What CTM Messagerie does

CTM Messagerie is one of Morocco's oldest parcel delivery and logistics operators, established in 1900 and organized as an autonomous profit center within the diversified CTM Group (which also includes CTM Voyageur passenger transport). Headquartered in Casablanca, the company provides nationwide parcel shipping, e-commerce fulfillment, temperature-controlled cold-chain logistics, and freight chartering services across the Kingdom of Morocco through a network of 120+ pickup and distribution agency locations and a fleet of 240+ vehicles. Annual operational scale is substantial: 6 million parcels handled, 450,000 tonnes of freight transported, and 9+ million km covered, with nationwide service extending from major cities to southern and Saharan regions.

The company serves three distinct customer segments through differentiated offerings. The B2C 'Service Particuliers' line targets individuals sending personal parcels, supported by SMS notifications, real-time tracking, packaging services sold at counters, and a 'Guichet Rapide' quick-counter assistance at every agency. The B2B 'Service Professionnels' line addresses healthcare/pharmaceutical companies (via cold-chain logistics with continuous temperature monitoring), financial institutions, retailers, and other sector-specific clients, alongside 'Affrètement' charter/vehicle rental services and custom logistics solutions with real-time reporting. The E-Tijar sub-brand serves e-commerce merchants with multi-tier home delivery (same-city, inter-city, southern-zone, premium express), COD collection and refund processing, returns management, and integrated IT solutions covering stock management, order processing, and shipping label generation.

Revenue is generated primarily through per-shipment transaction fees weighted by origin/destination, weight, dimensions, and declared value via an online tariff simulator, supplemented by usage-based charter contracts (daily/monthly/annual vehicle rentals with drivers and 5 MDHS cargo insurance), managed-services fees for custom logistics integrations, and COD commissions. The go-to-motion is hybrid: agency-led retail acquisition for individuals and SMBs, self-serve web portal (portail.ctm-messagerie.com) and tariff simulation tools for digital-native customers, and dedicated commercial account management for B2B and e-commerce merchants available six days per week. Pricing is pay-as-you-go for transactional services with multi-year contract options for charter and custom logistics engagements.

Name

CTM Messagerie

Legal name

CTM Messagerie

Website

https://ctm-messagerie.ma

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

501–1,000 employees

Short description

CTM Messagerie is a Moroccan parcel delivery and logistics company serving individuals, businesses, and e-commerce merchants nationwide through 120+ agency locations, a 240+ vehicle fleet, and cold-chain capabilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Parcel Delivery Services: Core messaging and parcel delivery services for individuals and businesses, including station-to-station delivery at CTM agencies and home delivery options. Revenue is generated per shipment based on weight, dimensions, and destination.
2. E-commerce Logistics (e-tijar): Dedicated home delivery solution for e-commerce merchants offering express delivery (same city, inter-city, southern zones, premium), parcel collection services, COD management, and return handling.
3. Chartering and Vehicle Rental: Full fleet rental services with drivers available 24/7, including daily, monthly, or annual contracts. Includes insurance coverage up to 5 MDHS and professional eco-driving trained chauffeurs.
4. Custom Logistics Solutions: Tailored logistics and stock management services for businesses, including real-time reporting, inventory transparency, and performance indicators to optimize operations.
5. Cash on Delivery (COD) Services: Collection of payments upon delivery with refund to shipper via cheque, bank transfer, or other payment methods. Commission or fees applied per transaction.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

CTM Messagerie is a Moroccan parcel delivery and logistics operator providing station-to-station and door-to-door parcel shipping, freight/chartering, and temperature-controlled cold-chain transport across a network of 120+ agencies. The company serves individuals, businesses, and e-commerce merchants through three main service lines (Particuliers, Professionnels, E-Tijar), with integrated IT tools for shipment tracking, COD management, and inventory/order processing.

