Active Stirling
Active Stirling is a charitable trust operating The PEAK at Stirling Sports Village on behalf of Stirling Council, delivering sport, physical activity, and community health programmes to residents across the Stirling Council area in Scotland.
- Company typePrivate
- Founded2011
- HeadquartersStirling, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
Active Stirling firmographics
Firmographics- Name
- Active Stirling
- Legal name
- Active Stirling Limited
- Website
- https://activestirling.org.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Active Stirling is a charitable trust operating The PEAK at Stirling Sports Village on behalf of Stirling Council, delivering sport, physical activity, and community health programmes to residents across the Stirling Council area in Scotland.
- Ownership category
- akta.pro rank
Active Stirling industry classification
Industry- Product category
- Public Leisure Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Civic and Social Organizations (813410)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE)
- akta.pro secondary industries
- Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Climbing & Mountaineering Gyms/Guides (Indoor, Outdoor, Via Ferrata) (THAAAKAG), Nordic & Cross-Country Centers (XC Skiing, Biathlon, Snowshoe Trails) (THAAAJAE)
Keywords
Where Active Stirling is headquartered
LocationHeadquarters
- HQ city
- Stirling
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Active Stirling business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Membership subscriptions: Monthly membership fees providing unlimited access to fitness, gym, swimming, skate, climb and badminton. Membership types include Adult (£34), Junior (£29), and Concession (£28) tiers.
- Pay-as-you-go activities: Individual session payments for fitness classes, swimming, climbing, skating, and court sports without membership commitment.
- Community programs: Free and low-cost community health programs funded through partnerships with Stirling Council and sportscotland, including Active Schools, Active Adults, and Active Living For Life.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Adult membership including unlimited access to fitness, gym, swim, skate, climb and badminton |
| Subscription | Monthly | Junior membership for children aged 5-15 years |
| Subscription | Monthly | Concessionary membership for eligible customers |
| Unit Pricing | Pay-as-you-go | Individual fitness class sessions |
| Unit Pricing | Pay-as-you-go | Public swimming sessions |
| Unit Pricing | Pay-as-you-go | Climbing wall access |
| Unit Pricing | Pay-as-you-go | Health suite access |
| Unit Pricing | Pay-as-you-go | Day pass for gym, swim, sauna |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Active Stirling product offering
Product offeringCore offering
Active Stirling is a charitable trust that operates The PEAK at Stirling Sports Village on behalf of Stirling Council, delivering sport, physical activity, health and wellbeing services across the Stirling Council area. Its core offering is a portfolio of public leisure facilities and programs — including gym, swimming, ice rink, climbing wall, sports hall, pitches, sauna/steam — sold primarily through monthly memberships and pay-as-you-go access, complemented by community health, school sports, exercise referral, and walking programmes.
Product overview
Active Stirling operates The PEAK at Stirling Sports Village as a charitable trust providing sport, physical activity, health and wellbeing services across Stirling Council area for 14 years. The portfolio consists of a unified leisure facility with multiple integrated service lines: core fitness products (The PEAK Gym, Group Fitness Classes including Les Mills and Zumba), aquatic services (Swimming Pools with learn-to-swim programmes), recreational facilities (Ice Skating, Climbing Wall, Sports Hall/Courts, Sauna/Steam), and outdoor offerings (Outdoor Pitches). Community-focused products include Active Schools operating across 48 schools with events and leadership pathways, Active Adults with Mature Movers and Strength and Balance classes, Active Living For Life exercise referral programme, Community Activation services, and Walking Programmes with Health Walks, Nordic Walking, and Community Walks. Additional offerings include Holiday Clubs, Team Games competitions, Concessionary Memberships, Fitness Instructor partnerships, and Volunteering programmes. The PEAK serves as the central hub while Raploch Gym provides satellite community access.
Differentiator
Problem solved
Functional benefit
Brands
- Active Schools: A programme creating opportunities for school-aged children to engage in sports and physical activities, delivered in partnership with sportscotland and Stirling Council.
- Active Communities
- Active Living For Life
- Active Adults
Products and services
- The PEAK Gym
- Group Fitness Classes
- Swimming Pools
- Ice Skating
- Climbing Wall
- Sports Hall and Courts
- Outdoor Pitches
- Sauna and Steam Room
- Memberships
- Active Schools
- Active Adults
- Active Living For Life
- Community Activation
- Walking Programmes
- Holiday Club
- Raploch Gym
Companies that use Active Stirling
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles3 records
Active Stirling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Active Stirling partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and supporting.
- sportscotlandcoreGovernment sports body providing funding and strategic support for Active Schools Team. sportscotland partners with Active Stirling to deliver school-based physical activity programs across Stirling's 40 primary and 8 secondary schools.
- Stirling CouncilcorePrimary government partner for operating The PEAK at Stirling Sports Village. Partnership includes Locality Action Plan delivery across areas including Bannockburn, Cornton, Cowie, Fallin, Raploch, and St Ninians. Also corporate parent for care experienced young people receiving free memberships.
- NHS Forth ValleycoreHealthcare referral pathway for Active Living For Life exercise program supporting patients with long-term health conditions. NHS physio teams refer patients to Active Stirling for rehabilitation support including Forth Valley Royal Hospital and Bellfield Centre.
- ClubSport StirlingcoreVoluntary organization established 1976 supporting sports clubs growth in Stirling. Provides guidance, education, training, funding opportunities, and networking for local clubs. Active Stirling partners to maintain sustainable network of clubs delivering community sport.
