Pell Software
Pell Software is a Denver-based custom enterprise software development firm that builds bespoke business applications, API integrations, and legacy modernizations for US mid-market and enterprise clients in construction, transportation, and agriculture.
- Company typePrivate
- Founded2019
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Pell Software does
Pell Software is a privately held custom enterprise software development firm founded in 2019 and headquartered in Denver, Colorado. The company designs, builds, and maintains bespoke business applications, API and data integrations, and legacy system modernizations for US-based mid-market and enterprise clients across three primary verticals: Construction, Transportation & Logistics, and Agriculture & AgTech. Its technology stack centers on .NET Core, C#, React, TypeScript, SQL Server, and Microsoft Azure, with AWS as a secondary cloud and Progressive Web Applications for mobile delivery. Engineering output is accelerated through proprietary AI-assisted development templates and agentic tools including Anthropic's Claude Code and Copilot.
The firm's revenue model combines one-time custom development projects (priced as fixed-cost or time-and-materials with real-time hourly tracking) with recurring maintenance and support engagements under SLA, plus technology consulting and discovery services. Distribution is exclusively direct sales through website consultation calls, with no resellers or marketplace presence. Notable reference implementations include a Transportation & Order Management platform managing $120M+ in client revenue across 45+ locations, a multi-tenant GrainHQ logistics SaaS handling $104M+ in contract value, and a Construction Project Management system modernized from legacy to .NET Core on Azure. Customer scale metrics (6M+ labor hours tracked, 10M+ data points managed, 1M+ vehicles moved) suggest large, operationally embedded engagements rather than short-duration projects.
The company is 100% US-based, has earned consecutive Clutch 100 recognitions in 2024 and 2025, and maintains 100+ five-star reviews across Trustpilot and Clutch. Martin Pellicore is the founder and President; the broader leadership includes a VP of Operations and named team leads spanning engineering, project management, and support. Geographic expansion is explicitly restricted to the United States, and revenue is not publicly disclosed.
Pell Software firmographics
Firmographics- Name
- Pell Software
- Legal name
- Pell Software, LLC
- Website
- https://pellsoftware.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pell Software is a Denver-based custom enterprise software development firm that builds bespoke business applications, API integrations, and legacy modernizations for US mid-market and enterprise clients in construction, transportation, and agriculture.
- Ownership category
- akta.pro rank
Pell Software industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Software Engineering & Application Modernization (BPAHAEAD)
- akta.pro secondary industry
- ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)
Keywords
Where Pell Software is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pell Software business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Custom Software Development: One-time custom software development projects where Pell Software designs, builds, and deploys bespoke business applications tailored to client workflows. Revenue is generated through time-and-materials billing or fixed-cost project pricing.
- Maintenance and Support Services: Ongoing maintenance, support, monitoring, security audits, and software updates for custom applications. These long-term partnerships provide recurring revenue through SLA-managed support and continuous enhancement projects.
- Consulting and Discovery: Technology consulting services including software discovery, requirements analysis, and strategic recommendations for businesses considering custom software solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Time & Materials (T&M) Pricing |
| One time/ perpetual license | Multi-year contract | Fixed-Cost Projects |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Pell Software product offering
Product offeringCore offering
Pell Software designs, builds, and maintains bespoke business applications — including custom web, desktop, cloud, and progressive web apps — along with API and data integration solutions that connect ERP, accounting, eCommerce, and operational systems. Engagements begin with consulting and discovery, followed by custom development and long-term maintenance and support, delivered by a 100% US-based engineering team.
