CPF Financial Services

What CPF Financial Services does

CPF Financial Services Limited is a privately held Kenyan pension administration and diversified financial services group headquartered in Nairobi, with operating roots tracing to the establishment of LAPTRUST in 1929. The company administers multiple pension schemes including the County Pension Fund (100,000+ members, KES 60.06 billion AUM), LAPTRUST (a closed defined benefit scheme with 23,000 active members and 12,000 pensioners, KES 34.53 billion AUM), the Individual Pension Plan, M-Pension, Taifa Pension Fund, and the Shariah-compliant CPF Salih. Its core technology is a fully digitized fund administration platform with electronic archiving, an online member portal (services.cpf.or.ke), staff and sponsor portals, a mobile application, and a mobile-first distribution layer via Safaricom's USSD code (*289#) and M-PESA paybill 921125, including Bonga Points redemption through *126#.

The company's revenue model is anchored in RBA-capped pension administration fees (maximum 1% of scheme fund value) plus custodial fees, RBA levy, fund manager fees, and bank charges passed through per trust deed. Supplementary revenue streams include investment management fees from subsidiary CPF Asset Managers, insurance brokerage commissions from Laser Insurance Brokers, property valuation and project management fees from Laser Property Services, structured finance and REIT advisory from CMA-licensed CPF Capital & Advisory, training and consultancy services, and corporate archival services. Pricing tiers for individual products range from KES 500/month minimum on M-Pension to KES 20,000/month on Ladybag Platinum Plus, with a freemium life insurance component up to KES 100,000. Go-to-market is hybrid: enterprise sales to county governments and local authorities via direct relationships and check-off arrangements, complemented by product-led mobile-first acquisition for individual consumers across Kenya's 9 branch offices (Nairobi, Mombasa, Eldoret, Kisumu, Garissa, Nyeri, Bungoma, Meru, Nakuru). The firm is led by Group Managing Director Dr. Hosea Kili, SC, MBS, and operates as part of the CPF Group with seven wholly-owned subsidiaries; no external institutional investors, funding rounds, or public listings are disclosed.

Name

CPF Financial Services

Legal name

CPF Financial Services Limited

Website

https://cpf.or.ke

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

251–500 employees

Short description

CPF Financial Services is a Nairobi-based pension administration and financial services group managing over 135,000 Kenyan members across multiple schemes including the County Pension Fund (KES 60.06B) and LAPTRUST, distributed through nine branches and mobile-first M-Pension.

Ownership category

akta.pro rank

Product category

Pension Administration Services

NAICS

Pension Funds (52511)

SIC

Investment Advice (6282)

akta.pro primary industry

Taft-Hartley / Labor Union & Public Sector Retirement Systems (FSAAAGAK)

akta.pro secondary industries

Corporate & Public Pension Funds (DB/DC Sponsors) (FSAAAGAA), Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ)

Keywords

• Pension administration
• Retirement benefits
• Fund administration
• Insurance brokerage
• Asset management

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Fund Administration Fees: Fees charged for administering pension schemes including Defined Benefit, Defined Contribution, and Hybrid schemes. Administration fee shall not exceed 1% of the scheme fund value as per RBA guidelines.
2. Pension Administration Charges: Charges include administration fees, RBA levy, custodial fees, fund managers/investment fees, bank charges, and legal charges as per RBA guidelines and trust deed rules.
3. Training and Consultancy Services: Training and consultancy services in Pension, Property & Facilities Management, Real Estate Development, Project Management, ICT Systems, Renewable Energy, and Insurance Brokering.
4. Archival Services: Charges for document management, physical and electronic archiving, digital imaging, and records storage services for corporate clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

CPF Financial Services administers pension and retirement benefit schemes for employers and individuals across Kenya, including the County Pension Fund (Employer Sponsored Defined Contribution), LAPTRUST (closed Defined Benefit), Individual Pension Plan, M-Pension (mobile-based individual plan), CPF Salih (Shariah-compliant), Taifa Pension Fund, and Ladybag. The company also provides gratuity management, fund administration, post-retirement medical scheme, asset management, insurance brokerage, property services, and training/consultancy through its subsidiaries.

Product overview

CPF Financial Services operates a diversified financial services platform with multiple interconnected products organized into three main categories: pension administration services (including M-Pension, Defined Contribution Scheme, County Pension Fund, LAPTRUST, Individual Pension Plan, and CPF Salih), insurance and medical schemes (Post-Retirement Medical Scheme, Ladybag, and Laser Insurance Brokers), and ancillary services (Fund Administration, Gratuity Management, Training and Consultancy, Archival Services, CPF Asset Managers, CPF Capital & Advisory, and Laser Property Services). The portfolio is unified by a digitized administration platform offering online portals for members, staff, and sponsors, with mobile access via USSD and the CPF app.