Product overview

CTM Messagerie is a parcel delivery and logistics company operating in Morocco for over 100 years, offering a unified suite of services under three main brands: Service Particuliers (individual customers), Service Professionnels (business and sector-specific solutions), and E-Tijar (e-commerce delivery). The core offering centers on parcel transport with station or home delivery, complemented by sub-products including SMS notification, real-time tracking, packaging sales, quick counter service, freight/chartering, and custom logistics management. E-Tijar serves as the dedicated e-commerce vertical offering same-day and express delivery options with COD refund processing and IT integration for online sellers.

Differentiator

Problem solved

Functional benefit

Brands

• E-Tijar: E-commerce delivery solution offering home delivery services for online merchants, businesses, and retailers across Morocco with features including SMS notifications, time-slot delivery choices, real-time tracking, and cash-on-delivery management.

Products and services

• Service Particuliers Individual customer parcel shipping service offering station pickup, home delivery, SMS notifications, packaging solutions, and dedicated quick counter assistance at all agencies for personal parcel shipments.
• Service Professionnels Professional business logistics solutions including cold-chain transport for pharmaceutical/medical products, sector-specific offerings for healthcare, banking, NTIC, automotive parts, cosmetics, optics, and books, plus freight/chartering and custom stock management.
• E-Tijar E-commerce home delivery solution for merchants and businesses offering same-city express, inter-city express, southern zone express, and premium express delivery tiers, with SMS notifications, real-time tracking, dedicated account management, COD refund processing, and integrated IT solutions for stock and order management.
• Affrètement (Freight/Chartering) Vehicle rental solution providing CTM's transport fleet with professional eco-driving trained chauffeurs available 24/7, with daily/monthly/annual rental options, cargo insurance up to 5 MDHS included, and complete handling equipment.
• Solutions Logistique sur mesure Bespoke logistics and stock management service for businesses offering real-time reporting, stock transparency, professional client service, performance indicators, and next-generation IT systems to optimize supply chain operations.

Quantifiable outcome

• 6 million parcels handled annually
• +2 more outcomes

Segments3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cathedis: Cathedis is a Moroccan logistics and parcel delivery company offering domestic courier services, freight distribution, and express delivery — overlapping with CTM's core offering in the Moroccan market.
• Amana: Amana is one of the leading private parcel delivery and e-commerce logistics operators in Morocco, offering COD, home delivery, and nationwide courier services — directly competing with CTM Messagerie across both B2C and B2B segments in the same domestic market.
• GLS Morocco: GLS is a European parcel delivery network with operations in Morocco, offering B2B and B2C courier services with tracking and standard/express delivery tiers — directly comparable to CTM's core parcel delivery proposition.
• Barid Al-Maghrib (Morocco Post): Morocco's national postal operator provides parcel delivery, express services (Amana Express partnership), and EMS across the country. As the state-backed incumbent, it competes directly with CTM in domestic last-mile and pickup-point coverage.
• SDTM (Société de Distribution et de Transport): SDTM is a Moroccan distribution and transport company offering domestic logistics and parcel services, comparable to CTM's core parcel delivery and freight distribution business within Morocco.

Broad incumbents

• Aramex: Aramex is a major MENA-region courier and logistics provider offering express parcel delivery, freight, and e-commerce logistics with deep Moroccan operations. It competes with CTM in domestic and cross-border parcel services and operates a broader regional network.
• DHL Express Morocco: DHL operates time-definite international and domestic courier services in Morocco through its global integrator network, competing with CTM for enterprise and cross-border parcel volume while offering broader international reach.
• FedEx Morocco: FedEx operates international express and domestic courier services in Morocco through its global integrator network, competing with CTM for enterprise customers and any cross-border parcel demand.
• UPS Morocco: UPS provides international express, freight, and domestic courier services in Morocco. As a global integrator, it competes with CTM for time-sensitive B2B shipments and offers cross-border capability CTM lacks.

Regional players

• Yalidine: Yalidine is a Maghreb-focused e-commerce delivery specialist headquartered in Algeria with expanding operations across North Africa. It is comparable as a COD-centric e-commerce courier, though it primarily serves Algeria rather than competing head-to-head in Morocco.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ctmmessageriemaroc
• LinkedInlinkedin.com/company/ctmmessagerie

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CTM Messagerie