Blueship

What Blueship does

Blueship Co., Ltd. is a Tokyo-headquartered IT services company founded in 2004 that designs, builds, and operates ServiceNow-based digital transformation (DX) platforms primarily for Japanese local governments, with a secondary practice serving large financial institutions and enterprises. Its core offering is a portfolio of ServiceNow-native solutions — including citizen/resident portals, omnichannel inquiry management platforms (the Doubt Resolution Platform), end-to-end subsidy and benefit disbursement systems, and childcare/family-support portals — augmented by WinActor RPA (resold under an NTT DATA agreement since 2017), AI inside DX Suite for AI-OCR paper digitization, and kintone data integration. The company also owns and licenses Quady, a proprietary configuration management software with over 16.9% market share among Japanese banks, alongside its ITIL-rooted ITSM consulting practice.

Revenue is generated through a mix of project-based professional services (system integration and implementation, the dominant stream), recurring ServiceNow platform subscriptions bundled into multi-year contracts, perpetual and subscription licensing of Quady, and reseller margins on WinActor RPA licenses. Go-to-market is primarily direct enterprise field sales targeting government CIO/DX departments and corporate IT buyers, complemented by strategic distribution partnerships with NTT DATA (WinActor), Bell System 24 (joint BPO+SI offerings for government contact centers with a stated FY2026 combined revenue target of ¥3 billion), and the GovTech Osaka joint procurement framework. As of mid-2024 Blueship reported 67 ServiceNow-certified practitioners and 8 CSM-certified staff, holds dual ServiceNow Elite-tier partner status (Reseller and Consulting & Implementation), and serves 270+ local government entities through its JB Holdings group affiliation with Japan Systems.

Ownership is held via JB Holdings, a holding company established in 2023 by private equity firm Long Reach Group, which brought Blueship together with Japan Systems; ServiceNow Ventures made its first-ever Japan investment into the group in September 2023. Certifications include ISO/IEC 27001, ISO 9001:2015, and the JIPDEC Privacy Mark.

Name

Blueship

Legal name

株式会社Blueship

Website

https://blueship.co.jp

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Blueship is a Japanese IT services firm specializing in ServiceNow-based digital transformation for local governments, deploying citizen portals, subsidy management systems, and omnichannel inquiry platforms, plus proprietary Quady configuration software for financial institutions.

Ownership category

akta.pro rank

Product category

Government digital transformation (DX) software and services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Software Publishers (5132)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)

akta.pro primary industry

ITSM Platform Implementation & Administration (ServiceNow/JSM/BMC/etc.) (BPAEAJAC)

akta.pro secondary industry

eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ)

Keywords

• Government DX services
• ServiceNow implementation
• ITSM consulting
• Subsidy management systems
• RPA automation

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services — System Integration & Implementation: DX project-based professional services including system design, development, integration, and post-deployment support. Revenue recognized over project lifecycle. Primary revenue driver, accounting for the majority of company revenue based on company description.
2. SaaS/Subscription — ServiceNow-based Platform Services: Annual licensing and subscription fees for ServiceNow platform usage bundled with implementation services. ServiceNow license fees are passed through to customers as part of bundled service packages.
3. Software License — Quady Configuration Management Software: Perpetual or subscription licensing for Quady, Blueship's proprietary configuration management software used by financial institutions and large enterprises.
4. RPA Software Resale — WinActor: Resale of WinActor RPA software licenses through NTT DATA reseller agreement. Provides RPA tools alongside implementation support services.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Blueship designs, builds, and operates ServiceNow-based digital transformation (DX) solutions for Japanese local governments and enterprises, including citizen/business portals, subsidy and benefit management workflows, and omnichannel contact center platforms. The company complements ServiceNow implementation with RPA (WinActor) deployment and AI-OCR (DX Suite) document digitization, and licenses its proprietary Quady configuration management software to financial institutions. Revenue is primarily project-based system integration, with recurring subscription and license pass-through from ServiceNow, WinActor, and Quady.

Product overview

Blueship offers a portfolio of ServiceNow-based DX solutions for local governments and enterprises, centered on three pillars: (1) citizen/business-facing portals built on ServiceNow for online administrative procedures and inquiry management; (2) subsidy and benefit management workflow systems covering application, review, approval, and disbursement; and (3) RPA implementation using WinActor and AI-OCR via DX Suite for paper-to-digital automation. Key named products include the Doubt Resolution Platform (疑問解決プラットフォーム) for consolidated citizen inquiry management, Quady — a proprietary configuration management software for financial institutions, and ITSM consulting. The company also provides RPA, AI-OCR, and training services as modules atop its core ServiceNow platform, targeting local government and corporate DX in Japan.