Product overview
Pell Software is a custom business software development company offering bespoke software solutions as a portfolio of interconnected services and reference implementations. The core offerings include Custom Business Apps (web, desktop, cloud, and PWA applications), API & Data Integrations, and specialized industry solutions. Services span consulting & discovery, eCommerce development, app modernization, business process automation, maintenance & support, and AI software development. Their work includes notable reference implementations: the Transportation & Order Management Software platform (with Order Management Module, Mobile Driver App PWA, Payroll & Timesheets Module, and Customer Portal), the GrainHQ Logistics Management System (multi-tenant SaaS for agriculture), the Construction Delivery & Ordering Portal, and the Construction Project Management System. All solutions are built in the United States using modern technology stacks including .NET, C#, React, SQL Server, and Microsoft Azure, with AI-assisted development using proprietary templates.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Business Apps Bespoke web, desktop, cloud, and progressive web applications (PWAs) designed around a client's specific workflows, including custom business portals, enterprise work management systems, and line-of-business software. Targeted at US mid-market and enterprise companies seeking purpose-built applications instead of off-the-shelf SaaS.
- API & Data Integrations Custom data integration software, API integrations, sync portals, ETL routines, and workflow automation that unify ERP, accounting, eCommerce, and operational systems in real time. Connects platforms such as Sage, QuickBooks, NetSuite, Acumatica, Shopify, BigCommerce, and WooCommerce to eliminate manual data entry.
- Consulting & Discovery Technology consulting and discovery services focused on understanding business needs, analyzing software requirements, and shaping strategic plans for custom software investments. Typically precedes a custom development engagement.
- App Modernization Legacy application modernization services including database migrations, cloud transitions, micro-frontend rebuilds, and PWA conversions for outdated ERP, CRM, and project management systems.
- Business Software Development Custom desktop, web, and progressive web application development with seamless integration to existing systems, personalized dashboards, and scalable architectures built on .NET, React, and Azure.
- Business Process Automation Data automation and workflow automation services that eliminate manual data entry, streamline processes, and free teams to focus on higher-value tasks by orchestrating flows across ERP, accounting, and operational systems.
- AI Software Development AI-driven software development using proprietary AI-assisted templates, agentic AI coders, and tools like Claude Code and Copilot to deliver faster, lower-cost custom applications while preserving security and quality.
- eCommerce Development Custom eCommerce programming, platform customization for Shopify, BigCommerce, and WooCommerce, and integration with inventory management, accounting, and shipping systems for B2B or B2C online stores.
- Construction Software Development Specialized custom software for construction companies, including estimating, bidding, project scheduling, fleet tracking, subcontractor portals, backlog management, and field-to-office communication, with ERP integrations to Procore, Sage, and QuickBooks.
- Maintenance & Support Ongoing maintenance, monitoring, security audits, and SLA-managed support for custom applications, plus continuous enhancement projects that produce recurring revenue and long-tenure client relationships.
Quantifiable outcome
- $200M+ managed revenue through software solutions
- +3 more outcomes
Companies that use Pell Software
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Pell Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability6 records
Feature5 records
Pell Software partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, major and minor.
- QuickBooks OnlinecoreDeep bi-directional accounting integration with QuickBooks Online for Roadrunner Services platform. Syncs thousands of invoices nightly, reconciles payments and customer balances across multiple legal entities, and automatically flags overdue accounts.
- StoneXcoreReal-time commodity market pricing and brokerage position integration for GrainHQ agricultural logistics platform. Provides live market data streaming and historical information for grain elevators and brokers.
- BarchartcoreReal-time commodity market data integration for GrainHQ platform. Aggregates pricing and market information from multiple sources for unified agricultural trading interface.
- Microsoft AzurecorePrimary cloud hosting platform for custom applications. Used for App Services, Blob Storage, Azure SQL Database, Azure Key Vault, Azure Active Directory, and Azure AI Document Intelligence services.
- Amazon Web Services (AWS)coreCloud infrastructure partner for scalable and reliable cloud solutions. Supports web, mobile, and desktop applications with optimal performance.
- SagemajorAPI and system integrations developed for Sage 300, Sage Intacct, and related Sage products. Custom integrations for inventory management, quotes, and ERP synchronization.
- NetSuitemajorCustom NetSuite integrations developed for business clients requiring ERP synchronization and data automation.
- ShopifymajoreCommerce platform integration for online store synchronization with inventory management, order processing, and accounting systems.
- BigCommercemajoreCommerce development and integration services for businesses using BigCommerce platform with custom workflows and data synchronization.
