ALMAG

What ALMAG does

ALMAG (legal entity A.L.M.A.G. S.p.A.) is an Italian specialty manufacturer of semi-finished brass products, founded in 1946 and headquartered in Roncadelle (Brescia), with a secondary production site in Lumezzane. It is a wholly-controlled subsidiary of HUG S.p.A., the Gnutti family's holding in non-ferrous alloys, and operates as a private joint-stock company with a sole shareholder (capital stock €2,000,000). The company's core activity is the production of brass bars and rods via electric induction furnaces, extrusion, and wire drawing on highly automated lines spanning roughly 100,000 m². Its portfolio spans three core product families — solid brass bars for turning, hollow brass bars for turning, and brass bars for hot stamping — offered across more than 30 alloy compositions including standard leaded grades (e.g., CW614N/CW617N), low-lead, corrosion-resistant, and lead-free grades, plus the proprietary SIBRASS CW724R (CuZn21Si3P) anti-dezincification alloy.

The company sells direct to B2B manufacturers across plumbing/valves, construction, automotive, electromechanics, and machining/forging, and goes to market through a direct sales force, industry trade shows (ISH Frankfurt, Expocomfort Milan, BIE), digital channels (LinkedIn, Instagram, YouTube), and a mobile app for real-time quotes and calculation tools. Pricing is commodity-indexed against LME copper and zinc (e.g., CW614N/CW617N at €8,980/ton and SiBRASS at €12,050/ton as of June 2026) with processing margins on top. ALMAG monetizes its certification stack — ISO 9001/14001/45001/50001/27001, NSF 372, REACH/RoHS, DM 174, 4MS Positive List, and a 2025 Material Manufacture Certificate under EU Pressure Equipment Directive 2014/68/EU — to access regulated drinking-water and pressure-equipment customers. Over 92% of raw material is sourced from production scrap and 95% of process waste is recovered, anchoring a circular-economy positioning that the company reinforces through annual Sustainability Reports.

The business is mature and family-controlled (101–250 employees across two Italian sites), with capital intensity, certification breadth, and alloy range acting as the principal competitive moats. Recent strategic activity has skewed defensive and regulatory: deepening regulatory qualifications (PED certification, 2024–2025 sustainability disclosures), launching lead-free and high-speed-machinability alloys ahead of tightening lead-content rules, and integrating the 2018 acquisition of Berna Ernesto to complete the hollow-bar product range. The 2023 death of President Giorgio Gnutti marks a generational transition within the Gnutti family, with no public succession details disclosed.

Name

ALMAG

Legal name

A.L.M.A.G. S.p.A.

Website

https://almag.it

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

101–250 employees

Short description

ALMAG is an Italian manufacturer, founded 1946 and part of the Gnutti family's HUG S.p.A. holding, producing brass bars and semi-finished products in 30+ alloys for B2B customers in plumbing, construction, automotive, and machining/forging.

Ownership category

akta.pro rank

Headquarters

HQ city

Roncadelle

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Brass Bar Sales: ALMAG generates revenue through the production and sale of brass bars and semi-finished products in various copper-zinc alloys. Products include solid brass bars for machining, hollow brass bars for machining, and brass bars for hot forging. The company sells directly to B2B customers in construction, automotive, electromechanics, and plumbing industries.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

ALMAG produces and sells brass bars and semi-finished products in copper-zinc (non-ferrous) alloys for industrial B2B customers. Its portfolio covers solid brass bars for turning, hollow brass bars for turning, and brass bars for hot stamping, available across dozens of alloy compositions including standard, low-lead, corrosion-resistant, and lead-free variants, plus the proprietary SIBRASS CW724R alloy. Products are priced in €/tonne indexed to LME copper and zinc quotations and are supported by online calculators and a mobile app for stock quotes and tool selection.

Product overview

ALMAG is a manufacturer of brass semi-finished products (semilavorati) specializing in brass bars and rods for machining (torneria) and hot stamping (stampaggio) applications. The product portfolio includes three core product lines: solid brass bars for turning, hollow/holey brass bars for turning, and brass bars for hot stamping. These products are offered across multiple brass alloy variants categorized as standard, low-lead, corrosion-resistant, and lead-free compositions, including proprietary formulations like SIBRASS CW724R. ALMAG also provides digital tools including online weight and material requirement calculators, and a mobile application for accessing real-time stock quotes. The company operates as part of the HUG S.p.A. holding group.

