What IT Pro Today does

IT Pro Today was a B2B technology media publication providing daily news, analysis, and practical guidance to enterprise IT professionals and IT leaders. The publication covered core enterprise technology domains including networking, IT operations, data management, artificial intelligence, and cybersecurity, delivering content through multiple formats such as news articles, features, tips, webinars, podcasts, tutorials, and videos. The core technology was a digital publishing platform distributing content globally to a horizontal audience of IT decision-makers. The business model was advertising-supported: content was provided free to readers, and revenue was generated through display advertising and sponsored content placements rather than direct subscriptions or product sales. The publication operated as a brand within Informa Tech's B2B technology media portfolio, alongside Network Computing and IoT World Today.

In September 2025, IT Pro Today, Network Computing, and IoT World Today merged with Informa TechTarget as part of the broader Informa TechTarget combination — a consolidation of Informa's technology media assets with TechTarget's enterprise IT publication portfolio. Following the merger, the standalone IT Pro Today newsletters were discontinued, and editorial coverage transitioned to TechTarget.com. The legal entity is TechTarget, Inc., which is publicly traded as part of Informa TechTarget. The brand's content remains accessible through the combined Informa TechTarget platform, serving the same IT professional audience under a unified editorial mission.

Name

IT Pro Today

Legal name

TechTarget, Inc.

Website

https://itprotoday.com

Company type

Public

Operating status

Acquired

Headcount range

5,001–10,000 employees

Short description

IT Pro Today was a B2B technology media publication providing news, analysis, and practical guidance to enterprise IT professionals. It operated as an advertising-supported digital content brand, covering networking, IT operations, data management, AI, and cybersecurity. In September 2025, it merged with Informa TechTarget.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Distribution channels1 record

Marketing channels2 records

Core offering

IT Pro Today is a B2B technology media publication that delivers daily news, analysis, features, tips, tutorials, webinars, podcasts, and videos covering enterprise technology topics such as networking, IT operations, data management, artificial intelligence, and cybersecurity for IT professionals and IT leaders. Content was provided free to readers, with revenue generated through advertising and sponsored content. As of September 2025, the brand merged with Informa TechTarget, with coverage now published on TechTarget.com.

Product overview

ITPro Today is a technology media publication offering enterprise technology news, analysis, and practical guidance for IT professionals. The portfolio includes content formats such as news articles, features, tips, webinars, podcasts, quizzes, tutorials, and videos covering topics including networking, IT operations, data management, artificial intelligence, and cybersecurity. As of September 2025, ITPro Today, along with Network Computing and IoT World Today, has merged with Informa TechTarget, continuing to deliver coverage under the TechTarget.com platform.

Differentiator

Problem solved

Functional benefit

Products and services

• ITPro Today
• Network Computing
• IoT World Today

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• InformationWeek: A B2B IT publication serving technology leaders with news and analysis — a direct peer under the same Informa umbrella, sharing audience and a comparable ad-driven content model.
• Computerworld: A long-standing B2B IT media brand covering enterprise technology, IT management, and trends — a direct peer in audience (IT leaders), editorial depth, and advertising-driven revenue model.
• CIO.com: An IDG brand targeting CIOs and senior IT leaders with news, analysis, and advisory content — a direct peer given overlapping audience, editorial focus, and ad-supported B2B media model.
• ZDNet: A major B2B and prosumer technology news publication spanning enterprise IT, security, and software — directly comparable in target buyer (IT decision-makers) and advertising-driven revenue model.
• Dark Reading: A cybersecurity-focused B2B media brand serving security and IT professionals — comparable as a specialized vertical within the same ad-supported B2B IT media category IT Pro Today competes in.
• VentureBeat: A digital media outlet covering enterprise technology, AI, and emerging tech for IT and business decision-makers — a direct peer in audience, editorial focus on AI/enterprise software, and ad-driven model.
• eWeek: An enterprise technology news and analysis site targeting IT professionals and business decision-makers — a direct peer in editorial scope, audience, and ad-supported business model.
• The Register: A B2B technology news site covering enterprise IT, security, software, and infrastructure — directly comparable to IT Pro Today in audience (IT professionals), editorial scope, and ad-supported digital model.

Broad incumbents

• TechCrunch: A large-scale technology media brand covering startups, enterprise tech, and AI — comparable as a broad incumbent in the B2B/tech media category competing for overlapping advertiser spend and IT leader attention.
• Ars Technica: A broader technology publication covering IT, science, and policy with strong reach among technical professionals — comparable as a larger, more general B2B-adjacent tech media brand with overlapping IT professional audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ITProToday

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IT Pro Today