The Pastorate of St. Francis - St. Mary & Holy Family

What The Pastorate of St. Francis - St. Mary & Holy Family does

The Pastorate of St. Francis - St. Mary & Holy Family (operating as Holy Family Catholic Community, or HFCC) is a Catholic parish organized under the Archdiocese of Baltimore and headquartered at 7321 Burkittsville Rd, Middletown, Maryland. It operates across two referenced campus sites — Holy Family (church code MD427) and St. Francis-St. Mary (church code MD905) — and serves families and individuals in Frederick County, the Middletown Valley, and the Greater Brunswick area. The parish employs 11–50 staff including a pastor (Fr. Michael Rubeling), associate pastor (Fr. Luke Koski), a deacon (Deacon Scott Anderson), and a small administrative and facilities team.

The parish's core offering is regular liturgical worship: Sunday Mass at 8:00 AM and 11:00 AM, Saturday Vigil at 5:00 PM, and Daily Mass Monday–Friday at 9:00 AM, supplemented by Eucharistic Adoration, Reconciliation, and the seven Catholic sacraments (Baptism, Eucharist, Reconciliation, Confirmation, Marriage, Holy Orders, Anointing of the Sick). Faith formation is delivered via Family Faith Formation (FFF) with a $350 per-family program fee, Sacramental Preparation tracks (First Reconciliation, First Communion, Confirmation from 5th grade) at $50 per registration, OCIA for adult inquirers, and children's ministries (Disciples in Training grades K-2, Nursery for ages 4 and under) supported by the KidCheck barcode check-in system. Worship and formation are extended digitally through Vimeo livestream of the 8 AM Sunday Mass, archived liturgies, and Podbean podcast homilies.

Revenue is generated primarily through recurring tithes and offertory contributions during Mass and through online giving via ParishSoft/FaithDirect, which supports one-time gifts, recurring donations, non-cash gifts of marketable securities, and estate planning contributions. Additional income is sourced through a one-time capital campaign titled "Behold Something New" (funding HVAC replacement and mold remediation), with fee-based formation and sacramental preparation programs providing modest ancillary revenue. The go-to-market motion is community-led, relying on word-of-mouth, local outreach partnerships (Society of St. Vincent de Paul, Middletown Valley Food Bank, Brunswick BEACON, MVPHP, Birthright, Catholic Relief Services), multi-channel engagement (website, Facebook, Instagram, email newsletter, parish bulletins), and invitational content for newcomers ("I'm New"). No proprietary technology, AI/ML capability, or patentable product exists; the technology stack is composed of off-the-shelf SaaS platforms (Wix website, Vimeo, Podbean, ParishSoft/FaithDirect, KidCheck).

Name

The Pastorate of St. Francis - St. Mary & Holy Family

Legal name

The Pastorate of St. Francis-St. Mary & Holy Family

Website

https://thepastorate.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Pastorate of St. Francis - St. Mary & Holy Family (Holy Family Catholic Community) is a Catholic parish under the Archdiocese of Baltimore, headquartered in Middletown, Maryland. It provides Mass, sacraments, faith formation, and outreach ministries to families and individuals across Frederick County and the Middletown Valley.

Ownership category

akta.pro rank

Product category

Religious Services

NAICS

Religious Organizations (813110), Religious Organizations (8131)

SIC

Services-Social Services (8300)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industry

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

Keywords

• Catholic parish services
• Religious sacraments
• Faith formation programs
• Liturgical worship services
• Community outreach ministry

Headquarters

HQ city

Middletown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tithes and Offerings: Parish members contribute through regular tithes and offerings during Mass services, supporting parish operations and community outreach programs.
2. Online Giving: Parishioners can give one-time or recurring donations online through ParishSoft/FaithDirect platform using checking account, debit, or credit card.
3. Capital Campaign: The 'Behold Something New' Capital Campaign supports church facility improvements including air conditioning replacement and surface mold remediation.
4. Non-Cash Gifts: Parish accepts donations of marketable securities such as stocks, bonds, or mutual funds, as well as estate planning contributions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Pastorate of St. Francis - St. Mary & Holy Family operates as a unified Catholic parish community in Middletown, Maryland, offering weekly liturgical Mass services (Sunday 8:00 AM and 11:00 AM, Saturday 5:00 PM vigil, daily Monday-Friday 9:00 AM), the seven Catholic sacraments (Baptism, Reconciliation, Eucharist, Confirmation, Marriage, Holy Orders, Anointing of the Sick), family-centered faith formation programs, and community outreach partnerships serving local residents.