- WooCommercemajorWordPress eCommerce integration for online sales platforms with custom functionality and third-party system connections.
- CarMaxmajorEDI integration with CarMax auction platform for automated SFTP file transfer to sync order data for vehicle transportation operations.
- Ship.CarsmajorEDI integration with Ship.Cars platform for automated order data synchronization in vehicle logistics operations.
- LoupmajorEDI integration with Loup platform for vehicle transportation order management and data synchronization.
- TeamsharesminorSelect Sand & Gravel, a Pell Software client, joined the Teamshares network of employee-owned companies in June 2022. Teamshares is an ecosystem of employee-owned businesses.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Pell Software competitors and assessment
Company assessmentDirect peers
- Leobit: US-fronted custom software development firm with nearshore delivery in Ukraine; offers bespoke .NET, React, and Azure-based application development for mid-market and enterprise clients, directly comparable to Pell's service mix.
- DockYard: Digital product consultancy offering custom web and mobile application development with a US engineering team and modern stacks (.NET/React/Azure), overlapping with Pell's core offerings.
- Itransition: Custom software development and digital transformation company serving mid-market and enterprise clients across ERP/CRM integrations, web apps, and legacy modernization, with a comparable services portfolio.
- The Gnar Company: US-based custom software consultancy focused on building long-term enterprise web applications and modernizations, comparable in size, US-only delivery, and direct client-engineer engagement model.
- Geneca: Chicago-based custom software development consultancy building bespoke applications and integrations for mid-market clients, with similar reliance on US-based delivery and vertical expertise.
- Aviture: Omaha-based custom software development firm delivering enterprise web, mobile, and integration solutions for industrial and logistics clients, with similar US-only positioning and vertical depth.
- BairesDev: Large custom software development firm providing nearshore engineering teams; competes in the same custom-dev, integrations, and AI-enabled development space but at much greater scale and with a global delivery model.
Broad incumbents
- Thoughtworks: Global technology consultancy specializing in custom software engineering, legacy modernization, and AI-augmented delivery, serving enterprise clients with overlapping service lines but at vastly greater scale.
- Slalom: US-focused technology and business consulting firm that delivers custom application development, data integration, and modernization for mid-market and enterprise clients — overlapping with Pell's market but with much broader portfolio.
- Deloitte Digital: Large global consulting practice offering custom enterprise software, ERP/CRM integrations, and legacy modernization at a premium tier — relevant as a broad incumbent competitor for larger mid-market and enterprise engagements Pell may pursue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pell Software social profiles
Digital presencePell Software compliance and trust
Trust signalCompliance1 record
Pell Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pell Software leadership team
Management profileNumber of profiles
Profiles6 records
Pell Software funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pell Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pell Software
What does Pell Software do?
Pell Software designs, builds, and maintains bespoke business applications — including custom web, desktop, cloud, and progressive web apps — along with API and data integration solutions that connect ERP, accounting, eCommerce, and operational systems. Engagements begin with consulting and discovery, followed by custom development and long-term maintenance and support, delivered by a 100% US-based engineering team.
Is Pell Software a public or private company?
Pell Software is a private company. It is classified as family owned and is currently operating.
When was Pell Software founded?
Pell Software was founded in 2019. It employs 11 to 50 people.
Where is Pell Software based?
Pell Software is headquartered in Denver, United States, in the North America region.
How does Pell Software make money?
Three revenue lines are on record. Custom Software Development is the primary driver. The others are maintenance and Support Services and consulting and Discovery.
Who are Pell Software's main competitors?
Direct peers on record are Leobit, DockYard, Itransition, The Gnar Company, Geneca, Aviture and BairesDev. Broad incumbents are Thoughtworks, Slalom and Deloitte Digital.
Does Pell Software have an API?
No public API is recorded for Pell Software.
What industry is Pell Software in?
Pell Software's product category is Custom Software Development Services. Its primary akta.pro industry code is BPAHAEAD, Software Engineering & Application Modernization, with a secondary code of BPAHAEAI, ERP, CRM & Enterprise Applications Consulting. Its NAICS code is 541511 and its SIC code is 7371.