobot solutions for welding and material handling applications, including safety-focused designs that allow human-robot collaboration without additional safety measures.
• Canon EMEAcoreStrategic or Co-development Partner · 1 January 2019Strategic and exclusive partnership in Europe for robot integration with Canon Arizona industrial printers and ProCut cutters. Rolan Robotics has developed multiple branded solutions: MAXX Print (printing focus), MAXX Cut (cutting focus), and MAXIMIZE (both printing and cutting). Fanuc robots are integrated with Canon equipment, featuring user-friendly interfaces and 24/7 autonomous production capability.
• OTC DAIHENcoreTechnology or Integration · 1 January 2002Exclusive dealer of OTC robots in the Benelux. OTC (a DAIHEN brand) develops robots, welding machines, and accessories specifically designed for welding. The robot, control system, welding machine, and product manipulators are optimally matched, making programming intuitive. The new FD-series robot arms with FD control are the fastest on the market.
• FanuccoreTechnology or Integration · 1 January 2002Supplier of Fanuc handling robots, palletizing robots, and industrial robots used in Rolan Robotics' solutions. Fanuc robots are integrated into custom automation systems including those with Canon industrial printers.
• StäublicoreTechnology or Integration · 1 January 2002Supplier of Stäubli handling robots and SCARA robots for use in Rolan Robotics automation solutions across various industries.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Universal Robots: Danish cobot manufacturer and Rolan's cobot partner. Comparable as a cobot specialist expanding into welding applications; its Application Builder and partner ecosystem create partial overlap with Rolan's EasyArc cobot welding cell offering.

Broad incumbents

• KUKA: German-headquartered global industrial robot manufacturer and integrator. Operates across the same welding and handling automation space as Rolan but at vastly larger scale, with direct system integrator arm (KUKA Systems) competing for similar enterprise projects.
• Fanuc: Global industrial robot manufacturer whose robots Rolan integrates. Fanuc's own direct integration capabilities and certified partner network compete with Rolan in palletizing, handling, and graphic industry automation where Rolan leverages Fanuc as a supplier.
• ABB Robotics: Global industrial robot manufacturer and automation solutions provider. Comparable through its OmniVance collaborative robot cells and welding robot offerings that compete in similar applications to Rolan's EasyArc and OTC-integrated cells.
• Lincoln Electric: US-headquartered welding equipment manufacturer with growing automation portfolio. Comparable as a welding-focused company with both welding power source products (competing with OTC Synchrofeed) and integrated robotic welding cells competing with Rolan's offerings.
• Yaskawa: Japanese industrial robot and motion control manufacturer with European headquarters in Germany. Competes with Rolan in welding and handling robotics through both direct sales and integrator networks, particularly strong in Motoman welding robots.

Direct peers

• Femitec: Sister company within DAIHEN Smart Solutions Europe, a robot system supplier serving industrial automation customers. Same parent network and integration business model as Rolan Robotics, providing a near-perfect direct peer comparison.
• Valk Welding: Dutch welding automation specialist and OTC competitor/partner. Directly competes with Rolan in Benelux welding robot integration, including cobot welding cells, with strong brand recognition among European metal fabricators.
• LASOtech Systems: Sister company within DAIHEN Smart Solutions Europe, also a robot system supplier focused on welding and automation. Directly comparable as a Benelux/German sister integrator operating under the same parent with overlapping welding-robot integration model.
• AWL Techniek: Dutch industrial automation integrator delivering turnkey robot systems and production lines. Comparable as a Benelux-based system integrator serving mid-market industrial customers with bespoke welding, handling, and assembly automation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rolanrobotics
• LinkedInlinkedin.com/company/rolan-robotics-b-v-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rolan Robotics