Product overview

The Pastorate of St. Francis - St. Mary & Holy Family operates as a unified Catholic parish community offering a comprehensive portfolio of religious services, faith formation programs, and pastoral ministries. The core offering centers on weekly liturgical services including Sunday Mass (8:00 AM, 11:00 AM), Saturday Vigil Mass (5:00 PM), and Daily Mass (Monday-Friday 9:00 AM), supplemented by the sacraments of Baptism, Reconciliation, Eucharist, Confirmation, Marriage, Holy Orders, and Anointing of the Sick. The parish provides faith formation through its Family Faith Formation (FFF) program for families with children, Sacramental Preparation programs for First Reconciliation, First Communion, and Confirmation, and OCIA for adults becoming Catholic. Operational technology includes KidCheck for child check-in and ParishSoft/FaithDirect for online giving. The parish maintains extensive outreach through partnerships with Society of St. Vincent de Paul, Middletown Valley Food Bank, Brunswick BEACON, Middletown Valley People Helping People, and Birthright. Liturgical ministries include Altar Servers, Extraordinary Ministers of Holy Communion, Greeters, Lectors, Sacristans, and Music Ministry. Digital engagement is supported through livestream services on Vimeo and prayer request submission.

Differentiator

Problem solved

Functional benefit

Products and services

• Sunday Mass Services
• Saturday Vigil Mass
• Daily Mass
• Eucharistic Adoration
• Reconciliation (Confession)
• Livestream Services
• Baptism
• Eucharist (First Communion)
• Confirmation
• Marriage Preparation
• Anointing of the Sick
• Holy Orders
• OCIA (Order of Christian Initiation of Adults)
• Family Faith Formation (FFF)
• Sacramental Preparation Programs
• Online Giving
• Behold Something New Capital Campaign

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Society of St. Vincent de PaulcoreStrategic or Co-development PartnerProvides emergency financial assistance for areas such as facing eviction, utility cutoff, etc. The conference meets every 2nd and 4th Monday at 7pm and serves anyone living within the parish boundaries of Holy Family Catholic Community. Contact: (240) 439-3932 or [email protected]
• Middletown Valley Food BankcoreStrategic or Co-development PartnerAlso known as Middletown Food Bank, this partner's goal is to alleviate hunger in the community by soliciting, collecting and distributing food and personal supplies through a food pantry located on Main Street. Supported by several churches and community organizations.
• BirthrightminorStrategic or Co-development PartnerAn interdenominational organization that offers love, friendship, support, and education to women who are pregnant or think they may be pregnant. Birthright of Frederick offers education about pregnancy, medical referrals, and free resources including pregnancy tests, maternity and baby items.
• Brunswick BEACONminorStrategic or Co-development PartnerA non-profit, ecumenical body established to provide food and emergency financial assistance to those in need in the Greater Brunswick Community. Umbrella organization for the Brunswick Food Bank and Emergency Relief Fund.
• Middletown Valley People Helping People (MVPHP)coreStrategic or Co-development PartnerA volunteer organization working to provide assistance to community members in need, primarily serving residents of the Middletown school feeder system. Partners with agencies and churches throughout Frederick County, Maryland. Meets at Holy Family Catholic Community.
• Catholic Relief ServicesminorStrategic or Co-development PartnerParish supports Catholic Relief Services through giving campaigns, enabling the parish to contribute to global humanitarian and development efforts.

Recent moves6 records

Expansion highlights5 records

Others

• Catholic Relief Services: The official overseas humanitarian agency of the U.S. Catholic Church and a known giving partner of this parish. Comparable as a faith-based organization operating under Catholic governance with shared donor constituency, though at vastly different scale and mission.
• Society of St. Vincent de Paul: An international Catholic lay organization providing emergency financial assistance — directly partnered with this parish for outreach. Comparable as a Catholic-affiliated social services organization sharing donor base and community-facing mission.

Broad incumbents

• Archdiocese of Baltimore: The parent ecclesiastical authority overseeing this parish and ~150 other parishes in central and western Maryland. Comparable as the broader institutional umbrella with shared governance, donor frameworks, and operational standards for Catholic parishes in the region.

Direct peers

• St. Timothy Catholic Church (Frederick, MD): A larger Catholic parish in Frederick, MD within the same archdiocese, offering a broader slate of ministries and formation programs — useful as a larger-scale operational benchmark within the same regional market.
• St. John the Evangelist Roman Catholic Church (Archdiocese of Baltimore): Another Catholic parish within the Archdiocese of Baltimore offering Mass, sacraments, faith formation, and community outreach — directly comparable in structure, mission, and operational model as a fellow parish in the same ecclesiastical jurisdiction.
• St. Joseph Parish (Emmitsburg, MD): A nearby Catholic parish in Frederick County, Maryland, operating under the same Archdiocese of Baltimore. Directly comparable as a same-county parish serving a small-town community with similar worship, formation, and outreach programs.
• Our Lady of Mount Carmel Catholic Church: Another Archdiocese of Baltimore parish offering comparable Mass schedules, sacramental preparation, faith formation, and community outreach — providing a direct peer benchmark for parish operations and programming.

Regional players

• Middletown Valley Food Bank: A local food bank in the same Middletown, MD community that partners with this parish for hunger relief. Comparable as a community-based nonprofit serving overlapping populations with faith-based support and donor overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• YouTubevimeo.com/user157914950
• Facebookfacebook.com/hfccmd
• Instagraminstagram.com/thepastorate
• Xx.com/the_pastorate
• LinkedInlinkedin.com/company/sfsmholyfamily

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Pastorate of St. Francis - St. Mary & Holy Family