Differentiator

Problem solved

Functional benefit

Products and services

• Resident/Business Portal Construction Support (住民ポータル・事業者ポータル構築支援) ServiceNow-based citizen and business-facing portals for local governments enabling 24/7 online administrative procedures, inquiry management, certificate applications, and facility reservations with unified data analytics.
• Subsidy Management System (特別定額給付金・補助金管理システム) ServiceNow-based end-to-end digital application, examination, approval, and payment workflow system for local government subsidies and benefits, supporting special lump-sum subsidies, childbirth subsidies, and low-income household support with online status tracking.
• Childbirth/Child-Rearing Subsidy Service (出産・子育て応援給付金サービス) ServiceNow-based system managing the national childbirth and child-rearing subsidy program from pregnancy registration through payment, integrating with citizen portals and using RPA/OCR for digital processing of paper applications.
• Doubt Resolution Platform (疑問解決プラットフォーム) ServiceNow-based inquiry management platform consolidating citizen touchpoints (phone, email, chat, FAQ) with knowledge accumulation, generative AI chatbot, multi-language support, and SLA management. Deployed at Fujisawa City's contact center.
• Quady Configuration Management Software (構成管理ソフトウェア) Proprietary configuration management software managing development assets, change approvals, release objects, and release environments in large-scale IT systems, primarily used by Japanese banks with over 16.9% market share.
• ITSM Consulting (ITSM導入コンサルティング) IT service management consulting establishing and automating ITIL-based incident, problem, change, release, request, and asset management processes for large enterprises and financial institutions.
• Counter DX Support (窓口DX支援) DX support for government counters and inquiry windows combining ServiceNow with RPA and OCR, encompassing inquiry forms, application portals, data digitization, and unified case management for operational visibility across departments.
• RPA Implementation Support (RPA導入支援) RPA services using WinActor (NTT AT) and WinDirector for process automation of routine administrative tasks, including scenario creation, operational support, and staff training programs.
• DX Suite AI-OCR Implementation (DX Suite AI-OCR) AI-powered optical character recognition implementation service using DX Suite from AI inside, digitizing handwritten or photographed documents and integrating with Blueship's workflow solutions for paperless processing.
• Okazaki City Help Portal (岡崎市ヘルプポータル) ServiceNow-based digital window for citizens combining FAQ, generative AI chatbot, and AI-powered procedure search, with kintone data integration for Okazaki City's local government operations. Publicly released March 10, 2026.
• Toyotako Komado Child-Rearing Support Portal (とよたこコマド) Citizen portal providing approximately 100 types of childcare information organized by age and purpose, event calendars, facility maps, personalized notifications, and LINE integration, built by Blueship on ServiceNow.
• Higashimurayama City Waste Information Service (ごみ情報サービス) Waste information service for Higashimurayama City with waste separation dictionary, collection calendar, chatbot, inquiry management, and help desk functions, integrated with the Tanoshimu Yama Portal and ServiceNow-based data linkage infrastructure.
• Education & Maintenance Services (教育研修・保守管理サービス) Training programs and ongoing maintenance/support services for RPA and other Blueship-deployed IT tools, aligned with client staff literacy levels to ensure continuous operation.

Quantifiable outcome

• Contact center call volume reduced by ~26,000 (10%) and escalation cases reduced by ~45,000 (21%) at Fujisawa City within months of system launch
• +4 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature4 records

Partnerships

Six partnerships are on record, tiered major, flagship and core.

