Dekor Asia Indonesia

What Dekor Asia Indonesia does

Dekor Asia Indonesia (legal entity PT. Dekor Asia Jayakarya) is a Yogyakarta-headquartered manufacturer and exporter of bamboo, teak, and wood-based furniture and home decoration products, established in 1997. The company operates eight core product categories covering Living, Décor, Dining, Lighting, Bed & Bath, Outdoor, Pets, and Kitchenware, with a published online catalog containing hundreds of SKUs ranging from TV dressers and coffee tables to FSC-certified wooden bowls, cutting boards, spoons, and trays. Underlying technology centers on traditional woodcraft plus a recently developed composite-board process that combines industrial wood/bamboo waste with discarded face-mask material and a 20% citric acid binder, manufactured via hot-press treatment at 200°C and 100 bar pressure or via room-temperature art-resin casting.

The company's commercial model is B2B export-led, with 99% of production shipped to international retailers, distributors, and hospitality buyers across Europe, the Americas, Australia, Asia, and the Middle East. It coordinates a distributed production network of hundreds of Indonesian crafters under a Fair Trade and "Gotong Royong" mutual-cooperation framework led by founder-director Bambang Wijaya, CEO Robin Wijaya, and founder-commissary Retno Dewayani, with Ayu Wardani overseeing operations. Go-to-market relies on enterprise field sales supported by participation in major international fairs (Ambiente Messe Frankfurt, IFEX Indonesia, JIA Curated Bali) and digital channels including a virtual showroom, online catalog at catalog.dekorasia.co.id, and active profiles on Instagram, Facebook, X, and Pinterest.

Revenue mechanics are inquiry-based and not publicly disclosed; pricing is negotiated per B2B export order. The company is privately held with no disclosed institutional investment, parent entity, subsidiaries, M&A activity, or public funding rounds, indicating a founder-driven capital structure with growth funded internally. Customer concentration is spread across multiple international regions and undisclosed buyer identities rather than a small number of named anchors.

Name

Dekor Asia Indonesia

Legal name

PT. Dekor Asia Jayakarya

Website

https://dekorasia.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Dekor Asia Indonesia is a Yogyakarta-based B2B manufacturer and exporter of bamboo, teak, and wood-based furniture and home decoration, founded in 1997. It exports 99% of production to retailers, distributors, and hospitality buyers across Europe, the Americas, Australia, Asia, and the Middle East.

Ownership category

akta.pro rank

Headquarters

HQ city

Yogyakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel

Revenue model

1. Furniture and Decoration Manufacturing Export: Manufactures and exports furniture and decoration products including garden accessories, hospitality products, and home furniture decorations. 99% of production is exported to Europe, America, Australia, Asia, and Middle East markets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Dekor Asia Indonesia manufactures and exports a broad portfolio of bamboo, wood, and composite-material furniture and home decoration products across eight categories: Living, Décor, Dining, Lighting, Bed and Bath, Outdoor, Pets, and Kitchen Ware. Approximately 99% of production is exported to international furniture retailers, distributors, and hospitality buyers across Europe, the Americas, Australia, Asia, and the Middle East. The company also produces innovative composite board furniture from recycled mask waste and industrial wood waste.

