Bethel Retirement Community

What Bethel Retirement Community does

Bethel Retirement Community is a privately held, for-profit senior living provider operating a single 7-acre campus at 2345 Scenic Drive, Modesto, California, in the Northern San Joaquin Valley. Founded in 1994 and operated under continuous same ownership for over 30 years, the community offers a three-tier continuum of care: Independent Living (starting at $3,650/month), Assisted Living (starting at $3,500/month), and Dementia/Memory Care (starting at $3,500/month), with a hospice care coordination service delivered in partnership with third-party providers. Floor plan options include furnished studios, one-bedroom, and two-bedroom units. The company is licensed by California as a Residential Care Facility for the Elderly (RCFE license #502700444).

Bethel generates revenue predominantly through recurring monthly residential fees bundled with utilities, cable, meals, weekly housekeeping, and access to amenities and activities. Pricing is published on the website, indicating a transparent, direct-to-consumer commercial model. Service enhancements (medication management, mobility transferring, incontinence care) and certain care-level premiums carry additional charges. Go-to-market is exclusively local and direct — the company runs scheduled campus tours, phone inquiries (209-577-1901), and a website with self-service inquiry/contact forms, supplemented by educational blog content and community partnerships (AARP, Alzheimer's Association, National Council on Aging, Meals on Wheels). All marketing channels (blog, Facebook, events) function as top- and mid-funnel trust-building rather than performance acquisition.

Operationally, the company employs 11-50 staff, has a management team with 50+ years of combined Bethel tenure, and reports 96-100% occupancy. No technology platform, proprietary software, or AI capabilities are described; the offering is fundamentally a real-estate-anchored care service. The business is owner-operated with no venture capital, private equity, or institutional investor involvement disclosed, and there are no subsidiaries, M&A activity, additional locations, or funding history. The competitive positioning rests on long-tenured local reputation, 30-year ownership continuity, the seven-acre park-like campus, and integrated multi-level care on a single site.

Name

Bethel Retirement Community

Legal name

Bethel Retirement Community

Website

https://bethelretirement.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Bethel Retirement Community is a privately held, single-campus senior living provider in Modesto, California, delivering Independent Living, Assisted Living, and Dementia Care on a seven-acre site to local seniors and their families under long-tenured continuous ownership.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Active Adult (55+) Independent Living Communities (HLADAAAD)

akta.pro secondary industry

Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior living services
• Assisted living facilities
• Memory care services
• Independent living community
• Retirement housing

Headquarters

HQ city

Modesto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Residential Living Fees: Bethel generates revenue through monthly fees for independent living, assisted living, and dementia care accommodations. Pricing varies by care level: Independent Living starts at $3,650/month, while Assisted Living and Dementia Care start at $3,500/month. All packages include utilities, cable, meals, housekeeping, and access to activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Bethel Retirement Community operates a 7-acre gated senior living campus in Modesto, California, providing independent living, assisted living, and dementia care services for older adults. The community offers private floor plan apartments, three meals daily, social and recreational activities, 24-hour care support, and on-site amenities. Emergency call systems, video security surveillance, and housekeeping services support residents' daily living needs.

Product overview

Bethel Retirement Community offers a continuum of senior care services across three levels on a single 7-acre campus: Independent Living (starting at $3,650/month), Assisted Living (starting at $3,500/month), and Dementia Care/Memory Care (starting at $3,500/month). All residents receive chef-prepared meals, housekeeping, utilities, and access to amenities. The community also provides an Activities and Events Program, Dining Services, and partners with third-party hospice providers for end-of-life care. Floor plan options include Studio, One Bedroom, and Two Bedroom units.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living

Quantifiable outcome

• Occupancy rates averaging 96% to 100%, indicating high resident satisfaction and demand

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Third-Party Hospice Care ProviderscoreOthersBethel partners with third-party hospice care providers to offer comprehensive end-of-life support for residents. As part of their hospice care services, residents and families can choose any hospice provider to partner with Bethel's skilled on-site team. Together they provide comfort care, pain management, grief support, spiritual counseling, and maximize daily quality of life for residents with limited life expectancy.

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Regional players

• Eskaton: California-based nonprofit senior living operator serving the Sacramento and Northern California region with independent living, assisted living, and memory care communities. Directly comparable to Bethel's regional California focus and continuum-of-care offering.

Direct peers

• Merrill Gardens: Multi-state senior living operator focused on independent living with assisted living services, emphasizing hospitality, family-style community, and active resident programming — a strong comparable to Bethel's independent living-led model.
• Pacifica Senior Living: Regional senior living operator with independent, assisted, and memory care communities, often in mid-sized markets similar to Modesto. Closely comparable in scale, product mix, and target demographic to Bethel.
• Watermark Retirement Communities: Operator of upscale independent, assisted, and memory care communities across the US with a strong emphasis on resident programming and hospitality — comparable to Bethel's resort-like campus positioning and continuum offering.
• Belmont Village Senior Living: Multi-state operator of senior living communities offering independent living, assisted living, and memory care in campus-style settings. Closely mirrors Bethel's continuum model, hospitality-driven design, and premium campus positioning.
• Kisco Senior Living: Mid-size senior living operator with independent living, assisted living, and memory care communities emphasizing hospitality, lifestyle programming, and resort-style amenities — directly aligned with Bethel's product positioning.

Broad incumbents

• Five Star Senior Living: National senior living operator offering independent living, assisted living, and memory care across more than 150 communities. Overlaps with Bethel's full continuum, though at meaningfully larger scale.
• Atria Senior Living: One of the largest US senior living operators with communities across the country offering independent living, assisted living, and memory care. Comparable to Bethel's product mix but at much greater scale and with broader geographic reach.
• Brookdale Senior Living: Largest US senior living operator with a broad continuum of independent living, assisted living, memory care, and skilled nursing. Overlaps with Bethel's service portfolio across all three care levels Bethel provides.
• Sunrise Senior Living: Established national senior living operator with a strong assisted living and memory care focus, particularly known for clinical quality and personalized care plans — directly comparable to Bethel's assisted living and dementia care programs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bethelretirement

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bethel Retirement Community