Differentiator

Problem solved

Functional benefit

Brands

• M-Pension: A flexible personal retirement plan allowing members to register through mobile devices. Individuals can join via dial *289# on mobile phone.
• The County Pension Fund
• Ladybag
• Taifa Pension Fund
• CPF Salih
• The Mwamba Trust Fund
• Post-Retirement Medical Scheme

Products and services

• M-Pension A flexible personal retirement plan accessible via mobile USSD (*289#) and M-PESA, allowing individuals to make flexible contributions starting from KES 50/day with tax relief, free life insurance cover up to KES 100,000, and the ability to use up to 60% of accumulated funds for mortgage securing.
• Defined Contribution Scheme Employer-sponsored defined contribution retirement plan with individual accounts for employees, offering flexible contributions and multiple retirement benefit options including lump sum or pension. Minimum employee contribution 5%, maximum employer contribution 20%, with tax deductibility up to lower of 30% of salary or KES 120,000 per annum.
• Ladybag Tiered women's pension savings product with contribution levels from Bronze (KES 3,000) to Platinum Plus (KES 20,000) per period, with flexible payment modes including check-off, standing order, and mobile money.
• Post-Retirement Medical Scheme Medical benefits scheme allowing individuals and employers to save towards medical cover in retirement, with contributions accumulated to fund medical premiums through a network of medical service providers.
• Fund Administration Pension scheme administration services covering Defined Benefit, Defined Contribution, and Hybrid schemes, ensuring compliance with governance standards and evolving legislation for trustees. Administration fee shall not exceed 1% of scheme fund value per RBA guidelines.
• Gratuity Management Employer gratuity management service where CPF handles monthly remittances, invests funds, and ensures adequate financial resources are available to pay employees upon contract completion.
• The Mwamba Trust Fund Trust fund established to address the financial security needs of LAPTRUST scheme surviving beneficiaries, providing prudent management of payments made to individuals or organizations.
• Training and Consultancy Professional training and consulting services covering pension administration, property management, real estate development, project management, ICT systems, renewable energy, and insurance brokerage.
• Archival Services Information management and archival solutions including physical and electronic document management, digitization, secure storage, and compliant disposal of records.
• County Pension Fund Employer-sponsored Defined Contribution Fund established under the RBA Act, currently serving over 100,000 members with fund value of KES 60.06 billion.
• Local Authorities Pension Trust (LAPTRUST) Closed defined benefit pension fund serving employees of Local Authorities since 1929, closed to new members in June 2011 but continues serving existing members with 12,000 pensioners and KES 27.68B pensioner fund value, plus 23K active members with KES 6.85B active fund value.
• Taifa Pension Fund Pension fund product available for membership signup through the company's platform, serving public sector workers in Kenya.
• CPF Individual Pension Plan (IPP) Individual pension plan available for personal retirement savings with flexible contribution options for individuals seeking retirement savings outside employer-sponsored schemes.
• CPF Salih Shariah-compliant retirement benefits solution designed for ethical investments in line with Islamic finance principles, serving Muslim individuals seeking faith-aligned retirement savings.
• CPF Asset Managers (CPFAM) Asset management subsidiary providing investment management services for pension funds with certified portfolio managers.
• CPF Capital & Advisory CMA-licensed investment advisory and REIT management services providing capital markets, structured finance, and real estate investment solutions.
• Laser Property Services (LPS) Property services including valuation, investment appraisal, project management, feasibility studies, and corporate real estate services.
• Laser Insurance Brokers Insurance brokerage services providing business development, portfolio management, claims management, and insurance regulatory compliance.

Quantifiable outcome

• 100K+ members served through County Pension Fund
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• African Pension Trustees and Administrators (APTAK)coreOthersCPF Financial Services is a member and Dr. Hosea Kili serves as President of APTAK, the Association of Pension Trustees and Administrators of Kenya, representing the company in industry advocacy and standards.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ICEA LION Group: East African insurance and pensions group offering individual and group retirement schemes with both traditional and Shariah-compliant options, directly comparable to CPF's Salih and County Pension Fund products.
• Britam Holdings: Pan-African insurance and asset management group with a strong Kenya pension administration and retirement benefits business, competing for the same County Government and corporate scheme clients as CPF.
• Zamara Group: Kenya-based employee benefits and pension administration group offering actuarial, administration, and advisory services to corporate and public-sector schemes, directly competing with CPF for employer-sponsored retirement mandates.
• Sanlam Kenya: Subsidiary of Sanlam pan-African group offering pension administration, life insurance, and investment products in Kenya, competing for the same employer-sponsored and individual retirement customers as CPF.
• Old Mutual Kenya: Long-established Kenyan life insurer and pension administrator with corporate and individual retirement schemes, competing head-to-head with CPF's Defined Contribution and M-Pension offerings.
• Minet Kenya: Kenyan employee benefits consultancy and administrator (formerly Aon Minet) that brokers and administers group pension and medical schemes for corporates and public institutions, competing directly for the same County Government employer mandates.
• Alexander Forbes (Kenya): South African-origin actuarial and employee-benefits consultancy with a Kenyan presence providing retirement scheme consulting, administration, and investment advisory — directly comparable services to CPF's fund administration and consultancy offerings.

Broad incumbents

• Jubilee Insurance: Large East African insurance group with a broad pensions and investments portfolio; overlapping capabilities with CPF in retirement and group life products but a wider multi-line, multi-country offering.
• Co-op Trust Investment Services: Kenya-based trust and investment management arm of Co-operative Bank offering pension fund custody, trustee, and asset management services; overlaps with CPF Asset Managers and Mwamba Trust Fund capabilities.
• National Social Security Fund (NSSF) Kenya: Statutory social security provider offering mandatory retirement savings for Kenyan formal-sector workers; not a direct competitor but defines the retirement savings landscape within which CPF's voluntary and employer-sponsored schemes compete.

Market position

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/CPFKenya
• Facebookfacebook.com/CPFKenya
• LinkedInlinkedin.com/company/cpfkenya
• Instagraminstagram.com/cpf_kenya

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CPF Financial Services