Differentiator

Problem solved

Functional benefit

Products and services

• Solid brass bars for turning (Barre piene in ottone per torneria) Solid brass bar profiles with high straightness standards and surface quality, suitable for different mechanical machining and turning operations, sold to industrial B2B customers.
• Hollow brass bars for turning (Barre forate in ottone per torneria) Standard and custom-made hollow brass bars in various external profiles (knurled, toothed, square) and internal profiles (baguette, star holes, hexagonal), for machining/turning applications.
• Brass bars for hot stamping/forging (Barre in ottone per stampaggio) Brass bars destined for hot plastic deformation (hot stamping/forging), with characteristics that maximize the properties of forged components in terms of durability, aesthetic and functional properties.
• SIBRASS CW724R special brass alloy Proprietary anti-dezincification brass alloy (CuZn21Si3P) with high mechanical characteristics, offered to B2B buyers as part of ALMAG's range of special alloys.
• Standard brass alloys (CW603N, CW614N, CW612N, CW608N, CW617N, CW610N, CW509L) Standard leaded brass alloy compositions offered by ALMAG for general machining and hot stamping applications, with certain compositions compliant with the 4MS Positive List for drinking water contact.
• Low-lead brass alloys (CW511L, CW510L, CW602N) Reduced-lead-content brass alloys, some certified to NSF 372 for the US market and included on the 4MS Positive List, intended for regulated plumbing and drinking-water applications.
• Corrosion-resistant brass alloys (CW708R, CW713R, CW719R, CW718R) Special high-strength, wear- and corrosion-resistant brass alloys with enhanced mechanical properties for demanding industrial applications.
• Lead-free brass alloys (CZ-NL, CW725R) Anti-dezincification lead-free brass alloys included in the 4MS Positive List for drinking water contact applications.
• Online weight and bar-requirement calculators (Calcoli) Web-based calculators that compute brass-copper weight and bar requirements for turning and stamping operations, supporting customers in material planning and quote preparation.
• ALMAG mobile application (iOS and Android) Mobile application for iOS and Android providing updated ALMAG stock quotes and useful calculation tools to support B2B customers in their purchasing and material planning.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Fondazione IEO-MONZINOminorStrategic or Co-development Partner · 1 January 2022ALMAG became 'Partner per la Ricerca' (Research Partner) supporting clinical and scientific research at Istituto Europeo di Oncologia and Centro Cardiologico Monzino, both IRCCS recognized internationally for excellence in cancer prevention, diagnosis and treatment.
• Berna ErnestocoreOthersALMAG acquired 100% of Berna Ernesto in May 2018, completing their product range with hollow bars and brass profiles. Berna Ernesto shares were previously partially owned by ALMAG. The acquisition enabled expansion into hollow bar production.
• Consorzio RAMETminorStrategic or Co-development PartnerEnvironmental research consortium formed with other metallurgical companies to study and monitor the environmental impact of production activities on work environments and the territory.
• HUG S.p.A.coreOthersParent holding company that exercises direction and coordination over ALMAG. HUG S.p.A. is an industrial and commercial group resulting from the Gnutti family's entrepreneurial journey in hot forging of copper, brass, and aluminum alloys.
• BRAWO S.p.A.coreOthersWholly-owned subsidiary of HUG S.p.A. ALMAG participates in trade shows jointly with BRAWO, including ISH Frankfurt. Located in Brescia area.
• ASSOMETminorStrategic or Co-development PartnerAssociazione Nazionale Industrie Metalli non Ferrosi (National Association of Non-Ferrous Metal Industries). ALMAG participates in industry initiatives including Position Paper on EU raw materials policy and Drinking Water Directive advocacy.
• IWCC (International Wrought Copper Council)minorStrategic or Co-development PartnerInternational industry association. ALMAG is a member and participated in drafting the Position Paper on EU sustainable prosperity and secondary raw materials plan, and in developing guidance on Drinking Water Directive.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wieland Group: One of the world's largest manufacturers of copper and copper-alloy semi-finished products (rods, bars, tubes, sheets), serving plumbing, automotive, and electrical markets across Europe. Closest direct peer to ALMAG in brass bar product line and customer verticals.
• Luvata: Finland/UK-based manufacturer of copper and brass products including rods, bars, and fabricated components for industrial and plumbing applications. Overlapping specialty alloy and customer segments with ALMAG.
• MKM Mansfelder Kupfer und Messing: German copper and brass semi-finished products manufacturer producing rods, bars, tubes, and strips. Competes directly with ALMAG in standard and special brass alloys for European industrial customers.
• KME Group: Italian-headquartered copper and copper-alloy semi-finished products manufacturer with extensive brass rod, bar, and tube offerings. Same home market as ALMAG with overlapping plumbing, heating, and industrial customer base.
• Halcor (ElvalHalcor): Greek copper and copper-alloy tubes, rods, and bars producer serving plumbing, HVAC, and industrial markets across Europe. Directly competes for brass bar orders in similar applications.
• Diehl Metall: German producer of brass rods, bars, and stamped/forged components, with strong presence in plumbing fittings, automotive, and electrical connectors. Highly comparable in alloy range, product forms, and end-market mix.

Broad incumbents

• Mitsubishi Materials (Copper & Copper Alloy Division): Japanese conglomerate with significant copper and copper-alloy semi-finished products business, including brass rods and bars for global industrial customers. Broader portfolio but directly competes for specialty brass bar orders.
• Aurubis: European copper smelter/refiner and integrated copper products manufacturer; serves as both an upstream supplier and competitor to brass bar producers like ALMAG through its rolled/extruded product division.
• Mueller Industries: US-based diversified manufacturer of copper, brass, and aluminum products including rods, bars, fittings, and plumbing supplies. Overlaps in brass bar and plumbing-fitting end markets, primarily North American geography.

Emerging players

• Sanprofil (Smi Group): Scandinavian/Italian brass rod and profile producer serving plumbing and industrial markets. Smaller scale than ALMAG but directly comparable specialty brass product focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube-nocookie.com/embed/8B20RHmgubg
• LinkedInlinkedin.com/company/almagbrass
• Instagraminstagram.com/almagbrass

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALMAG