Hunt's Photo & Video

What Hunt's Photo & Video does

Hunt's Photo & Video is a privately held, multi-channel specialty retailer of photography and videography equipment, founded in 1889 and headquartered in Melrose, Massachusetts. The company operates nine retail stores across four New England states (Massachusetts, New Hampshire, Maine, and Rhode Island) and runs a full e-commerce website at huntsphotoandvideo.com, supplemented by an eBay marketplace storefront. Its product portfolio spans digital and film cameras, interchangeable lenses, tripods, lighting, audio equipment, drones, video production gear, optics (binoculars and telescopes), printing supplies, memory and storage, and accessories from manufacturers including Canon, Nikon, Sony, Fujifilm, DJI, Profoto, and Rode. The company also sells certified pre-owned equipment through a trade-in and trade-up program.

Beyond hardware sales, Hunt's operates a diversified services business that includes a try-before-you-buy equipment rental program (rentals.huntsphoto.com), in-person and online photography education through Hunt's Photo Education and Hunt's Photo Adventures (edu.huntsphoto.com), and an in-house photo lab and print service under the HuntsPix brand (huntspix.com). The revenue model combines one-time product sales, usage-based rental fees, professional services revenue from education and printing, and transaction fees from trade-in programs. Customer segments include professional photographers, photography enthusiasts, videographers and content creators, and optics users (birdwatchers, wildlife observers, astronomers), with dedicated B2B channels for corporate, government, and law enforcement buyers.

The technology stack is a standard e-commerce and retail POS platform with no disclosed proprietary AI, ML, or differentiated technology features. The company maintains no public API, no mobile app, and no documented AI/ML capabilities, relying instead on category expertise, in-store staff knowledge, hands-on product testing, and its 135-year brand heritage as primary differentiators. There are no disclosed funding rounds, no parent company, and no evidence of institutional or PE ownership, indicating long-standing private/family ownership.

Name

Hunt's Photo & Video

Legal name

Hunt's Photo and Video

Website

https://huntsphotoandvideo.com

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

101–250 employees

Short description

Hunt's Photo & Video is a privately held, multi-channel specialty retailer founded in 1889, operating 9 stores across New England and an e-commerce site selling cameras, lenses, video, audio, lighting, and optics, with equipment rentals, photo education, and print lab services.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Optical Goods Retailers (45613), Photofinishing Laboratories (except One-Hour) (812921)

SIC

Photographic Equipment & Supplies (3861), Services-Photofinishing Laboratories (7384)

akta.pro primary industry

Camera & Lens Retail (Photo Cameras, Lenses & Optical Accessories) (CRACAHAA)

akta.pro secondary industries

Action Cameras & Adventure Imaging Retail (CRACAHAD), Wildlife Viewing & Optics (Binoculars, Spotting Scopes) Retail (CRAMAAAK), Photography & Photo Production (BPAFAIAF)

Keywords

• Camera retail store
• Photography equipment sales
• Camera rental services
• Photo printing lab
• Used camera gear

Headquarters

HQ city

Melrose

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time sale of photography and video equipment including cameras, lenses, lighting, audio, accessories, and consumables. Revenue generated through direct retail transactions both in-store and online.
2. Equipment Rentals: Try-before-you-buy rental program allowing customers to rent photography and video gear before purchasing. Generates recurring rental revenue.
3. Photo Education: In-person and online photography classes, photo walks, and adventure workshops. Educational programs for skill development.
4. Photo Lab Services: Print services including cards, books, and gifts through HuntsPix brand. Photo printing and processing services.
5. Trade-in/Trade-up: Used gear trade-in program allowing customers to exchange equipment for credit toward new purchases. Also supports resale of certified pre-owned equipment.
6. Gift Cards: Hunt's Photo branded gift cards sold in various denominations for gifting purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Hunt's Photo & Video is a specialty retailer of photography and videography equipment, operating nine retail stores across New England and an e-commerce website. The company sells new and used cameras, lenses, lighting, audio, and video gear from major manufacturers, alongside equipment rentals, photo printing and lab services, and photography education classes.

Product overview

Hunt's Photo & Video operates as a multi-channel photography and videography equipment retailer offering an extensive portfolio of physical products through its e-commerce platform and nine retail locations across New England. The core offering consists of cameras, lenses, lighting, audio, accessories, printing supplies, and used equipment, supplemented by complementary services including equipment rentals, photography education, and print lab services. The product portfolio spans professional and consumer-grade equipment from major manufacturers including Canon, Nikon, Sony, Fujifilm, DJI, and Rode, organized into main categories: Photo (cameras, lenses, film, darkroom supplies), Video (camcorders, drones, stabilization), Lighting (studio, continuous, on-camera), Audio (microphones, recorders, wireless), Printing (printers, paper, ink), Optics (binoculars, scopes), and Used Gear (trade-in program). Services include try-before-you-buy rentals, photography classes and adventures, and online print ordering.

Differentiator

Problem solved

Functional benefit

Brands

• Hunt's Photo Adventures: Photo tours and adventure experiences offered by Hunt's Photo & Video.
• Hunt's Photo Education

Products and services

• Retail Camera and Equipment Sales Sale of new and used cameras, lenses, lighting, audio gear, and video equipment from manufacturers such as Canon, Nikon, Sony, Fujifilm, and Panasonic across nine New England retail locations and online, targeting enthusiast and professional photographers and videographers.
• Equipment Rental Services Short- and long-term rentals of cameras, lenses, lighting, audio gear, and accessories for photographers, videographers, and content creators who need temporary access to specialized equipment or want to try before buying.
• Photo Lab and Printing Services In-house photo printing, image scanning, and restoration services for individuals and professionals who need high-quality prints, archival output, or digital-to-physical conversion.
• Photography Education and Workshops Group classes and workshops covering camera operation, photography techniques, post-processing, and related topics, delivered at Hunt's locations for hobbyists and aspiring photographers.
• Used Gear Buy, Sell, and Trade-In Program Trade-in, consignment, and resale of used photo and video equipment allowing customers to monetize older gear for credit toward new purchases, while expanding Hunt's certified pre-owned inventory.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• B&H Photo Video: Largest U.S. specialist photo/video retailer, based in New York. Competes head-to-head with Hunt's across cameras, lenses, video, lighting, audio, and optics — both online nationwide and increasingly via showrooms. The most direct comparison set for product assortment, customer overlap, and service mix.
• Adorama: Major U.S. photo, video, audio, and electronics retailer headquartered in New York. Overlaps directly with Hunt's on cameras, lenses, video production gear, audio, and education-adjacent content offerings; competes primarily online with a similar value proposition.
• Mike's Camera: Multi-store specialty camera retailer serving California and Colorado with deep assortments and in-store photo education — a direct functional analog to Hunt's regional-store, education-plus-retail model.
• Samy's Camera: West Coast photography retailer with flagship store, rental department, and pro imaging services. Closely comparable to Hunt's across retail, rental, and education vertical mix.
• Calumet Photographic: Specialty camera retailer with stores across multiple U.S. markets offering photo gear, lighting, and printing services. Direct competitor in the multi-store specialty camera retail format.
• Focus Camera: Online-first specialty photo and video retailer carrying cameras, lenses, video, audio, and optics. Competes with Hunt's e-commerce channel for nationwide customers shopping branded photo/video gear.

Regional players

• Roberts Camera: Indianapolis-based photo retailer with a long operating history and strong used-gear, rental, and pro service offerings — closely analogous to Hunt's regional heritage-retailer profile but in the Midwest.
• Kenmore Camera: Pacific Northwest specialty camera retailer with multi-store presence and strong used gear, rental, and education services — a regional analog comparable in operating model and scale.

Broad incumbents

• Best Buy: National big-box electronics retailer that carries a meaningful camera and photography assortment alongside broader CE. Represents the mainstream, non-specialist competitive pressure on Hunt's consumer buyer.

Emerging players

• Moment: Smartphone-focused photography gear, lenses, and content-creator brand that represents the emerging camera-adjacent category increasingly cannibalizing traditional camera-lens demand relevant to Hunt's product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCbXWDlNpftimCeZ6L9CqiXg
• Facebookfacebook.com/huntsphoto
• Instagraminstagram.com/huntsphotovideo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hunt's Photo & Video