- Forth Valley CollegesupportingEducational institution partner for volunteering opportunities, work placements, and student development in sport and fitness sectors.
- University of StirlingsupportingHigher education partner providing volunteering opportunities, work experience, and collaboration on community fitness programs including walking routes at University campus.
- Stirling Council Learning and Employability ServicesupportingGovernment partner for employability programs and youth development initiatives supporting Inspire Stirling's Youth team.
- Stirling Voluntary EnterprisesupportingThird sector interface providing network support for community development and activation work across Stirling.
- Paths for AllcoreNational walking charity partnership delivering health walks throughout Stirling community. Provides health walk programming and support for walk leader training.
- Forth Valley Recovery CommunitysupportingRecovery community partnership supporting individuals through physical activity, including Forth Valley Recovery Olympics events.
- Combat StresssupportingVeterans mental health charity partnership delivering Tee Times for Troops program offering free golf to veterans, with curling and gym-based activity support.
- SSAFAsupportingArmed forces charity partnership supporting military veterans facing barriers to physical activity participation.
- Guide Dog ScotlandsupportingVision charity partnership delivering accessible health walks with trained Sighted Guide walk leaders for people with visual impairment or sight loss.
- Saltire AwardssupportingNational youth volunteering recognition scheme for logging volunteer hours through leadership pathway programs.
- British Nordic WalkingsupportingNational governing body providing instructor training and certification for Nordic walking program delivery.
- Sports Academy of ScotlandsupportingSports education partner providing training and development opportunities for aspiring coaches and instructors.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Active Stirling competitors and assessment
Company assessmentDirect peers
- Everyone Active: Operates more than 200 leisure centres in partnership with UK local authorities under a charitable/social-enterprise model. Closest structural peer to Active Stirling, with multi-sport facilities, memberships, pay-as-you-go pricing, and community programmes.
- Edinburgh Leisure: Scottish charitable trust operating sport and leisure facilities on behalf of City of Edinburgh Council. Comparable scope (multi-site facilities, memberships, Active Communities-equivalent programmes) and very similar Scottish local-authority operating model.
- GLL (Greenwich Leisure Limited): UK-based social enterprise / charitable structure operating public leisure facilities and community sport programmes on behalf of local councils — directly comparable operating model (memberships, NHS referrals, Active Schools-style outreach) to Active Stirling under the 'Better' brand.
- North Ayrshire Leisure: Scottish charitable trust operating council leisure facilities. Direct Scottish peer to Active Stirling with similar membership/community activation programmes and council-funded operational structure.
- Glasgow Life: Arm's-length external organisation of Glasgow City Council delivering sport, leisure and culture. Direct Scottish peers running pools, gyms, ice rinks, community sport and Active Schools-style school outreach programmes.
- Fife Sports and Leisure Trust: Trust operating leisure facilities on behalf of Fife Council. Comparable UK trust model with multi-sport facilities, membership tiers, Active Schools-equivalent programmes, and concessionary pricing.
- High Life Highland: Scottish charitable trust delivering leisure, sport, and community programmes across the Highland Council area. Comparable Scottish non-profit leisure operating model with membership, school sport, and community activation.
- South Lanarkshire Leisure and Culture: Trust delivering sport, leisure and community programmes on behalf of South Lanarkshire Council. Closely comparable Scottish local-authority trust model with schools, community and Active-equivalent programmes.
Others
- sportscotland: Scottish national agency funding and governing community sport including Active Schools. Active partner and upstream funder for Active Stirling's Active Schools delivery, making it the most strategically linked ecosystem enabler.
- Paths for All: National walking charity that partners with Active Stirling to deliver Health Walks programming and walk leader training. Ecosystem peer delivering complementary outdoor activity programming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Active Stirling social profiles
Digital presenceActive Stirling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active Stirling leadership team
Management profileNumber of profiles
Profiles19 records
Active Stirling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active Stirling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active Stirling
What does Active Stirling do?
Active Stirling is a charitable trust that operates The PEAK at Stirling Sports Village on behalf of Stirling Council, delivering sport, physical activity, health and wellbeing services across the Stirling Council area. Its core offering is a portfolio of public leisure facilities and programs — including gym, swimming, ice rink, climbing wall, sports hall, pitches, sauna/steam — sold primarily through monthly memberships and pay-as-you-go access, complemented by community health, school sports, exercise referral, and walking programmes.
Is Active Stirling a public or private company?
Active Stirling is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Active Stirling founded?
Active Stirling was founded in 2011. It employs 51 to 100 people.
Where is Active Stirling based?
Active Stirling is headquartered in Stirling, United Kingdom, in the Europe region.
How does Active Stirling make money?
Three revenue lines are on record. Membership subscriptions are the primary driver. The others are pay-as-you-go activities and community programs.
Who are Active Stirling's main competitors?
Direct peers on record are Everyone Active, Edinburgh Leisure, GLL (Greenwich Leisure Limited), North Ayrshire Leisure, Glasgow Life, Fife Sports and Leisure Trust, High Life Highland and South Lanarkshire Leisure and Culture. Others are sportscotland and Paths for All.
Does Active Stirling have an API?
No public API is recorded for Active Stirling.
What industry is Active Stirling in?
Active Stirling's product category is Public Leisure Services. Its primary akta.pro industry code is MPAKAJAE, Sport-Specific Private Coaching & Instruction (1:1, Small Group), with a secondary code of MPAKAFAF, Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs). Its NAICS code is 713940 and its SIC code is 7997.