• GovTech Osaka (大阪府大阪市町村スマートシティ推進連絡会議)majorStrategic or Co-development Partner · 28 July 2025GovTech Osaka organized a joint public procurement for RPA implementation across 4 municipalities (Izumi, Izumisano, Tondabayashi, Fujiidera). Blueship was selected through a competitive proposal process to provide WinActor deployment and technical support. This joint procurement model allows single contract covering multiple local governments.
• Bell System 24 (株)ベルシステム24)flagshipStrategic or Co-development Partner · 29 May 2024Blueship and Bell System 24 signed a business partnership agreement in May 2024 for joint development and sales of government DX contact center services. Blueship provides ServiceNow-based system integration; Bell System 24 provides BPO/contact center operations. Joint targets include ¥3 billion in combined revenue by FY2026. Collaboration includes Fujisawa City contact center, Nara Prefecture subsidy management, and Setagaya Ward subsidy disbursement projects.
• Japan Systems (次郎システム株式会社) — Group Company (ServiceNow Co-investment)coreStrategic or Co-development Partner · 29 September 2023Both Blueship and Japan Systems received joint strategic investment from ServiceNow Ventures in September 2023. They jointly exhibit at ServiceNow World Forum and have aligned go-to-market strategies for government and financial institution DX. Japan Systems handles financial/accounting systems while Blueship handles ServiceNow-based workflow solutions.
• Japan Systems (次郎システム株式会社)coreStrategic or Co-development Partner · 11 April 2023Japan Systems and Blueship entered a capital and business partnership in April 2023, with both becoming subsidiaries of JB Holdings (設立 by Long Reach Group). Blueship brings ServiceNow expertise and government DX experience; Japan Systems brings 50+ years of financial and public sector IT systems experience, 260+ local government customers, and financial stability. The group targets 270+ combined government DX clients.
• NTT DATA (株)NTTデータ)coreChannel Partner/ Reseller/ Distributor · 1 January 2017Blueship has been an authorized NTT DATA reseller for WinActor RPA since 2017, with a focus on government sector deployments. NTT DATA organizes the RPA Partner Award program that recognized Blueship in 2022 and 2024 for sales expansion. Blueship participates in NTT DATA-led government RPA initiatives including the GovTech Tokyo joint procurement.
• NTT Advanced Technology (NTTアドバンステクノロジ)coreChannel Partner/ Reseller/ Distributor · 1 January 2017NTT Advanced Technology is the developer and owner of WinActor and WinDirector RPA products. Blueship is an authorized reseller partner distributing WinActor licenses and providing associated implementation, training, and support services to government and enterprise clients.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Nomura Research Institute (NRI): NRI is a major Japanese SI with deep consulting and IT services operations serving financial institutions and government, including DX and platform implementation work comparable to Blueship's ServiceNow practice and Quady-style financial IT offerings.
• Future Corporation: Future Corporation is a Tokyo-listed independent SI focused on IT consulting, system integration, and digital transformation for Japanese enterprises and public sector, directly comparable in scale and ServiceNow-adjacent delivery model to Blueship.
• JBCC Holdings: JBCC Holdings is a Japanese IT services company with strong enterprise and government customers, providing system integration and managed services closely comparable to Blueship's ServiceNow-focused delivery model.
• BayCurrent Consulting: BayCurrent is a Japan-headquartered strategy and digital transformation consulting firm serving large enterprises and government on DX programs, comparable to Blueship's higher-value advisory and implementation engagements.

Broad incumbents

• Fujitsu Limited: Fujitsu is one of Japan's largest IT services companies with extensive government and financial-sector contracts, offering a much broader portfolio that includes ServiceNow-adjacent and competing platforms relevant to Blueship's target segments.
• NEC Corporation: NEC is a major Japanese system integrator with deep public sector presence, providing large-scale government DX solutions that overlap with Blueship's municipal and prefectural customer base, but as part of a much wider hardware-and-services portfolio.
• NTT Data Corporation: NTT Data is the parent/developer of WinActor (resold by Blueship) and one of Japan's largest SIs with extensive government DX programs, providing overlapping RPA and system integration capabilities but at vastly greater scale.
• Deloitte Tohmatsu Consulting: Deloitte Japan is part of the global Big Four advisory network with a large ServiceNow alliance practice, competing for government and enterprise DX mandates comparable to those Blueship pursues.
• Accenture Japan: Accenture operates a major ServiceNow practice globally and in Japan, competing for large-scale public sector and enterprise transformation mandates directly comparable to Blueship's ServiceNow Elite-tier implementations.

Emerging players

• Slalom LLC: Slalom is a global ServiceNow Elite partner focused on regional and mid-market enterprise transformation, comparable as a peer ServiceNow specialist but lacking Blueship's Japan-only government specialization and installed base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights8 records

Customer concentration

• YouTubeyoutube.com/channel/UCJ4QbW-ZHLgjiP6Fik4PzjA

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blueship