Product overview

Dekor Asia Indonesia is a worldwide furniture and decoration manufacturer established in 1997, with 99% of products exported to Europe, America, Australia, Asia, and the Middle East. The company offers a comprehensive portfolio of home furniture and decoration products organized into major categories: Living (furniture including stools, chairs, tables, shelving), Décor (wall panels, mirrors, wall art), Dining, Lighting, Bed and Bath, Outdoor furniture, and Kitchenware (wooden bowls, cutting boards, utensils). Their Kitchenware line features FSC-certified teak wood products including bowls, cutting boards, spoons, and trays. They also produce innovative sustainable composite board products made from recycled mask waste and industrial wood waste. The company operates Virtual Showroom and Online Catalog platforms and participates in international exhibitions like IFEX.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Furniture (Living) Living room furniture including stools, chairs, consoles, office furniture, seating, shelving and cabinets, sideboards, and tables, manufactured for international B2B retailers and distributors.
• Décor Products Home decoration items including bar accessories, mirrors, wall art, wall decor, wall cladding, and wall panels, manufactured for international B2B buyers.
• Dining Furniture Dining room furniture including chairs, bar and counter pieces, shelving and cabinets, sideboards, and tables, manufactured for international B2B retailers and distributors.
• Lighting Lighting products including accessories, bath lighting, lighting collections, outdoor lighting, table lighting, and wall lighting, manufactured for international B2B buyers.
• Bed and Bath Bedroom collections, bath collections, bath accessories, bath lighting, bath storage, and mirrors and cabinets, manufactured for international B2B retailers and distributors.
• Outdoor Furniture Outdoor furniture and umbrellas for exterior spaces, manufactured for international B2B retailers and distributors.
• Pet Accessories Pet toys and accessories including bird perch accessories, cat toys, dog toys, hamster ladder accessories, reptile hiding places, mini panel driftwood, tea wood unique shapes, blackwood for cages, and coffee roots, manufactured for international B2B buyers.
• Kitchenware Kitchen utensils and tableware including wooden bowls, cutting boards, spoons, forks, trays, and kitchen tools (many FSC 100% certified), manufactured for international B2B retailers and distributors.
• Composite Board Furniture Sustainable composite board furniture such as tables and chairs produced from recycled mask waste combined with industrial wood or bamboo waste using proprietary hot-press or room-temperature composite manufacturing processes.
• TV Dresser Chicago (JAF 19005I-TL) Wooden TV stand with storage, featuring teak laminate and metal construction (W 160 x D 40 x H 50 cm), manufactured for B2B export buyers.
• Coffee Table Chicago (JAF 19003I-TL) Wooden coffee table with 4 drawers (W 130 x D 75 x H 45 cm), manufactured for B2B export buyers.
• Side Table Chicago (JAF 18059I-TL/3DRW) Side table with rack storage featuring teak laminate and metal construction (W 180 x D 35 x H 78 cm), manufactured for B2B export buyers.
• TV Dresser 3 Drawer (JAF 19002I-TL) Luxury TV dresser with 3 drawers for bedroom and living room (W 145 x D 40 x H 50 cm), manufactured for B2B export buyers.
• Wall Panels and Wood Screens Wood panels including Merbau/Kruing and Meranti wood screens available in multiple patterns (wave, V-pattern, spider pattern, vertical, horizontal) for interior design applications.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Selamat Designs: Indonesia-based designer and manufacturer of wood and rattan home furniture and accessories for international retail and hospitality buyers. Closely comparable as a B2B export manufacturer with a similar artisan-based production model and Western-facing customer base.
• PT Integra Indocabinet: One of Indonesia's largest integrated wood furniture exporters, serving global retailers and OEMs across bedroom, dining, and living categories. A direct peer given overlapping product breadth, Indonesian manufacturing base, and B2B export orientation.
• ISM Furniture Indonesia: Indonesian solid-wood furniture manufacturer with extensive B2B export operations into Europe, the US, and Asia. Comparable for its reliance on Indonesian hardwoods, multi-category product portfolio, and B2B buyer model.
• Bamboa: Indonesia-based manufacturer of bamboo-based home and lifestyle products with international distribution. A direct peer given the shared bamboo raw-material base, Indonesian origin, and export-driven B2B model in the sustainable home category.

Broad incumbents

• IKEA Industry Indonesia: IKEA's large-scale Indonesian manufacturing arm producing affordable wood furniture for global retail. Comparable as a wood-based furniture producer operating in the same Indonesian geography and serving global home-furnishings demand, but at significantly larger scale and broader portfolio.
• Ashley Furniture Industries: The largest US furniture manufacturer with global sourcing including Southeast Asia and a broad home-furnishings portfolio. Comparable as a multi-category wood-and-upholstered furniture maker selling to international retail and hospitality channels.
• Williams-Sonoma Inc. Multi-brand home furnishings retailer (Pottery Barn, West Elm, Williams Sonoma Home) with extensive private-label sourcing from Southeast Asian manufacturers. Comparable as a buyer of Indonesian and Asian-made wood home goods, and a potential distribution/customer counterpart for Dekor.
• Crate & Barrel Holdings: Multi-brand premium home furnishings retailer (Crate & Barrel, CB2) sourcing wood and rattan products from Indonesian and broader Asian suppliers. Comparable as a high-end distribution channel and competitor for the same Western retail shelf space Dekor's B2B customers target.

Emerging players

• West Elm: Williams-Sonoma subsidiary positioned on Fair Trade-certified, sustainably sourced home furnishings. Comparable as a downstream sustainability-focused buyer and a benchmark for how Dekor's Fair Trade and FSC positioning translates into retail traction.
• Made Trade: US-based curated marketplace for ethically and sustainably produced home goods, with significant Indonesian and Southeast Asian maker representation. Comparable as a sustainability-aligned distribution channel and reference point for how Dekor's Fair Trade product line reaches conscious consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/dekorasia
• Facebookfacebook.com/dekorasia
• Instagraminstagram.com/dekorasia
• Pinterestid.pinterest.com/dekor_asia
• LinkedInlinkedin.com/company/dekor-asia-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dekor Asia Indonesia